現(xiàn)代商務英語寫作的基本原則ppt課件

1、 Contemporary Business WritingFundamentals of Modern Business Writing 現(xiàn)代商務英語寫作的根本原那么Business Letter Writing 商務信函寫作Report Writing 報告寫作 Business English WritingEstablishing Business Relations 建立貿(mào)易關系Inquiries and Requests 日常詢盤Replies 回復函Declining a Counteroffer 回絕還盤Orders 定單Complaints and Claims 贊揚與索賠A

2、djustments to Claim Letters 索賠復函Urging Establishment of Letter of Credit 催證Invitations and Thank-you Letters 約請函與贊賞信Notes and Announcements 便條與通知Letters of Application 懇求信Resume 簡歷Recommendation Letters 引薦信 Establishing Business Relations建立業(yè)務關系Establishing business relations is the first step in a t

3、ransaction in international trade. Writing letters to new customers to establish relations is a common practice in business communications.General information about a company, including the name and address, can be obtained through the following channels: 1. Banks 2. Chambers of commerce 3. Advertis

4、ement in the media 4. Commercial counselors office in foreign countries 5. Exhibitions and trade affairsWhen you write your first letter, you should tell your reader how you obtained his or her name and address, express your desire to do business and explain what you hope to buy or to sell.一. We hav

5、e your name and address from the Commercial Counselors Office of your embassy in Beijing and are now writing to you for the establishment of business relations. 我們從貴國駐京使館商務參贊處得悉貴公司行名及地址，現(xiàn)特致函與貴公司建立業(yè)務關系。 1. We have obtained / come to know / heard / learned your name and address from our embassy in you

6、r country. 2. We owe your name and address / fax number / postcode / business scope / products / address to China Council for the Promotion of International Trade in Beijing.二. We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese chemicals and pharmaceutica

7、ls in your country. 承蒙格林豪先生引見，我們得知他們是貴國中國化工產(chǎn)品和藥品的主要進口商之一。 例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pharmaceuticals in your count

8、ry.Useful Expressionsv 三. Your firm has been recommended to us by Bank of China in Beijing .v 在北京的中國銀行已把貴公司引見給我們了。v v 例：Your name has been introduced /suggested / brought forward / given to us by Citibank, Shenzhen office.v 四. We have the pleasure of introducing ourselves to you as a state-operated

9、corporation dealing exclusively in light industrial goods. 我們有幸自薦，我們是一家專營輕工業(yè)品的國有公司。v 例：We have the pleasure to introduce v take pleasure in introducing v take the liberty of introducingv avail ourselves of this opportunity to introducev are venturing to write to introducev wish to introducev ourselv

10、es to you as a state-operated corporation dealing in light industrial goods.v 五. We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name.v 我們是奧地利主要的香煙原輔資料出口商，并贊賞駐維也納的中國使館向我們提供了他們的行名。v 例：We are thankful / grateful / oblig

11、ed / indebted to the Chinese Embassy in Vienna for giving us your name and address.v 六. Specializing in the export of Chinese arts & crafts goods, we express our desire to trade with you in this line.v 我們專門運營中國工藝美術品出口，愿與貴方進展買賣。v 例：Specializing / Being experienced / Having been for years / Dealin

12、g exclusively in the export of Chinese.v 七. It is hoped that by our joint efforts we can promote business as well as friendship.v 希望經(jīng)過共同努力，我們既可促進貿(mào)易又能增進友誼。v 例：It is hoped that through our endeavors / to our mutual benefit / for our common interests we can promote.We look forward to your favorable rep

13、ly. 等候佳音。 例：we await / appreciate / expect / anticipate / hope to receive your favorable reply.We shall be grateful / obliged / glad / thankful if you will reply at an early date. 敬請早日回答，將不勝贊賞。Your early reply / prompt attention / immediate response / favorable answer will be highly appreciated. 如蒙早

14、日回答，將不勝贊賞。We await your further news with interest. 我們切盼他方進一步的音訊。 結 束 語 Sample Letters for Establishing Business RelationsDears Sirs,Your name and address have been given to us by the Hongkong & Shanghai Banking Corporation of Jakarts . We are now writing to you for the establishment of business

