語言點(diǎn)二知識梳理

1、Unit 1 Advertising語言點(diǎn)（二）目標(biāo)認(rèn)知重點(diǎn)詞匯once, recommend, amazed, unique, choice, purchase, designer, satisfied, update, practical，bargain，bored，various，target, determine, react, concerned, approach, discourage, convince, urge, shock, 重點(diǎn)短語in order to, up to, figure out, in advance, appeal to, get sth. across

2、, depend on, due to, result in, die from重點(diǎn)句型It作形式主語知識講解重點(diǎn)詞匯once【原句回放】Once the product goes on the market，its sales figuresthe amount which has been soldshould be reported every day，so the company can check the progress of their product一旦產(chǎn)品投放市場，就應(yīng)當(dāng)每天報告它的銷量已售出的數(shù)量以便公司檢查產(chǎn)品的銷售進(jìn)度?！军c(diǎn)撥】once conj一旦就，通常引導(dǎo)時間狀語

3、從句。Once you get into a bad habit，youll find it hard to get out of it一旦染上壞習(xí)慣，你會發(fā)現(xiàn)想改掉就難了。溫馨提示once作為副詞時，意為“曾經(jīng)”。I once met him我曾經(jīng)見過他。once作為名詞時，意為“一次”。Shes only done it the once，so dont be too angry她只做過這一次，因此不要太生氣。歸納拓展at once立刻，馬上once more再一次，又一次just for once僅此一次all at once一下子，即刻once upon a time從前recomme

4、nd 【原句回放】Yesterday I came across an interesting new book，which I would like to recommend here昨天我偶然看到一本有趣的新書，想在這兒推薦一下。【點(diǎn)撥】recommend vt. 勸告；推薦，介紹 vi. 推薦；建議常用結(jié)構(gòu)recommend doing sth.建議做某事recommend sb. to do sth建議某人做某事recommend sth. to sbrecommend sb. sth.向某人推薦某物recommend that.(從句中謂語動詞用should+動詞原形，其中shoul

5、d可以省略)It is recommended that.(從句中謂語動詞用should+動詞原形，其中should可以省略)The doctor recommended forming a good habit of diet醫(yī)生建議養(yǎng)成良好的飲食習(xí)慣。He recommended me to change my way of life他勸我改變生活方式。I recommended that you should resign as soon as possible我建議你盡快辭職。歸納拓展英語中，表示建議，要求，命令等意義的動詞后所接的名詞性從句中，謂語動詞都用虛擬語氣(should+動詞

6、原形，其中should可以省略)。如：advise，suggest，require，request，order，command等。amazed【原句回放】The publisher also said that readers would be amazed by the writers unique way of thinking and skilful writing出版商還說讀者將會對作者獨(dú)特的思維方式和熟練的寫作技能大為驚奇。【點(diǎn)撥】amazed adj大為驚奇的I was amazed to find her there發(fā)現(xiàn)她在那，我感到很吃驚。I was amazed at the

7、 news of his escape聽到他逃之天天的消息，我感到驚訝。歸納拓展amaze vt. 使吃驚amazing adj. 令人驚訝的amazement n. 驚奇，驚異be amazed atby.對感到驚訝be amazed to do sth.對做感到驚訝be amazed that.對感到驚訝to ones amazement使某人驚訝的是易混辨析amazed與amazingamazed“感到驚奇的，感到驚訝的”；amazing“令人驚訝的”。The car rushed at the bridge at amazing speed汽車以驚人的速度向橋沖過去。There wer

8、e an amazing number of people coming to the report來聽報告的人數(shù)多得驚人。unique【原句回放】The publisher also said that readers would be amazed by the writers unique way of thinking and skilful writing出版商還說讀者將會對作者獨(dú)特的思維方式和熟練的寫作技能大為驚奇?！军c(diǎn)撥】unique adj. 獨(dú)特的，獨(dú)一無二的The koala is unique to Australia樹袋熊是澳大利亞獨(dú)有的。Everyones finge

9、rprints are unique每個人的指紋都是獨(dú)一無二的。歸納拓展uniquely adv唯一地；獨(dú)特地uniqueness n獨(dú)特性be unique to獨(dú)具的，特有的a unique opportunity一次難得的機(jī)會溫馨提示unique不可與more，most，very，rather等詞連用。choice【原句回放】I believe voyage to an Amazing Kingdom would be a good choice for senior high students我相信令人驚訝的王國之旅這本書對高中生來說是首選?！军c(diǎn)撥】choice n選擇，挑選choos

