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PackagingDefinitionsPackagingisameans,notanendinitself1“Packagingisthescience,artandtechnologyofenclosingorprotectingproductsfordistribution,storage,sale,anduse”“Packagingcanbedescribedasacoordinatedsystemofpreparinggoodsfortransport,warehousing,logistics,sale,andenduse”“Packagingcontains,protects,preserves,transports,informs,communicates,sellsandenablesusage”FunctionsandrolesofpackagingPackagingisameans,notanendinitself2HistoricalrolePastPresentFuturecontainsprotects(physically)transportspreservessells(shelfappeal)communicatesinformsenablesusage(convenience)promotesreuseacts(intelligent)interactsisenvironmentallysoundPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix3PackagingAttributesDemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProductinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsConvenienceProductprotectionDistribution/logisticPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesignPrinting&DecorationGraphicdesignPackagingMatrixEachproductwillbepackedinseveralpackagingarticles4PackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingPackagingLevelsTerminology5PrimarypackagingSecondarypackagingTertiarypackagingPackagingLevelsTerminologyandexamples6PrimarypackagingSecondarypackagingTertiarypackaging=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingLevels7Somedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…HoweversomedemandsarespecifictoeachlevelPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel8PrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPrimary:FoodContact4casesofproductin“FoodContact”withpackagingmaterial9MaterialphysicallytouchingtheproductExamples:-Milkini-Tender(cartontrayinsideandOPPwrapper)Bagorboxwhenprimarypackis:Twistwrapper(e.g.One-by-One,Imagine)-Non-sealedpralinetray(ILM)Retailcaseforwrappedproducts(e.g.Mignonette,WTR)Materialin“air”contactwithproductMaterialincontactwithsealedlowbarrierfilmcontainingtheproductHermeticallysealedproductwithlow/insufficientbarrierfilm,permeabletocontaminants–mostvulnerablearehighlyabsorbentproducts(largesurface,mobile,fatty–e.g.powders)-PEcoatedbag(e.g.Pavlidescocoabev.)-OPPpouchfortwistedproductsinco-packing(e.g.TCOsegments)Materialincontactwithproductinconsumptionphaseafteropening-Sealedpralinetray-Sealedtabletsandbarsstoredafteropening(noteateninonego-contaminationbasedontimeuntileaten)PackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel10=foodcontactand/orsalesunit=SRPordisplay=packagingassembly=transportationunit=SKU=palette=UnitloadPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-Foodcontact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-TradeguidanceCU:PackagingIntegrityFeature(PIF)AllMondelēzInternationalproductsshallhaveaPIF11

Definition:“APIFisapackageseal,featureoraddition,appliedduringoriginalmanufacture,whichpreventsopeningthepackageinthenormalmannerwithoutdestructionorpermanentdisplacementofthefeature.”APIFhastoprovideevidenceofpackageandsealintegrity,butitdoesnotmeanthatapackageistamperproof.

Documentation:CorporateQualityProcedure:7.3-20PackageIntegrityPaperstickerOverwrapfilmTearstripsticker(partly)removablestickerCU:Easyopening(EZO)Feature&GraphicAnynewpackagewhichislaunchedbyKraftFoodsshallhaveafunctionalEasyOpening(EZO)andagraphicdescriptionoftheEZO12

Definition:AcontrolledEZOfeatureenablestheconsumertogetaccesstoaproducthelikestogetinaconvenientwayandwithoutusingadevice(e.g.tool).

Background:Aspartofthe“CreatingConsumerBrandValue”strategytheobjectiveofEZOforallKraftproductshasbeenwidelycommunicated.Packageswhichareeasytoopenandreclosesupporttheconsumerinterestinconvenienthandling.

Documentation:BestPracticeonEZOPeel‘nsealVAFPTeartapeCU:RecloseFeatureReclosefeatureisrecommendedformulti-serveproducts13

Definition:Areclosefeatureallowstheconsumertocloseapackagingprovisionallyafterfirstorfurtheropenings.Itisdesignedtoholdthepackagingcontentinsideandgiveacertainprotectiontotheremainingproduct.

