體驗商務英語 unit1_communication

1、L/O/G/OUnit 1 CommunicationContents GlossaryStarting up VocabularyListening Language Review Skills Case Study Reading 1. What do you think are the purposes of communication in business? 2. Can you list some forms of communication in business?WarmerRreceivedUnderstoodAcceptedResponses Purposes Your i

2、deasForms of communicationAdvantages DirectSincereGet immediate response AdvantagesFast Long distanceLess nervousAdvantagesConvenientMore informationTelephoneInternet Talking face to faceQuotation Everything that can be said can be said clearly.-Ludwig Wittgenstein (1889-1951)Starting up Think of a

3、good communicator you know. View this video and explain why he is a good communicator( what factors make a good communicator)? C:UsersjiangliDesktop建文件夾喬布斯iPhone4蘋果大會（中文翻譯）.flvStarting up Factors that make a good communicator: Fluency Sense of humor Vocabulary Grammar Listening skill Not being afrai

4、d of making mistakes Physical appearance Body languageMakes your ideas clear and easily received and understood_Starting upDiscussion : What other factors are important for communication? Eye contact Smile Organized and logical language Visual aid Charisma Arts Starting upDiscussion : Which forms of

5、 written and spoken communication do you use most? Why?Vocabulary Part A: Good communicators: articulate, coherent, eloquent, fluent, focussed, lucid, persuasive, responsive, sensitive, succinct Bad communicator: hesitant, inhibited, rambling, tongue-tiedVocabulary Part B: 1. focussed, succinct 2. h

6、esitant, inhibited, tongue-tied 3. rambling 4. fluent, eloquent, sensitive 5. articulate, coherent, lucid 6. persuasive, responsiveVocabulary Part C inarticulate incoherent unfocussed uninhibited Listening Part A 1. New technology and the idea that communications, education and training are importan

7、t. 2. E-mail means companies can talk to clients more easily. This will go on improving as people become more sophisticated at sending e-mail attachments. 3. an intranet is a confidential computer network where information is only accessible to people in specific organisations. VW empoyees can gain

8、access to any work that her consultancy is doing for them in order to suggest changes, etc. 4. she mentions a number of instances where her consultancy has nearly lost clients because of communication breakdown.Listening Parts B 1. understand 2. strategy 3. development 4. aims 5. verbal 6. one-to-on

9、e 7. confidence 8. rapport 9. realationshipReading Discussion: What are the benefits of effective organizational communication? Whats the meaning of the title? Whats the main idea of this passage? Benefit of effective organizational communicationEffective communicationImprovedStakeholderresponseIncr

10、easedproductivityQuickerProblemsolvingStrongerDecision makingSteadierWorkflowStrongerBusiness relationshipsPromotion ofproductsEnhancedProfessionalimageBrief introduction to Flat organization and Tall organization Flat organization (also known as horizontal organization) refers to an organizational

11、structure with few or no levels of intervening management between staff and managers. The idea is that well-trained workers will be more productive when they are more directly involved in the decision making process, rather than closely supervised by many layers of management. This structure is gene

12、rally possible only in smaller organizations or individual units within larger organizations. A hierarchical organization is an organizational structure where every entity in the organization, except one, is subordinate to a single other entity. This arrangement is a form of a hierarchy. In an organ

13、ization, the hierarchy usually consists of a singular/group of power at the top with subsequent levels of power beneath them. This is the dominant mode of organization among large organizations; most corporations, governments, and organized religions are hierarchical organizations with different lev

14、els of management, power or authority. Members of hierarchical organizational structures chiefly communicate with their immediate superior and with their immediate subordinates. Structuring organizations in this way is useful partly because it can reduce the communication overhead by limiting inform

15、ation flow; this is also its major limitation.Formal CommunicationFormal and Informal Communication Networks in An OrganizationReadingRead the first 2 paragraphs and finish the chart on page 9.Larger organizationLarger organization need either a hierarchical structure or a line management system Cos

16、ts: 1. Information can only flow along certain channels because only certain people contact each other regularly. 2. Lack of personalized contacts means Less personal commitment. 3. Favors will only be done where there is a clear quid pro quo (where there is a clear and immediate benefit to doing so

17、). 4. Large organizations are less flexible.One solution Divide large organizations into smaller units. In addition Avoid maintaining too formal a structure by allowing staff to:1. Build reciprocal alliances.2. Interact in a casual way. Reading Careful reading (p.1) quid pro quo Translate: moreover,

18、 the lack of personalizedrather than being a matter of mommunal obligation.交換物，相等物交換物，相等物此外，個人交流的缺乏意味著個人缺乏承擔義務的意識，而就是這種意此外，個人交流的缺乏意味著個人缺乏承擔義務的意識，而就是這種意識能夠推動各小組之間的信息流通識能夠推動各小組之間的信息流通。Reading Careful reading (p.2) cohesive reciprocal alliances Translate: However, merelyof the organization. Maitaining