10、e(chose，chosen) v. 選擇，挑選，選舉，決定歸納拓展make a choice做出選擇have no choice but to do除之外，別無選擇at ones own choice任意地，隨意地by choice出于選擇choose.from從中選擇cannot choose but do sth.只好做某事I have no choice but to do it again我只有再做，別無選擇。I choose a big apple from three apples我從三個蘋果中挑了個大的。purchase【原句回放】I recommend that we pur

11、chase 10 copies for the library我建議我們?yōu)閳D書館購買十冊書?！军c(diǎn)撥】purchase vt. 購買 n. 購買(指行為)He purchased the land for two hundred thousand dollars他以20萬美元買了那片土地。Thats a really good purchase那件東西買的真便宜。歸納拓展purchase sth.(with sth.)購買某物purchase sth. for sb.為某人購買某物purchase sth. from sb.從某人處購買某物make a purchase采購purchaser n

12、. 買主：購買者designer【原句回放】What will the designer do if I am not satisfied with the software? 如果我對軟件不滿意，設(shè)計者會怎么做?【點(diǎn)撥】designer n. 設(shè)計者，設(shè)計師He is a teacher，and his wife is a designer他是一位老師，而他的妻子是一位設(shè)計師。Her wedding apparel is made by a very famous fashion designer她的結(jié)婚禮服是由一位非常著名的時裝設(shè)計師制作的。歸納拓展design vt. & n. 設(shè)計be

13、 designed to do sth.被設(shè)計用于做某事be designed for.為而設(shè)計They designed US a beautiful building他們?yōu)槲覀冊O(shè)計了一幢漂亮的大樓。The building seats 2019 people，but is of poor design這座建筑物可容納2019人，但設(shè)計很差。satisfied【原句回放】What will the designer do if I am not satisfied with the software? 如果我對軟件不滿意，設(shè)計者會怎么做?【點(diǎn)撥】satisfied adj. 滿意的常用結(jié)構(gòu)b

14、e satisfied with. 對感到滿意Im quite satisfied with the result我對此結(jié)果很滿意。歸納拓展satisfy v. 使?jié)M意，使高興 satisfying adj. 令人滿意的satisfied adj. 感到滿意的 satisfaction n. 滿意，高興be satisfied to do sth.對做某事而感到滿意sth. satisfies sb. 某物使某人感到滿意express ones satisfaction with. 對表示滿意to ones satisfaction使某人感到滿意的是inwith satisfaction滿意地

15、易混辨析satisfied與satisfying前者表示“感到滿意的”，強(qiáng)調(diào)主語精神上滿足的感受。后者表示“令人滿意的”，即人所需要的某事物使人產(chǎn)生了精神上的滿足。Im quite satisfied to see your progress看到你的進(jìn)步，我很滿意。Visiting that park is really a satisfying experience游玩那個公園真的是一次令人滿意的經(jīng)歷。update【原句回放】We must update our packaging in order to attract more young customers我們必須更新產(chǎn)品包裝以便吸引更

16、多的年輕顧客。【點(diǎn)撥】update vt. n. 更新；提供最新的信息；使現(xiàn)代化The feedback from the computer enables us to update the program計算機(jī)的反饋能使我們更新程序。The data should be updated once a week這些數(shù)據(jù)應(yīng)該每星期更新一次。Maps need regular updates地圖需要經(jīng)常修訂。practical【原句回放】What a wonderful camera! Its cute and highly functional.Li Dan“多好的照相機(jī)啊! 既小巧可愛。功能又

17、多?！崩畹ふf?！军c(diǎn)撥】practical adj. 實(shí)際的，實(shí)用的，可行的It is not practical to spend all your money把你的錢全花掉是不切合實(shí)際的。歸納拓展 (1)practise v. 實(shí)踐；練習(xí)；從事practise后常接名詞或動名詞作賓語，不接不定式。You need to practise every day你需要每天練習(xí)。He practises playing the piano every Sunday morning每個星期天上午他都練習(xí)彈鋼琴。 (2)practice n. 實(shí)踐；練習(xí)，慣例practically adv. 實(shí)際上pu

18、t sth. into practice把付諸實(shí)施inout practice勤于疏于練習(xí)Practice makes perfect熟能生巧。(諺語)bargain【原句回放】Our sandwiches are a bargain at only ￥5 each我們的三明治現(xiàn)在便宜，每個只有5美元?！军c(diǎn)撥】bargain n便宜貨；協(xié)議 v. 與就討價，定約歸納拓展bargaining n. 討價還價；商談，商討a goodbad bargain 便宜貨昂貴貨strike a bargain with sb.與某人定約bargain with.aboutover.for與就討價，定約bar

