汽車銷售英語-頓歡收集

1、【精品文檔】如有侵權(quán)，請聯(lián)系網(wǎng)站刪除，僅供學(xué)習(xí)與交流汽車銷售英語-頓歡收集.精品文檔.1、Placing an Order下訂單：Placing 'pleisi出售、鋪設(shè)、放置2、Promotion policy促銷政策Promotion pru'mun促銷、推進(jìn)3、Memorandum備忘錄 ,mem'rændm4、description di'skripn描述、說明書5、sensible明智的 'sensbl6、establish i'stæbli建立、創(chuàng)辦7、major 'meid主要的8、motivation

2、,muti'vein推動9、encourage in'krid vt. 鼓勵(lì)，慫恿；激勵(lì)；支持10、partners伙伴11、above在之上12、mention 'menn提到13、conclude kn'klu:d推斷14、MOU：諒解備忘錄（Memorandum of Understanding）15、negotiation ni,ui'ein, -si-談判、順利通過、轉(zhuǎn)讓16、during 'djuri在時(shí)候17、addition 'din添加、增加18、amount 'maunt總計(jì)、共計(jì)、產(chǎn)生.結(jié)果19、releva

3、nt 'relvnt有關(guān)的、重大作用的、中肯的20、column 'klm縱列、專欄21、definition ,defi'nin 定義、清晰度22、required ri'kwaid必須的23、standard 'stændd標(biāo)準(zhǔn)、水準(zhǔn)、優(yōu)秀的24、confirmed kn'f:md 確認(rèn)、堅(jiān)定25、regular 'rejul 定期、有規(guī)律、合格的26、append 'pend附加、蓋章27、commission k'min委員會、委任、傭金28、formula 'f:mjul公式、準(zhǔn)則29、fina

4、ncial fai'nænl 金融、財(cái)政30、department di'p:tmnt部門、系、科、局31、employee ,empli'i:, em'plii:員工32、grade reid等級，把.分等級33、performance p'f:mns性能、績效34、improvement im'pru:vmnt改善、改進(jìn)35、accordance 'k:dns一致、和諧36、facilities設(shè)施、工具37、earned :nd掙得、引起38、divided di'vaidid 分裂、分開39、responsibi

5、lityri.spns'biliti： n. 責(zé)任，職責(zé)；義務(wù)40、local 'lukl 當(dāng)?shù)鼐用?、?dāng)?shù)氐?、地方性?1、complaint km'pleint抱怨42、seasonal 'si:znl季節(jié)性的43、reimbursement ,ri:im'b:smnt退還、償還44、instruction in'strkn 指令、指導(dǎo)45、operated操作46、quantity'kwntti大量、數(shù)量47、suitable 'sju:tbl適當(dāng)?shù)?8、satisfaction,sætis'fæk

6、n滿意、贖罪49、deduct di'dkt扣除50、coin kin錢幣51、effective i'fektiv有效的52、gift ift禮物53、installment in'st:lmnt分期付款54、Show room:展廳55、Kick-off meeting啟動會（銷售之前進(jìn)行的類似動員的會議）56、Wrap-up meeting總結(jié)會（銷售活動之后的類似成果、經(jīng)驗(yàn)的總結(jié)會議）wrap-up 'ræpp簡訊、總計(jì)57、Dealer ship汽車銷售商或經(jīng)銷處58、Loyalty 客戶忠誠度（對該產(chǎn)品的信賴度）'lilti59、T

7、est drive 試駕60、Productivity產(chǎn)能（指汽車銷售人員的營銷能力）,prdk'tivti, ,pru-61、Efficiency效能（大概同上）i'finsi62、Contact（與客戶）接觸溝通'kntækt, kn'tækt63、Walk-around presentation ,prezn'tein, ,pri:-描述，六位繞車介紹法（從六個(gè)不同的角度對汽車進(jìn)行介紹展示）64、4-s/3-s 指汽車銷售處展廳的標(biāo)準(zhǔn)或級別（sale，service，spare part and survey即擁有銷售、售后服務(wù)

