新職業(yè)英語旅游英語Unit 1 PPT

1、Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work河北旅游職業(yè)學(xué)院Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkWarming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8Self-evaluationG

2、rammar109Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkWarming-upTask 1Task 2Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkWarming-upTask 1 Being a tour guide, you should know what to prepare before meeting the tourists for the first time. Matc

3、h each picture with its corresponding description.A_ B_ C_(1) Get familiar with the itinerary.(2) Call the tour bus driver to confirm the time of picking up tourists and call to confirm the reservation with the hotel.(3) Get familiar with the basic information of the tourists and learn about the cou

4、ntry from which they come.（1）（3）（2）Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkTask 2Make arrangements for transportation, hotel accommodation, car rental, etc.Help clients make the best possible travel arrangements.Provide information about customs regulations, require

5、d documents and currency exchange rates.Prepare the guide badge, cash and the tour plan for the local tour guide.Provide tourists with information about their destinations, such as the weather conditions and local customs.12345 Decide whether the following statements are about an operators responsib

6、ilities in a travel agency. Write T if it is, and F if it is not.TTTFT6FHelp tourists purchase foreign currency.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkReading ATextTask 1Task 2Task 3Task 4Background InformationUnit 1 Marketing and Preliminary WorkUnit 1 Marketing a

7、nd Preliminary Work1. niche market A niche market is a market in which a limited and clearly defined range of products is sold to a specific group of customers.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work2. timeshare A timeshare is a form of ownership or right to the us

8、e of a property. The property is typically in a resort area, and multiple parties hold rights to use it. Each sharer is allotted a period of time (typically one week, and almost always the same time every year) in which they may use the property.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing

9、and Preliminary WorkTask 1 Match each type of tourism with its corresponding picture. Try to describe them in English briefly.Cultural tourism Adventure tourism Agritourism(a)(b)(c)Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkReading ATask 1(a) Adventure tourism: It is a

10、 type of niche tourisminvolving exploration or travel to remote areas, where the traveler may experience many exciting activities such as mountaineering, hiking, rafting and rock climbing, etc.Suggested Answers(b) Cultural tourism: It means traveling to experience the places, artifacts and activitie

11、s that authentically represent the stories and people of the past and present. It includes cultural, historic and natural resources.(c) Agritourism: It is the practice of attractingtravelers or visitors to an area or areas used primarily for agricultural purposes.Unit 1 Marketing and Preliminary Wor

12、kUnit 1 Marketing and Preliminary WorkReading ATTrends of Domestic Tourism in China Chinas domestic tourism started in 1978 and has made great progress. In recent years, in order to meet the increasing needs of tourists, many different types of tourism have appeared in China. While visits to cultura

13、l heritage sites were very popular with domestic tourists in the 1980s, tourism based on folk traditions, recreation and business activities started to appear in the 1990s. As increasing numbers of tourists aspire to ever new travel experiences, niche markets continue to emerge centered around sport

14、, adventure and ecological protection, and large theme parks, such as the Splendid China and Window of the World in Shenzhen, are booming.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work Within the next five years, according to the Analysis and Investment Consulting Report

15、on China Tourism Industry (2011-2015), the following types of leisure activities will be made available: ecotourism, golden-week package holidays, red tourism, hot spring Spa, driving holidays, rural experiences and visits to theme parks. Furthermore, an expert analyzed that the golden-week vacation

16、 and city-based tourism trend would become more prominent, and self-driving would further increase and promote the golden-week passenger flow.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work Ecotourism is also one of the fast-developingtrends of tourism. It strives to minim

17、ize the effectsof tourism on the environment while offeringtourists insights into the lives of local people. As largenumbers of visitors have a major effect on villageinfrastructure and environment tour groups are keptsmall, and energy efficiency and water conservationare carefully managed. The aim

18、is to leave, for futuregenerations, an environment unspoilt by humanactivity whilst providing economic opportunities forthe local people. Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work As “carbon guilt” sets in and the cost of flyingincreases, tourists no longer feel enti

19、rely comfortableboasting about their overseas vacations. The“why” and “how” of travel is likely to becomemore important so alternatives will be looked for.For example, a low-carbon tourism zone has beenestablished in Miyun County, north of Beijing,which is claimed to be the first of its kind in Chin

20、a.In the zone, energy consumption is minimized so,for example, instead of large energy-guzzling hotels,village inns are encouraged to adopt solar power to reduce the carbon impact of tourism.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work As the economy continues to grow i

21、n China,domestic tourism will expand. It is predicted that, in the future, tourism based on industrialization,agriculture, and science and technology will provide increasingly diverse holidays for domestic tourists. New products such as timeshares, cruises, exhibitions and conventions will see rapid

