2019-2020年高中英語Unit5Insideadvertising-learningaboutlanguage

1、2019-2020年高中英語Unit5Insideadvertising-learningaboutlanguagePartOne:TeachingDesignPeriod2:AsamplelessonplanforLearningaboutLanguage(TheObjectplement)AimsTohelpstudentslearnabouttheObjectplementTohelpstudentsdiscoverandlearntousesomeusefulwordsandexpressionsTohelpstudentsdiscoverandlearntousesomeuseful

2、structuresProceduresI. WarmingupbyreadingsomefunnyadvertisementsinEnglishHerearesomefunnyadvertisementsinEnglish.Readthemtoseewhetheryouwillbeamusedornot.Haveseveralveryolddressesfromgrandmotherinbeautifulcondition.Tiredofcleaningyourself?Letmedoit.Dogforsale:eatsanythingandisfondofchildren.Supposed

3、ly,theseareactualadvertisementsthathaveappearedinpapersacrossthecountry.Asuperbandinexpensiverestaurant.Finefoodexpertlyservedbywaitressesinappetizingforms.Forsale:anantiquedesksuitableforladywiththicklegsandlargedrawers.Wanted:Unmarriedgirlstopickfreshfruitandproduceatnight.Wedonottearyourclothingw

4、ithmachinery.Wedoitcarefullybyhand.Man,honest.Willtakeanything.UsedCars:Whygoelsewheretobecheated?eherefirst!Wanted.Mantotakecareofcowthatdoesnotsmokeordrink.3-year-oldteacherneedforpre-school.Experiencepreferred.II. LearninghowtoincreaseyourvocabularyWhydolargevocabulariescharacterizeexecutivesandp

5、ossiblyoutstandingmenandwomeninotherfields?Thefinalanswerseemstobethatwordsaretheinstrumentsbymeansofwhichmenandwomengraspthethoughtsofothersandwithwhichtheydomuchoftheirownthinking.Theyarethe"toolsofthought.”Whatarethestepsofincreasingyourvocabulary?BeAwareofWordsFirst,trytoguessataword'sm

6、eaningfromitscontext-thatis,thesenseofthepassageinwhichitappears;second,ifyouhaveadictionaryonhand,lookuptheword'smeaningimmediately.ReadWhenyouhavebeemoreawareofwords,readingisthenextimportantsteptoincreasingyourknowledgeofwords,becausethatishowyouwillfindmostofthewordsyoushouldbelearning.Whats

7、houldyouread?Whateverinterestsyou-whatevermakesyouwanttoread.UseaDictionaryHaveyourowndictionaryCirclethewordsyoulookupReadtheentireentryforthewordyoulookupStudyandReviewRegularlyOnceyouhavebegunlookingupwordsandyouknowwhichonestostudy,vocabularybuildingissimplyamatterofreviewingthewordsregularlyunt

8、ilyoufixtheminyourmemory.III. DiscoveringusefulwordsandexpressionsDoingvocabularyexercisesisanotherwaytoincreaseyourvocabulary.Nowgotopage45.Dothethreevocabularyexercisestobuildyourvocabulary.IV. UnderstandingwhattheobjectplementisAnobjectplementisannoun,pronoun,oradjectivewhichfollowsadirectobjecta

9、ndrenamesitortellswhatthedirectobjecthasbee.Itismostoftenusedwithverbsofcreatingornominatingsuchasmake,name,elect,paint,call,etc.WeknowthereisadifferencebetweencallingMayorWilliamsandcallingWilliamsmayororpaintingareddoorandpaintingadoorred.Whenthewordfollowsthedirectobjectandittellswhatthedirectobj

10、ecthasbee,itistheobjectplement.Sometimespeoplecallitanobjectiveplement.Theitalicizedwordsonthispageareobjectplements.TheOBJECTPLEMENTDEFINITION:TheOBJECTPLEMENT(OC)structureisoneofthe7basicsentencetypes.USE:TheOCsentenceisanimportantstructurethatweusetoexpressmonandnecessarythoughtprocessesofequatin