8、、配件與反饋調(diào)查業(yè)務(wù)職能的汽車銷售商）65、Follow-up /track跟蹤服務(wù)66、Sales team營銷團(tuán)隊(duì)67、Sales manager 營銷部經(jīng)理68、Receptionist ri'sepnist前臺接待69、Sales-advisord'vaiz營銷顧問70、Walk-in（s）走進(jìn)汽車展廳的客戶71、Life-cycle'saikl循環(huán) =owner- ship life cycle周期（汽車在某一位客戶手中的保有時(shí)間非汽車壽命）72、Acquisition,ækwi'zin對客戶的出擊73、KPI=keyperformance

9、indicator'indikeit關(guān)鍵業(yè)績指標(biāo)（如對產(chǎn)能的評價(jià)）74、Measurement'memnt 75、CIM tools76、DIA= dealership image assessment'sesmnt（經(jīng)銷商/處現(xiàn)象評價(jià)）77、FAB= feature'fi:t & advantaged'v:ntid, d'væn- & benefit'benifit（特性&優(yōu)勢&利益）78、Quattro四驅(qū)車（四輪驅(qū)動的車輛）79、SUV= sport utilityju:'tilti

10、 vehicle'vi?k()l運(yùn)動型汽車以A開頭的國際營銷英語詞匯 AA. C. Nielson 尼爾森市場研究公司absorptionb's:pn of costs 成本分配accessibility k,ses'bilti可進(jìn)入性accessory equipment markets 附屬設(shè)備市場account'kaunt management policies 客戶管理策略Acer 宏基acquisition ,ækwi'zin獲得new-product development strategy 新產(chǎn)品開發(fā)收購戰(zhàn)略activity-ba

11、sed costing 以活動為基礎(chǔ)的成本系統(tǒng)adaptability 適應(yīng)性,dæpt'biltiadaptation to market variations ,veri:'einz適應(yīng)市場變化adaptive positioning p'zini適應(yīng)性定位additions to existingi'zisti product lines 現(xiàn)有產(chǎn)品線的增加adequate 'ædikwit size 準(zhǔn)確的大小/足夠的規(guī)模administered vertical marketing systems 管理式垂直營銷系統(tǒng)admin

12、istrative relationships 管理關(guān)系adopter categories 采購者的類型adoption process 采購過程advertising and market segmentation 廣告與市場細(xì)分advertising and sales promotion 廣告和銷售促進(jìn)advertising effects i'fekts 廣告效果advertising ethics 'eiks廣告?zhèn)惱淼赖耡dvertising feedback 廣告反饋advertising frequency 'frikwnsi 廣告頻率advertisi

13、ng media 廣告媒體advertising message 廣告信息advertising reach 廣告接受人數(shù)advertising source s:s 廣告信息來源advertising 'ædvtaizi 廣告aerobic enthusiasts 增氧健身運(yùn)動愛好者aesthetics i:s'etiks 美感affinity 'finti club 同族俱樂部after tests 事后測試agent middleman 'midlmæn 代理商agent 'eidnt /merchant 'm:tnt

14、middleman 代理中間商allowance 'launs 折讓alteration ,:lt'rein退換AMA Code of Ethics 美國營銷協(xié)會職業(yè)道德標(biāo)準(zhǔn)A 亞馬遜公司American Airlines 美國航空公司American Express 美國運(yùn)通American Marketing Association 美國營銷協(xié)會Amoco 阿莫科(英國石油公司)analysis 'nælsis of data 數(shù)據(jù)分析analyzer strategy 'strætidi分析者戰(zhàn)略Anderson 安達(dá)信annual &

15、#39;ænjul marketing plan 年度營銷計(jì)劃annual requirement purchasing arrangement 'reindmnt年度采購需求計(jì)劃anticipatory positioning 預(yù)見性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 蘋果電腦area structure 地區(qū)結(jié)構(gòu)aspiration/expectation level 渴望/期望水平aspirations of consumers 消費(fèi)者渴望assur

