商務(wù)泛讀unit4ppt課件

1、 Unit 4lTo enable students to know What is selling and its importance.lTo enable students to know various skills in selling and some vocabulary about selling.lTo practice reading for gist and specific information.lTime Allotment: 4 periodsQuestions:Why do we say selling skills are important?What is

2、selling?Selling is important to our economy, to business, and to people. Why?lSelling skills can be very useful to you in your personal life. You have to use selling skills to persuade others to accept you, your ideas or your advice. l Selling skills are also important in most jobs. Business owners

3、use selling skills to gain acceptance from customers and employees. Successful salespeople use selling skills to assist customers in making wise buying decisions.2. Selling involves the art of communicating effectively with people simply explaining how a product or service will benefit the customers

4、. Selling can be defined as the activity or action of assisting the customers, and helping the customer make wise buying decision.3. Selling helps create employment and assist in maintaining the standard of living in our country. Salespeople provide the types of products and services which customers

5、 need and want. Their manner in treating customers can really determine the success or failure of most businesses. Salespeople can save customers time and money by providing product information, showing how a product or service will benefit the customer, and making sure customers purchase the produc

6、ts and services which will best meet their needs and wants.Translations:Selling involves the art . Will benefit the customer. (Line 1, Para. 3)When customers purchase products and services, they help create employment. The standard of living in our country. (line 7, Para. 9)Salespeople can save cust

7、omers time and money by which will best meet their needs and wants. (Line 5, Para. 11)l銷售涉及到與他人進(jìn)行有效交際銷售涉及到與他人進(jìn)行有效交際 簡言之簡言之就是解釋產(chǎn)品或服務(wù)如何受益客戶就是解釋產(chǎn)品或服務(wù)如何受益客戶 的藝的藝術(shù)。術(shù)。l當(dāng)客戶購買產(chǎn)品和服務(wù)時，他們幫助在制當(dāng)客戶購買產(chǎn)品和服務(wù)時，他們幫助在制造業(yè)、批發(fā)零售方面制造就業(yè)機(jī)會。造業(yè)、批發(fā)零售方面制造就業(yè)機(jī)會。 在我在我國，國， 滿就業(yè)為消費(fèi)者創(chuàng)造額外的購買力。滿就業(yè)為消費(fèi)者創(chuàng)造額外的購買力。 因此，因此， 銷售有助于維持我國的生活水準(zhǔn)。銷售有助于

8、維持我國的生活水準(zhǔn)。l銷售人員通過提供產(chǎn)品信息，介紹產(chǎn)品或銷售人員通過提供產(chǎn)品信息，介紹產(chǎn)品或服務(wù)對客戶的利益，確保客戶所購買的產(chǎn)服務(wù)對客戶的利益，確保客戶所購買的產(chǎn)品和服務(wù)能最大程度地滿足其需要和要求品和服務(wù)能最大程度地滿足其需要和要求，從而為客戶節(jié)省時間和金錢。，從而為客戶節(jié)省時間和金錢。Words and expressionsFear of heightsBeat the price downFramed paintingWith great authoritySwell guyMake a fool of Laugh in ones faceSmuggle outCultured manTake an oath11. Sold12. Quote a settlement13. Be up to ones ears in the work.14. ones going rate15. Have the guts toI. Words and expressions:Subtle manipulation of human vanity.Practise little tricksConceal their ignoranceHold sth. Knowing