旅游目的地管理智慧樹知到答案章節(jié)測(cè)試2023年西安外國(guó)語(yǔ)大學(xué)

第一章測(cè)試WhyisgoodcustomerserviceespeciallyimportantforasmallCVB?

A:Offeringsuperiorserviceforthesamepriceaslargercompetitorsgivesitanadvantage.

B:SmallerCVBsmustworkhardertoprovetheirworthtothecommunity.

C:CVBswithexcellentcustomerservicetendtoattractbetteremployees.

D:SmallerCVBsmustmaintainhigherstandardsthanlargerbureaus.

答案:AWhichofthefollowingCVBserviceswouldprobablybeofleastinteresttomeetingplanners?

A:Referringmeetingplannerstolocalservicessuchasflorists,caterers,orprofessionalspeakers

B:Providingstafftoworkconferenceregistration

C:Actingasareservationagentforconferenceparticipants

D:Identifyingcommunityfacilitiesthatarebus-friendly

答案:DInwhatwayaremotorcoachgroupsdifferentfrommeetingorconventiongroups?

A:Motorcoachgroupparticipantstendtocomefromfartheraway.

B:Motorcoachgroupparticipantsaremuchyounger.

C:Motorcoachgroupsaresmallerandgotoadestinationforsightseeing.

D:Motorcoachgroupsaremuchlargerandarriveatthedestinationbyplane.

答案:CWhyisaCVBinthebestpositiontohandlearrangementsforlocalgovernmentofficialstoappearatconferencewelcomeevents?

A:TheCVBshouldalreadyhaveagoodworkingrelationshipwithlocalgovernmententities.

B:TheCVBknowswhichofficialshavethemosttimeforpublicappearances.

C:LocalgovernmentofficialsmayalsobeCVBboardmembers.

D:TheCVBislikelytohavecontributedtotheofficials’campaignsatonetimeoranother.

答案:ALeadgenerationisanexpensiveventureforaCVBbecause:

A:oftheextensivestafftimerequired.

B:thebillsgeneratedbylong-distancephonecallsarehigh.

C:advertisingexpensesarehigh.

D:clientschargefeeswhenpotentialcustomersaresenttothem.

答案:A第二章測(cè)試Whatisprospecting?

A:Networkingandmeetingwithpotentialclients

B:UsingInternetmarketingtoattractnewclients

C:FindingnewpotentialmembersforaCVB

D:SearchingforCVBfundingsources

答案:AWhichofthefollowingisoneofthethreemainquestionswhenqualifyingaprospect?

A:Doesaneedexistthatthedestinationcansatisfy?

B:Howmuchrevenuewillthepotentialeventbringtothedestination?

C:Whatkindofleisureactivitieswilltheevent’sattendeeswant?

D:Doesthedestinationhaveenoughhotelroomstosatisfytheprospect’srequirements?

答案:AHowisaskingaprospecttorankhisorherneedsinorderofimportancehelpfultoaCVBsalesperson?

A:Thelistcanhelpthesalespersontodecidewhetherthedestinationisagoodfitfortheprospect.

B:Itallowsthesalespersontohelptheprospectdecidewhichdestinationvenueswouldbebestfortheevent.

C:Itgivesthesalespersontheorderinwhichtosellthedestination’sstrengths.

D:Theprospectmaythinkofmorequestionstoaskduringtheprocess.

答案:CAcustomer’sdoubtsthatmustbeovercomeduringthesalesprocessarecalledtypicallycalled:

A:Concerns.

B:Liabilities.

C:Objections.

D:Opportunities.

答案:BAnobjectionthatdealswithsomethingadestinationcannotprovideiscalleda:

A:Limitation.

B:Misunderstanding.

C:Physicalobjection.

D:Liability.

答案:D第三章測(cè)試

Aconsolidatedapproachtodestinationmarketingisbeneficialtotourismbusinessesbecause:

A:

poolingresourcesgivesbusinessesgreaterbuyingpowerthantheywouldhaveontheirown.

B:

itallowsbusinessestocutcorners.

C:

itisbettertoconcentratemarketingeffortsonjustonetypeofmedia.

D:

largermarketingcampaignsalwaysyieldbetterresults.

答案:AWhatisthefirststepindevisingabrandforadestination?

A:

Definethedestination’ssellingpoints.

B:

Comeupwithacatchyslogan.

C:

Createalogo.

D:

Craftapositioningstatement.

答案:A

WhatisthethirdstepintheAIDAcycle?

A:

determination

B:

decision

C:

destination

D:

desire

答案:DBrandsinthehospitalityindustryhavebeensuccessfulbecause:

A:consumerneedsevolvefrombrandedproductsandservices.

B:brandeddestinationspaylittleattentiontothechangingnatureofconsumerneeds.

C:consumersassociatevaluewiththebrandname.

答案:CBrandingisacollectionof________inthemindofvisitors.