22、 development in China.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work中國境內(nèi)旅游的發(fā)展趨勢中國境內(nèi)旅游的發(fā)展趨勢 中國境內(nèi)旅游于中國境內(nèi)旅游于19781978年起步，并獲得了長足發(fā)展年起步，并獲得了長足發(fā)展。近年來，為了滿足游客不斷增長的需求，中國出現(xiàn)。近年來，為了滿足游客不斷增長的需求，中國出現(xiàn)了許多不同類型的旅游方式。了許多不同類型的旅游方式。2020世紀(jì)世紀(jì)8080年代，文化遺年代，文化遺址旅游深受國內(nèi)游客的歡迎。址旅游深受國內(nèi)游客的歡迎。2020世紀(jì)世紀(jì)9090年

23、代，民俗旅年代，民俗旅游、休閑游及商務(wù)旅游開始出現(xiàn)。由于越來越多的游游、休閑游及商務(wù)旅游開始出現(xiàn)。由于越來越多的游客開始追求新鮮的旅游體驗，諸如運動主題游、探險客開始追求新鮮的旅游體驗，諸如運動主題游、探險旅游和生態(tài)保護游的小眾旅游市場隨之出現(xiàn)。大型主旅游和生態(tài)保護游的小眾旅游市場隨之出現(xiàn)。大型主題公園，如深圳的錦繡中華和世界之窗，也得到蓬勃題公園，如深圳的錦繡中華和世界之窗，也得到蓬勃發(fā)展。發(fā)展。Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work 根據(jù)根據(jù)中國旅游業(yè)分析及投資咨詢報告（中國旅游業(yè)

24、分析及投資咨詢報告（2011-2011-20152015），未來五年內(nèi)，以下休閑游的形式將得到極，未來五年內(nèi)，以下休閑游的形式將得到極大的發(fā)展：生態(tài)旅游、黃金周包辦旅游、紅色旅游、大的發(fā)展：生態(tài)旅游、黃金周包辦旅游、紅色旅游、溫泉游、自駕游、鄉(xiāng)村觀光游和主題公園游。溫泉游、自駕游、鄉(xiāng)村觀光游和主題公園游。 此外，專家分析，黃金周假期旅游和基于城市的觀此外，專家分析，黃金周假期旅游和基于城市的觀光游趨勢將更加火爆，且自駕游會進一步增加黃金周光游趨勢將更加火爆，且自駕游會進一步增加黃金周的旅客流量。的旅客流量。Unit 1 Marketing and Preliminary WorkUnit 1

25、Marketing and Preliminary Work 生態(tài)旅游也是一種快速發(fā)展的旅游形式。它力圖生態(tài)旅游也是一種快速發(fā)展的旅游形式。它力圖將旅游對環(huán)境的影響最小化，同時讓游客得以洞悉當(dāng)將旅游對環(huán)境的影響最小化，同時讓游客得以洞悉當(dāng)?shù)厝嗣竦纳罘绞健Ｒ虼罅坑慰陀咳霑r(nóng)村的基礎(chǔ)地人民的生活方式。因大量游客涌入會對農(nóng)村的基礎(chǔ)設(shè)施和環(huán)境產(chǎn)生很大影響，故需嚴(yán)格控制旅行團的人設(shè)施和環(huán)境產(chǎn)生很大影響，故需嚴(yán)格控制旅行團的人數(shù)，并且要精細管理能源的利用和水資源的保護。這數(shù)，并且要精細管理能源的利用和水資源的保護。這么做是為了給當(dāng)?shù)厝嗣駧斫?jīng)濟發(fā)展，同時給后代留么做是為了給當(dāng)?shù)厝嗣駧斫?jīng)濟發(fā)展，同時給

26、后代留下一個不因人類活動而污染的環(huán)境。下一個不因人類活動而污染的環(huán)境。Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work 由于人們已認(rèn)識到由于人們已認(rèn)識到“排碳有罪排碳有罪” ” ，而且乘飛機，而且乘飛機的成本增長，游客在炫耀他們的海外假期時不再像以的成本增長，游客在炫耀他們的海外假期時不再像以前那么心安理得了。旅游的目的和方式將變得更加重前那么心安理得了。旅游的目的和方式將變得更加重要，人們將開始尋找其他的替代方式。例如，北京北要，人們將開始尋找其他的替代方式。例如，北京北部的密云縣建立了中國第

