如何在外貿(mào)中做一份出彩的營銷計劃

1、如何在外貿(mào)中做一份出彩的營銷計劃這是一篇由網(wǎng)絡(luò)搜集整理的關(guān)于如何在外貿(mào)中做一份出彩的營銷計劃的文檔，希望對你能 有幫助。想一想你每天要看到多少廣告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的墻上你都可以看到廣告。You must make a marketing differenee. You need a strategy. You have tobe distinct.你必須做一份與眾不同的營銷計劃。你需要策劃好，有清楚的H標(biāo)。So just how do you stand out from the competition? Its a long well-thought

2、 out process. And it begins with your marketing plan.那么，你該如何從激烈的競爭中脫穎而出呢?這是一個長遠而乂需要考慮周詳?shù)挠媱?，并且是從你的營銷計劃開始的。There are several key factors you must identify to make your marketingplan a strong one:要想使你自己的營銷訃劃出色的話，以下兒點是必須考慮的關(guān)鍵：1. Who are your potential customers?你的LI標(biāo)客戶是什么樣的群體？2. What*s the most effectiv

3、e way to inform your potential customers?哪種方式可以最有效的將信息傳達給你的LI標(biāo)客戶？3. What do your customers want?你的客戶有什么樣的需求？4. How can you position your product/service in an appealing manner?你怎樣以一種吸引人的方式展現(xiàn)你的產(chǎn)品/服務(wù)。5. Look closely at your target market. Whats their age, sex, profession, in come level, educational le

4、vel and reside nee?近距離觀察一下你的Id標(biāo)市場。了解他們的年齡，性別，職業(yè)，收入水平， 教育程度，以及居住地等。If youre selling $70,000 vehicles, it really is a waste of time to target an audienee whos making minimum wage Sure, they may come by the dealership and test drive the car. But will they be able to afford the payme nts? It may sou nd

5、like a cold way to approach your marketing strategy but, after all, youre in business to make money.如果你向低薪人群推銷70,000美元的車，那樣做只是浪費時間。當(dāng)然， 他們可能會來汽車代理商店試車，但是他們負擔(dān)得起嗎?也許這聽起來像是以一 種冷酷的方式實現(xiàn)你的營銷策略，但是你畢竟也只是想賺錢而已。Learn all you can about your competitors:盡可能多的了解你的競爭對手：1. Who are your nearest direct and indirect c

6、ompetitors?離你最近的直接對手和間接對手是誰？2. What are their strengths and weaknesses?他們的優(yōu)缺點是什么？3. Analyze market research data分析市場調(diào)查數(shù)據(jù)。Now compare your product/service to your competition:接下來將你的產(chǎn)品/服務(wù)和你的競爭對手對比一下：ls there a dema nd for your product/service?你的產(chǎn)品/服務(wù)是否有市場需求？2. What are the similarities and differences between your product/service and the co