ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變

TheStateofMobileAmericaLeeRainie,Director,PewInternetProject3.16.12NFAIS–Philadelphia/webinarEmail:Lrainie@Twitter:@Lrainieew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第1頁(yè)!TheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbeddedinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumptionSlowmovingExternaltoourworldsInformationwas…Informationis…ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第2頁(yè)!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedrealityew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第3頁(yè)!WhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第4頁(yè)!WhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第5頁(yè)!Overall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第6頁(yè)!MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphoneew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第7頁(yè)!Smartphones–46%ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第8頁(yè)!ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第9頁(yè)!Cellphonesasconnectingtools2/22/201110%ofcellowners64%sendphotoorvideoPostvideo25%55%accesssocialnet.site30%watchavideo11%havepurchasedaproduct11%charitabledonationbytext60%(ofTwitterusers)accessTwitterew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第10頁(yè)!Appsdownloadersbyageew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第11頁(yè)!Mobilehealth17%ofcellownershaveusedtheirphonetolookuphealthormedicalinformation;29%ofcellownersages18-29havedonesuchsearches.9%ofcellownershavesoftwareapplicationsor“apps”ontheirphonesthathelpthemtrackormanagetheirhealth;15%ofthoseages18-29havesuchapps.ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第12頁(yè)!NewsandlocalnewsAlladults84%ownacellphoneand/ortabletcomputer47%getlocalnewsorinformationontheircellphoneortabletew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第13頁(yè)!Instantaction–Haitiearthquakedonationsew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第14頁(yè)!HowPhonesFunctionInOurLives%ofUSadultcellownerswhohaddoneeachofthefollowinginthepast30days…ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第15頁(yè)!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinuumew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第16頁(yè)!InformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation-sensitiveew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第17頁(yè)!Mobilephones–88%ofadults

327.6TotalU.S.population:315.5million2011ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第18頁(yè)!Changesinsmartphoneownershipew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第19頁(yè)!56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletputer-iPad

ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第20頁(yè)!ew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第21頁(yè)!Apps–50%ofadultsew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第22頁(yè)!AppsprovidedirectconnectionstoinformationBasedonAugust2011PewInternetTrackingSurveyApps:FromSuperhighwaytoBypassew：社會(huì)化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁(yè)，您現(xiàn)在瀏覽的是第23頁(yè)!Mobilepolitics-26%ofadultsusedcellphonesforpoliticalpurposesin20103/9/201124InternetandPolitics14%usedtheircellphonestotellothersthattheyvoted12%usedtheircellphonestokeepupwithpoliticalnews10%senttextmessagesrelatingtotheelection6%usedtheircellstoletothersknowaboutconditionsattheirlocalvotingstationsonelectionday4%usedtheirphonestomonitorresultsonelectionnight3%usedtheircellstoshoot/sharephotos/videosaboutelection1%usedacell-phoneappthatprovidedupdatesaboutelectionnews1