27、一個低碳旅游區(qū)。在該旅游部的密云縣建立了中國第一個低碳旅游區(qū)。在該旅游區(qū)，所有的能源消耗被最小化。例如，當(dāng)?shù)毓膭钍褂脜^(qū)，所有的能源消耗被最小化。例如，當(dāng)?shù)毓膭钍褂锰柲艿泥l(xiāng)村客棧取代能耗高的酒店，以減少旅游帶太陽能的鄉(xiāng)村客棧取代能耗高的酒店，以減少旅游帶來來的碳影響。的碳影響。Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Work 隨著中國經(jīng)濟的持續(xù)發(fā)展，境內(nèi)旅游業(yè)將得以發(fā)展隨著中國經(jīng)濟的持續(xù)發(fā)展，境內(nèi)旅游業(yè)將得以發(fā)展。人們預(yù)期，將來，基于工業(yè)、農(nóng)業(yè)和科技的旅游將為。人們預(yù)期，將來，基于工業(yè)、農(nóng)業(yè)和科

28、技的旅游將為國內(nèi)游客提供越來越多元化的度假方式。新興旅游產(chǎn)品國內(nèi)游客提供越來越多元化的度假方式。新興旅游產(chǎn)品，諸如分時度假游、乘船旅游、博覽會及民俗風(fēng)情游，諸如分時度假游、乘船旅游、博覽會及民俗風(fēng)情游，也將在中國得到迅速發(fā)展。也將在中國得到迅速發(fā)展。Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workdomestica. relating to or happening in one particular country and not involving any other countriesRe

29、ading Ae.g. 1.Great efforts have been made to increase demand in the domestic market.2.The economic policy of a country influences not only its domestic economy but also internationaleconomy to some extent.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workaspire toe.g. 1. Thi

30、s was something to aspire to.Reading A2. She aspires to nothing less than the chairmanship of the competition.a. to desire and work towards achieving something importantUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workleisuree.g. 1. I will translate it for you at my leisure.

31、n. time when one is free from work or duties of any kindReading A2. Healthy life demands balanced work and leisure.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workminimizee.g. 1. Protective gloves and a safety helmet are worn to minimize injury.Reading A2. Products are boug

32、ht in bulk to minimize packaging.v. to reduce something that is difficult, dangerous, or unpleasant to the smallest possible amount or degree.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workunspoilte.g. 1. a broad expanse of unspoilt countrya. not destroyedReading A2. There

33、 are 300 miles of unspoilt coastline and moors to explore.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workboaste.g. 1. The new firm will boast a total staff of more than 10,000, including 637 partners, in 30 offices.Reading A2. He loses no opportunity to boast of the glorie

34、s of his native land. v. to talk too proudly about ones abilities, achievements, or possessionsUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workalternativee.g. 1. The alternative of a low-paid part-time position is not always an attractive option.n. something you can choose

35、to do or use instead of something elseReading A2. A romantic alternative for your honeymoon is to cruise around the islands.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary Workadopte.g. 1. Other European operators are expected to adopt similar plans.v. to take and use as ones o

36、wnReading A2. He decided to adopt a different approach.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkReading AComplete the following table according to the passage.Task 2Task 2Time periodsTypes of tourismIn the 1980sVisits to 1._ were very popular.In the 1990sTourism base

37、d on 2._, recreation and business activities started to appear.From 2011 to 20153._, 4._, red tourism, hot spring Spa, driving holidays, rural experiences and 5._. will be made available.cultural heritage sitesfolk traditionsgolden-week package holidaysecotourismvisits to theme parksUnit 1 Marketing

38、 and Preliminary WorkUnit 1 Marketing and Preliminary WorkReading ADecide whether the following statements are true (T) or false (F) according to the passage.Task 31. Ecotourism was very popular among the early domestic tourists during the first decade after 1980s.2. In the future, tourism based on

39、industrialization, agriculture, and science and technology will provide many different types of holidays for domestic tourists.3.A low-carbon tourism zone has been established in Shenzhen.4. Niche markets have emerged as more and more tourists want to try new travel experiences.5. Tourists no longer

40、 feel entirely comfortable about their overseas vacations because they lose their interest.TTFFFUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkReading AThere are many different types of tourism around the world. Please give the definitions of the following types after surf

41、ing on the lnternet.Task 4Suggested AnswersNautical tourism is an increasingly popular way to combine love of sailing and boating with vacation and holiday activities.Dark Tourism This type of tourism involves visits to“ dark” sites, such as battlegrounds.Culinary Tourism The pursuit of unique and m

42、emorable eating and drinking experiences. WineUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkTask 2Task 3Task 4Task 5Task 1Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListeningTask 1 Joe Smith is a sales manager of the American Express Travel

43、Agency. He is calling Lily of Kunming CTS to book a tour. Listen to the conversation and fill in the blanks with what you hear.Key1. American Express 2. proposed3. quotation 4. Four-star5. dishesUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListening Lily: Hello, this is