16、ance 保證優(yōu)秀的銷售業(yè)務(wù)員必備英語 美國的一位銷售大師說過：銷售就如數(shù)學(xué)物理化學(xué)一樣，是一們科學(xué)，是可以通過學(xué)習(xí)學(xué)會的，難點(diǎn)不在如何使用，而在如何掌握。當(dāng)然了，銷售不只有一種方式，千百個(gè)人可能會有千百個(gè)不同的方法，吸收別人身上的優(yōu)點(diǎn)、長處，再與自己的經(jīng)驗(yàn)相結(jié)合，慢慢的融化吸收變成自己獨(dú)特的銷售風(fēng)格。今天為大家介紹幾句銷售 英語 ，希望能對你的工作有所啟發(fā)。1.Your T shirts can find a ready market in the eastern part of our country.貴國的T恤在我國東部市場很暢銷。2.We all understand that Chi

17、nese slippers are very popular in your market on account of their superior quality and competitive price.我們都知道中國拖鞋因價(jià)廉物美而暢銷于你方市場。3.This product has been a best seller for nearly one year.該貨成為暢銷貨已經(jīng)將近1年了。4.There is a good market for these articles.這些商品暢銷。5.There is a poor market for these articles.這些商品

18、滯銷。6.There is no market for these articles.這些商品無銷路。7.Your bicycles find a ready market here.你們的自行車在此地銷路很好。8.They talked over at great length the matter of how to increase the sale of your products.他們詳細(xì)地討論了怎樣增加你方產(chǎn)品的銷售。9.Please furnish us with more information from time to time so that we may find out

19、lets for our stationery.由于對此貨物的需求將不斷增加，請?zhí)崆把a(bǔ)充貨源。10.They are doing their utmost to open up an outlet.他們正在盡最大努力以打開銷路。11.Our demand for this product is steadily on the increase.我們對該產(chǎn)品的需求正在穩(wěn)步地增長。12.We are sure that you can sell more this year according to the marketing conditions at your end.根據(jù)你地的市場情況，我們

20、確信今年你們有望銷得更好。13.Packing has a close bearing on sales.包裝對產(chǎn)品的銷路有很大關(guān)系。14.We are trying to find a market for this article.我們正在努力為此項(xiàng)商品找銷路。15.We regret we cannot find any market for this article.我們很抱歉不能為此項(xiàng)商品找到銷路。16.According to our experience, these handicrafts can find a ready market in Japan.根據(jù)我們的經(jīng)驗(yàn)，這些手

21、工藝品在日本銷路很好。17.We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products.等你們?nèi)媪私馕覀儺a(chǎn)品銷售可能性之后，我們再進(jìn)一步細(xì)談。18.According to your estimate, what is the maximum annual turnover you could fulfill?據(jù)你估計(jì)，你能完成的最大年銷售量是多少呢?19.The market situation is not known to

22、 us.我們還不了解市場情況。20.Your market still has great potential.你們的市場仍有很大潛力。21.There are only a few unsold pieces.只有幾件商品未售出。Words and Phrases：salable暢銷的popular有銷路的find a market銷售selling line銷路trial sale, test sale, test market試銷salable goods暢銷貨popular goods快貨the best selling line (the best seller)熱門貨to find

23、 (have) a ready market有銷路，暢銷to have a strong footing in a market很有銷路good market暢銷poor(no) market滯銷goods that sell well暢銷貨sell like wild fire暢銷，銷得很快做一份出彩的營銷計(jì)劃 Think of how much advertising you run into every day. Magazine ads, television, radio.in some places you'll even find advertising in bathr

24、oom stalls!想一想你每天要看到多少廣告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的墻上你都可以看到廣告。You must make a marketing difference. You need a strategy. You have to be distinct.你必須做一份與眾不同的營銷計(jì)劃。你需要策劃好，有清楚的目標(biāo)。So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your mark

25、eting plan.那么，你該如何從激烈的競爭中脫穎而出呢?這是一個(gè)長遠(yuǎn)而又需要考慮周詳?shù)挠?jì)劃，并且是從你的營銷計(jì)劃開始的。There are several key factors you must identify to make your marketing plan a strong one:要想使你自己的營銷計(jì)劃出色的話，以下幾點(diǎn)是必須考慮的關(guān)鍵：1.Who are your potentialcustomers? 你的目標(biāo)客戶是什么樣的群體?2.What's the most effective way to inform your potential customers

