商業(yè)計(jì)劃書模板

商業(yè)計(jì)劃書（編制參照）項(xiàng)目名稱（蓋章）項(xiàng)目單位地點(diǎn)電話傳真電子郵件聯(lián)系人中國風(fēng)險(xiǎn)投資有限企業(yè)編制保密許諾本商業(yè)計(jì)劃書內(nèi)容涉及本企業(yè)商業(yè)奧秘，僅對(duì)有投資意向的投資者公開。本公司要求投資企業(yè)項(xiàng)目經(jīng)理收到本商業(yè)計(jì)劃書時(shí)做出以下許諾：穩(wěn)當(dāng)保留本商業(yè)計(jì)劃書，未經(jīng)本企業(yè)贊成，不得向第三方公開本商業(yè)計(jì)劃書涉及的本企業(yè)的商業(yè)奧秘。項(xiàng)目經(jīng)理簽字：接收日期：_______年____月____日目錄綱要1第一部分企業(yè)大要2第二部分企業(yè)管理層5第三部分產(chǎn)品/服務(wù)12第四部分行業(yè)及市場解析19第五部分技術(shù)本源及遠(yuǎn)景16第六部分產(chǎn)品制造19第七部分營銷策略21第八部分企業(yè)管理27第九部分競爭解析33第十部分財(cái)務(wù)計(jì)劃32第十一部分融資計(jì)劃37第十二部分風(fēng)險(xiǎn)解析39第十三部分戰(zhàn)略解析40第十四部分附件40大綱內(nèi)容主要包括：企業(yè)大要；主要經(jīng)營管理人、技術(shù)負(fù)責(zé)人簡介；項(xiàng)目涉及的產(chǎn)品或服務(wù)的先進(jìn)性、奇特性、獨(dú)到性描述；市場解析；現(xiàn)金流量、投資回報(bào)率等財(cái)務(wù)展望；融資計(jì)劃，投資后股東構(gòu)成表等。第一部分企業(yè)大要企業(yè)名稱________________________________________成馬上間____________企業(yè)要旨注冊(cè)資本____________________________實(shí)質(zhì)到位資本____________________其中現(xiàn)金________________________無形財(cái)富占股份比率____________%注冊(cè)地點(diǎn)_____________________________________________________________主營業(yè)務(wù)企業(yè)性質(zhì)：國有企業(yè)、有限企業(yè)、股份有限企業(yè)、合伙企業(yè)、個(gè)人獨(dú)資、外資企業(yè)等，并說明其中國有成份比率、私有成份比率和外資比率。企業(yè)沿革：說明自企業(yè)成立以來主營業(yè)務(wù)、股權(quán)、注冊(cè)資本等企業(yè)基本狀況的變動(dòng)，并說明這些變動(dòng)的原因。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前企業(yè)主要股東狀況：本企業(yè)的獨(dú)資、控股、參股的企業(yè)以及非法人機(jī)構(gòu)的狀況及比率：以圖形方式表示，如。企業(yè)控股I控股Ⅱ參股Ⅰ參股Ⅱ全資全資企業(yè)目前職工狀況：如：擁有職工________人，其中大專以上文化程度的有________人，占職工總數(shù)________%，大學(xué)本科以上的有_________人，占職工總數(shù)_________%，碩士學(xué)位（含中級(jí)職稱）以上的有_________，占職工總數(shù)_________%，博士學(xué)位（含高級(jí)職稱）以上的有_________人，占職工總數(shù)_________%；最好列表說明，如：企業(yè)經(jīng)營財(cái)務(wù)歷史：列表說明（單位：萬元）項(xiàng)目今年度前1年前2年前3年銷售收入毛利潤純利潤總財(cái)富總負(fù)債凈財(cái)富有形凈財(cái)富企業(yè)外面公共關(guān)系（戰(zhàn)略支持、合作伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分企業(yè)管理層董事會(huì)成員名單：序號(hào)職務(wù)姓名工作單位聯(lián)系電話董事長副董事長3董事4董事5董事6董事7董事8董事9董事管理團(tuán)隊(duì)名單及簡介：董事長姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)研發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品生產(chǎn)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在本行業(yè)內(nèi)的產(chǎn)品經(jīng)驗(yàn)的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在本行業(yè)內(nèi)的營銷經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：重視描述在財(cái)務(wù)、金融、籌資、投資等方面的背景、經(jīng)驗(yàn)和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他重要人員姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外面支持（包括企業(yè)邀請(qǐng)的中介機(jī)構(gòu)及法律顧問、投資顧問、財(cái)務(wù)顧問簡介）：律師事務(wù)所會(huì)計(jì)師事務(wù)所投資咨詢機(jī)構(gòu)法律顧問（簡介）投資顧問（簡介）財(cái)務(wù)顧問（簡介）第三部分產(chǎn)品/服務(wù)企業(yè)目前所有產(chǎn)品清單及適用領(lǐng)域，簡要介紹主導(dǎo)產(chǎn)品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品先期開發(fā)研究進(jìn)展?fàn)顩r和現(xiàn)實(shí)物質(zhì)基礎(chǔ)，包括：產(chǎn)品開發(fā)處于何種階段_____________________________________________________________________產(chǎn)品/服務(wù)的創(chuàng)新之處，在國內(nèi)外當(dāng)先程度（供應(yīng)相關(guān)證明資料）_______________________________________________________________________________________________________________________開發(fā)和研究的設(shè)備、條件__________________________________________________________________________________________________________________________產(chǎn)品的市場優(yōu)勢、包括：專利技術(shù)說明專利技術(shù)種類_____________________________________________________________________________________________________________________________專利技術(shù)獲得狀況、保護(hù)范圍的相關(guān)證明文件與國內(nèi)外基地專利技術(shù)關(guān)系，可否成造成侵權(quán)行為產(chǎn)品上市的周期_____________________________________________________________________產(chǎn)品自己的影響力或依賴單位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產(chǎn)品可否申請(qǐng)過國家相關(guān)基金資助？