11、gdirectobjectswiththeircharacteristics.THEVERBS:TheOCstructureisusedwithonlyafewverbs,mainlyverbsthatexpressnaming,thinking,ortransforminginsomeway.VerbsthatNAME:CALL,DECLARE,ELECT,CHOOSE,APPOINT,etc.Verbsthatexpressthought:THINK,CONSIDER,HOLD,BELIEVE,etc.Verbsthattransform:COLOR,PAINT,TURN,MAKE,etc

12、.THEPLEMENTS:ObjectiveplementsareNOUNSorADJECTIVES.THESTRUCTURE:ThebasicDO/OCsentencehasthefollowingstructure:SUBJECT-VERB-DIRECTOBJECT-OBJECTPLEMENT.FAMILIAREXAMPLES:ThatmakesmeCRAZY.Don'tevercallmeCHICKEN.WepaintedthetownRED.ThatmakesmydayBRIGHTER.TheywillholdyouRESPONSIBLE.SUBJECTVERBDOOCThat

13、makesmecrazy.(You)do(n'tever)callmechicken.Thatmakesmydaybrighter.Theywillholdyouresponsible.Wepaintedthetownred.ExamplesofOCwithverbsthatnameSUBJECTVERBDOOCThemitteechoseJoechairman.ThemitteeelectedJoechairman.ThemitteedeclaredJoechairman.ThemitteenamedJoechairman.ThemitteeappointedJoechairman.

14、ExamplesofOCwithverbsthatexpressthoughtSUBJECTVERBDOOCWecalledSueachampion.WeconsiderSueresponsible.WethoughtSuethebestforthejob.WeholdSueresponsible.ExamplesofOCwithverbsthattransformSUBJECTVERBDOOCThefrostturnedtheleavesredandgold.Thelandscapingmadethehousemorevaluable.Theycoloredherhairgreen.v.Re

15、visingusefulstructuresTorevisetheObjectplementlet'sgotopage46.DothetwogrammarexercisestoconsolidateyourlearningoftheObjectplement.VI.ClosingdownbytakingaquizQuizpractice:1. Whichsentencebelowhasanobjectplement?Shebroughtherbrotheraherosandwich.Shethoughtherbrotherahero.Shecaughtherbrotherreading

16、herdiary.2. WriteaDO/OCsentencewithaverbthatexpressesthought.3. WriteaDO/OCsentencewithaverbthatexpressestransformation.2019-2020年高中英語Unit5Insideadvertising-readingPartOne:TeachingDesignPeriod1:Asamplelessonplanforreading(HOWADVERTISINGWORKS)AimsTohelpstudentsdeveloptheirreadingabilityTohelpstudents

17、learnaboutadvertisingProceduresWarmingupbydefiningadvertisingGoodmorning,class!Doyouknowwhatisadvertising?Doknowwanttoknowsomeinsideinformationaboutadvertising?ADVERTISINGisapaidformofmunicatingamessagebytheuseofvariousmedia.Itispersuasive,informative,anddesignedtoinfluencepurchasingbehaviororthough

18、tpatterns.Nowturntopage42.WeshalltakeHOWADVERTISEWORKStoday.Warmingupbylearntouse“advertiseAdvertise:(v.t.)Togivenoticeto;toinformorapprise;tonotify;tomakeknown;hence,towarn;-oftenfollowedbyofbeforethesubjectofinformation;as,toadvertiseamanofhisloss.Advertise:(v.t.)Togivepublicnoticeof;toannouncepub

19、licly,esp.byaprintednotice;apoliticalmeeting.as,toadvertisegoodsforsale,alostarticle,thesailingdayofavessel,WarmingupbylookingandsayingWhatarethesepicturesfor?Yes,theyareforadvertisinggoods.Couldyousaysomethingaboutthem?Couldyoumakequestionsandanswersaboutthesepictures?Butfirstlet'sgotopage84for

20、somenecessaryinformation.I. Pre-readingHerearesomequestionsandanswersforthepicturesIshowedyoujustnow.Readthemandmatchthemwiththecorrectpictures.Youmaydrawyourownpicturestomatchthem.Question1:Whatcanbemoreterriblethanwatchingtheseads?Answer1:Youcouldgetsomeonewatchtheadsforyou.Question2:Whyaretheadso

