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1、 Web Agency Service DomainWeb CIWeb DesignWeb applicatione-Business ConsultingMarket Analysise-Business e-Business Value ChainValue Chaine-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer , Order Fulfillment ConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInte

2、ractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/RMSe- Learning Interactive Full Service ebiz, eSolution eBiz Sector & Solutionl l eSolution LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage/ / / /Mail+SMS+Fax+ DB /qeBiz Total ServiceeBiz Total ServiceeBizStrategyeBizOperationeBizConsultingPlann

3、ingContentsSolutioneBizBuildingMarketingeBiztotal serviceq eBusiness Transformation eBusiness TransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWeb ServiceEnterpriseSolutionBusin

4、ess Fields : SI Development & Solutionsq eCompany SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPEnterprise CRMeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfile Data IntegrationSM MUSI MUNI MUR&D MUeBizeBizTotal ServiceTotal Serviceq eBiz Total

5、Service eBiz Total Serviceq Service Sales CRMCRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelConsumerInvestorPurchaser AnalystThe pressClubMarketing Customer Interaction PlatformsInteraction Management Infrastructuree-CRME-MailEDMSGWKMS2( )ERP1 ( )CRMSCM

6、E-Planningq Office Management SystemCustomer ACustomer BCustomer CSupplier A Supplier BSupplier C55%15%20%10%q eBiz Solutions & ServiceInternet AreaBSP AreaSI AreaNI Area55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS Network Integration Automation System Enterprise NetworkCRM/DWEIP/EKPERP/SCMGW/KMS

7、 SI consulting SI development SI management Web consulting Web development Web managementq eBiz Solutions & ServiceWeb SI AreaSI AreaNI AreaSystem AreaDW/E-CRM / CRM E-MarketplaceSCMElSGW/KMSERPCMSManagement& BusinessB2BMarketplaceIPSEIP/EKPPMSPartner & SupplierCustomerB2EB2CB2Mq eBiz Sector & Solut

8、ions2004 ConsultingeSolution2004Web Building Web integration Publishing DB generationWeb DesignInnovationOperationOptimizationBusiness & IT StrategySupply Chain Executionq eBiz Enterprise Management eBiz Enterprise Managementq SI Business Areaq SI consultingq SI development q SI managementq N/W mana

9、gementq New technologyqNetwork Integration - Network Consulting - Network Integration - Network ManagementSI AreaNI AreaSolution AreaSM AreaInternet AreaR&D AreaConsulting AreaCRMForecasting, Opportunity Management,Configuration,Generation Forecasting, Customer CareSpare ManagementForecastingPersona

10、lizationCampaign ManagementMarketing EncyclopediaERPCMSSCMEIPeStrategyq Solution & Service Solution & Service - SI Development & SolutionsMarketingSalesServicesOne-Stop Service10%10%5%5%BSP IT consulting IT development IT management N/W management New technologyWireless InternetWeb ContentsWeb Maili

11、ngWeb SIq eBiz Solutions & ServiceBSP AreaInternet AreaSI AreaNI AreaConsulting AreaBSP MU :BSP MU :(Business Service Provider Management Unit)Internet AreaBSP AreaSI AreaNI Area55%15%20%10%q eBiz Solutions & ServiceConsulting for eBizeStrategy Consulting.eManagement ConsultingeBusiness Restructure

12、Consultinge-CRM,e-Marketing Consultinge-Solution/ e-Infra/ e-InfraSI consulting & managementNetwork Integration /Automation SystemIT development & management e-Supply chain Managemente-Customer Relationship ManagementE-biz transformationSystem- , - - - Supply Chain q e-Business Perspective e-Busines

13、s Perspective eBiz Consulting e-Marketing & Promotion eCreative & Contents eBizeBizTotal Total ServiceService eBiz SI & Solutionsq eBiz Service Domaine-CRM functione-CRM functione-Customer Relationship Management Adaptation AnalysisData Gatheringq eBiz Solution eBiz Solution analysisanalysis _ _e-CR

14、M e-CRM / , l ?46%22%19%Source:Executive Issues Survey CEO Global Business StudyThe Alexander Group, Incorporated, 7%6%q Summary1 2 3 4 / 5 Restructuring6 7 (Globalization) 8 9 (Geopolitical) 1 2 3 4 5 6 7 Restructuring8 (Globalization) 9 (Value-Added Supplier Relationships) 1. ( ) ? ? Site ? Site S

15、ite ( , ) ? / ? ? ? ?q q q q q q q q e-CRM 123q 2 l 90 l : 60% ( 80 90% )l l : 40%q 2 2 () / : 100 / : 10 / () - : StrategyContentsSolution() Ebiz Integration Branding & Identityq Summary- l Off-line On-line Business l l WCMS e-CRM 1. 7 ( ) 2. Web Solution Off line Business On line Business VisionMi

16、ssionPlanning1. Summary- SupplierCustomereCompanye-Business Sector & SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuy SideSell SideERPEIPCustomerPartnerShareholderEmployee service sell production supplyMaterial q e-Business SolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSE

17、RPEIPe-marketingSales TeamSystem TeamConsultingTeamSI MU NetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNI MUeBizCRMEIPR&Dq eBiz Collaboration Networkq Website Strategy Website StrategyE-biz TransformationAS ISTO BEStrategy and Implementatione-ShoppingBusiness Function & StrategySite ESite BSit

18、e HSite FSite GSite CSite DSite AInformationeBusinessHimart2. . ,v ?PublishInteractTransactIntegrate Customer Information Access HSE Communication Customer and Technical Support Supplier Relationship Management Electronic Order to Cash Electronic Procurement Supplier Bidding & Selection Integrated P

19、lanning and Forecasting Integrated Plant Management: q e-Business _Fulfill Demandq / q q q e-Branding q B2B / B2E q Web (EIP)q personalization(e-CRM / DM )2003E-Biz 200420052006q Proposal Proposal- Web Site System 1 12 23 3q Branding & Identity (Web CI)q Business q / (Site Concept)q System & Solutio

20、ns Value Web Site Web Site 2003 2004EIPe-Biz SIWeb SIWeb 2005 eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing Web Identity Web Contents Web Promotion Web Applications Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM)

21、 Web SI & eSolution Web SI & eSolutioneBiz Value q eBiz Transformation e-biz Total Solutione-biz Total Solutionq e-Business ConvergenceIndustry TransformationValue ChainIntegration Channel EnhancementDevelopmentImplementationEvaluationDesignAnalysis : PwCeBiz Transformation Solution Development30%60

22、%30%60%CustomerCustomerSupplierSupplierLoyaltySystem Integration eCRM IRM PRM Solution DevelopmenteOffice eConsultingeVentureeSolutioneCompanyq Business Domain Business Domain eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting eCRM(Web call center) eCommunity eFAX(Dial

23、Fax) eIRM WCMS Real estate portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal EDMS GroupWare Enterprise Knowledge Internet Purchasing SystemApplication Web DB Integration Mobile Application Customer IntegratedHome PageSystemSolution e-branding Web Style Guide

24、 On-line Marketing DB/Web Server Multimedia Server Wireless/Security e-CRM e-Marketing WCMS .q e-Business Transformation q eOffice Solution Planning eOffice Solution Planning q q q q .q ()q q / q .q q q q q q q q .45%15%5%35% .KMSEISEDMSSolution & Service - SI Development & SolutionsGWHow convenient

25、 would it be, if we can view all the numerous information scattered on the internet,such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?SCMCRMERPq eBiz Solution eCRM200320042002SMSCMSPMS EIPERPSCMElectronic Decision Making E-mailE-boardSchedule ManagementMISName Card ManagementCa

26、reerManagementHumanRelationship ManagementSurveymessengerq Solution & Service - Solution & Service - eagleOfficeGWeagleOfficeSI MU Business FieldsBusiness Fields : SI MU Company OrganizationCompanyOrganizationeBizSolutionConsultingInternetBizSystemq OrganizationPlanning & PublicSupporting TeamPresid

27、ent & CEO CS team Biz 1 team Biz 2 team Biz 3 team Sales 1 team Sales 2 team SI System team SI Develop team Sales 1 team Sales 2 team Automation team Network team Consulting 1 team Consulting 2 team Consulting 3 team eBiz team Solution teamSI MUINFRA MUConsulting MUR&D MUBSP MU INFRA MU sales 1 team

28、 Sales 2 team Automation team Network team Consulting MU Consulting 1 team Consulting 2 team Consulting 3 team R&D eBiz team Mbiz team SI MU Sales 1 team Sales 2 team SI System team SI Develop team BSP MU CS team Biz 1 team Biz 2 team Biz 3 teamq OrganizationHow to reach online user and provide Cust

29、omised In-depth product information?How to sell products and process ordersOver the Web?What are new offerings, unique to the Web?How to revolutionise business models andshift value creation?Product/Service InnovationBusiness Model InnovationMarketing InnovationChannel Innovationq eBusiness Perspect

30、ive eBusiness Perspective( e-Business )Channel EnhancementValue Chain IntegrationConvergenceIndustry Transformation Win-Win (: ) , : PwCqq eBusiness Business Value 100250300l l 120400700Degree of Innovationl q Customers: IBMq e-Business Perspective e-Business PerspectiveSuppliersTechnology & Communi

31、cations InfrastructureeBiz SolutionseBiz IntegrationeBiz StrategyB2EB2BB2CB2MProduct LeadershipRelationship managemente-Business Transformationq e-Business planning e-Business planningBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroup DGWHRMKMSEIPERMe-IPSEmployeeCustomerq eBiz Solution eBiz Solution analysisanalysis _ _CRM CRM CRM : Customer Relationship Managementq eBiz Solution eBiz Solution analysisanalysis _ _CRM CRM AnalyticalCRMCollaborativeCRMOperationalCRMData WarehousingIntegrationCRM CustomerC