2023年綜合廣告代理協(xié)議書(shū)

綜合廣告代理協(xié)議書(shū)

LETTEROFAGREEMENT

廣告主：____________________

代理商：_______________________

代理商品與效勞：______________________

時(shí)間：年月日

合肥嘉寶傳播〔簡(jiǎn)稱(chēng)代理商〕擔(dān)任柯達(dá)(中國(guó))〔以下稱(chēng)廣告主〕“光之〞行銷(xiāo)活動(dòng)的廣告代理須遵照下述條件：代理商同意向廣告主提供本次行銷(xiāo)活動(dòng)的如下內(nèi)容：活動(dòng)整體設(shè)計(jì)及籌劃活動(dòng)主題及主要視覺(jué)形象設(shè)計(jì)平面廣告、電視廣告創(chuàng)意制作廣告媒體的方案及投放展覽設(shè)計(jì)和制作的監(jiān)視大篷車(chē)改裝的設(shè)計(jì)效果的監(jiān)視禮品、印刷品、卡通形象的設(shè)計(jì)與制作代理商的效勞亦將包括審核所有已刊的廣告提交廣告主包括核實(shí)廣告面積的實(shí)際尺寸、檢查已刊廣告的質(zhì)量及印刷廣告的刊出位置、審核電臺(tái)及電視臺(tái)的播出證明并且審核所有媒介及有關(guān)的收費(fèi)單據(jù)。2 代理商將按照正常廣告價(jià)目表向廣告主支取一切媒介費(fèi)用。代理商的酬謝媒介傭金為媒介凈價(jià)的17.65。代理商應(yīng)將媒介傭金之外的所有媒介返還折扣全數(shù)歸還廣告主。廣告主在其所獲得之媒介凈價(jià)低于代理價(jià)的10時(shí)廣告主可自行投放廣告主以獲得凈價(jià)為根底支付代理商媒介傭金。3 代理商將向廣告主支取一切由以下工作產(chǎn)生之費(fèi)用包括制作美術(shù)稿件、制版、電腦制作、打字組合、物料、電臺(tái)及電視臺(tái)廣告制作及藝員〔包括整理節(jié)目〕、照片、證明書(shū)及所有其它廣告附屬物品包括與獲得個(gè)別人士名字或照片使用權(quán)的相關(guān)費(fèi)用。代理商依此為其本錢(qián)另加17.65傭金計(jì)算收費(fèi)。代理商將按其本錢(qián)向廣告主支取與出差公干、包裝、運(yùn)送、快遞及郵電等相關(guān)的一切費(fèi)用。中國(guó)的資料庫(kù)4 代理商亦將對(duì)經(jīng)由第三如展覽、攝影、電視制作及準(zhǔn)備美術(shù)稿件的監(jiān)視列為收費(fèi)工程。其中涉及代理商為此消耗的所有時(shí)間本錢(qián)例如布展、車(chē)體改裝、監(jiān)視影片剪輯、以及核查創(chuàng)作美術(shù)稿件過(guò)程的所有階段。5 代理商將按照本錢(qián)向廣告主提供廣告草樣及電視廣告畫(huà)面構(gòu)思圖。廣告主假設(shè)要求更全面的廣告草樣及文字排版那么由代理商進(jìn)展的完稿及電腦制作工作均按照收費(fèi)支取。廣告主可根據(jù)實(shí)際情況自行發(fā)包印刷、贈(zèng)品業(yè)務(wù)代理商以?xún)魞r(jià)根底收17.65作為代理傭金。6 代理商未獲得廣告主的書(shū)面同意前不得發(fā)放任何廣告亦不得在獲得廣告主書(shū)面同意其估計(jì)本錢(qián)前產(chǎn)生任何將向廣告主支取的費(fèi)用。7 廣告主須于代理商收費(fèi)單據(jù)發(fā)出日起計(jì)30天內(nèi)付予代理商費(fèi)用。惟以下0所列明電視廣告制作及媒介訂位所需要預(yù)付的金額那么不在此限。廣告主假設(shè)對(duì)收費(fèi)單據(jù)有異議可在接獲收費(fèi)單據(jù)后1星內(nèi)提出書(shū)面。代理商應(yīng)據(jù)此對(duì)相關(guān)單據(jù)提出書(shū)面澄清。8 在廣告主同意根底上凡涉及外幣付費(fèi)廣告主盡可能以外幣付費(fèi)。超逾30日免息仍未清付的金額代理商保存按當(dāng)時(shí)利率向廣告主支取利息的權(quán)利。10 代理商提出第三之確切根據(jù)根據(jù)規(guī)定假設(shè)需預(yù)付款的廣告主須為電視廣告制作及預(yù)定媒介廣告時(shí)間/篇幅預(yù)付實(shí)付廣告制作或媒介金額予代理商。11 在雙方同意的免息過(guò)后如費(fèi)用仍未獲清付代理商保存權(quán)利給予廣告主7天書(shū)面即廣告主需在接到書(shū)面7天內(nèi)支付一切有關(guān)費(fèi)用。12 由廣告主受權(quán)的下述效勞整體活動(dòng)設(shè)計(jì)及籌劃代理商將按每小時(shí)費(fèi)用收取另加實(shí)報(bào)實(shí)銷(xiāo)本錢(qián)或任何經(jīng)雙方事先同意的金額。13 由廣告主以書(shū)面要求的一切非經(jīng)常及額外工作皆收取事先雙方同意的費(fèi)用。14 代理商員工執(zhí)行慣常的工作任務(wù)例如實(shí)地考察以改善播送時(shí)間以及日常往返廣告主辦事處等由此產(chǎn)生的正常交通費(fèi)代理商將不收費(fèi)用。但廣告主須歸還代理商創(chuàng)作部員工參與特別廣告或電視臺(tái)廣告以及代理商員工負(fù)責(zé)通常由廣告主本身雇員所處理的事宜所產(chǎn)生的交通費(fèi)用實(shí)額。15 本協(xié)議書(shū)將由________年____月____日起生效直至上述列出或任何一方以書(shū)面另提所代表的任何一方解除為止。16 (a) 本協(xié)議書(shū)可由任何一方以書(shū)面寄往另一方于90日內(nèi)解除。