19、gain sth. away賤賣 bargain for sth.意料到，料想到They were unable to strike a bargain because of the high price他們不能定約因為價格太高。He bargained with the shopkeeper over the price他與商店的管理員討價還價。bored【原句回放】Are you bored with wearing the same blue jeans every day? 你厭倦每天都穿同樣的藍(lán)色牛仔褲嗎?【點(diǎn)撥】bored adj. 感到厭倦的常用結(jié)構(gòu)be bored with.對

20、感到厭倦There was a bored expression on her face她臉上有一種厭倦的表情。The boy quickly got bored with staying indoors那男孩很快就在屋里待不住了。歸納拓展對感到厭倦be fed up withbe tired ofbe sick ofvarious【原句回放】Unlike a single advertisement，an ad campaign is an organized programme of advertisements using various kinds of ads to reach a

21、particular audience與一則具體的廣告不同的是，廣告宣傳活動是指運(yùn)用各種形式的廣告將商品推向一特定群體的一組協(xié)調(diào)好的廣告活動?！军c(diǎn)撥】various adj. 各種各樣的Wheat is grown in various parts of the country這個國家許多地方都種小麥。There are various ways of getting to the station from here從這兒去車站有各種不同的方法。歸納拓展variety n. 多樣性a variety of.varieties of.all kinds of.各種各樣的易混辨析different

22、與variousdifferent普通用語，指“事物間的區(qū)別或本質(zhì)上的不同”，側(cè)重“相異的”。various強(qiáng)調(diào)“種類或性質(zhì)的不同與多樣”，而不強(qiáng)調(diào)“其本質(zhì)的差別”。target【原句回放】The people you want to reach are your target audience你想接觸的人群就是你的目標(biāo)受眾?！军c(diǎn)撥】target n. 目標(biāo)，對象；靶子 vt. 瞄準(zhǔn)；以為目標(biāo)This time our target is the ravine base這次我們的目標(biāo)是這個峽谷基地。Our target is to finish the task by Friday我們的目標(biāo)是

23、星期五之前完成任務(wù)。Our company has targeted career women as our primary customers我們公司將職業(yè)女性作為主要客源。determine【原句回放】In order to determine your audience，you will need to do a little research and analysis in advance為了確定你的目標(biāo)受眾，你有必要事先做些小的調(diào)查和分析?！军c(diǎn)撥】determine vt確定，決定，使決定常用結(jié)構(gòu)determine to do.決心決意做determine thatwh-clause

24、. 決心determine sb. to do sth.使某人決定做某事be determined to do sth.make up ones mind to do sth.下定決心做某事We determined to start early我們決定早些動身。She determined that she would never see him again她決心再也不要見到他。What determined you to marry him?是什么使你下決心要嫁給他的?Im determined to find out who is responsible for this我決心要弄清楚誰

25、該對此事負(fù)責(zé)。易混辨析determine to do sth.與be determined to do sth.兩者意思相同，不同的是前者指決定時的動作，后者著重于有決心的狀態(tài)。determine是短暫性動詞，不能與表示一段時間的狀語連用；be determined是延續(xù)狀態(tài)，可以與表示一段時間的狀語連用。react【原句回放】It is important to always try to appeal to the audience in order to get them to react in a certain way為了使他們對產(chǎn)品以某種方式回應(yīng)，要始終努力去吸引目標(biāo)受眾，這很重要

26、。【點(diǎn)撥】react vi做出反應(yīng)，回應(yīng)I wasnt sure how you would react我不確定你會做出什么反應(yīng)。People may react badly to certain food addictives人們對某些食品添加劑可能會嚴(yán)重過敏。歸納拓展reaction n反應(yīng)react to產(chǎn)生反應(yīng)；做出反應(yīng)concerned【原句回放】What aspects of this problem would they care about or be concerned with?他們在乎或者關(guān)注這個問題的哪些方面?【點(diǎn)撥】concerned adj關(guān)注的，感興趣的常用結(jié)構(gòu)b

27、e concerned about對關(guān)心be concerned with與有關(guān)We are rather concerned about fathers health我們相當(dāng)關(guān)心父親的健康。The book is primarily concerned with Soviet-American relations during the cold war這本書主要講的是冷戰(zhàn)時期的蘇美關(guān)系。歸納拓展concern n涉及；關(guān)心concerning prep. 關(guān)于asso far as sb. be concerned就某人而言show a great concern for對很擔(dān)心have n

28、o concern with與無關(guān)approach【原句回放】You must decide what approach you want to use你必須決定你想要采用什么方法。We need a new approach to learn English我們需要一種新的方法去學(xué)英語。溫馨提示【點(diǎn)撥】approach還可以作動詞，有“靠近，接近”的意思。Christmas was approaching圣誕節(jié)快到了。歸納拓展the approach to sth.對待或處理某事的方式make an approach to對進(jìn)行探討approach sb. on sth.與某人商量、交涉某事