21、nthispagesosmall?Answer2:Idon'twantpeopletodie,Ijustwantthemtosuffer.Question3:WhatcanIdoifIwanttoordersomeoftheseproducts?Answer3:Youcanseekformedicalcare,butit'sprobablytoolatealready.Question7:Whatisthepurposeofthesesillycoloursyouuse?Answer7:Turnyourmonitoroffandreadtheblacktextonthescre

22、en,thenyou'llknow.Question8:Isittruethatyougrowbanana-threesinFinland?Answer8:Nope,theclimateistoohotforthemtosurvive.II. ReadingforformsReadthetextHOWADVERTISINGWORKSto:cut/thesentenceintothoughtgroups,blackenthepredicative,darkentheconnectivesandunderlinealltheusefulexpressions.HOWADVERTISINGW

23、ORKSDoyouknowhowmanyadvertisements/youareexposedto/inyourdailylife?Every，dawyepassbyadvertisements/onbuses/andbillboards，ontrains/andintrainstations，inshopwindows,outsiderestaurants/andonpublicnoticeboardsAthome，weseeadvertisements/inmagazines/andnewspapers/andinthemiddle/ofourfavouritetelevisionpro

24、grammesWehearadvertisements/ontheradio/andeacrossthem/ontheInternetEvensomeofthecasualgarments/wewear/havebrandnames/attachedtothem/whichturnusintowalkingadvertisements.Withsomanymessages/fromadvertisers/fillingourdailylives，itisimportanttounderstand/howadvertisementsworkThen/wecanavoidbeingcontroll

25、edbythemWhatisanadvertisement?Anadvertisementisamessage/orannouncement/thatinforms/orinfluencespeopleItcanusewords，pictures，music/orfilm/tomunicateitsmessageAdvertsarenotonlymade/andpaidforbybusiness，butalsobyindividuals，organisations/andassociations/thatwishtoinform/oreducatethepublic.Howdoadvertis

26、ersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisersmustpaythemedia/fordisplayingtheirads.Theirmoneywouldbewasted/ifthemessagedidn'treachitstargetaudience，inotherwordsthepeople/theadvertisementintendstopersuade.Forexample，adolescentboysaremorelikelytobuyputergames/thananyothergroup，soitm

27、akessense/tomakeputergameads/thatappealtothisgroupHavingidentifiedthetargetgroup，researchersfindoutasmuchaspossible/aboutthose/inthetargetgrou，psuchastheirlikes/anddislikes,andhowtheproductwouldfitintotheirlivesThisinformationthen/formsthebasis/fordecisions/aboutwhattypeofadvertisingtechniquestouse/

28、withthisgroupAppealtoyourtargetInordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopes/anddreams/orouremotionsForexample，theone/ontheright，whichadvertisessportsshoes，showsyoungpeople/doingexcitingthingsThecolours/andtheflames/alsosuggestexcitementThemessage/itissendingis：“Buyourshoe

29、s/andyou'llliveanexcitinglife/inthefastlane'”Theadabove，withthestarinit,isforanewradiostationItappealstopeople'sdesire/to“fitin”/andbepartofthegroupThemessageis：“Everyoneelseislistening/andifyouwanttobepartofthegroup，you'dbetterlistentoo.”Someadvertisementsappealtopeople'sdesire/

30、tosavemoneyOthersaremorelikelytobenoticed/iftheyarefunnyAds/thatfeaturerich/andfamouspeople/willgrabtheattentionofthose/whoadmirepeople/likethatSomeadverts，liketheenvironmentalprotectionadvertisement/below,appealtoourconscience/orourdesire/tobeworthycitizensUseasuitablemediumAswellasreachingtheright

31、audience/withtherighttechnique,advertisersmustalsoplacetheirads/intherightmediumObviously,costwillplayabigpart/inthisdecisionTelevisionadvertsareexpensivetomake/andtoshowYouhavetobeabigcorporation/withabigbudget/toaffordtelevisionadsAdvertisements/innewspapers，ontheotherhand，aremuchcheaperAswellaswo