在上述限內(nèi)代理商及廣告主的一切權(quán)利、義務(wù)及責(zé)任仍將完全執(zhí)行及生效包括完成廣告主受權(quán)代理商進(jìn)展的發(fā)放廣告稿方案發(fā)稿至任何截稿時(shí)間在上述上述90日限內(nèi)的媒介。(c) 本協(xié)議書(shū)解除時(shí)代理商須交回廣告主前次向廣告主支取費(fèi)用所產(chǎn)生的全部資產(chǎn)及物料以及所有由代理商或廣告主訂立的合同以及預(yù)訂的一切廣告時(shí)間、空位、藝員及其它廣告相關(guān)物。所有虧欠的費(fèi)用及回扣仍將歸入廣告主的帳戶(hù)不須調(diào)整之前所支付的傭金。 由代理商代表廣告主訂立的一切未完成合同預(yù)留廣告及非收費(fèi)責(zé)任廣告主將予代理商賠償。代理商亦將交回一切由廣告主提供有關(guān)廣告主、銷(xiāo)售、數(shù)據(jù)等資料以及研究資料。代理商同意不此等機(jī)資料予任何于本協(xié)議書(shū)解除后可能雇傭此等效勞的人士。廣告主同意歸還代理商任何之前由廣告主受權(quán)而未能完成工作的制作本錢(qián)及附加傭金。此等未完成工作將退回予廣告主廣告主有權(quán)加以完成并于日后的廣告中使用此等材料及意念。廣告主亦可選擇委托代理商在90日限之后的任何日發(fā)放廣告予傳播媒介。在此情況下代理商將按照慣例收取正常的傭金。在限〔90日〕屆滿(mǎn)后廣告主未作此類(lèi)要求那么該滿(mǎn)日后雙方的關(guān)系不再產(chǎn)生任何權(quán)利及義務(wù)。廣告主可選擇在不遲于90日限最后前由代理商將一切有關(guān)印刷、時(shí)間及藝員的合同以及對(duì)電臺(tái)或電視臺(tái)所制作物件的監(jiān)視工作轉(zhuǎn)移予新代理或廣告主使限完畢前可進(jìn)展正常的移交工作。代理商同意與廣告主及新代理合作落實(shí)有效率的責(zé)任移交工作。17 廣告主付予代理商款項(xiàng)的毛額或凈額須繳付的或代理商付予媒體供應(yīng)者款項(xiàng)的毛額或凈額須繳付的或因代理商提供效勞或額外效勞而須繳付的或與該等效勞有關(guān)的各項(xiàng)應(yīng)繳稅項(xiàng)、關(guān)稅或征費(fèi)〔例如上海城建稅、廣州防洪及印花稅等〕一律由廣告主承擔(dān)。18 (a) 廣告主不能要求代理商做出廣告法或其它法律制止進(jìn)行的任何事情亦不能要求代理商不做該等法律規(guī)定必須進(jìn)展的任何事情。只有廣告主有資格享有代理商在本協(xié)議上所承諾的效勞。代理商毋須就有關(guān)的承諾而向第三者〔包括但不限于任何與廣告主有關(guān)的〕負(fù)任何責(zé)任。(c) 代理商就提供任何效勞或無(wú)法履行任何效勞承諾而須向廣告主承擔(dān)的責(zé)任只限于代理商就該項(xiàng)效勞所收取的傭金總額而代理商須向廣告主承擔(dān)的責(zé)任亦同時(shí)受下一條文所規(guī)限。任何與廣告主所提供或認(rèn)可的任何物料有關(guān)或與廣告主的任何有關(guān)或由之而引起的行動(dòng)、訴訟、費(fèi)用、損毀、損失、索償或追究代理商均毋須承擔(dān)任何責(zé)任而廣告主須向代理商就有關(guān)事項(xiàng)做出賠償。19 廣告主前述伴隨本件所附的副本將構(gòu)成對(duì)內(nèi)條款的承受。20 本協(xié)議受中國(guó)法律所制約并須根據(jù)中國(guó)法律詮釋。合肥嘉寶傳播 明了及同意________________________ __________________________總經(jīng)理〔代理商〕 〔廣告主〕GBAdvertisingAgency(hereafterreferredtoas“AGENCY〞)agreestoserveasanadvertisingagencyof(hereafterreferredtoas“ADVERTISER〞)ininainaccordancewithandsubjecttothefollowingtermsandconditions.AGENCYagreestofurnishtoADVERTISERalltheservicescustomarilyfurnishedbyadvertisingagenciesexceptasmaybeotherwisemutuallyagreed.WithoutlimitingtheforegoingAGENCY’sservicesshallincludeformulationofmarketingplansincooperationwithADVERTISER,studyandanalysisofthemarketpotentialsforsuproducts,creationandexecutionofadvertisingplansandcampaignsofalltypes.AGENCYwillbilltheADVERTISERatnormalcardratesforallmedia.AGENCYwillbilltheADVERTISERforexpenditureincurredforartwork,engraving,electrotyping,typeposition,materials,radioandtelevisionproductionandtalent(includingpackageprograms),photographs,testimonialsandallotheradvertisingadjuncts,includingexpendituresinconnectionwithacquiringauthorizationfortheuseofthenamesorphotographsofindividuals,atthecostthereoftoAGENCYplus17.65.AGENCYwillbillADVERTISERatcostforexpendituresinconnectionwithtravel,packing,forwarding,expressandpostageexpenses.AGENCYwillincludeaservisionfeeonphotography,TVproduction,andartworkpreparation.ThiscoversallaspectsofAGENCYtimeincurredsuaslocationhunting,casting,editingservision,andeckingallstagesofartworkdevelopment.AGENCYwillprovidelayoutsandstory-boardsatcosttoADVERTISER.prehensivelayoutsandtypesettingrequiredbyADVERTISER,finishedart,andmeanicalpaste-spreparedwiththeagencywillargedatstandardhourlyrates.AGENCYshallnotplaceanyadvertisingwithoutfirstobtainingtheapprovaloftheADVERTISERinwriting,norshallitincuranyexpenditure,forwhitheADVERTISERshallbebilled,exceptshippingexpenses,withoutfirstobtainingtheapprovaloftheADVERTISERinwritingfortheestimatecostthereof.ADVERTISERwillremunerateAGENCYwithin30daysfromAGENCY’sinvoicedatewiththeexceptionoftheprepaymentforTVproductionandmediabookingasmentionedin#10below.ADVERTISERshallobjectagainstinvoiceswithinoneweekafterreceiptinwritingandAGENCYshallthenclarifytherelevantinvoicesinwriting.Forallforeigncurrencyexpenditures,ADVERTISERagreestopaytheAGENCYbythesameforeigncurrency.AGENCYwillreservetherighttoargeADVERTISERinterestattheprevailingmarketrateforthesumoutstandinginexcessofthe30dayscreditterm.ADVERTISERshallpay100depositfronttoAGENCYforTVproduction.ADVERTISERshallpay100fronttoAGENCYforallmediabookingrequirement.AGENCYwillreservetherighttoterminateallexpendituresonbehalfofADVERTISERintheeventpaymentsarenotmadewithinagreedcredittermsbygivingADVERTISER7dayswrittennotice.FortheserviceslistedbelowasauthorizedbyADVERTISER,AGENCYshallbillitshourlytimearges,out-of-pocketcostsorsuamountasshallbeagreedoninadvance.Publicity.Designandpreparationofcooperationofothernonmission-ableadvertising.Designand/orpreparationofbookletsandprintedmatter.Designoflabelsofpackaging,etc.Designand/orpreparationofmerandisingandsalesaids.Forresearfeeandotherresearrelatedcost,AGENCYshouldprepareanestimatefortheapprovaloftheADVERTISER.AGENCYshouldinvoiceADVERTISERaccordingtotheapprovedestimate.AllextraordinaryandunusualworkrequestedbyADVERTISERinwritingwillbeargedatafeetobemutuallyagreedinadvance.AGENCYwillassumewithoutargetoADVERTISERallnormaltravelexpensesofAGENCYpersonnelengagedinregulardutiessuasfieldtraveltoimprovebroadcasttime,androutinetraveltoandfromADVERTISER’soffice,ADVERTISERwillreimburseAGENCYitsnetcostfortravelofcreativepersonnelinconnectionwithspecificadvertisementsormercialsandforanytravelofAGENCYpersonnelinconnectionwithmattersnormallyhandledbyADVERTISER’sstaff.Thisagreementshallbeeeffectivefromandshallcontinueuntilterminatedbyeitherpartyattheaddressgivenaboveorsuotheraddressasmaybedesignedbyeitherpartyinwriting.