26、?哪種方式可以最有效的將信息傳達(dá)給你的目標(biāo)客戶?3.What do your customers want? 更多信息請?jiān)L問：你的客戶有什么樣的需求?4.How can you position your product/service in an appealing manner?你怎樣以一種吸引人的方式展現(xiàn)你的產(chǎn)品/服務(wù)?5.Look closely at your target market. What's their age, sex, profession, income level, educational level and residence?近距離觀察一下你的目標(biāo)市場

27、。了解他們的年齡，性別，職業(yè)，收入水平，教育程度，以及居住地等。If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approa

28、ch your marketing strategy but, after all, you're in business to make money.如果你向低薪人群推銷70,000美元的車，那樣做只是浪費(fèi)時(shí)間。當(dāng)然，他們可能會來汽車代理商店試車，但是他們負(fù)擔(dān)得起嗎?也許這聽起來像是以一種冷酷的方式實(shí)現(xiàn)你的營銷策略，但是你畢竟也只是想賺錢而已。Learn all you can about your competitors:盡可能多的了解你的競爭對手：1.Who are your nearest direct and indirect competitors?離你最近的直接對手和間接

29、對手是誰?2.What are their strengths and weaknesses?他們的優(yōu)缺點(diǎn)是什么?3.Analyze market research data.分析市場調(diào)查數(shù)據(jù)。Now compare your product/service to your competition:接下來將你的產(chǎn)品/服務(wù)和你的競爭對手對比一下：1.Is there a demand for your product/service?你的產(chǎn)品/服務(wù)是否有市場需求?2.What are the similarities and differences between your product/se

30、rvice and the competition?你和競爭對手的產(chǎn)品/服務(wù)有什么相似點(diǎn)和不同點(diǎn)3.Assessthe unique features of your product/service.定位你產(chǎn)品的獨(dú)特特征。Once you identify how your product/service is different, you can begin your description. Emphasize the special features.一旦你確定了產(chǎn)品/服務(wù)的獨(dú)特性，你就可以制作產(chǎn)品描述了，突出其獨(dú)特性。Hit your selling points. Is your p

31、roduct easier to use, faster, smaller, cheaper?找到你的銷售點(diǎn)。你的產(chǎn)品是否容易使用，更快，更輕便，更便宜?You know your company provides a product or service that's better than your competition. Now you're ready for the meatof your marketing plan. Your marketing budget includes:你清楚自己公司的產(chǎn)品和服務(wù)都比對手更加出色?，F(xiàn)在你已經(jīng)準(zhǔn)備為你的營銷計(jì)劃下成本了。你

32、的營銷成本包括：1.Advertising and promotional plan廣告和促銷活動計(jì)劃2.Costs allotted for advertising and promotions廣告和促銷活動的成本分配。3.Advertising and promotional materials廣告和促銷活動的材料。4.List of advertising media to be used and an estimate of costs for each medium準(zhǔn)備好一張廣告使用媒體的清單及費(fèi)用。You know how much you can spend now and ju

33、st where you should spend it. You're ready to focus on your product's pricing strategy.在計(jì)劃好開支預(yù)算后，更要確定的是錢要用在適當(dāng)?shù)牡胤?。接下來你就要將重點(diǎn)放在產(chǎn)品價(jià)格決策上了。Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:將你的定價(jià)策略簡要的記下來，以下幾點(diǎn)可以幫助你決定定價(jià)策略：1.Retail cost

34、ing and pricing (for retail businesses only)零售成本、價(jià)格(僅供零售商用)2.Competitive position競爭地位3.Pricing below competition低于競爭對手的定價(jià)4.Price lining內(nèi)部價(jià)格5.Multiplepricing (for service businesses only)大批量的價(jià)格(僅供服務(wù)商用)6.Service components服務(wù)內(nèi)容7.Material costs原材料成本8.Labor costs勞動成本9.Overhead costs管理費(fèi)用Overall, your mark

35、eting plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend as much time as you need on your marketing plan.畢竟，你的營銷計(jì)劃是為了讓你明白自己的短期目標(biāo)和長期目標(biāo)，以及實(shí)現(xiàn)這些目標(biāo)的戰(zhàn)略計(jì)劃。所以要多花一些時(shí)間來打造營銷計(jì)劃。It's a hashing out process that's a lot like a child. It will only be