32、rryingabouttheexpense，advertisersmustalsoconsiderwhichmedia/aremostappropriatefortheirproduct/and/whichtheirtargetaudienceismostlikelytosee/orhearBecausemostcarshaveradios，adsbroadcastviaradiocanreachalotofdrivers/veryeasilyForthisreason，itwouldbeappropriate/touseradio/toadvertisegoods/andservices/r

33、elatingtocarsHowever，itwouldbenouseadvertisingproducts/onradio/iftheadreliesonvisualeffectsTelevisionadvertsaregreatforgeneratingemotionalresponses/toaproduct,butmagazines/andnewspaperscangivemoredetailHoweffectiveareadvertisements?Howevergoodanadvertisementis,peopleareunlikelytobepersuaded/ifthepro

34、ductisunsuitableforthemForexample，nomatterhowgood/anadforacarstereosystem，ispeople/whodon'towncarsareunlikelytorunout/andbuyoneLookattheadvertisements/inthisunitHowmanyofthegoods/orservicessuityourinterests/orlifestyle?Wouldreallygoodadvertisingpersuadeyou/tobuyproducts/andservices/youarenotinte

35、restedin/orhavenousefor?Ontheotherhand，beingconstantlyexposed/toadvertisementscanhelptochangeouropinions/overtimeThisiswhygovernments/allovertheworld/payalotofmoney/forads/onsuchthings/asroadsafetyTheybelieve/theseadvertswillaffecttheway/peoplethinkabouttheirdrivinghabits/andwillsubsequentlyreduceth

36、enumberofroadaccidentsIII. CopyingexpressionsandmakingsentencesYouareaskedtocopyalltheusefulexpressionsintoyournotebookafterclassashomework.Youmaymakeyourownsentenceswitheachoftheseexpressions.Expressionsfrom:HOWADVERTISINGWORKSbeexposedto,inone'sdailylife,passby,onbuses,onbillboards,ontrains,in

37、trainstations,inshopwindows,onpublicnoticeboards,athome,inmagazinesandnewspapers,inthemiddleof,one'sfavouritetelevisionprogrammes,ontheradio,eacross,ontheInternet,attachto,fillone'sdailylives,avoiddoing,informsb.,beappropriatetodo,relateto,benousedoing,influencesb.,payfor，makeeffectiveadvert

38、isement,Identifyone'starget,payfor,inotherwords,intendto,putergames,makesenseto,makeputergame,appealto,identifythetargetgroup,findout,asmuchaspossible,suchas,fitintoone'slives,formthebasisfordecisions,inorderto,persuadesbtodosomething,ontherightliveanexcitinglife,one'sdesiretofitin,bepar

39、tofthegroup,you'dbetterdo,grabtheattentionof,admiresb,useasuitablemedium,aswellas,reachtherightaudiencewiththerighttechnique,intherightmedium,playabigpartin,abigcorporationwithabigbudget,toaffordtelevisionads,ontheotherhand,worryabout,beappropriatefor,beappropriatetodo,relateto,benousedoing,rely

40、on,visualeffects,generateemotionalresponsesto,be(un)likelyto,be(un)suitablefor,nomatterhow，runout,lookattheadvertisementsinthisunit,suitone'sinterestsorlifestyle,benotinterestedin,havenousefor,changeone'sopinionsovertime,allovertheworld,paymoneyfor,thinkabout,one'sdrivinghabits,reducethe

41、numberofroadaccidentsIV.TransforminginformationReadthetextagaintofindnecessaryinformationtopletethetablebelow.HOWADVERTISINGWORKSWithsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.Whatisanadvertisement?AnadvertisementisamessageorannouncementHowdoadve

42、rtisersmakeeffectiveadvertisements?IdentifyyourtargetAppealtoyourtargetHoweffectiveareadvertisements?Howevergoodanadvertisementis,peopleareunlikelytobepersuadediftheproductisthatinformsorinfluencespeople.Useasuitablemediumunsuitableforthem.Ontheotherhand，beingconstantlyexposedtoadvertisementscanhelp