Background:Ifapackisdefinedasamulti-portionpacktheconsumerwouldnormallyexpecttobeabletoreclosethepackafterusage.Inaddition,theinclusionofrecloseshouldbealignedtothepackservingsizeandlinkedtotheH&Wpolicy.TwistoffcapHingedlidPeel’nsealVAFPIICU:PlatformspecificrequirementsSome“packagingplatforms”aredevelopedatMondelēzandtheirexecutionshouldfollowBestPractices.14Peel’nSealInvisibleSealKraftownedtechnologyEZOsystemwithrigidtrayinsidePIFdiecutBPforfilmdiecutEZOgraphicsMaterialstructureStickPackVAFPValueAddedFlowPackKeycharacteristicsforVAFPfunctionality:Laminate&CSspecification,CSpattern,Finseal“Tjunction”positionandfilmoverlap,Gussets,Cuttingknives:straightcut,Sealingjaws:crossmachinedirection,EZOpictogram:graphicandpositionKraftconceptprotectedwith3patentsandsupplierexclusivityGraphicappearanceonshelfConvenience(easyopening/reclose)FlexibilityinboxshapesProductprotection/freshnessProductqualityovershelf-lifeProtectionagainsttainting(off-tastes)vs.inkandboard.Keycharacteristics:Fourstandardwidths:23,30,35and45mmDefinedtarget,minimumandmaximumlength,dependingonwidthEasyopeningfeatureMaterialstructureAkeychallengeforAssortedPralinesistocreateinterest/newness/modernitywhilstrespectingkeyrequirements.Invisiblesealcanevenimprove:PackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel15=foodcontactand/orsalesunit=SRPordisplay=packagingassembly=transportationunit=SKU=palette=UnitloadPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-Foodcontact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-TradeguidanceTU:ShelfReadyPackaging(SRP)(1)16ExamplesTU:ShelfReadyPackaging(SRP)(2)17Inordertocomplywiththeretailersneedsandtheequipmentconstraints,anynewtransportationunitshallfollowtheSRPDesignGuide9706whichfocuseson:Structure(construction),Graphics,Equipmentconsiderations(ifapplicable)

Definition:

SRP(ShelfReadyPackaging) =RRP(RetailReadyPackaging)=PAV(prêt-à-vendre)refertoaproductthatcomesinareadymerchandisedunitwhich: iseasytoidentify, iseasytoopen, caneasilybeputontotheshelf, caneasilybedisposedof, allowsanoptimisationofshelfreplenishment, enhancesproductavailability,visibilityandaccess.

Background:NumerousRetailChainsallacrossEuropedemonstrateafairlyhighlevelofSRPimplementation.Expectedbenefits:productivityandbusinessopportunityTU:ShelfReadyPackaging(SRP)(3)18SRPdesigns:examplesBeforeAfterCdOmignonettesPackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel19=foodcontactand/orsalesunit=SRPordisplay=packagingassembly=transportationunit=SKU=Pallet=UnitloadPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-Foodcontact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-TradeguidanceUnitLoad:PalletisationrequirementsTheunitloadconsistsoftransportationunits(SRPordisplays)groupedonapalletforstorageandtransport.20

Keyfocus: Minimizeproductdamageduringshippingandhandling Complywithindustryguidelines, Maximizesupplychainefficiency.