36、successful if it's given a lot of time and attention.就像家里有很多孩子一樣，營銷計(jì)劃的整個(gè)過程也是很繁瑣的。只有多花時(shí)間和精力才能取得成功。英語場景會話：英語銷售商務(wù)會談 英語 場景會話： 英語 銷售商務(wù)會談Sales and business talkA: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.B

37、: well, if you take quality into consideration, you won't think our price is too high.A: Let's meet each other half way.- 很遺憾你們報(bào)的價(jià)格太高，如果按這種價(jià)格買進(jìn)，我方實(shí)在難以推銷。- 如果你考慮一下質(zhì)量，你就不會覺得我們的價(jià)格太高了。- 那咱們就各讓一步吧。A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.

38、B: That's because the price of raw materials has gone up.A: I see. Thank you.- 很遺憾，貴方的價(jià)格猛長，比去年幾乎高出20%。- 那是因?yàn)樵牧系膬r(jià)格上漲了。- 我知道了，多謝。A: How many do you intend to order?B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.- 這種產(chǎn)品你們想訂多少?- 我們想訂900打。- 目前我們至多只能提供600打。A: We have

39、 inspected the rice, and we're surprised to know that the weight is short.B: We sell our goods on loaded weight and not on landed weight.A: I see.- 這些大米我們檢驗(yàn)過了，重量不夠，我們感到奇怪。- 我們出售商品是以裝船重量為準(zhǔn)，不是以卸貨重量為準(zhǔn)。- 我知道了。A: The next thing I'd like to bring up for discussion is packing.B: Please state your o

40、pinions about packing.A: All right. We wish our opinions on packing will be passed on to your manufacturers.- 下面我想就包裝問題討論一下。A: How are the shirts packed?B: They're packed in cardboard boxes.A: I'm afraid the cardboard boxes are not strong enough for ocean transportation.- 襯衫怎樣包裝?- 它們用紙板箱包裝。-

41、 我擔(dān)心遠(yuǎn)洋運(yùn)輸用紙板箱不夠結(jié)實(shí)。A: From what I've heard, you're already well up in shipping work.B: Yes, we arrange shipments to any part of the world.A: Do you do any chartering?- 據(jù)我所知，你方對運(yùn)輸工作很在行。- 是的，我們承攬去世界各地的貨物運(yùn)輸。 - 你們租船嗎?A: How do you like the goods dispatched, by railway or by sea?B: By sea, please.

42、Because of the high cost of railway transportation, we prefer sea transportation.A: That's what we think.- 你方將怎樣發(fā)運(yùn)貨物，鐵路還是 海運(yùn) ?- 請 海運(yùn) 發(fā)貨，鐵路運(yùn)輸費(fèi)用太高，我們愿意走 海運(yùn) 。- 我們正是這么想的。A: When can you effect shipment? I'mterribly worried about late shipment.B: We can effect shipment in December or early next y

43、ear at the latest.A: That's fine.- 你們什么時(shí)候能交貨?我非常擔(dān)心貨物遲交。- 我們最晚在今年十二月或明年初交貨。- 那很好。- 請陳述你們的意見。- 好，我們希望我們對包裝的意見能傳達(dá)到廠商。A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing.A: We wish the new packing will

44、 give our clients satisfaction.- 大家都知道，包裝直接關(guān)系到產(chǎn)品的銷售。- 是的，它也會影響我們產(chǎn)品的信譽(yù)，買主總是很注意包裝。- 我們希望新包裝會使我們的顧客滿意。營銷英語：行銷英語100招 我總結(jié)了一些營銷 英語 方面的知識，主要是一些行銷技巧，需要的朋友可以看一下！ 營銷 英語 ：行銷 英語 100招 1. 如何招攬顧客一般程序：招呼問候?qū)ふ蚁嚓P(guān)話題理出商談?lì)^緒。所以，打招呼很重要，無論顧客有沒有表現(xiàn)購買意愿，您都應(yīng)該上前問候一句：“What can I do for you?”或“May I help you?”，也可說：“Can I be of any

