中職教材Unit 9 Advertising（課堂PPT）

Unit9Advertising課文詞組1--56--11譯文完成句子（Ｉ.1Ｐ８１）1--45--8漢譯英(I.2P81)12023/1/13Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.22023/1/13

Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告是商品交易中一種重要的促銷手段。32023/1/13Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.什么是廣告？42023/1/13Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告被用來向公眾傳遞一些產(chǎn)品和服務(wù)的信息。52023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.62023/1/13

IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果在周六要舉行一場時裝秀72023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.而你畫了一個寫有“周六將在展覽中心上演一場時裝秀”的牌子，82023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就是一個廣告。92023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果你把這個牌子放在一頭大象背上，102023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.牽著它進城，112023/1/13IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就意味著你在進行廣告促銷。122023/1/13Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.132023/1/13Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.通過發(fā)送宣傳冊、傳單或信函廣告，展示廣告牌、報紙廣告，做收音機、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。142023/1/13Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.152023/1/13

Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.如果設(shè)計得好的話，宣傳冊可包含大量信息。162023/1/13Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.郵寄廣告可以直接寄到經(jīng)過選擇的客人手里。172023/1/13Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.大多數(shù)成年人都讀報紙，182023/1/13Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.所以報紙上刊登廣告是一種常見的廣告途徑。192023/1/13Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.202023/1/13

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.在顧客看到的地方，招貼廣告的作用是有力度的。212023/1/13

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.多彩有趣的招貼畫會使路人耳目一新。222023/1/13Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.232023/1/13Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.收音機里的廣告的主要優(yōu)點是它們比電視廣告便宜，242023/1/13Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.很多人仍然聽收音機廣播，252023/1/13Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,for

example,whentheyareintaxiesorintheirowncars.比如當他們在出租車上或者在開車的時候262023/1/13TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.272023/1/13

TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.電視廣告通常很貴，282023/1/13TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffect

becauseTVisbecomingmoreandmorepopular.但是據(jù)說電視廣告效果很好，292023/1/13TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.因為電視變得越來越流行。302023/1/13Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.312023/1/13Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告或多或少能改變顧客對一些產(chǎn)品和服務(wù)的態(tài)度。322023/1/13Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告在商業(yè)中起著很重的作用。332023/1/13However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.342023/1/13

However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.然而，眾所周知，一些廣告也會傳遞虛假的信息來誤導(dǎo)消費者。352023/1/13However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.一些名人會出現(xiàn)在廣告里，說某產(chǎn)品是如何地好，362023/1/13Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.372023/1/13Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.他們幫助（商家）使我們相信，如果買了他們的產(chǎn)品，382023/1/13Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.我們就會更快樂，更健康，更吸引人，更出名，或者更成功等等。392023/1/13Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.402023/1/13Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.事實上，他們只不過是想讓我們付更多的錢。412023/1/13Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.因此，確認廣告中什么是真的，什么是假的就十分必要了。422023/1/13usefulexpressions:1.beusedtodo2.thepublic3.fashionshow4.towalksbtowalk動物5.bring…tothe