15、 relations.We have had no contact with yout country before. In view of the developing friendly relations between our two countries, we wish to ascertain whether cooperation to the advantage of both our firms could be established. We invite you to send us details and prices, possibly also samples, of

16、 such goods as you would be interested in selling, and we shall gladly study the sales possibilities in our market . On the other hand, please favor us with a list of those goods you are interested in obtaining from us so that we might be able to quote on some and give you all the necessary informat

17、ion regarding supply possibilities.Yours faithfully,Dear Sirs,We owe your name and address to the Chamber of Commerce, Tokyo, who informed us that you are in the market for Personal Computers.We are one of the largest computer manufactures in our country in our country and have been handing various

18、kinds of computers for about 10 years. We approach you today in the hope of establishing business relations with you and expect, by our joint efforts, to enlarge our business scope.In order to acquaint you with our business lines, we enclose a copy of our illustrated catalogue covering the main item

19、s suppliable at present. If you are interested in any of the items, please tell us by fax. Well give you our lowest quotations and try our best to comply with your requirements.Our customers are always satisfied with our products and the service after the sale. We believe that you will be, too , aft

20、er we do business together.Our banker is the Bank of Tokyo, Japan. They can provide you with information about our business and finances.We are looking forward to your early reply.Yours faithfully,business scope = line of business 運營范圍 Manufacturers Write to Importers Now more and more factories and

21、 manufacturers are allowed to sell their products in the world market. If you are working in such an enterprise with the Governments approval of import and export, you will be write directly to the importers abroad for thesale of your products without any help from an export company.Sample Letter 1:

22、Dear Sirs,We have been manufacturing this product for 20 years.Our success in trade, which can be seen from our rapid expansion from a single factoryof medium size twenty years ago to a total number of fourteen large modern factories situated at various places in the Pudong Development Zone today, d

23、epends entirely on the trustworthiness of our products. Our trade name, which we value so much, will sufficiently warrant your confidence in us.Yours faithfullyComplete the following sentences一. We have the pleasure of 1. 通知他們，我們曾經(jīng)與貴方代表( representative ) 獲得了聯(lián)絡。 2. 得悉貴方對與我公司建立業(yè)務往來很感興趣。 3. 將我公司駐滬辦事處的地

24、址及聯(lián)絡人通知貴方。二. We are appreciative of 1. 貴方有和我公司建立貿(mào)易關系的意向( intention )。 2. 貴方為促進我們雙方的貿(mào)易和友誼所作的努力。 3. 貴方對此事的及時處置。三. 1. 承蒙中國銀行的引見， 2. 多虧我駐貴國使館經(jīng)參處的引見， 3. 經(jīng)湯姆和威廉姆公司引薦， we learnt that you are the chief importer of electric appliances in your country.Exerciseson the recommendation of.承.引薦、引見by courtesy of .t

25、hrough the courtesy of.承.的好意相告 Translate the following letter into English 美國 J & M 已將貴公司的稱號和地址告知我們，并認為貴公司是中國有潛力的棉布買主。棉布屬于我公司的運營范圍，我們將很樂于與貴公司建立直接的業(yè)務關系。 茲隨函附上商品小冊子和價目單各一份，以便于了解我們可供出口棉布的概略。一當接到貴方的詳細詢價，將立刻航空郵寄我公司的報價單和樣本。 恭候佳音。 . 謹上ExercisesInquiry 詢盤 Inquiry Sheet 詢價單 Quotation 報價 Indent 定單 Invitat

26、ion to Offer 邀請發(fā)盤 Offer 發(fā)盤 Firm Offer 實盤 Counter Offer 還盤 Voluntary Offer 主動發(fā)盤 Bid 遞盤 Acceptance 接受 Contract 合同 Conditional Acceptance 有條件的接受 Confirmation 確認書 Agreement 協(xié)議 Memorandum 備忘錄 Import Contract 進口合同 Purchase Contract 購買合同 Sales Contract 銷售合同 Allowance 折讓、允差 Purchase Confirmation 購買確認書 Curre