45、 assistance?”，如果是熟客，可簡單說聲：“Good afternoon, madam, something for you?”2. 如何打開話題如果顧客不置可否或表現(xiàn)出不耐煩的樣子，決不可輕言放棄，可以先說：“Everybody is welcome here, madam. Whether she buys or not.(這里歡迎任何人光臨，買不買都沒關(guān)系)”，然后婉轉(zhuǎn)地問：“Are you looking for something?”。3. 如何拉近距離首先表達(dá)自己身份，甚至可以交換名片，然后說些常用客套話，為后來的推銷鋪路。一句：“Would you mind my re

46、commending?”十分有用。4. 如何游說購買初次見面就開門見山、滔滔不絕的做法已經(jīng)落伍。當(dāng)你要說服顧客時(shí)，最好用“Well, let me tell you why.”作為解釋商品用途、優(yōu)點(diǎn)的開場白。5. 如何展示商品可以說：“Please take a look at this.”或“That one, madam?(那個(gè)好嗎?)”配合產(chǎn)品加以說明時(shí)，則用“As you can see, (正如您所見，)”6. 如何拖延時(shí)間爭取時(shí)間以便長期抗戰(zhàn)要有技巧，再心急也要說“Please take your time”(慢慢看/參觀)或“Go right ahead, please.”(隨便

47、參觀)。根據(jù)情況也可通過閑聊進(jìn)入主題，讓顧客有一定時(shí)間考慮。7. 如何選取工具廣告信函、海報(bào)、優(yōu)待卷等都是銷售的有效輔助工具，所謂“百聞不如一見”，一邊看商品，一邊聽解釋，才更易進(jìn)入狀況。所以“I''''ll send you our D.M.”(我會寄給您產(chǎn)品的廣告信函)很有說服力。8. 如何利用店鋪開張店鋪開張和周年慶典都是很好的宣傳機(jī)會，銷售重點(diǎn)在于“”(因?yàn)楸镜晷麻_張)，因此給予優(yōu)惠，或進(jìn)一步說明“If you would kindly recommend our establishment to your friends, the favor will

48、 be greatly appreciated”(如果您將本店介紹給您朋友，本店將十分感激)9. 如何勸客戶抓緊購買店鋪出清存貨時(shí)是購買價(jià)廉物美的貨物的好時(shí)機(jī)，您可以說“I understand there''''s not much left over”(存貨不多)10. 如何接受電話預(yù)定除非是熟客，雙方足夠信任，否則，餐館、旅店通常的電話應(yīng)對方式是“What time can we expect you ?”(您幾點(diǎn)來?)11. 如何給客人菜單餐廳里，引領(lǐng)顧客落座后通常遞上菜單“Good evening, sir. Here'''&#

49、39;s the dinner menu”捎待一會，再詢問“May I take your order ?”(您要來點(diǎn)什么?)12. 如何引客人入座可以先詢問“How many people, please ?”(請問幾位?)以及“Do you have a reservation ?”(您訂位了嗎?)，接下來就應(yīng)該“Where would you prefer to sit ?”(您喜歡坐哪?)而引客人入座了13. 如何招呼顧客應(yīng)主動說“How do I address you?”，然后再進(jìn)行下一步驟。14. 如何讓顧客稍候成功的推銷是要建立良好長久的服務(wù)。忙不過來時(shí)，殷勤地一句“Would

50、 you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基礎(chǔ)。15. 如何讓顧客說“買”雙方談得熱烈的時(shí)候，說上一句“It''''s going to be the pride of our company.”(這將是本公司的榮幸)可以收到意想不到的奇效。16. 如何促使顧客下決心顧客猶豫不決時(shí)，您必須鍥而不舍地游說，常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出時(shí)顧客下決心購買。17. 如何取出樣品顧客只有直接接觸產(chǎn)品才有可能激起購買欲，所以“I

51、have some sample”必須手口并用才有效果。18. 如何針對多人游說女性購物常常成群結(jié)隊(duì)，所以您要多角度揣摩消費(fèi)者喜好。在嘰嘰喳喳的意見中，找出主要購買者，對她說“Please insist your taste and need.”(請堅(jiān)持您的品位和考慮實(shí)際需要)19. 如何應(yīng)付挑剔的顧客挑剔的顧客主管意識極強(qiáng)，所以要避免正面爭論，實(shí)在不行，記得說句“I''''m very sorry we couldn''''t help you, sir.”(很抱歉，我?guī)筒簧鲜裁疵?。20. 如何說明種類齊全有時(shí)候，與其說得唾液