43、tochangeouropinionsovertime.LlSITripduded舊COSTTOTRAVEL?VinI_PrnvplNcctisCallDeloresNewZealand豈施膺滬罰理藥醫(yī)£仇ttt耶HoielJncludeJV.ClosingdownbydiscoveringwhatisfunnyLookandfindwhatisfunnyabouttheseadvertisements.AdditionalMaterialspletethesummaryofthetextwithonewordineachblank.Anadvertisementisamessage

44、_1_announcement_2_informsorinfluencespeople_3_mustpaythemediafordisplayingtheirads.Inorderto_4_peopletodosomething,_5_oftenappealtoourhopesanddreams_6_ouremotionsAs_7_asreachingtherightaudiencewiththerighttechnique,_8_mustalsoplacetheir_9_intherightmediumHowevergoodan_10_is,peopleareunlikelytobe_11_

45、iftheproductisunsuitableforthemOnthe_12_hand，beingconstantly_13_toadvertisementscanhelptochangeouropinions_14_time(Key:1.or2.that3.Advertisers4.persuade5.advertisements6.or7.well8.advertisers9.ads10.advertisement11.persuaded12.other13.exposed14.over)NotestothespecialsentencesWithsomanymessagesfromad

46、vertisersfillingourdailylive，sitisimportanttounderstandhowadvertisementswork.廣告人用如此多的信息沖擊我們的耳朵，了解一下廣告運(yùn)作確實(shí)重要。句中with結(jié)構(gòu)作狀語，somanymessagesfromadvertisers是該結(jié)構(gòu)的邏輯主語，fillingourdailylives是該結(jié)構(gòu)的邏輯謂語，前后是邏輯住謂關(guān)系。With結(jié)構(gòu)的其他例子有：Hesattherethinking,withhischinonhishand.他手托下巴，坐在那兒沉思。Hestaredathisfriendwithhismouthwide

47、open.他張大嘴巴凝視著他的朋友。Withproductionupby60%,thepanyhashadanotherexcellentyear.產(chǎn)量上升了60,公司又是一個(gè)好年景。Sheusedtositreadingintheeveningwithherpetdogheronlypanion.她從前總愛在晚上坐著看書，她的寵物狗便是她唯一的伙伴。Shestoodtherechattingwithherfriend,withherchildplayingbesideher.她站在那兒跟朋友閑聊，孩子在旁邊玩?！癐thinkwecanleavewithourheadsheldhigh,”Er

48、ikssonsaid.“我認(rèn)為我們可以高昂著頭離開，”艾里克松說°With10minutestogo,you'dbetterhurry.還有十分鐘，你最好快一點(diǎn)。WithMarytohelphim,heissuretosucceed.有瑪麗的幫助，他一定能成功。Thegirlreachedariverbankwithsomanyflowersonbothbanks.這個(gè)女孩來到了兩岸開滿鮮花的河邊。Motherlookedatmewithtearsinhereyes.媽媽眼含淚水看著我。Withnightingon,westartedforhome.夜幕降臨，我們動(dòng)身回家。T

49、heboylayonthegrass,withhiseyeslookingatthesky.小男孩躺在草地上，兩眼望著天空。Withsomuchworktodo,wehadtositupthroughthenight.有這么多工作要做，我們不得不徹夜不眠。Sherantothehero,flowersinhand.她手里拿著鮮花跑向這位英雄。(with被省略)Advertsarenotonlymadeandpaidforbybusines，sbutalsobyindividuals，organisationsandassociationsthatwishtoinformoreducatethe

50、public.不僅企業(yè)制作并支付廣告付費(fèi)，企圖告之、教育大眾的個(gè)人、組織和機(jī)構(gòu)也可以制作并支付廣告付費(fèi)。Forexample，adolescentboysaremorelikelytobuyputergamesthananyothergroup，soitmakessensetomakeputergameadsthatappealtothisgroup比如，青少年比起其他團(tuán)體更愿意購買電腦游戲。所以，讓電腦游戲廣告吸引這群顧客就是明智之舉。S。前后是并列句結(jié)構(gòu)。1.表示對等關(guān)系的并列連詞有：and，either.or,neither.nor,aswellas,both.and,notonly.b