(a) Thisagreementmaybeterminatedbyeitherpartyon90days’writtennoticemailedtothepartytowhomsunoticeisaddressed.Therights,dutiesandresponsibilitiesofAGENCYandADVERTISERshallcontinueinfullforceandeffectduringthisperiodofnotice,includingthepletionofplansforandtheplacingofadvertisementsADVERTISERhasauthorizedAGENCYtoplaceinanymediawhoseclosingdatesfallwithinthe90-daynoticeperiod.onterminationofthisagreement,AGENCYshalltransfertoADVERTISERallpropertyandmaterialspreviouslyargedorargeabletoADVERTISERandallcontractsandreservationsfortime,space,talentandotheradvertisingadjunctsenteredintobyAGENCYorADVERTISER,andallshortratesandrebatesshallbefortheaccountofADVERTISER,withoutadjustmentofmissionspreviouslypaid.ADVERTISERwillindemnifyAGENCYonallinpletecontracts,reservationsandnon-argeablemitmentsenteredintobyAGENCYonbehalfofADVERTISER.(d) AGENCYwillalsoreturntoADVERTISERallinformationprovidedbyADVERTISERonADVERTISER’sproducts,sales,ormarketingdataandmarketresearinformationandAGENCYagreesnottodisclosesuconfidentialinformationtoanyonewhomightengagetheirservicesaftersutermination.ADVERTISERagreestoreimburseAGENCYforproductioncostsplusmissionofanyinpleteworkpreviouslyauthorizedbyADVERTISER.SuinpleteworkwillbereturnedtoADVERTISERandADVERTISERwillhavetherighttopleteandusesumaterialandideasinitsfutureadvertising.ADVERTISERmayelecttohaveAGENCYplaceadvertisementsinmediaondatessubsequenttothe90-daynoticeperiod.InsucasesAGENCYwillreceivetheusualmission.IfnosurequestismadebyADVERTISERbeyondthe90-dayexpirationperiodnorightorliabilitiesshallariseoutofthisrelationshipaftersuexpirationdate.Allprint,timeandtalentcontractsandtheservisionofproductionofradioorTVpropertieswillbeassignedbyAGENCYtothenewagencyortoADVERTISERifADVERTISERsoelects,notlaterthanthelastdayofthis90-daynoticeperiodsothatanormaltransitionmaytakeplaceattheendofthenoticeperiod.AGENCYagreestocooperatewithADVERTISERandthenewagencytoeffectanefficienttransitioninresponsibilities.Alltaxes,duties,leviesorsimilarregulatoryimposts(suas,butnotlimitedto,BusinessTax,CustomDuty,StampDuty,etc.)thatareapplicabletothegrossornetamountsofADVERTISER’spaymentstoAGENCYortoAGENCY’spaymentstomediaspliersorthatariseoutoforinconnectionwithAGENCY’sperformanceoftheservicesoranyadditionalservices(the“ApplicableTaxes〞)shallbefortheaccountofADVERTISER.(a) ADVERTISERshallnotrequireAGENCYtodoanythingprohibited,ortoomittodoanythingrequired,bytheAdvertisingLaworotherlawofthePeople’sRepublicofina.OnlyADVERTISERisentitledtoreplyonAGENCY’sundertakingsinthisLetter,whishallnotgiveris