19、too formala system works.adj. 整體的，凝結(jié)的整體的，凝結(jié)的互惠的聯(lián)盟，互相往來的聯(lián)盟互惠的聯(lián)盟，互相往來的聯(lián)盟盡管如此，僅僅只是將大公司劃分成只有盡管如此，僅僅只是將大公司劃分成只有150人的小組部門，并不能完人的小組部門，并不能完全解決公司內(nèi)部交流的問題。全解決公司內(nèi)部交流的問題。保持過于正式的人際關(guān)系，難以避免會阻礙公司系統(tǒng)的運行。保持過于正式的人際關(guān)系，難以避免會阻礙公司系統(tǒng)的運行。Reading Careful reading (p.3) be drawn to ones attention purpose-built accomodation fall

20、apart not to say Translate: The work seemed more difficult to do, not to say less satifying.引起某人的注意引起某人的注意特別建造的地方特別建造的地方崩潰，破碎崩潰，破碎近乎，甚至可以說近乎，甚至可以說工作似乎更難做了，甚至可以更讓人不滿意。工作似乎更難做了，甚至可以更讓人不滿意。Reading Careful reading (p.4) turn out Inadvertently Translate: And with that, theywhole organization.結(jié)果是結(jié)果是非故意的非故

21、意的他們這種廢除咖啡室的決定無意中破壞了那種能夠促進公司發(fā)展的親密他們這種廢除咖啡室的決定無意中破壞了那種能夠促進公司發(fā)展的親密的社交關(guān)系。的社交關(guān)系。Reading Careful reading (p.5) Translate: It was these kinds ofa less successful one.正式這種在咖啡室的偶遇，在復印機前的閑聊能讓公司變得更加成功。正式這種在咖啡室的偶遇，在復印機前的閑聊能讓公司變得更加成功。Reading C ( possible answers): 1. a. the decision not to have a coffee room b.

22、 the architects who designed the new building. 2. a. destroyed without realising it b. small groups of people who know each other well. c. drove forward 3. a. 4. a 5. designed and built with a particular use in mind.Task Can you give some channels /ways of informal communication on campus? And give

23、some suggestion to improve the communication in your class. Languege Review Meanings of the idioms A: put sb. in the picture get a word in edgeways talk at cross pursposes beat about the bush get straight to the point hear on the grapevine have a quick word on the same wavelength讓某人了解情況讓某人了解情況插嘴插嘴話不

24、投機話不投機旁敲側(cè)擊，說話拐彎抹角旁敲側(cè)擊，說話拐彎抹角有話直說有話直說小道消息小道消息（打擾一下）談幾句（打擾一下）談幾句有共同語言，具有相同思路有共同語言，具有相同思路Languege Review Meanings of the idioms B: talk shop on the tip of tongue gift of the gab at a loss for words off the cuff talk the same language off the top of ones head not make head of tail of談本行的事，三句不離本行談本行的事，三句

25、不離本行話到嘴邊話到嘴邊能說會道能說會道啞口無言，無話可說啞口無言，無話可說即興的即興的有共同語言，能溝通，談得攏有共同語言，能溝通，談得攏沒有經(jīng)過仔細考慮或計算沒有經(jīng)過仔細考慮或計算對對一無所知，不了解一無所知，不了解Business Idioms 1.Have an ace up your sleeve If you have an ace up your sleeve, it means that you have something in reserve with which you can gain an advantage.秘藏的王牌；應急的妙計；錦囊妙計秘藏的王牌；應急的妙計；錦

26、囊妙計 2. A blank cheque If you give someone a blank cheque, you authorize them to do what they think is best in a difficult situation.給予某人全權(quán)給予某人全權(quán), 讓某人便宜行事讓某人便宜行事 Tom was given a blank cheque and told to negotiate the best deal possible. 3. Above board If a situation or business is described as above

27、board, it is open, honest and legal.光明正大，誠信公開光明正大，誠信公開 “There are no secret negotiations. Our dealings have always been above board.” Business Idioms 4. Get down to brass tacks People who get down to brass tacks start to discuss and deal with the practical details of something.開門見山，討開門見山，討論實質(zhì)問題論實質(zhì)問題

28、 It was decided to get down to brass tacks and discuss the cost of the project. 5. Pass the buck If you say that someone is passing the buck, you are accusing them of not taking responsibility for a problem and expecting someone else to handle it.踢皮球，推卸責踢皮球，推卸責任任 6. A cash cow A product or service w

29、hich is a regular source of income for a company is called a cash cow.搖錢樹，利潤豐厚的項目搖錢樹，利潤豐厚的項目 His latest invention turned out to be a real cash cow. Business Idioms 7. Make cold calls If you make cold calls, you telephone potential customers from a list of people you do not know.做電話推銷做電話推銷 8. Corner