Keyparameters:1.Palletdimensions:UK=1000x1200mm/Euro=800x1200mm

2.Unitloadheight3.Overandunderhang4.Areaefficiencytargetmax95%5.Cubeefficiencyabove80%6.Optimumpalletpattern7.StackabilityMax50mmMax50mmCapacityoptimizedPooroptimizedloadPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix21PackagingAttributesDemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProductinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsConvenienceProductprotectionDistribution/logisticPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesignPrinting&DecorationGraphicdesignPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix22PackagingAttributesMaterialStructuraldesignPrinting&DecorationGraphicdesignPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix23MaterialPackagingAttributesStructuraldesignPrinting&DecorationGraphicdesignPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix24MaterialPackagingAttributesStructuraldesignPrinting&DecorationGraphicdesignPaper:cardboard,corrugatedRigid:glass,rigidplastics,metalFlexibles:plasticfilm,aluminiumfoilShape,size,coldsealpattern,creases…(technicaldrawing)Offset,flexo,gravure,Embossing,varnish,goldstamping…MainlyDesignagencyInthepacktechnicalspecificationPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix25MaterialPackagingAttributesStructuraldesignPrinting&DecorationGraphicdesignPaper:cardboard,corrugatedRigid:glass,rigidplastics,metalFlexibles:plasticfilm,aluminiumfoilOffset,flexo,gravure,Embossing,varnish,goldstamping…MainlyDesignagencyInthepacktechnicalspecificationShape,size,coldsealpattern,creases…(technicaldrawing)Material:Cardboard(1)Fromwoodtopulp26Cardboard=papergrammage>150g/m2Modernpaperisalmostexclusivelymadefromcellulosefibresderivedfromwood.Wood(likeallplantmaterials)consistsofcellulosefibre,hemicelluloseandligninwhichbindscellulosefibrestogether.Pulpingisaprocessofbreaking/removingthelignininordertoseparatethefibres.Material:Cardboard(2)Papercharacteristicsdependonfibrelength&pulpingprocess27FibrelengthPulpingprocessHardwood(poplar,maple…)=shortfibres(~2mm)smoothsurfacereducedphysicalpropertiesSoftwoods(pine,spruce…)=longfibres(~4mm)hightensile,tear,foldandpuncturestrengthroughersurfacevariationsindensityMechanicalpulpinghighyield(becausethereisstilllotsoflignin)PresenceofligninmakesthefibreshardandrigidLowdensity,breakableChemicalpulpingPreservefibrelengthHighdensity(flexibleandsoftfibres)Highwhiteness,brightness,andlightstabilityHighpurity,noodourandtaintcontaminationCombinedprocessessemi-chemical(chemicaltreatment+refining)thermo-mechanical(woodsoftenedbyheatbeforerefining)CTMP(chemical-thermo-mechanical-pulp)RecycledFibresPropertiesareinheritedfromtheoriginalfibresource,however,eachre-pulpingdegradesandreducesthefibrelengthreducedphysicalpropertiescontaminatedbywaterinsolubleadhesives,non-removableinks,plasticdebris28Material:Cardboard(2)Paperproductionprocess(simpleversion)WoodPaperreelMaterial:Cardboard(3)GradeVisualappearanceCompositionTypicalapplicationsVirginfibresSBS/SBBSolidBleachedSulphated/BoardGZSulphate,bleachedvirginfibresFBBFoldingBoxboardGC1GC2WhitebackCreambackOuterlayerGZCorelayerfullymechanicalorchemothermomechanicalpulp‘GC3’‘Cream’backMadeofrecycledlightorunprinteddeinkedfoodgradecardboardRecycledpulpWLCWhitelinedchipboardTriplexGTOuterlayersGZ/GCCorelayerfullyrecycledfibresWLCWhitelinedchipboardDuplexGD1NumberingduetoboarddensityToplayerGZCorelayerfullyrecycledfibreGD2GD3ToplayerGZ/GCCorelayerfullyrecycledfibre29Cardboardclassification,propertiesandmainapplicationsBestQualityLowestQualityDemandsonPackagingPackagingAttributesPackagingLevelsILM300gILM50gGD2Material:CorrugatedPhysicalpropertiesdependonstructure,flutingandlinertype30ABCEFFlutesizes:Structure:typesofcombinedboardsTriplewallDoublewallSinglewallSinglefaceKraftliner(virgin)vs.Testliner(recycled)Material:CorrugatedExamples31BulktransportationDisplaysShelfReadyPackConsumerunitMaterial:PlasticsMainpolymersusedinpackaging32PolyethyleneterephthalateHighdensitypolyethylenePolyvinylchlorideLowdensitypolyethylenePolypropylenePolystyreneThermoformingFilmextrusioninjectionBlownfilmextrusionThermoformingThermoformingInjectionblowmouldingInjectionblowmouldingFilmextrusionThermoformingInjectionblowmouldingMaterial:PlasticsMaintechnologiesaroundplastics33ThermoformingFilmextrusionmaleformfemaleformHeatingplatesresinresinextrudercastrollMDOTDOreelsbeforeconvertingMaterial:PlasticsMaintechnologiesaroundplastics34In-mouldlabellingInjectionmouldingEjectorUnitMovingPartFixedPartHeatedBarrelHopperExtrusionscrewPrintvs.IMLMaterial:PlasticsMaintechnologiesaroundplastics35ExtrusionblownfilmsExtrusionblowmouldingMaterial:Glass36Glassisusedtopackavarietyofproductse.g.DrinksPowdersCosmeticsPharmaceuticalsFoodInertAbsolutegasandmoisturebarrierTransparencyRigidityAdjustablelighttransmissionwithcolorsHeatresistanceRecyclability/ReusabilityValueperceptionCharacteristics:Recipeofglass:AllingredientscanentirelybereplacedbyculletThreemaincolors:FlintglassGreenglassAmberglassOthercolorsarepossibleGlassmainapplicationsandpropertiesMaterial:GlassGlassproduction37RawmaterialmixingMeltingandformingColdendBlowandBlowProcessPressandBlowProcessMouldingtoolMaterial:MetalMetalusedinpackagingareAluminiumandSteel38Metalisappliedintwoformsinpackaging:Aluminium(Al)Steel(Fe)PrintPETAdhesiveAluminumAdhesivePEFlexiblefilms

asbarrierlayer(Al)Cans(AlandFe)Membranes(Al)Closures(AlandFe)MagnetismCorrosionNomigrationofgasesandliquidsNolighttransmissionHeatresistantMetallicappearanceRigidityDeadfoldingbehaviourCharacteristics:Applications:PackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix39MaterialPackagingAttributesStructuraldesignPrinting&DecorationGraphicdesignPaper:cardboard,corrugatedRigid:glass,rigidplastics,metalFlexibles:plasticfilm,aluminiumfoilOffset,flexo,gravure,Embossing,varnish,goldstamping…MainlyDesignagencyInthepacktechnicalspecificationShape,size,coldsealpattern,creases…(technicaldrawing)Structure:ShapesBaseshapesforcartonboxes40PrismsPolygonsCurvesBiggestgrowingareainmarketduringthe10lastyearsParallelepipedsMinimalistshapesbackintotrendforpremiumpositioningStructure:Shapes&SizesImportanceofsizeandshapeintheproductconcept41NabiscoNAversionMultipack:Individualportions.Boxshape:Feminine,slimline.Theiconicshapevisualizestheconceptessentialofconsciousindulgence.MarketingrequirementsThepackagingneededtodifferentiatefromordinarysnackpacksandtoleveragetheconceptcommunicationatthepointofsale.Targetgroup:females;18+Structure:Shapes&SizesImportanceofsizeandshapeintheproductconcept42oldtub,25+yearsnewtubDifferentiationfrommainlyrectangulartubsincreamcheesemarketinEuropebyshapeanddecorationtechnology(InMouldLabelvs.directprint)ShapefitscreamyproductcharacteristicsandovalPhiladelphialogoMarketingrequirementsPackagingfunctionality(betterEZOofmembraneandbetterlidfitforafteropeningfreshness)ConsumerrequirementsCommercialrestrictions&challengesRestrictionsduetomoduledimensionsandlogisticalcostimpactincaseofoversizedtubLineartopandbottomofovalcompromisedduetoPOSstackingrequirementsFlatlidshapevs.preferreddomedlidcompromisedduetolidstabilityandpalletheightlimitsShapeanddecorationtechnologychange(printtoIML)causeschallengesintubproductionatsuppliersOvalshaperequiresdirecthandlingoftubsfromfillingmachineintotransportpackagingtoavoidcomplicated

conveyingandre-orientationoftubsDesiredlidfitnotachievedfully100%afterlaunchoptimization1-Significanthighershelfappeal

