-London-奧運(yùn)會(huì)教學(xué)講解課件

LONDONOLYMPIC2019SOCIALGAMESCARNIVALONSOCIALMEDIA非凡圖庫：ffpicLONDONOLYMPIC2019SOCIALGAMESCA1Beijing2019wasMemorableBeijing2019wasMemorable2CountdownhasbegunCountdownhasbegun3IT’SALLABOUT…EmotionsPassionFocusEffortsCommitmentIT’SALLABOUT…EmotionsPassion4ButthistimesomethingnewandextraordinaryishappeningWhat’sthat???simplify360Butthistimesomethingnewan5FacebookthebiggestchanneltogetconnectedwithviewersFacebookthebiggestchannelt6TocreateopinionleadersandeducateviewersTocreateopinionleadersand7ExploringallsocialmediachannelsExploringallsocialmediacha8Facebookengagementsuccess100daysstilltogoFacebookengagementsuccess9Twitterengagementsuccess100daysstilltogoTwitterengagementsuccess10CreatingaplatformforviewerstogetconnectedwiththeirfavoriteathleteCreatingaplatformforviewer11Successofthenewplatform100daysstilltogoSuccessofthenewplatform12EnsuringinterestoffollowersandattractingnewmemberEnsuringinterestoffollowers13EngagementModelEngagementModel14Modeltogetuserengageandvisitondailybasis.Modeltogetuserengageandv15LEARNLEARN16CONNECTLEARNEDUCATECONNECTLEARNEDUCATE17CONNECTLEARNEDUCATEENGAGECONNECTLEARNEDUCATEENGAGE18CONNECTLEARNEDUCATEENGAGEREWARDCONNECTLEARNEDUCATEENGAGEREWAR19CONNECTLEARNEDUCATEENGAGEREWARDPROMOTECONNECTLEARNEDUCATEENGAGEREWAR20WELCOMETOLONDON2019ONSOCIALMEDIAAlreadyreachedbillionsofpeople&100daysstilltogosimplify360WELCOMETOLONDON2019ONsimp21Thegamehaschanged&soisthemediaThegamehaschanged&soist22-London-奧運(yùn)會(huì)教學(xué)講解課件231infivecouplesmeetonline1infivecouplesmeetonline241infivecouplesmeetonlineAdultsspend15hrsaweekoninternetUserspendMorethan55minutesadayonFacebook1infivecouplesmeetonlineA251infivecouplesmeetonlineAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondUserspendMorethan55minutesadayonFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA261infivecouplesmeetonlineAnewmembersjoinLinkedineverysecondAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondUserspendMorethan55minutesadayonFacebook83%companiesusesFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA271infivecouplesmeetonlineAnewmembersjoinLinkedineverysecondSocialgamerswillbuy$6billionofvirtualgoodsby201993%ofmarketersuseSocialMediabuthowwellthat’sabigquestionAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondAvg50MillionstweetperdayUserspendMorethan55minutesadayonFacebook83%companiesusesFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA28800+MnUsersonFacebook30BnPiecesofcontentpermonth700BnMinutesoflog-intimepermonth130Avgfriendsperuser62%Usersbetween18to34yrs50%UsersofFacebookarefemale55MnRegisteredtweetsperdayBestpromotionchannelBuzzCreationAthletesgettingconnectedtoviewersinrealtimeSponsorsmakingbillionsof$outofitLondonOlympic2019goingviralonSocialMedia800+MnUsersonFacebook30BnP29MilliondollarquestionHowtheyaredoingit?????simplify360Milliondollarquestionsimplif30OFFICIALWEBSITEOFFICIALWEBSITE31OFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANOFFICIALWEBSITEMILLIONSOFBL32FACEBOOKPAGEOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGEOFFICIALWEBSITEM33FACEBOOKPAGETWITTERACCOUNTOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTOF34FACEBOOKPAGETWITTERACCOUNTYOUTUBECHANNELOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTYO35FACEBOOKPAGETWITTERACCOUNTYOUTUBECHANNELTHEATHELETEHUBOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTYO36BilliondollarquestionHowtheyaregettingbenefitsoutofit?simplify360Billiondollarquestionsimplif37EverythingviaInternet&SocialMediaEverythingviaInternet&Soci38What’smakeitdifferentandsuccessful??simplify360What’smakeitsimplify36039HumongousfanfollowingsHumongousfanfollowings40HumongousfanfollowingsViewerscankeeptrackofeverythingHumongousfanfollowingsViewer41HumongousfanfollowingsViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersHumongousfanfollowingsViewer42HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersHumongousfanfollowingsMotiva43HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersReachofthegamesenhancedHumongousfanfollowingsMotiva44HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersReachofthegamesenhancedEvenbeforestartingofgame,itsahitHumongousfanfollowingsMotiva45Source1993-20192019-20002019-20192019-2019BroadcastRights1.2511.8452.2322.570GlobalSponsorship0.2790.5790.6630.866DomesticSponsorship0.5340.6550.7961.555Ticketing0.4510.6250.4110.274Licensing0.1150.0660.0870.185TOTAL2.6303.7704.1895.450OlympicRevenue,1993-2019(in$billions)SomeoftheSponsorsofBeijing2019In2019RevenueIncreasedby107%comparedto1993Whatcouldbeprobablenoofsponsorsandrevenueincreasein2019?Source:BeijingOlympics:Gamesofepicproportion(JournalofBusinessCasesandApplications)Source1993-20192019-20002019-246NumberofSponsorsarealreadydoubledFanFollowinghigherthananyotherOlympicsgamesFirsttimeathletesgettingconnectedtoviewersFirsttimeLO2019HomeRentalsisameetingplaceforvisitorstotheOlympics.2019Revenuemaygetdoublefrompreviousyear.LondonNewsNumberofSponsorsarealready47SogetreadyThebiggestsportscarnivalhasarrivedonyourSocialMediaAccountsimplify360Sogetreadysimplify36048InthebookofOlympicsSocialMediausesmaygetTHEGOLDENPAGEInthebookofOlympics49THANKYOUTweetUs:simplify360Note:Imagesusedintheslideistakenfromwebsitescreenshotsandphotosavailableontheinternetanddoesn’tbelongtoSImplify360.