商務(wù)策劃module identifying global business仔細(xì)注模這一模塊的內(nèi)容其實(shí)很泛

MODULE1-IDENTIFYINGGLOBALBUSINESSLearningGoals仔細(xì)注模這一模塊的內(nèi)容，其實(shí)很泛 ToidentifypotentialglobalbusinessopportunitiesforvariousforeignmarketsSomeorganizationsattempttoexpandtheirinternationaloperationsbyseekingforeignmarketsappropriateforexistingproductsandservices.Otherenterprisesassessforeignbusinessenvironmentsinanattempttomeetneedsinthosemarkets.Inthisfirstmodule,youwillconductapreliminaryassessmentofgeographic,economic,social-cultural,andpolitical-legalfactorsthatcreateglobalbusinessopportunitiesinforeignmarkets.Also,youshouldconsiderhowtechnologycouldcreatenewforeignbusinessopportunitiesbyexpandingpossibilitiesforproduction,marketing,anddistributionofgoodsandservices.TextReferencesChapters1,3,4,6,103章知識(shí)CheckyourunderstandingofkeyGlobalizationofGlobalizationofAbsoluteComparativeHomeHostValue MTV DeputyManagerLiYifeiDiscussestheChangingCultureStep1:ResearchGLOBALBUSINESSPotentialforeignbusinessopportunitiesmaybeviewedintwomajorVariouscountryfactorscreateinternationalbusinessopportunities.Theseinclude:Naturalresources,agriculturalproducts,orgeographicfactors(climateorterrain)LevelofeconomicdevelopmentandCulturalcharacteristics,socialactivities,ordemographicChangingpoliticalsituationsorlegalTechnologythatmayenhanceproductionordistributionofanExistingcompaniesattemptingtoexpandintonewmarketsaroundtheworld-listseveralpossibleglobalbusinessopportunitiesthatwouldbethebasisforneworexpandinginternationalbusinessoperations.Thesebusinessopportunitiesmaybeconsumergoodsorservices;ororganizationalgoodsandservices,soldto ernmentagencies,nonprofitorganizations,schools,hospitals,hos,orotherorganizations.(Examplesofglobalbusinessopportunitiesinclude:processingoffreshfruitinChilefordistributionaroundtheworld;saleofwaterfiltrationsystemsindeveloeconomies;saleoffoodproductsadaptedtothetastesofdifferentcultures;developmentofcellularephonesystemsincountrieswithaweakcommunicationinfrastructure;andexpansionoffast-foodrestaurantsintocountrieswithexpandingeconomies.)POTENTIALDiscussoneormoreoftheglobalbusinessopportunitiesfromaboveintermsof:(a)aspecificproductorservice,includingcustomerbenefits;and(b)apotentialmarket-acountrythatwouldbeappropriateforthisbusinessopportunity.ABSOLUTEANDCOMPARATIVEyzeforthepresenceofanabsoluteorcomparativeadvantagethatmightberelatedtoabusinessopportunityinthecountrywheretheitemwillbeproducedorsold.Describehowthisysismightinfluencethesuccessofyourproposedbusinessidea.(Forexample,theavailabilityofnaturalresourcescanmakeabusinessopportunitycostefficient.)BUSINESS Comparetwoormoreproposedbusinessopportunitiesonfactorssuchasforeignmarketpotential,start-upcosts,andforeignbusinessrisks.