44、Kunming CTS. Can I help you?Joe Smith: Hello, is that Lily speaking? This is Joe Smith from the American Express Travel Agency.Lily: Hello, Joe. Yes, this is Lily speaking. Im glad to hear from you again.Joe Smith: We have a group of tourists who want to travel to Kunming. Could you please send me a

45、 proposed Itinerary and quotation?Lily: Sure. When do they want to come to Kunming?Joe Smith: At the end of this month. They want to spend three days in Kunming.Lily: Well, three days is enough to see the sights in Kunming, but its a pity that theywont have time to visit Dali and Lijiang! Its so bea

46、utiful there, especially at this time of year.Joe Smith: Thats really a pity! Lily: What level of hotel do they want?Joe Smith: Four-star if possible.Lily: And how much for meals?Joe Smith: 25 Yuan per head per meal. They can pay extra if they want to try the local dishesLily: OK, I see. Ill send yo

47、u a fax as soon as possible.Joe Smith: Many thanks for your help. Lily: Youre welcome.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListeningTask 2 Lily is calling Joe Smith to confirm receipt of the fax. Listen to the conversation and decide whether the following stateme

48、nts are true (T) or false (F).Key 1. F 2. F 3. F 4. T 5. TUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListeningJoe Smith: Hello, this is Joe Smith. What can I do for you?Lily: This is Lily. Have you received the fax I sent to you this morning?Joe Smith: Yes, thanks. Ive

49、 discussed it with the tourists. They want to cancel the rest of the tour to Guizhou and stay in Yunnan for four more days.Lily: In that case, they can visit Dali and Lijiang!Joe Smith: Yes, thats what I suggested to them. Could you please send me another itinerary and its quotation?Lily: Sure. Ill

50、send them to you in ten minutes. By the way, do they want Chinese or Western hotels?Joe Smith: I think theyd prefer Chinese style.Lily: I see. So its a seven-day trip including Kunming, Dali and Lijiang. Is that right?Joe Smith: Yes, thank you. I look forward to receiving your fax.Unit 1 Marketing a

51、nd Preliminary WorkUnit 1 Marketing and Preliminary Work 1. What do the tourists think of the itinerary provided by Lily? The tourists are very happy with the itinerary.2. Whats the other name of the Green Lake Park? Nine Dragon Pond.3. How much does The Impression of Yunnan cost for each guest? 120

52、 Yuan for each guest.4. Who is the director of The Impression of Yunnan? Zhang Yimou._ListeningTask 3Joe Smith is calling Lily for further information about where to visit in Yunnan. Listen to the conversation and answer the following questions.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing a

53、nd Preliminary Work ListeningJoe Smith: Hello, Lily. Its Joe here. The group is very happy with your new itinerary. They asked me about the Green Lake Park though, but I know nothing about it.Lily: Its one of the most picturesque parks in Kunming. There are nine spring outlets at the north of the la

54、ke, so it was called “Nine Dragon Pond” in ancient times. Its lovely for a leisurely walk and there are performances to watch given by the local people.Joe Smith: Good, sounds interesting. Ill explain it to them. Some of the tourists have also asked me about local performances in Lijiang. Can you bo

55、ok tickets for the show for us?Lily: Of course. It is called The Impression of Yunnan and costs 120 Yuan per head.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListeningJoe Smith: Thats fine. I understand its a breathtaking performance directed by the famous director Zhan

56、g Yimou.Lily: Yes, its very special. It is based on many of the original rural songs and dances of Yunnan, as well as Chinese classical dances. It shows audiences the rich ethnic colors of Yunnan and claims to be the dawn of a new form of stage art in China.Joe Smith: Great! Well go to see it.Lily:

57、Is there anything else we need to do?Joe Smith: No, thank you. My assistant Peter wants to check some details with you. Could you hold the line please?Lily: OK.Unit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListeningTask 4 Peter is the assistant of Joe Smith. He is talking

58、 with Lily about some details of the itinerary. Listen to the conversation and choose the best answer to each of the following questions.1. How many meals will the tour group have? A. 20. B. 14. C. 12. D. 10.2. How much should each tourist pay for the tour, excluding the tickets for the show? A. Abo

59、ut $500. B. About $620. C. About $428. D. About $120.3. Which of the following must be paid by the tour leader? A. Breakfast. B. Tickets for the scenic spots. C. Dinner. D. The ticket for The Impression of Yunnan.4. How will the tourists go to Dali from Kunming? A. By train. B. By coach. C. By air.

60、D. By ship.CADAUnit 1 Marketing and Preliminary WorkUnit 1 Marketing and Preliminary WorkListening Lily: Hello, Peter. Joe told me that you wanted to check some details with me.Peter: Oh, yes. Your itinerary includes 14 meals, is that right?Lily: No, only 12 meals. We just offer supper on the day of