51、utalso。如：Thisisanoldclockthatisnotonlyveryhandsomebutalsoaccurate2.表示選擇關(guān)系的并列連詞。常用的該類連詞有：or,orelse，otherwise，ratherthan,either.or。如:Youshouldgetthelicenserightaway，oryou'llhavetopayafine3.表示轉(zhuǎn)折和對比關(guān)系的并列連詞。常用的該類連詞有：but,while,whereas,yet,however,nevertheless,ontheotherhand,onthecontrary。如：Sheisafunny

52、girlyetyoucan'thelplikingher4.表示因果關(guān)系的并列連詞。常用的該類連詞有：so,for,therefore,hence,thus,consequently,accordingly。如:Itwasrainingheavily,sothesportsmeetingwaspostponed.However,itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects.然而，如果廣告依賴視覺效果，通過廣播做廣告就沒有用了。advertisingproductsonradioiftheadre

53、liesonvisualeffects是ing分詞短語做狀語。用于下列結(jié)構(gòu)中：It(There)isnouse(good)+-ING分詞，表示“無用”=Itisofnouse(good)to+V：There(It)isnouseadvisinghimtogiveupsmoking.勸他戒煙是徒勞的。)Thisiswhygovernmentsallovertheworldpayalotofmoneyforadsonsuchthingsasroadsafety.這就是世界各地的政府花大錢做諸如道路交通安全的公益廣告的緣故了。Why引導(dǎo)的表語從句。表語從句對主語的內(nèi)容起解釋和闡述的作用；若表語從句用

54、that引起，that起連接作用，不能省略。表語從句也可用連接詞how,when,where,why,what引起。由because引起的表語從句通常只用在“this/that/itisbecause"結(jié)構(gòu)中。例如：Alogarithm(對數(shù))iswhatisknowninalgebraexponent(代數(shù)的指數(shù))。OnthingIadmiremostaboutthemisthattheyarehospitable.Sheworkstoohard.Thatiswhysheisexhausted.Imustpointoutthatwhereyouintendtobuildasuper

55、-marketiswheretheelderlydoexerciseeveryday.Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents他們相信，廣告會(huì)影響人們對駕駛習(xí)慣的思考方式，最終將減少道路交通事故的數(shù)量。Believe后面可以補(bǔ)一個(gè)that,and引導(dǎo)的是that賓語從句的第二個(gè)謂語。way后面省略了that,peoplethinkabouttheirdrivinghabits是定語從句修飾wa

56、y。先行詞為way時(shí)，關(guān)系代詞總是省略：Idon'tliketheway(that)youtalktosomebodyelse.只有限定性定語從句才能省略關(guān)系代詞,非限定性定語從句絕對不能省略：Thepeople(who)wemetatthepartywereveryfriendlytous.Hereistheman(that)youhavebeenlookingfor.ShangHaiisnolongerthecity(that)itusedtobe.Thereisanoldman(who)wantstoseeyou.Readingprehensionquestions1. Asuc

57、cessfuladvertisementmustnot.A. useasuitablemediumB. appealtoyourtargetC. persuadepeopletobuyproductsoneisnotinterestedinD. identifyitstarget2. Whichofthefollowingwouldmostprobablynotbeapieceofadviceofferedbyaadvertisementexpert?A. YouhavetobeabigpanywithlotsofmoneytomakeTVads.B. Makingyouradsfunnyis

58、sometimeseffective.C. Appealtopeople'shopesanddreamsinyourads.D. Adsarealwayspaidforandmadebybusiness.3. Theexpression“tofitin”inpara.4meanstoA. Tobeappropriateto;suitB. TobeinconformityoragreementwithC. Tomakesuitable;adaptD. Tomakeready;prepare4. Whatisthemainideaofthelastpartofthearticle?A. Advertisementsarealwayseffective.B. Advertisementsarenoteffective.C. Advertisementsarenotalwayseffective.D. A