A:

feedback

B:

perceptions

C:

images

D:

motivations

答案:B第四章測(cè)試Inwhichstageoftheproductlifecyclearedistributionchannelsaddedasdemandforaproductincreases?

A:Decline

B:Growth

C:Introduction

D:Maturity

答案:BWhatbenefitdoesparticipatinginacommunityvisioningprocesshaveforCVBs?

A:TheprocesshelpstheCVBraiseawarenessofthevalueoftourismtothecommunity.

B:CVBsrecruitnewemployeesfromtheprocess.

C:TheprocesshelpstheCVBtosetitsbudgetforthenextyear.

D:TheprocessgivesCVBsgreaterdirectcontrolovertheproductsitisexpectedtosell.

答案:AAproductcanexperiencerebirthinsteadofdeclineifthefirm:

A:allowsanothercompanytotakeoverthemarketingoftheproduct.

B:recreatestheproductbyaddingnewfeaturesorusinginnovativemarketing.

C:significantlyincreasestheadvertisingbudgetfortheproduct.

D:sellstheproductforanextremelylowprice.

答案:BTheCVBproductmarketingdilemmais:

A:Private-sectorcompetition.

B:Destinationdevelopment.

C:Motivation.

D:Accountabilitywithoutauthority.

答案:DOverwhichofthetraditionalfourPsofmarketingdoCVBsusuallyhavesomecontrol?

A:Place

B:Promotion

C:Price

D:Product

答案:B第五章測(cè)試AnactivityreferstothephysicalactiontakenbytheCVBfunctionalarea.IthelpstheCVBanditsstafftoknowwhethertheactivitytakenreachesitsgoal.

A:錯(cuò)

B:對(duì)

答案:AWhatarethetwofundamentaltopicsCVBsdealwithintheresearchprocess?

A:performanceindicatorsandperformancemeasures

B:destinationresearchandCVBaccountabilityresearch

C:visitorstudiesandconventionstudies

D:visitorprofilesandimagestudies

答案:B

Whichisnotincludedindirectdata?

A:jobsproduce

B:visitorspending

C:payroll

D:economicmultiplier

答案:D

CVBPerformanceReportingprocessincludesthefollowingthreefunctionalareas:

A:

conventionsales

B:

traveltradesales

C:

operationaldefinitionsandmeasures

D:

marketingandcommunication

答案:ABD

Marketingproductivityismeasuredthroughthenumberofvisitors.

A:錯(cuò)

B:對(duì)

答案:A第六章測(cè)試Whichofthefollowingisanelementofacommunicationsplan?

A:Televisioninterviews

B:Pressreleases

C:Strategy

D:Chairperson

答案:CNewsreleasesarewritteninwhichformat?

A:Invertedpyramid

B:Hourglass

C:Chronological

D:Freestyle

答案:AAnimportantquestiontoaskwhenplanninganindividualjournalistvisittoadestinationis:

A:Willthetripbefullyescorted,orwillthejournalistbeonhisorherownforpartofthetrip?

B:Whatkindofrentalcarwouldthejournalistprefer?

C:Whatisthestoryanglethejournalistispursuing?

D:Whatisthejournalist’sfavoriterestaurant?

答案:CWhichofthefollowingpeoplewouldbethelikeliestchoiceforaspokespersonforaCVB?

A:Acustomerservicerepresentative

B:Oneofitstelephoneoperators

C:Alocalcelebrity

D:Itsdirectorofmarketingandsales

答案:DAreviewofstrengthsandweaknessesandacompetitiveanalysisiswhichpartofanorganization’scommunicationsplan?

A:Targetaudience

B:Situation

C:Missionorpurpose

D:Objectives

答案:B第七章測(cè)試Whichofthefollowingisoneoftheoperationalfunctionsofhumanresourcesmanagement?

A:Organizationaldesign

B:Traininganddevelopmentintermsofpersonalandprofessionalgrowth

C:Administrationofcompensationandbenefits

D:Recruitingdesign

答案:CWhichofthefollowingisoneofthestrategicfunctionsofhumanresourcesmanagement?

A:organizationaldesignandsuccessionplanning

B:administrationofcompensationandbenefits

C:employeerelations

D:compliance

答案:AWhatisthefundamentalquestionoftheplanningprocess?

A:Whatistheorganization’sidealprofitmargin?

B:Whatistheorganizationmeanttoachieve,andhowwillitdothat?

C:Whatdoestheorganizationwantfromitsemployees?

D:Whatdoestheorganizationhavetoofferthepublic?

答案:BOrganizationsthatstriveforcontinuousandnever-endingimprovementdowhichofthefollowing?

A:Setloftygoals.

B:Makeradicalchangesinthewaybusinessisconducted.

C:Constantlyaskquestions.

D:Setstrictrequirementsforemployees.

答案:CWhichofthefollowingdescriptionsaboutpersonalandprofessionaldevelopmentaretrue?

A:Itisthedevelopmentofemployeecompetencies,skillsandtalents.

B:It