30、a market If a company dominates an area of business, and leaves no room for competition, it is said to have cornered the market.壟斷市場壟斷市場 9. Dead wood The term dead wood refers to people or things which are no longer considered useful or necessary. 無用的人或物無用的人或物 The management wants to reduce costs by

31、 cutting out the dead wood.Business Idioms 10. Dog eat dog This expression refers to intense competition and rivalry in pursuit of ones own interests, with no concern for morality.人吃人人吃人,各人顧各人各人顧各人;殘酷無情的競爭殘酷無情的競爭 The business world is tough today. Theres a general dog-eat-dog attitude. 11. In the do

32、ldrums To say that a person, a business or the economy in general is in the doldrums means that the situation is gloomy and that nothing new is happening. (經(jīng)濟經(jīng)濟, 商業(yè)商業(yè)等等)無生氣無生氣, 停滯不前停滯不前 Despite the recent measures, the economy remains in the doldrums. 12. If you have all your eggs in one basket, you

33、 depend on one plan or one source of income.孤注一擲孤注一擲 “If you invest your savings in one bank, youll have all your eggs in one basket.” Business Idioms 13. Fiddling while Rome burns If you say that somebody is fiddling while Rome burns, you mean that they are doing unimportant things while there are

34、serious problems to be dealt with要處理存在嚴要處理存在嚴重問題的時候，在做不重要的事情重問題的時候，在做不重要的事情 14. Get the show on the road If you manage to put a plan or idea into action, you get the show on the road.開始做，著手做，開始創(chuàng)業(yè)開始做，著手做，開始創(chuàng)業(yè) 15. Golden handcuffs The term golden handcuffs refers to a large sum of money or a generous

35、financial arrangement granted to an executive as an incentive to stay in their job, or to ensure long-term cooperation after their departure.金手金手銬銬:誘人安于現(xiàn)職而不他覓高就的一大筆津貼或其他福利誘人安于現(xiàn)職而不他覓高就的一大筆津貼或其他福利Business Idioms 16. One hand washes the other有來有往有來有往; 互相互相利用利用 17. Knuckle down to something If someone k

36、nuckles down to something, they start to work on it seriously.忙于做某事忙于做某事,認真做某認真做某事事 If you want to succeed, youll have to knuckle down to some serious work. 18. Learn the hard way If you learn the hard way, you learn through your own experience, good and bad, rather than from the advice or guidance

37、of others.通過艱難困苦而通過艱難困苦而學到，吃一塹，長一智學到，吃一塹，長一智 His refusal to accept any help meant that he had to learn the hard way.Business Idioms 19. let me bounce this off you You say this when you present an idea or plan to someone in order to test their reaction or obtain feedback.和某人談論想法，并聽取某人的意見和某人談論想法，并聽取某人

38、的意見 I think Ive found a way of making money. Let me bounce this off you. 20. Golden parachute A golden parachute is a clause in an executives employment contract stating that the executive will receive certain large benefits if their employment is terminated. 金色降落傘：商工業(yè)高級管理人員就業(yè)時跟金色降落傘：商工業(yè)高級管理人員就業(yè)時跟公司

39、簽訂的有利條件公司簽訂的有利條件(如因公司與人合并等原因而須離職如因公司與人合并等原因而須離職時時,可以拿到甚為優(yōu)厚報酬可以拿到甚為優(yōu)厚報酬) 21. Pay Lip Service If you pay lip service to an idea or cause, you give verbal support or approval but fail to actually do anything. 敷衍，敷衍，嘴上說的好聽嘴上說的好聽Skills 1. Discuss the question in Part A. Eg.: Delivery: late delivery, deli

40、very to the wrong place, delivery of the wrong goods, damaged goods Payment: late payment, payment sent to the wrong place, bouncing cheuqes, non-payment Quality control: goods not to agreed specifications, defective goods, breakdownsSkills Listen to 1.2 and answer the questions in Part B. Key: Prob

41、lem: theres a labour problem at the suppliers plant, and they cant deliver the air conditioning equipment ordered by the customers firm on time. Solution: Martin (the supplier) suggests that Elnas (the customer) firm might be able to get similar equipment from a German supplier.SkillsPA.A personal a

42、ssistant or personal aide (PA) is someone who assists in daily business and personal tasks. In design PDA or personal design assistant is common.For example, a businessman or businesswoman may have a personal assistant to help with time and diary management, scheduling of meetings, correspondence an

43、d note taking. The title of a business personal assistant is often shortened as PA. There are also personal assistants who work specifically for disabled people, and whose salaries may be paid by an individual or by social services on an individuals behalf. Families in which both parents work may al

44、so employ personal assistants, often referred to as household managers. The role of a personal assistant can be varied, and in many cases is quite similar to a role which would have been described as secretary 20 years ago.Skills D: The managers (Patricia) flight has been delayed and she cant get back on time to chair an important meeting. Her PA suggests that participants deal with the less important points first, by which time Paticia might be back. The PA suggests the meeting could be chaired by Rachel. Patricia agrees to the idea, and says sh