非凡圖庫：ffpicTHANKYOU非凡圖庫：ffpic50-London-奧運(yùn)會(huì)教學(xué)講解課件LONDONOLYMPIC2019SOCIALGAMESCARNIVALONSOCIALMEDIA非凡圖庫：ffpicLONDONOLYMPIC2019SOCIALGAMESCA52Beijing2019wasMemorableBeijing2019wasMemorable53CountdownhasbegunCountdownhasbegun54IT’SALLABOUT…EmotionsPassionFocusEffortsCommitmentIT’SALLABOUT…EmotionsPassion55ButthistimesomethingnewandextraordinaryishappeningWhat’sthat???simplify360Butthistimesomethingnewan56FacebookthebiggestchanneltogetconnectedwithviewersFacebookthebiggestchannelt57TocreateopinionleadersandeducateviewersTocreateopinionleadersand58ExploringallsocialmediachannelsExploringallsocialmediacha59Facebookengagementsuccess100daysstilltogoFacebookengagementsuccess60Twitterengagementsuccess100daysstilltogoTwitterengagementsuccess61CreatingaplatformforviewerstogetconnectedwiththeirfavoriteathleteCreatingaplatformforviewer62Successofthenewplatform100daysstilltogoSuccessofthenewplatform63EnsuringinterestoffollowersandattractingnewmemberEnsuringinterestoffollowers64EngagementModelEngagementModel65Modeltogetuserengageandvisitondailybasis.Modeltogetuserengageandv66LEARNLEARN67CONNECTLEARNEDUCATECONNECTLEARNEDUCATE68CONNECTLEARNEDUCATEENGAGECONNECTLEARNEDUCATEENGAGE69CONNECTLEARNEDUCATEENGAGEREWARDCONNECTLEARNEDUCATEENGAGEREWAR70CONNECTLEARNEDUCATEENGAGEREWARDPROMOTECONNECTLEARNEDUCATEENGAGEREWAR71WELCOMETOLONDON2019ONSOCIALMEDIAAlreadyreachedbillionsofpeople&100daysstilltogosimplify360WELCOMETOLONDON2019ONsimp72Thegamehaschanged&soisthemediaThegamehaschanged&soist73-London-奧運(yùn)會(huì)教學(xué)講解課件741infivecouplesmeetonline1infivecouplesmeetonline751infivecouplesmeetonlineAdultsspend15hrsaweekoninternetUserspendMorethan55minutesadayonFacebook1infivecouplesmeetonlineA761infivecouplesmeetonlineAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondUserspendMorethan55minutesadayonFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA771infivecouplesmeetonlineAnewmembersjoinLinkedineverysecondAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondUserspendMorethan55minutesadayonFacebook83%companiesusesFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA781infivecouplesmeetonlineAnewmembersjoinLinkedineverysecondSocialgamerswillbuy$6billionofvirtualgoodsby201993%ofmarketersuseSocialMediabuthowwellthat’sabigquestionAdultsspend15hrsaweekoninternet3twittersaccountgetactivatedeverysecondAvg50MillionstweetperdayUserspendMorethan55minutesadayonFacebook83%companiesusesFacebook700,000localbusinessactivepagesonFacebook1infivecouplesmeetonlineA79800+MnUsersonFacebook30BnPiecesofcontentpermonth700BnMinutesoflog-intimepermonth130Avgfriendsperuser62%Usersbetween18to34yrs50%UsersofFacebookarefemale55MnRegisteredtweetsperdayBestpromotionchannelBuzzCreationAthletesgettingconnectedtoviewersinrealtimeSponsorsmakingbillionsof$outofitLondonOlympic2019goingviralonSocialMedia800+MnUsersonFacebook30BnP80MilliondollarquestionHowtheyaredoingit?????simplify360Milliondollarquestionsimplif81OFFICIALWEBSITEOFFICIALWEBSITE82OFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANOFFICIALWEBSITEMILLIONSOFBL83FACEBOOKPAGEOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGEOFFICIALWEBSITEM84FACEBOOKPAGETWITTERACCOUNTOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTOF85FACEBOOKPAGETWITTERACCOUNTYOUTUBECHANNELOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTYO86FACEBOOKPAGETWITTERACCOUNTYOUTUBECHANNELTHEATHELETEHUBOFFICIALWEBSITEMILLIONSOFBLOGSBILLIONSOFFANFACEBOOKPAGETWITTERACCOUNTYO87BilliondollarquestionHowtheyaregettingbenefitsoutofit?simplify360Billiondollarquestionsimplif88EverythingviaInternet&SocialMediaEverythingviaInternet&Soci89What’smakeitdifferentandsuccessful??simplify360What’smakeitsimplify36090HumongousfanfollowingsHumongousfanfollowings91HumongousfanfollowingsViewerscankeeptrackofeverythingHumongousfanfollowingsViewer92HumongousfanfollowingsViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersHumongousfanfollowingsViewer93HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersHumongousfanfollowingsMotiva94HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersReachofthegamesenhancedHumongousfanfollowingsMotiva95HumongousfanfollowingsMotivationtoathletesViewerscankeeptrackofeverythingOpportunitiesforsponsors&organizersReachofthegamesenhancedEvenbeforestartingofgame,itsahitHumongousfanfollowingsMotiva96Source1993-20192019-20002019-20192019