52、橫飛，不如用來闡明重點(diǎn)?？腿讼胫拦井a(chǎn)品的種類時(shí)，肯定地說上一句“Various”就已足夠。21. 如何讓顧客試穿展示商品的下一步就是顧客試穿了，可以說“Please try on whichever you like.”(隨便試)或“Would you like to try it on?”(要不要試穿一下?)22. 如何說明用途商品要買得好，推銷員對商品必須有足夠的了解，說明使用方法的簡易及商品的來用性，往往有利于顧客下決心購買，所以一句“Well, the self-filling device is simple.”(這種自動充墨裝置十分簡單)對您的推銷術(shù)有舉一反三之效的。23. 如

53、何介紹新產(chǎn)品優(yōu)秀推銷員除了要有說服力、自信心和洞悉顧客心理的能力外，還要能經(jīng)常介紹公司的最新或最暢銷的產(chǎn)品。可以說“This is our newest product.”或“This is our most recently developed product.”(這是我公司最新產(chǎn)品)，甚至還可以強(qiáng)調(diào)“They are of the newest patterns that can be obtained in town”(這個(gè)款式目前在市面上絕無僅有)。24. 如何說明產(chǎn)品特色面對令人眼花繚亂的產(chǎn)品，特色是顧客考慮的要素之一。所以，把“Its durability will be an a

54、greeable surprise to you.”(它的耐久性將讓您吃驚)常掛嘴邊是必要。25. 如何介紹設(shè)計(jì)師風(fēng)格顧客對衣飾的品位越來越高，所以必須掌握顧客的特殊喜好，下面的句子就顯得很重要：“Do you enjoy the Italian style?”(喜歡意大利款式嗎?);“Let me introduce the designer''''s.”(讓我為您介紹設(shè)計(jì)師所設(shè)計(jì)的)26. 如何幫客人搭配推銷致勝的關(guān)鍵是要懂得搭配之道。如今的顧客已不是因?yàn)樾枰?，或是因?yàn)槿狈Χ徺I衣物，而是為了搭配原有物品，比如西裝配領(lǐng)帶，上衣配褲子等等。因此，“The gr

55、ay one suits you well”(灰色比較適合您)之類的句子，就成了流行的推銷用語。27. 如何推薦特賣品一般而言，每家商號都自己的特色或特制品，這句“It''''s our specialty”(這是本店的特制品)要用得很嫻熟?？傊瑹o論是推銷的商店，還是推銷本身都要風(fēng)格獨(dú)具，才能立于不敗之地。28. 如何提出保證保證有很多種，如保證期(warranty)、耐用性(durability)、新奇度(novelty)、價(jià)格低(reasonable price)等等?？梢允褂谩癐t has a five-year guarantee against me

56、chanical defects”(機(jī)件保用五年)之類的語句。29. 如何附送贈品附送贈品是經(jīng)久不衰的推銷手法，因此，像“That includes an extra pair of shoelaces and a bottle of polish”(附送鞋帶一對及鞋油一瓶)這類的說法是能討顧客歡心的。30. 如何討論款式與顧客討論款式，既能對顧客表示尊重，又能抓住顧客的實(shí)際需求。像“How do you like this one?”(您覺得這件如何?)或“Will you not try that one?”(試試那件怎么樣?)這類話語往往是討論的前奏，如果能加上“This style is quite elegant, I think you''''ll like it.”這句話，則交易更易成功。31. 如何說明使用方法不管交易是否達(dá)成，都要不厭其煩地向顧客解釋使用方法，以建立彼此信心。比如，要說明水壺的使用方法，可以說“Could you pull out the black stopper of the pot before you pour, please ?”(倒水之前，先把水壺的褐色塞子拉開)。32. 如何說明注意事項(xiàng)買賣的同時(shí)，應(yīng)該將注意事項(xiàng)向顧客交待清楚，免得日后發(fā)生糾紛事小，影響商譽(yù)事大。因此，像“You ca