29、易混辨析way，means，method與approachway后接to do或of doing sth.；，means單復(fù)數(shù)同形，后接of(doing) sth.，常用搭配為by means of，意為“靠方法”；method后常接of；approach正式用語，其后接名詞時，要用介詞to。discourage【原句回放】Our main aim is to discourage young people from smoking我們主要的目標(biāo)就是阻止年輕人抽煙?！军c(diǎn)撥】discourage vt使泄氣，使氣餒Dont let one failure discourage you不要因為一次

30、失敗就泄氣。She was discouraged by setbacks她因挫折而灰心了。We discouraged him from giving up the job我們勸他不要放棄那份工作。歸納拓展discouragement n. 挫折，氣餒 discouraged adj. 泄氣的discouraging adj. 令人泄氣的encourage vt. 鼓勵courage n. 勇氣discourage sb. from doing sth. 阻止妨礙不鼓勵某人做某事encourage sb. to do sth.鼓勵某人做某事convince【原句回放】If we can co

31、nvince young people not to start，they might then urge their parents and other people to give up smoking，too如果我們能夠說服年輕人不要抽煙，或許他們就會勸說他們的父母和其他人也放棄抽煙?！军c(diǎn)撥】convince vt使相信常用結(jié)構(gòu)convince sb. of sth.that從句使某人信服，使某人明白convince sb. to do sth.說服某人做某事be convinced of sth.that確信，堅信Id convinced myself(that)1 was fight

32、我確信自己是正確的。Ive been trying to convince him to see a doctor我一直勸他去看醫(yī)生。How can I convince you of her honesty? 我怎樣才能使你相信她很誠實(shí)呢?What he said convinced me that I was mistaken他的一番話使我意識到我錯了。urge【原句回放】If we can convince young people not to start，they might then urge their parents and other people to give up sm

33、oking，too如果我們能夠說服年輕人不要抽煙，或許他們就會勸說他們的父母和其他人也放棄抽煙?！军c(diǎn)撥】urge vt敦促，力勸；竭力主張 n強(qiáng)烈的欲望，沖動常用結(jié)構(gòu)urge sb. to dointo doing sth.要求某人做某事urge sth. onupon sb.極力主張某人做have an urge to do sth.要求某人做某事He urged her to rest他催促她休息。He urged on us the necessity of patience他對我們力言忍耐是必要的。溫馨提示當(dāng)urge后接that從句時，從句中謂語動詞用“(should)+動詞原形”，即

34、urge that sb(should)do sth.強(qiáng)烈要求某人做某事。She urged that I(should) apologize to him她主張我應(yīng)該向他道歉。shock【原句回放】We want to shock people into realizing that many smokers die ail too soon from illnesses and diseases related to smoking我們希望警醒人們，讓他們認(rèn)識到許多吸煙者過早地死于與吸煙有關(guān)的疾病?！军c(diǎn)撥】shock vt使震驚，使驚愕 n震驚，驚駭常用結(jié)構(gòu)shock sb.使某人感到震驚

35、驚愕be shocked atby令人震驚be shocked to dothat從句因感到震驚come as a shock to sb.令某人震驚It shocks you when something like that happens發(fā)生那樣的事，令人感到震驚。I was shocked at this sudden change in their attitude他們態(tài)度突然改變，使我感到震驚。I was shocked to hear that he was resigned聽到他辭職的消息，我深感意外。The news of his death came as a shock t

36、o us all他的死訊傳來，我們大家都感到震驚。重點(diǎn)短語in order to【原句回放】We must update our packaging in order to attract more young customers我們必須更新產(chǎn)品包裝以便吸引更多的年輕顧客。【點(diǎn)撥】 in order to為了，以便We started early in order to arrive before dark為了在天黑前到達(dá)，我們早早地動了身。溫馨提示in order to后接動詞原形，作目的狀語，相當(dāng)于so as to，但是so as to不能位于句首。它們的否定式均為在to前加not。He

37、got up at 5:00 in order to(so as to) get to the school earlier為了能早點(diǎn)到學(xué)校，他5:00就起床了。Go in quietly in order not to wake up the baby悄悄進(jìn)去，別把寶寶吵醒。歸納拓展當(dāng)后面接從句表示“目的”時，用in order thatso that，后接狀語從句且從句常與may，might，can，could等情態(tài)動詞連用。Ill give you all the facts so that you can judge for yourself我把所有事實(shí)都告訴你，使你能自己作出判斷。T