(Forexample,aproposaltoconstructnewhighwaysmaybeappropriateforadeveloeconomy.However,therisksinthismarketareprobablygreaterthaninanindustrializednation.)Step2:ActionPrepareasummaryreportconsistingofthefollowingAnoverviewofgeographic,economic,cultural,political,andtechnologicalfactorsthatcreatestheproposedglobalbusinessAdescriptionofthepotentialmarketforthisproductorAsynopsisofanyabsoluteorcomparativeadvantages(as mendoneormoreforeignbusinessopportunities(withaspecificforeignmarket)foranexisting oranewenterprise.Provideevidencetosupportyourproposal.SAMPLEOUTPUT-Module(ThefollowingprojectsegmentsareEXAMPLESandSAMPLEMATERIAL.Pleasenote:(1)thesesampleswereselectedfromseveralstudentteamprojectsatoneschoolandarenotintendedtorepresentaparticularlevelofquality,andDONOTrepresentacompleteproject;(2)theaccuracyofcontent,data,andclarityofwritingareNOTguaranteed;and(3)thesesamplesmayNOTBEDUPLICATED.QuestionsregardingthesesamplesmaybesenttoSUBWAY'smissionistoprovideBrazilianconsumerswithahealthyandquickalternativeinthefast-foodmarket.Byprovidingmade-to-ordersandwiches,wearemeetingtheneedsoftheever-growing,fast-pacedandhealth-consciousLatinAmericancommunity.Ourgoalistoprovidevalue,serviceandconveniencetoourcustomers.SUBWAYnstoequalorexceedthenumberofoutletsoperatedbyMcDonald's,currentlyLatinAmerica'slargestfast-food.Withoursystemandoperationalstrengths,dedicated nelarewillingtomeettheexpectationsofconsumers.WebelievethatourSUBWAYfranchisewillcontinuetogrowandbesuccessfulintheLatinAmericanmarket.SUBWAYisthelargestsubmarinesandwichchainintheworldandisrapidlyexpandinginternationally.SUBWAYhasmorethan14,100storesinover73countries,makingitthesecondlargestrestaurantchainoverall.Thebrandwasintroducedin SandwichfranchiseinEntrepreneur'sFranchise500listing.ForeighttimesinthosepasttwelveyearstheSUBWAYsystemwas#1franchiseoverall,beatingoutotherfastfoodfranchisinggiantsandallotherfranchises.InEntrepreneurInternational's1999Top200ranking,SUBWAYwascedthirdoutoftheworld'stop200franchises.LatinAmericaisamongthegrowingmarketsforSUBWAYfranchisees,withover215storesalreadyinthisarea.TheHappyHarbor'smissionistoimproveglobalexportingandimportingthatenhanceseconomicactivity.Theobjectivesofthe aretoconstructprofitableharborsthatwillhelpboostthecountry'stradingcapacities,increasetradebetweencountrieswithalreadyexistingharbors,andcreatejobsandahigherstandardoflivingforthepeopleofLatinAmerica.TheHappyHarboristheresothatcountriesthatdobusinesswithLatinAmericadonothavetothinkofhowtogettheirgoodsintothecountriesandwherethebestharborsarelocated.TheHappyHarborprovidestheconstructionoftheharborsandseaportsforcountriesthatareinneedofbetterfacilitiesfortradingontheircoastalborders.Theisalsoheretohelpcompaniesinothercountriestolocatethebestcestotradetheirgoods.LatinAmericahasagrowingeconomicbaseandtheHappyHarborwantstobetheretohelpnotonlythecountriesofLatinAmerica,butalsothemanyinternationalcompaniesthatwouldbenefitgreatlyfromconductingbusinesswiththeLatinAmericanTranslatedfromSpanish,ourproductnamesimplymeans"GoodHealth."AsweareaU.S. enteringintoaforeignmarketand,therefore,boundtomeetwithculturaldifferences,itisimportantthattherebenoconfusioncausedbycomplicatednamesandsloganslestwearefacedwithalthoughitdoeshavetwoslightlydifferent,yetequallyvalid,translations.Thefirstissimply"Thevitaminsfortheworld,"whichstressesthemultinationalaspectofouroperations.Wewishtoprovide"GoodHealth,"lillyandfiguratively,totheentireworldthroughourvitamins.Thesecond,moreslang-oriented,translationofour sloganis"Thevitaminforeveryone."Thistranslationimplies,andrightlyso,thatthisisthevitaminforeveryone.Indeed,ourproductisforeveryoneasitisamulti-vitaminthatcanbetakenbyadults,children