有無最后查收、判斷的結(jié)論、評(píng)獎(jiǎng)等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的開發(fā)資源與條件狀況，包括：產(chǎn)品開發(fā)能力的保障：資本_____________________________________開發(fā)隊(duì)伍技術(shù)專家__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設(shè)備場所政府同意外協(xié)外委單位外面技術(shù)專家現(xiàn)在具備條件與目標(biāo)的差距融資到位后，對(duì)所需資源的滿足程度第四部分行業(yè)及市場解析行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對(duì)產(chǎn)品利潤、利潤率影響較大，進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場遠(yuǎn)景解析與展望）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總數(shù)：列明資料本源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增添率將來3~5年各年全行業(yè)銷售收入展望：列明資料本源。（萬元）年份第1年第2年第3年第4年第5年銷售收入本企業(yè)與行業(yè)內(nèi)五個(gè)主要競爭對(duì)手的比較：主要描述在主要銷售市場中的競爭對(duì)手。市場份競爭對(duì)手競爭優(yōu)勢競爭劣勢額本企業(yè)市場銷售有無行業(yè)管制，企業(yè)產(chǎn)品進(jìn)入市場的難度解析_______________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的市場解析，包括：你有哪些種類的顧客現(xiàn)在及將來（何時(shí)）有多少顧客顧客分布的地方顧客接受產(chǎn)品/服務(wù)的阻擋顧客購買（使用）標(biāo)準(zhǔn)是什么第五部分技術(shù)本源及遠(yuǎn)景企業(yè)近來幾年來的主要研究的技術(shù)領(lǐng)域和相關(guān)的技術(shù)成就及獲獎(jiǎng)狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)參加擬訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測標(biāo)準(zhǔn)狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項(xiàng)目的研發(fā)流程圖：產(chǎn)品開發(fā)所采用的共性技術(shù)、專有技術(shù)的相關(guān)名稱，注明其中的重點(diǎn)技術(shù)_______________________________________________________________________________________________________________________________________________________________________________________________________________風(fēng)險(xiǎn)項(xiàng)目技術(shù)團(tuán)隊(duì)簡介請(qǐng)說明，今后為保證產(chǎn)質(zhì)量量、產(chǎn)品升級(jí)換代和保持技術(shù)先進(jìn)水平，企業(yè)的開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲(chǔ)備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)追求技術(shù)開發(fā)依賴（如大學(xué)、研究所等）狀況，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)將采用怎樣的激勵(lì)體系和措施，保持重點(diǎn)技術(shù)人員和技術(shù)隊(duì)伍的牢固__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)將來3~5年在研發(fā)資本投入和人員投入計(jì)劃（萬元）年份第1年第2年第3年第4年第5年資本投入人員（個(gè)）第六部分產(chǎn)品制造詳盡畫出生產(chǎn)流程圖，以及從原材想到中試、到規(guī)模生產(chǎn)階段的工作流程和業(yè)務(wù)內(nèi)容：產(chǎn)品生產(chǎn)制造方式（企業(yè)自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其他方式，請(qǐng)說明原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)自建廠狀況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)輸、通訊可否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備狀況（專用設(shè)備還是通用設(shè)備，先進(jìn)度度怎樣，價(jià)值是多少，可否投保，最大生產(chǎn)能力是多少，可否滿足企業(yè)產(chǎn)品銷售增添的要求？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)說明，若是設(shè)備操作需要特別技術(shù)的職工，怎樣解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________怎樣保證主要原資料、元器件、配件以及重點(diǎn)零部件等生產(chǎn)必定品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家主要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證系統(tǒng)、以及重點(diǎn)質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本怎樣控制，有怎樣的詳盡措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格的擬訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第七部分營銷策略請(qǐng)介紹你企業(yè)所針對(duì)市場，你們有何競爭優(yōu)勢產(chǎn)品銷售成本的構(gòu)成及銷售價(jià)格擬訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你計(jì)劃采用什么策略使顧客使用、購買你的產(chǎn)品若是產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請(qǐng)說明與哪些因素相關(guān)（如成真相同但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對(duì)手產(chǎn)品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在成立銷售網(wǎng)絡(luò)、銷售渠道、成立代理商、分銷商方面的策略與推行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價(jià)格、成立銷售隊(duì)伍方面的策略與推行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與推行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對(duì)銷售隊(duì)伍采用什么樣的激勵(lì)體系___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分企業(yè)管理請(qǐng)用圖表表示企業(yè)組織結(jié)構(gòu)企業(yè)經(jīng)營決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________職工薪酬、福利及激勵(lì)制度，可否考慮職工持股及高管人員期權(quán)__________________________________________________________________________________________________________________________________________企業(yè)可否為每位職工購買保險(xiǎn)，請(qǐng)說明保險(xiǎn)險(xiǎn)種_________________________________________________________________________________________________企業(yè)可否與每個(gè)雇員簽訂勞動(dòng)用工合同___________________________________企業(yè)可否與相關(guān)職工簽訂企業(yè)技術(shù)奧秘和商業(yè)奧秘的保密合同_______________企業(yè)可否與掌握企業(yè)重點(diǎn)技術(shù)及其他重要信息的人員簽訂競業(yè)禁止協(xié)議，若有，請(qǐng)說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)說明，企業(yè)對(duì)知識(shí)產(chǎn)權(quán)、技術(shù)奧秘和商業(yè)奧秘的保護(hù)措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)可否經(jīng)過國內(nèi)外管理系統(tǒng)認(rèn)證？