38、hey sent the book by air mail in order that it might reach us in time他們通過空運(yùn)寄這本書，以使它能及時送到我們手中。up to【原句回放】It allows you to take photographs continuously for up to 6 hours,可以用它持續(xù)拍照達(dá)6個小時?！军c(diǎn)撥】up to(數(shù)量，程度等)達(dá)到It isnt up to your usual standard這沒有達(dá)到你平時的水平。The temperature went up to 40c氣溫達(dá)到了40攝氏度。歸納拓展up to還有以

39、下意思：直到She continued to care for her grandfather up to the time of his death她一直照顧她的祖父直到他去世。能勝任，有資格做He is not up to the part of Othello他不能勝任奧賽羅的角色。干(壞事)；偷偷地干What have you been up to?你一直在搞什么名堂?Its up to sb. 某人說了算，由某人決定Where shall we go to spend the weekend?我們在哪兒度過這個周末呢?Its up to you由你決定。figure out【原句回放

40、】It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do重要的是, 你得確切弄清楚想要告訴受眾什么，想讓他們做什么?！军c(diǎn)撥】figure out弄清楚，搞明白；計算出We must figure out how to solve the problem我們必須想出如何解決這個問題的辦法。Father is trying to figure out his tax父親在設(shè)法計算出他的稅額。in advance【原句回放】In

41、 order to determine your audience，you will need to do a little research and analysis in advance為了確定你的目標(biāo)受眾，你有必要事先做些小的調(diào)查和分析?！军c(diǎn)撥】in advance預(yù)先，提前They fulfilled the task in advance他們提前完成了任務(wù)。You can check in two hours in advance你可以提前兩個小時檢查登記。歸納拓展advance v. & n. 促進(jìn)，前進(jìn)；提高advanced adj. 先進(jìn)的，高級的advanced mathem

42、atics高等數(shù)學(xué)advanced technology先進(jìn)的技術(shù)The professor is engaged in advanced studies該教授正進(jìn)行高深的學(xué)術(shù)研究。England is an advanced industrial country英國是一個發(fā)達(dá)的工業(yè)國家。The general advanced his troops to the new position將軍揮師前進(jìn)到新陣地。appeal to【原句回放】It is important to always try to appeal to the audience in order to get them t

43、o react in a certain way為了使他們對產(chǎn)品以某種方式回應(yīng)，要始終努力去吸引目標(biāo)受眾，這很重要?！军c(diǎn)撥】appeal to迎合，吸引The magazine changed its content to appeal to more readers這本雜志改變了它的內(nèi)容以吸引更多的讀者。appeal to還有“向呼吁；懇求；求助于”的意思。We appealed to him for help我們向他求援。She appealed to us to go with her她懇求我們和她同行。get sth. across【原句回放】There are lots of dif

44、ferent ways to get your message across when you are putting together an ad campaign當(dāng)你在策劃廣告宣傳活動時，你會發(fā)現(xiàn)有許多不同的方式讓你將信息傳達(dá)給目標(biāo)受眾。【點(diǎn)撥】get sth. across傳達(dá)；使某事物被理解Hes not good at getting his ideas across他不太善于表達(dá)自己的意思。He taught me how to get my ideas across他教我如何表達(dá)自己的意思。歸納拓展get alongon with sb.與某人相處 get around四處走，消

45、息傳開get back回來 get in收獲get off下車 get on上車get up起床get through接通電話；完成；通過考試get over克服；從中恢復(fù)過來depend on【原句回放】The decision should depend mainly on your target audience and which kinds of ads reach that group best這種決定的主要依據(jù)是目標(biāo)受眾，以及何種廣告最能被這一群體所接受。【點(diǎn)撥】depend on依賴；相信；取決于常用結(jié)構(gòu)depend on sb. to do sth.依靠相信需要提供(資金幫助

46、等)Im depending on you to keep your promise我就依靠你來遵守諾言了。Children must depend on their parents孩子們必須依賴他們的父母。歸納拓展It allThat depends要看情況而定。You may depend upon it肯定無疑，放心好了。due to【原句回放】Every year millions of people around the world die due to smoking每年全世界的數(shù)百萬人都死于抽煙?！军c(diǎn)撥】due to由于；應(yīng)支付的；預(yù)期的Her illness was due to bad food她的病是壞了的食物造成的。A great deal of money is due to you應(yīng)該付給你很多錢。He is due to leave for Australia next week他預(yù)計下周去澳大利亞。歸納拓展due to一般不用于句首，而是常常放在系動詞之后。易混辨析due to，because of，thanks to與o