商務(wù)英語(BEC)中級(jí)考試口試

商務(wù)英語(BEC)中級(jí)考試口試Introductioni、WhytakeBECexams?stronggrowthrigorousqualitycontrolwidesuitabilitywidebusinesscontextvalueforstudyandbusinesscareerinternationalrecognitionforworkandstudyii、WhatisInternationalBusinessEnglish?什么是國際商務(wù)英語?國際商務(wù)英語，指的是人們從事國際商務(wù)活動(dòng)中所使用的具有行業(yè)特征的英語，這些行業(yè)包括：國際貿(mào)易、國際金融、國際會(huì)計(jì)、國際運(yùn)輸、國際商法、保險(xiǎn)、銀行、經(jīng)濟(jì)、營銷、物流、企業(yè)管理、商業(yè)效勞等。由此看來，商務(wù)英語不是一種獨(dú)立的語言，它仍然是英語，是在國際商務(wù)背景下使用的英語。iii、HowtolearnInternationalBusinessEnglish?怎樣學(xué)習(xí)國際商務(wù)英語?掌握一定的商務(wù)英語詞匯、短語和句型。(1)詞匯方面merciale.g.TheTVspecte.g.Hecalledonsomeprospectsbutfailedtomakeasale.makee.g.TheseproductsareofChinesemake.Thefactorymanufacturedfivemakesoftractors.(2)短語方面softsellinghardsellingSomesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.haveabadyearThecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.breakinto/peratethemarketThereischancethatwe’llmanagetobreakintotheUKmarket(3)句型方面Iamwritingtoyouconcerning…Youcan'tmissit.Ican'tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciateitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that'strue,butontheotherhand…That'sexactlywhatIthink.Maybe,butdon'tyouthink…？Youarewantedonthephone.Asrequested,weencloseforyourattention…(4)舊詞“新義“honoure.g,Allcreditcardshonouredhere.Thebankhonouredthischeque.covere.g.Ihavegotmyselfcoveredagainstfire.royaltye.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.(5)同義詞、近義詞、相似詞的辨析。chairman,president,CEO,ManagingDirector,GeneralManager.dealer,merchant,trader,businessman,distributor.deputy,vice-,associate,assistant.discharge,unload,landdiscount,reduction,rebate,allowance.熟悉世界貿(mào)易組織。熟悉國際商務(wù)英語有關(guān)行業(yè)的根本術(shù)語及其內(nèi)涵意義。學(xué)習(xí)國際商務(wù)常識(shí)，略知相關(guān)專業(yè)知識(shí)。密切了解國際商務(wù)最新動(dòng)態(tài)。iv、BEC2ContentBEC2主要是考學(xué)生的語言能力，包括聽、說、讀、寫四個(gè)方面。試卷所設(shè)計(jì)的語言文字根本山都與商務(wù)有關(guān)。另外，還考學(xué)生的英語語法、構(gòu)造等內(nèi)容。BEC2考試分筆試和口試兩大局部。筆試包括閱讀、寫作和聽力。V、BEC2TimePreliminaryVantageAdvancedReading1hr30mins*1hr1hrWriting45mins1hr10minsListening40mins40mins40minsSpeaking(2candidates)12mins**14mins**16mins**vi、BEC2Gradesoneoverallgradeeachskillcountsfor25%candidatesalsoreceiveprofileofperformancePreliminary:twopassgradesVantageandAdvance:threepassgradesv，IntroductiontoBPPreparationResourcevocabularytextbook《PassCambridgeVantage》Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商務(wù)專題。下面以Brandpower舉例說明：.掌握商務(wù)詞匯短語E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrandE.g.brandimage/leader/loyalty/name/power/stretching.掌握相關(guān)商務(wù)知識(shí)E.g.Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentqualityuser-friendlydesigngoodvalueformoneyinstyle.掌握相關(guān)背景知識(shí)Tesco,JSainsbury,Asda《WorkinginEnglish》*mockexampapers:9setsv而、RegisterforBV.neea.ix、BusinessResearchAnsweringbusinessstudiesquestionBusinessStudiesisaskillsbasedsubjectwhichtestsstudents’abilitytousetheirknowledge.Therearefourbasicskills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTogainthehighestgrades,candidatesmustshowevidenceofthehigherskillsKeytypesofquestionsResponsesshould:Identify/state/describe..makeapointExplain/outline…makeapointanddevelopitDiscuss…presenttwosidesofthedebateExamine/assess/analyse..makeapointanddevelopfullywithsomequestionofitCriticallyassess/towhatextent…explainbothsidesandevaluateHowtoanswerquestionsExamplequestion:Whatdeterminesthepriceofaproduct?Exampleanswer:Thepriceofaproductisinfluencedbythecosts.1Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.ExampleQuestion:Shouldfirmstraintheiremployees?Answer:BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff(whichcansatisfytheiresteemneeds).HOWEVERtrainingcostsmoneyandisnotalwayssuessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetraini