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1、Unit 1 Project Developing an ad campaign 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisementsusing various kinds of ads to reach a certain audience. 現(xiàn)在分詞短語作定語現(xiàn)在分詞短語作定語 Which uses various kinds of ads to reach a certain audience. 相當(dāng)于定語從句相當(dāng)于定語從句: reach a particular
2、 audience to be seen or be heard by sb.被看到/聽到 Through television and radio we are able to reach a wider audience. 2. It is important to figure out exactly what you want to tell the audience and what you trying to get them to do. figure out 弄清楚,弄懂;計算出 It took them a long time to figure out how to sta
3、rt the equipment. 我弄不明白他為什么缺席。 I cant figure out why he is absent. 孩子們沒有花很多時間就算出了正確的答案。 It didnt take the children long to figure out the correct answer. figure n. 數(shù)字;人物;體型;圖表;雕像 the latest ales/trade/unemployment figures His salary is in six figures. A leading/political figure She always has a good
4、 figure. v. 是重要部分;是的部分;認(rèn)定,認(rèn)為(某 事將發(fā)生或?qū)賹崳挥嬎?3. determine vt 確定;決定確定;決定 determine sth確定確定/決定某事決定某事 determine to do sth 決定做某事(表決定做某事(表動作動作) be determined to do sth (表(表狀態(tài)狀態(tài)) determine sb to do 使使 某人決定做某事某人決定做某事 determine that 決心決心 句型轉(zhuǎn)換:句型轉(zhuǎn)換: They determined on an early start. They_. determined to start
5、 early The teachers encouraging words _. 老師的話語使他下定決心努力學(xué)習(xí)。老師的話語使他下定決心努力學(xué)習(xí)。 She _ follow his advice. 她決意不聽他的勸告。她決意不聽他的勸告。 His lecture _me to give up drinking and smoking. A. decided B. determined C. made D. attracted determined him to study hard was determined not to B 4 appeal vi 有吸引力;呼吁有吸引力;呼吁 n有吸引力
6、;呼吁有吸引力;呼吁 appealing adj 有吸引力的有吸引力的 appeal ( to sb) for sth 為某事為某事(向某人向某人)呼吁呼吁 appeal to sb to do sth 懇請懇請/呼吁某人干某事呼吁某人干某事 make an appeal for 懇求懇求 This programme _kids. 這個節(jié)目小孩子很喜歡這個節(jié)目小孩子很喜歡 appeals to She _ her former husband _ her child. 她懇請前夫把她的孩子還回來。她懇請前夫把她的孩子還回來。 The police _ _ on the crime. 警方呼吁
7、公眾提供有關(guān)這宗犯罪活動的信息。警方呼吁公眾提供有關(guān)這宗犯罪活動的信息。 - How did you like his performance? - To be honest , his singing didnt _ to me much. A. appeal B. belong C. refer D. occur appeals to to return appeals to the public for information A 5. Working in the factory, he learned a lot from the workers. Having read the l
8、etter, she got very excited.(完成(完成 式)式) Not having met him, I cant tell you what he is like. =having never been there Working hard, you will succeed. v Scolded by the teacher, the girl began to cry. 現(xiàn)在分詞做狀語現(xiàn)在分詞做狀語 Be careful crossing the street. Dont mention this talking to him. On arriving in Londo
9、n, he managed to get in touch with her. 6. personally adv.個別地;就本人而言;本人,親自 I must give it to him personally. 我必須親自給他。 Personally I think its a waste of time. 就我個人而言,我認(rèn)為這是浪費時間。 He was personally responsible for all that people suffered under his rule. 他個人對在他統(tǒng)治下受苦難的人民有全部的責(zé)任。 關(guān)注,擔(dān)憂;與.有關(guān) 在我看來 8. get acro
10、ss 使使傳達(dá)傳達(dá); 使理解使理解 He sometimes had trouble _in English. 有時他不知道如何用英語去表達(dá)他的想法。有時他不知道如何用英語去表達(dá)他的想法。 My meaning didnt _, so I explained it a second time. get across B. get around C. get over D. get through (in)getting his meaning across A 通過;到達(dá);做完;接通電話;度過,熬過克服;恢復(fù) 9. discourage vt.阻止,勸阻;使泄氣,使灰心 His mother
11、discouraged him from being an actor. discouragement n /u/灰心,泄氣;阻止,勸阻; /c/ 使人泄氣的事物,挫折 discouraged adj. 泄氣的,沮喪的 discouraging adj. 令人泄氣的,使人沮喪的 encourage sb to do sth 鼓勵某人做某事 discourage sb into doing sth 勸阻某人不做某事 We were discouraged at the news. 10. convince convince sb to do sth 勸說某人做某事 He convinced me
12、 to go with him. I am trying to _ (說服他看醫(yī)生). convince sb. of sth.使某人相信/確信 He convinced me of his truthfulness to me. 他使我相信他對我是忠心耿耿的。 We couldnt _. 我們無法使他明白他的錯。 convince sb that 從句從句-使某人確信 He convinced me that he was right. 他使我確信他是對的。 vt.說服,勸說; 使相信,使確信 convince him of his mistake convince him to see a
13、 doctor 11.urge vt 敦促,力勸敦促,力勸 n 強(qiáng)烈的欲望,沖動強(qiáng)烈的欲望,沖動 urge sb to do sth 敦促某人做某事敦促某人做某事 urge that sb (should) do sth have an urge to do sth 有做某事的沖動有做某事的沖動 The UN has _ the peace treaty. 聯(lián)合國已經(jīng)敦促他們尊重這項和平條例。聯(lián)合國已經(jīng)敦促他們尊重這項和平條例。 We _that the policy _ in time. 我們強(qiáng)烈要求及時執(zhí)行這項政策我們強(qiáng)烈要求及時執(zhí)行這項政策 The report urged that all children _ swim. should teach B. be taught C. would teach D. would be taught urge them to respect urgebe carried out B
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