27、nt Price 現(xiàn)行價 Retail Price 零售價 Rebate 回扣 Sales Confirmation 銷售確認書 Wholesale Price 批發(fā)價 Businessman/Merchant/Dealer 商人Wholesaler 批發(fā)商Retailer 零售商Sole / Exclusive agent 獨家代理Salesman 推銷商Speculator 投機商Compensation trade 補償貿(mào)易1. Generally speaking, this type of letter should include the sources of informatio

28、n related to -the address, e.g. how you know his name and address; -your intention, i.e. Why you are writing to him; -a brief introduction of your firm, e.g. your business scope、 your branches, and also your liaison offices, if any; references as to your firms financial standing and credit rating, e

29、tc.2. If you are in the market for the goods the addressee can export, you may also request for samples, price-list, catalogues, etc. Meanwhile you may state simple, clearly and concisely what you can sell.Writing Guidelines Report Writing 報告寫作Memorandum and Informal, Short Reports 備忘錄與非正式的短篇報告Propo

30、sals and Formal Reports 建議書與正式報告Punctuation Marks 標點符號 商務信函構成要素規(guī)范部分：Letterhead 信頭: 包括發(fā)信人公司的稱號、地址、或電傳號碼。Date Line 發(fā)信日期Inside Address 封內(nèi)收信人地址Salutation 對收信人的尊稱Body 正文Complimentary 結尾敬語Signature 簽名二. 特別部分：Attention Line 制定收信人Subject and Reference Lines 事由Organization Name 公司稱號Author, Title and Departme

31、nt 撰稿者印刷體姓名Reference Initials 主辦人代號便于調查信函的主稿人和打字人Enclosure Notation 附件注明Copy Notation 復本注明CC to Mr.Li 或 CC The Uni Trading Co.,Ltd.)Make corrections in the format of the following letterRocky Mountain High Country RealtyMile High BuildingOne Denver PlazaDenver, Colorado 80200Pueblo, CO 810022021 Wes

32、t Prospect StreetMs. Kim Jameston, AttorneyDear Ms. Jameston: We appreciate your April 23 letter concerning the failure of one of our salesRepresentatives to inform your client of the possible zoning of the Blake property. Please accept my sincere apology for not having corresponded with you sooner.

33、 The sales.ROCKY MOUNTAIN HIGH COUNTRY REALTYCordially,Residential PropertySales Manager, Joe CrossmanMs. Ms. Kim Jameston, Attorney2021 West Prospect StreetPueblo, CO 81002Cordially,ROCKY MOUNTAIN HIGH COUNTRY REALTYJoe CrossmanSales ManagerResidential PropertyLetterhead Systems A/S Corporation :+4

34、5 83894232 Fax:+45 83894234 Web Site: systems : infomslangDateline March 23, 2019Inside Address Mr. Jame 收信人姓名 Director of Personnel 收信人職位、頭銜 Windsor Mils Inc. 單位稱號 212 Magnolia Avenue 門牌號碼、街道稱號 Spartanburg, South Carolina 29301 城市、州、 The United States of America 國家Attention Line Attention Mr .Li (指

35、定收信人或某個部門Salutation Dear Mr. ZhangSubject Line Re / Subject: Claim No. MA-457972 信文的主旨Body - -Complimentary Close Cordially,Organization Name Systems A/S CorporationSignatureAuthor, Title Joe GrossmanDepartment Sales ManagerReference Initials XYW : SHEnclosure Notation Encl.Copy Notation CC to Mr. Z

36、hang March 10, 2019Professor Fan Hong Foreign Languages DepartmentJiangxi normal UniversityJiangxi, 300027Dear Prof. FAN,I am very interested in Business English and wish to learn more fromyour lectures. This week I am going to write a letter to IBM company Requesting information about the availabil

37、ity of a product. Could youPlease send me some information on the formats of the business letter?I would be very grateful for your kind help and early reply. Sincerely yours, (Signature) Li Ping Complimentary Close客套終了語親密式： Cordially, Cordially yours, Intimately yours, 普通式： Sincerely, Sincerely your

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