商務(wù)英語(yǔ)考試高級(jí)閱讀試題及答案

XXDon'tbelievethatwinningisreallyeverything.It'smoreimportanttostandforsomething.Ifyoudon'tstandforsomething,whatdoyouwin，以下是為大家搜索的xx年高級(jí)閱讀精選試題及答案，希望能給大家?guī)?lái)幫助!更多精彩內(nèi)容請(qǐng)及時(shí)關(guān)注我們!ModerninternationaltradingpracticesarehighlightingthegrowingimportanceoflanguagetrainingModern-daybusinessreallydoestranscendnationalbarriers.ThankstosophisticatedITandmunicationssystems,businessescannowmarkettheirproductsonatrulyglobalscale.Theworldisindisputablybeingasmallerplace,asserviceandmanufacturingpaniessearchtheinternationalmarketplacefornewsuppliersandclients.Businessesmust,however,beawarethatoncetheyexpandtheareainwhichtheyoperate,theyfaceincreasedpetition.Thestandardandqualityoftheirgoodsbeeincreasinglyimportantinkeepingupwithpetitors.Butmostofall,itistheserviceelementaompanyingthegoodswhichiscrucialtoapany'ssuessinaparticularmarket.Thisnewphilosophyhasledtomanypanies,someofwhichhaveevenofferedproductsofalesserquality,gainingsuessoverseas.Althoughglobalisationmay,insomesenses,havebroughtnationaleconomiesclosertogether,societiesaroundtheworldstillhaveradicallydifferentexpectations,processesandstandards.Thesearenotafunctionofeconomicchange,butaremoredeep-rootedanddifficulttoalter.Theycanbeamajorproblemforbusinessesexpandingabroad,withthegreatestobstacleofallbeingthelanguagebarrier.Ifyouhavetodealwithclients,suppliersanddistributorsinarangeofcountries,youwillnotonlyneedtheskillstomunicatewiththem,youwillalsoneedtoreconcileanynationalbiasesyouhavewiththediversewaysofdoingbusinessthatexistaroundtheglobe.Thevalueofeffectivemunicationisnottobeunderestimated.Newtechnologysuchasvideoconferencingandemailhasplayedapartinmakingthemunicationprocesseasier,anditmayalsobepossiblethattheintroductionoflanguageinterpretationsoftwarewillhelpwithsomeglobalmunicationsproblems.But,ofcourse,itisthehumanelementofthemunicationprocessthatissovitalinbusiness,especiallyinnegotiations,presentationsandteam-building.Itisessentialformanagerstomeetregularlywithstaff,customersandpartners,sothatissuescanbediscussed,messagesmunicatedandfeedbackobtained.Thevalueofwell-organisedlanguagetrainingisimmense,andcanbringbenefitstoalllevelsanddepartmentswithinamultinationalorganisation.Unfortunately,however,manyorganisationshaveaverynarrowviewwhenitestotrainingofanykind.Often,anurgentrequirementhastobeidentifiedbeforetrainingisauthorised.Then,atrainingpanyisemployedoraprogrammeisdevelopedin-house,theteamistrained,andthatisseenastheendofthematter.However,thefactremainsthattrainingprogrammesareeffectiveonlyiftheyarerelevanttoapany'sbroader,long-termneeds.Theyshouldberegardedasaninvestmentratherthanacost.Changesinexpectationsandattitudesarecertaintocontinueforpaniesthattradeglobally.Althoughsuchpaniesarenotyetfacedwiththeirinternationalpartnersandclientsdemandingthatbusinessbeconductedintheirmothertongue,theyrealisethatoverseaspetitionisincreasingfast.Ifthesepanieswanttocontinuetoachievesuessontheinternationaltradingcircuit,theymustbepreparedtoadapttosituationsandspeakthelocallanguage.Ifnot,someoneelsewill.13Aordingtothefirstparagraph,improvedmunicationshaveenabledpaniestoAofferawidervarietyofproductsandservices.Bexpandbeyondtheirdomesticmarkets.Cperformbetterthantheirinternationalpetitors.Dopenmoremanufacturingfacilitiesabroad.14SomepanieshavesueededataninternationalleveleventhoughtheyhaveAproducedinferiorgoods.Bfailedtoadaptproductsforlocalmarkets.Cignoredthestandardssetbytheirpetitors.Dreducedthestandardoftheservicetheyoffer.15ApproachestodoingbusinessvarybetweencountriesbecauseofAlocaleconomicconsiderations.Btheexistenceofculturaldifferences.Cstrongwishestoremainindependent.Dregulationsaboutbusinesspractices.16ThewriterthinksthattheuseofmoderntechnologywillAspeeduptheprocessoflanguageinterpretation.Bneverreplacetheneedforface-to-faceinteraction.Chelpsolvetheproblemsinvolvedinmaintainingstrongteams.Dnotleadtogreatermunicationbetweenpaniesandclients.17AmonweaknessoftrainingcoursesisthattheyAaredevelopedbythewrongteam.Bdonotgivegoodvalueformoney.Careprovidedonlyifthereisanimmediateneed.Ddonotdealwithapany'sspecificrequirements.18Whyshouldpaniesdobusinessinthelanguageofthecountriestheyareoperatingin?AtopreventotherpaniestakingtheirbusinessBtohelpthemfindnewinternationalpartnersCtomeetclients'currentexpectationsDtobeemoreawareoftheirpetitors'activities《SpeakingYourCustomers'Language》，說(shuō)客戶的語(yǔ)言。這篇文章強(qiáng)調(diào)了開(kāi)發(fā)海外市場(chǎng)時(shí)說(shuō)當(dāng)?shù)卣Z(yǔ)言的重要性，層次清楚，答案也很明確。13題，問(wèn)根據(jù)第一段，改善的溝通能力可以使公司怎么樣。答案是第一段的第二句話：ThankstosophisticatedITandmunicationssystems,businessescannowmarkettheirproductsonatrulyglobalIT和溝通系統(tǒng)，企業(yè)現(xiàn)在可以在一個(gè)真正的全球規(guī)模上開(kāi)發(fā)它們的產(chǎn)品的市場(chǎng)。Globe是個(gè)關(guān)鍵的暗示，可以聯(lián)想到海外市場(chǎng)。13題的B選項(xiàng)符合這個(gè)意思：在國(guó)內(nèi)市場(chǎng)以外的地方擴(kuò)張。A和C都沒(méi)有提到，D不對(duì)，只說(shuō)了可以在海外擴(kuò)張，沒(méi)有提到開(kāi)更多的生產(chǎn)設(shè)備。14題，說(shuō)一些公司可以在國(guó)際水平上成功，即便是它們?cè)趺礃恿?。答案在第一段的最后幾句：Thisnewphilosophyhasledtomanypanies,someofwhichhaveevenofferedproductsofalesserquality,gainingsuessoverseas.這種新的哲學(xué)導(dǎo)致很多公司獲得了海外的成功，它們當(dāng)中的一些甚至提供了一些較差質(zhì)量的產(chǎn)品。這里新的哲學(xué)是指前面提到的在特定市場(chǎng)上效勞伴隨產(chǎn)品才是至關(guān)重要的。答案A跟這一句的信息相吻合：成產(chǎn)次品。這里的inferiorgoods也就是原文的productsofalesserquality。15題，問(wèn)在不同國(guó)家做生意的方法不同的原因是什么。答案是第二段開(kāi)頭一段話：Althoughglobalisationmay,insomesenses,havebroughtnationaleconomiesclosertogether,societiesaroundtheworldstillhaveradicallydifferentexpectations,processesandstandards.世界各地有著極端不同的期望、過(guò)程和標(biāo)準(zhǔn)。后面又提到了一句“Youwillalsoneedtoreconcileanynationalbiasesyouhavewiththediversewaysofdoingbusinessthatexistaroundtheglobe.”你需要用不同的做生意的方式來(lái)與民族偏見(jiàn)和解。這一段整體講的就是要克服溝通上的障礙，理解了內(nèi)容不難作答，選B，原因是文化差異的存在。16題，問(wèn)作者認(rèn)為現(xiàn)代技術(shù)的使用會(huì)怎么樣。這題可能會(huì)選A，事實(shí)上這一題需要理解第三段的意思，答案不是某句話能簡(jiǎn)單概括的。前面介紹說(shuō)新技術(shù)，比方視頻會(huì)議和電子郵件，會(huì)使溝通過(guò)程更簡(jiǎn)單。并且語(yǔ)言翻譯軟件(languageinterpretationsoftware)會(huì)幫助解決一些國(guó)際溝通問(wèn)題。后面一個(gè)BUT，才真正提醒了答案，說(shuō)在溝通過(guò)程中人的作用是至關(guān)重要的。“Itisessentialformanagerstomeet