panda主題公園分析策劃書(shū)（PPT22頁(yè)）

1、pandaIm coming1national treasure.Sichuan , in centre and west of China.black and white.as a symbol of China. About panda2Their main habitat is the mountains around the Sichuan Basin, an area in centre and west of China.The amount of panda in the world is very limited, so they are really rare and pre

2、cious.panda-national treasure.3blackwhite fat and cute, gentle and kind, honest and friendly. Sometimes they are quiet, sometimes they are naughty. 4In 1990 Asian Gamespanda Meixiang and Tiantian Beijing olympic gamesThe cartoon movie Kung Fu Pandasymbol of China. 5symbol of China. 6Cultural and cre

3、ative industrya world factory.the tertiary industry ,just 41.8% GDP. include many aspects: media, animation, games, film and television, design，advertising, tourism and so on. 78910Panda landvs Disney Disney = good exampledisney landdisney productsdisney interactive studiosdisney channel11Disney own

4、 advertisingown animation,own film television works.1213The main characterA distinctive themeIndustrial Managementpanda land14The main character and its friends15A distinctive theme，logo16Industrial Managementtheme park ，hotel，Restaurantmovie，Stage play，F(xiàn)estival celebration focus on panda landrelated clothes，bags，ect. even Limited Edition17spring festivalkongfuchinese foodtraditional clothespanda land18positive impression notic19With protection, use as a supplementIntellectual property ri