外文翻譯---網(wǎng)絡(luò)營銷的發(fā)展趨勢

1、.外文文獻翻譯網(wǎng)絡(luò)營銷的發(fā)展趨勢 網(wǎng)絡(luò)營銷E-Marketing 朱迪 斯特勞斯 雷德爾弗羅斯特 著時啟亮 金玲慧 譯摘要：互聯(lián)網(wǎng)經(jīng)濟的發(fā)展成為主流，網(wǎng)絡(luò)營銷作為互聯(lián)網(wǎng)的產(chǎn)物影響到經(jīng)濟的發(fā)展。很多企業(yè)在這些變革的推動下，形成新的營銷手段。所以網(wǎng)絡(luò)營銷在新經(jīng)濟形式下成為一種發(fā)展趨勢。關(guān)鍵詞：趨勢 網(wǎng)絡(luò)營銷 網(wǎng)絡(luò)經(jīng)濟互聯(lián)網(wǎng)已經(jīng)成為一種主流媒體，信息技術(shù)也已經(jīng)成為大部分營銷戰(zhàn)略的一個組成部分，而且美國的經(jīng)濟已經(jīng)走出了陰影，所以，我們可以這樣認為，網(wǎng)絡(luò)經(jīng)濟發(fā)生巨大變革的時代正在到來許多網(wǎng)絡(luò)公司在經(jīng)歷了網(wǎng)絡(luò)經(jīng)濟的衰退以后，重新建立了對互聯(lián)網(wǎng)營銷戰(zhàn)略的信心。刺激網(wǎng)絡(luò)營銷發(fā)展的另一個重要因素是寬帶的迅速普及

2、，在美國，有38%的網(wǎng)絡(luò)用戶正在享受寬帶帶來的便利，他們可以通過寬帶在家中迅速地下載數(shù)據(jù)和信息。在這方面，美國還算不上領(lǐng)頭羊。韓國的寬帶連接普及率已經(jīng)達到了78%?；ヂ?lián)網(wǎng)信息的迅速傳遞意味著，網(wǎng)絡(luò)用戶可以觀看視頻，享受高質(zhì)量的網(wǎng)絡(luò)電話，自如地瀏覽一個又一個網(wǎng)站，即使網(wǎng)站上有很多圖表和照片，也不會有障礙。高速寬帶帶給人們的另一個便利是方便許多國家信息技術(shù)出口，因為程序設(shè)員和軟件開發(fā)商能夠很快地通過互聯(lián)網(wǎng)進行協(xié)商，開發(fā)軟件，下載數(shù)據(jù)，或者將新技術(shù)快速地傳遞出去。諸如此類的因數(shù)向人們顯示，互聯(lián)網(wǎng)經(jīng)濟的第二波浪潮已經(jīng)到來。商業(yè)周刊撰文指出，有六大行業(yè)會實現(xiàn)業(yè)務(wù)重組。這六大行業(yè)是：珠寶業(yè)、銀行業(yè)（賬單支

3、付業(yè)務(wù)）、電信業(yè)、房地產(chǎn)業(yè)、賓館業(yè)、軟件開發(fā)業(yè)(“E-Biz Strikes Again!”2004)。由于高速寬帶的普及，消費者可以在網(wǎng)絡(luò)上瀏覽復(fù)雜的信息，為在上述這些行業(yè)中購買決策奠定基礎(chǔ)。例如，BlueN網(wǎng)站在線銷售珠寶已經(jīng)有5年的歷史。2003年，該公司珠寶在線銷售額達到1.29億美元，實現(xiàn)利潤2700萬美元。公司網(wǎng)站方便了客戶在線挑選珠寶和戒指的款式，制定個性化的鉆石戒指。亞馬遜網(wǎng)站是從2004年開始在線銷售珠寶業(yè)務(wù)的。據(jù)該公司稱，它花500美元購進一顆鉆石，然后以575美元售出。但是，同樣的鉆石若在實體商店（比如，蒂凡尼珠寶連鎖店或薩爾絲珠寶店）里出售，要賣到1000美元。網(wǎng)絡(luò)經(jīng)濟

4、發(fā)展的一些重要趨勢，表現(xiàn)在消費者的控制、網(wǎng)絡(luò)戰(zhàn)略整合、細致的評價指標(biāo)、無限網(wǎng)絡(luò)、數(shù)據(jù)接受設(shè)備的整合以及語義網(wǎng)等方面。網(wǎng)絡(luò)營銷，是指利用信息技術(shù)去創(chuàng)造、宣傳、傳遞客戶價值，并且對客戶關(guān)系進行管理，目的是為企業(yè)和各種相關(guān)利益者創(chuàng)造收益。它是將信息技術(shù)應(yīng)用到傳統(tǒng)的銷售活動中。將來在營銷領(lǐng)域，人們將加重視消費者控制、戰(zhàn)略整合、細致的評價指標(biāo)、無限網(wǎng)絡(luò)、數(shù)據(jù)接受設(shè)備整合以及語義網(wǎng)等。（附原文）The development trend of network marketing Judy StraussRaymond FrostAbstract: The Internet economys develop

5、ment into mainstream， the network marketing affects as Internet's product the economical development Many enterprises under these transformations impetus， form the new marketing methodTherefore the network marketing becomes one kind of trend of development under the new economic formkey words: T

6、endency Network marketing Network economyThe Internet has become a mainstream media， information technology has become the most marketing strategies an integral part of，and the United States economy has come out of the shadows，so that we can think so，the tremendous changes in the network economy in

7、the era is approaching Many Internet companies in the network economy has experienced recession after the re-establishment of confidence in the Internet marketing strategy To stimulate the development of network marketing is another important factor for the spread of broadband in the United States，3

8、8 percent of Internet users are enjoying the convenience of broadband， they can rapidly through broadband at home to download data and informationIn this regard， the United States is not a leader South Korea's broadband penetration rate has reached 78 percentThe Internet's rapid transmission

9、 of information means that network users can watch videos and enjoy high-quality Internet telephony， free to visit the site one by one，even if there are many websites charts， and photos，there will be no obstacles High-speed broadband has brought to people Another convenience is to facilitate the exp

10、ort of information technology in many countries，as members of established procedures and software developers can quickly through the Internet consultations， development of software，download data, or rapid transfer of new technologies out The factors to the people so that the second wave of the Inter

11、net economy wave has arrived Business Week，wrote that the industry will have six major reorganization of its business This six major industries：jewelry industry， banking （bill payment services），telecommunications，real estate， hotel industry， the software development industry （E-Biz Strikes Again！ 20

12、04） Because of the popularity of high-speed broadband，consumers can visit the complex network of information， as in the above-mentioned industries in the purchase of these lay the foundation for decision-making For example，online sales of jewelry Blue Nilecom have five years of historyIn 2003， the c

13、ompany online jewelry sales 129 million US dollars，a profit of 27 million US dollars The company's Web site to facilitate online customers select jewelry and rings style developed personalized diamond ringsAmazon site from 2004 began selling jewelry online businessAccording to the company，it spe

14、nt 500 US dollars purchasing a diamond，and then to575 US dollars sold However，if the same entity diamond shops （for example, Beattie Tiffany jewelry shop chain or Samisen）in the sale，sold to 1，000 US dollars Network some of the important economic development trends，and in the consumer's control，

15、 network integration strategy，meticulous evaluation indexes， unlimited network，data integration and accept equipment Semantic Web， and so on Network marketing is defined as the use of information technology to create，promote，transfer customer value，and customer relationship management，aims to help companies and various stakeholders to generate revenues It is the application of information technology to the traditi