第九部分競爭解析國內(nèi)主要競爭對(duì)手狀況解析，舉例五家企業(yè)（請(qǐng)用文件支持）：同類企業(yè)的名稱、地域分布_______________________________________________________________________________________________________________________________________________________________________________________________________________目前開發(fā)的同類功能產(chǎn)品所處的研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場上的銷售規(guī)模、銷售價(jià)格等狀況__________________________________________________________________________________________________________________________________________將來可能對(duì)本項(xiàng)目產(chǎn)品的威脅解析_______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家外國主要競爭對(duì)手產(chǎn)品開發(fā)狀況或銷售狀況，與其對(duì)照貴企業(yè)的優(yōu)勢或劣勢（要以文件支持），包括專利權(quán)、技術(shù)創(chuàng)新性、工藝水平及當(dāng)先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品價(jià)格及生產(chǎn)成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)指標(biāo)_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場促銷策略__________________________________________________________________________________________________________________________________________第十部分財(cái)務(wù)計(jì)劃請(qǐng)供應(yīng)：將來3~5年項(xiàng)目盈虧平衡表將來3~5年項(xiàng)目財(cái)富負(fù)債表將來3~5年項(xiàng)目損益表將來3~5年項(xiàng)目現(xiàn)金流量表將來3~5年項(xiàng)目銷售計(jì)劃表將來3~5年項(xiàng)目產(chǎn)品成本表（第一年每個(gè)月計(jì)算現(xiàn)金流量，共12個(gè)月，第二年每季度計(jì)算現(xiàn)金流量，共四個(gè)季度，第三、四、五年每年計(jì)算現(xiàn)金流量，共三年）產(chǎn)品形成規(guī)模銷售時(shí)，毛利潤率為____________%，純利潤率為____________%，并說明展望依據(jù)。預(yù)計(jì)將來3-5年年均財(cái)富回所率%。第十一部分融資計(jì)劃融資額其中，投資額________________，借貸額___________________若是有對(duì)外借貸，抵押或擔(dān)推薦措是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)說明投入資本的用途和使用計(jì)劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望讓投資方參股本企業(yè)或與投資方成立新企業(yè)，請(qǐng)說明原因______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權(quán)益？計(jì)算依據(jù)是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方可享有哪些督查和管理權(quán)益_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________若是企業(yè)沒有實(shí)現(xiàn)項(xiàng)目發(fā)展計(jì)劃，企業(yè)管理層向投資方肩負(fù)哪些責(zé)任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式回收投資，詳盡方式和執(zhí)行時(shí)間____________________________________________________________________________________________________________________________________________________________________需要對(duì)投資方說明的其他狀況________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分風(fēng)險(xiǎn)解析說明該項(xiàng)目推行過程中可能遇到的風(fēng)險(xiǎn)，及其對(duì)付措施。包括：技術(shù)______________________________________________________________________________________________________市場__________________________________________________________________________________________________________________________________________生產(chǎn)__________________________________________________________________________________________________________________________________________財(cái)務(wù)_______________________________________________________________________________________________________________________________________________________________________________________________________________管理_______________________________________________________________________________________________________________________________________________________________________________________________________________政策_(dá)______________________________________________________________________________________________________________________________________________________________________________________________________________其他________________________________________________________________________________________________________________________________________________________