微軟營銷策略（課堂PPT）

1、1Microsoft 2ContentsIntroductionThe marketing strategies of MicrosoftConclusion3 The address Company headquarters :Redmond Chief executive officer（CEO）：Steven A. BallmerCountry: America Staff number:900004Products range windowsHardware productsApplication software web service 5In addition to the lau

2、nch of the Microsoft Windows computer operating system called Windows. Along with the computer hardware and software of the system continuously upgrade, Microsofts Windows operating system are constantly upgrading from 16bits, 32 bits to 64 bits operating system.6Main productsoperating system 7The m

3、ost famous Application is Microsoft Application Center 2000. It is a deployment and management tool.8 Hardware products : Windows Mobile 6.1 Windows Media Player 11 Desktop Search 91999 MSN MessengerMSN is Microsoft introduced chatting tool, like QQ, usually everybody chat with each other by MSN in

4、foreign countries.10Microsoft Flight Simulator XBOX360Shadow runGamesAge of Conan: Hyborian Adventure) 11The marketing strategies of MicrosoftLeading the New Era, Winning the Future-Microsoft Announces Development Strategy in China September 6, 2012, Beijing Microsoft China today announced its new s

5、trategy and commitment to partnering with the country for an innovative, competitive and talented China by further enhancing and accelerating investments. Microsofts annual R&D investment will exceed $500 million, and the company will explore local markets in more provinces and deepen its engage

6、ment in industrial normalization. 12Expand Microsofts footprint in local markets Accelerate local partner ecosystems and expand service coverage Foster talents in a large scale 13Its easy, right?uProduct = the best there is uPrice = the cheapest oneuPlace = ubiquitousuPromotion = $mega millions 14Building collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities .Promoting innovation of accessibility in the de