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1、會計學(xué)1牛津譯林高中英語模塊十牛津譯林高中英語模塊十Unit教學(xué)教學(xué)Unit 4 Law and order第1頁/共33頁Making a proposal for protecting intellectual property第2頁/共33頁1. Have you ever downloaded a song or a film from the Internet?2. Did you pay for the music or the film?3. Why do you think copying films and music without permission is a crim
2、e?第3頁/共33頁第4頁/共33頁Part 1Part 2Part 3Part 4Read the passage quickly and then tell me the general idea of each part.the current problems that we are facingthe possible solutions to the problemthe definition of intellectual propertythe reasons for protecting intellectual propertyFast Reading第5頁/共33頁1.
3、What does intellectual property refer to?The World Intellectual Property Organization recognizes intellectual property as ideas that belong to a person, organization or company. Careful ReadingPart One第6頁/共33頁2. What does intellectual property include? Intellectual property can include inventions, p
4、atents, drawings, symbols, designs, novels, films and music.第7頁/共33頁3. Why is it considered necessary to protect intellectual property?If someone spends time, effort and money creating something, he or she deserves to be paid for this.Part Two第8頁/共33頁4. What are the problems?Many countries have not
5、passed laws to protect intellectual property. Some people may think intellectual property laws do not affect them. Part Three第9頁/共33頁5. What is the purpose of WTO?To help control such problems and smooth the progress of international trade.第10頁/共33頁6. What are the common ways in which people affect
6、intellectual property rights?The common ways are downloaded videos free copied and shared computer software the copying of music. 第11頁/共33頁7. What should we do to protect intellectual property?We should not buy pirated products or download pirated music and films.Part Four第12頁/共33頁 T F第13頁/共33頁TF第14
7、頁/共33頁Why should we protect it? What are the problems?What should we do?Introduce the topicAnalyze the topicGive suggestions第15頁/共33頁Why should we protect it? What are the problems?What should we do?They spend deserve to be Ideas are more not buy pirated products take people to court not pass lawsWe
8、 are faced with 第16頁/共33頁1. For example, the raw materials used for making a car are not worth much until they are made into a car. raw adj. 未經(jīng)加工的材料 第17頁/共33頁e.g. Her childhood provided the raw material for her first novel. 她童年的經(jīng)歷為她的第一本小說 提供了原始素材。 第18頁/共33頁2. To help control such problems and smooth
9、 the progress of international trade, the WTO was formed. 第19頁/共33頁smooth v. 使平坦,順利smooth the progress of 使順利進(jìn)行smooth the way to 為鋪平道路smooth away the difficulties 克服困難 smooth adj.光滑的;流暢的;柔軟 的;溫和的,安詳?shù)?in smooth water 進(jìn)展順利,一帆風(fēng)順第20頁/共33頁3. However, in everyday life, we are now faced with decisions abou
10、t how to respect intellectual property right. be faced with “面對,正視”第21頁/共33頁e.g. Whenever we are faced with difficulties, we should never give up. 無論什么時候面對困難,我們決 不應(yīng)該放棄。第22頁/共33頁考例 _ with a difficult situation, Arnold decided to ask his boss for advice. A. To face B. Having faced C. Faced D. Facing 點
11、撥 選C 此處 Faced with a difficult situation 相當(dāng)于 Because Arnold was faced with a difficult situation。第23頁/共33頁4. Many companies are protecting their intellectual property by taking people to court taketo court 把告上法庭第24頁/共33頁e.g. They gave us an ultimatum to pay the money back in five days, or they would
12、 take us to court. 他們下了一道最后通牒,要我們 在五天內(nèi)還款,否則就要訴諸法庭。 第25頁/共33頁第26頁/共33頁3. What is intellectual property?4. Why is it considered necessary to protect intellectual property?5. What are the common ways in which people affect intellectual property rights (e.g. for commercial or private use)?第27頁/共33頁6. Who are the people most likely to be breaking intellectual property laws?7. Where will you find more information about what intellectual property is and how it can be protected?第28頁/共33頁8. Who will the proposal be aimed at?9. Wh
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