first5secondsimpactatPOS2-Convenienceimprovedsecond5secondsimpactatinitialusageathome3-Betterproductprotectionoverproductusage43PackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix44MaterialPackagingAttributesStructuraldesignPrinting&DecorationGraphicdesignPaper:cardboard,corrugatedRigid:Glass,rigidplastics,metalFlexibles:plasticfilm,aluminiumfoilOffset,flexo,gravure,Embossing,varnish,goldstamping…MainlyDesignagencyInthepacktechnicalspecificationShape,size,coldsealpattern,creases…(technicaldrawing)MainprintingProcessesProcessischosendependingonthecomplexityofthegraphic,theprice,thesubstrate(paper,corrugated,flexible…).45OffsetVerygoodprintingqualityLowtoolingcostFlexographyCheapestprocessForsimplerdesignsRotogravureFastestprocessExpensivecylindersInkreservoirDoctorbladePlatecylinderAniloxrollerImpressioncylinderSubstrateEngravedcylinderInkreservoirImpressioncylinderSubstrateDoctorbladePrintingprocessTypicallypackagingareprintedinQuadri:CYMK.However,specificcoloursandvarnisheswillalsobeapplieddependingonthebrandandgraphicdesign.46Ourbrandshavespecificcolours:cyanmagentayellowblackPantonecoloursCdObistre(lightbrown)CdOredCdObrownChamoixLilacdarkLilaclightPrintingmachineforflexible:fromreel8Stationprintingmachine47FinishesandDecorationtechniquesVarioustechniquesareusedtoemphasissomegraphicdesignelements48EmbossingHotfoilStampingMatt&GlossyvarnishesEmbossing&DebossingPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix49PackagingAttributesDemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProductinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsConvenienceProductprotectionDistribution/logisticPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesignPrinting&DecorationGraphicdesignPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix50DemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProductinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsProductprotectionDistribution/logisticRelevantpackagingattributes51ConsumerunitConvenienceRightfunctionalityCostefficientSafeLegalDisplayProductinformationAdequateproductprotectionFitproductpositioningDSALogisticEZOReclosePIFFreshnessTargetPremiumnessSourceReductionEnvironmentallysoundFormatSizeShapeProductsegmentsSocialsharingpers.snackinggrazinggiftingNondeceptivepackFitproductpricingQualityEco-balanceDerGrünePunktOnthegoAthomeKidsteensRelevantbranddifferentiationConsumptionlocationfamilyadultsAddedvalueImpactonshelves50+5stsecondsSustainabilityManufacturableLineefficiencyIso-modularCompetitiveadvantageDistributionIPPatentExclusivityDemandsonPackagingPackagingisacriticalelementacrosstheentireValueChain:fromProductProduction……toProductUsage…toDisposal52ProductProtectionConvenienceCost/EconomyEcology/EnvironmentTradeRequirementsDistribution/LogisticProductInformationConsumerSafetyRegulatory/LegalRequirementsPackagingMachinability/LineEfficiencyBranding/PromotionShelfAppealIPSustainabilityManyandvarieddemandsonPackagingProductprotectionwashistoricallythemainfunctionofpackaging53ProductProtectionConvenienceCost/EconomyEcology/EnvironmentTradeRequirementsDistribution/LogisticProductInformationConsumerSafetyRegulatory/LegalRequirementsPackagingMachinability/LineEfficiencyBranding/PromotionShelfAppealIPSustainabilityPackaging=ProductProtectionVariousexternalfactorshaveanimpactontheproduct54Thepackagingshallprovideacertainlevelofprotectiondependingontheproductsensitivity,usageanddesiredminimumshelflife.Thepackagingmust:physicallysupportproductandavoidbreakageorleakageduringtransitprovidePackagingIntegrity(PI)providebarrierstooutsideodours(gasstations,magazinesolventsinICC)resistinfestationandmicrobialcontaminationguaranteesensorialattributestilltheendofproductshelflifePackaging=ProductProtectionExample:NaturalCheese55H2OFatProteinUV/VisLightPhysical&MechanicalDamageMicro-organismsO221%0-100%OdorsandFlavorsIncidentalAdditivesStorageConditions?...Temperature?...ShelfLife?H2O10-20%100%<1%0-100%CO20.03%N278%PackageIntegrityPackaging=ProductProtectionInsectInfestation56SealedAluminiumwasprogressivelyintroduced95-98InfestationComplaintsTrendCPBern1995-2023IMM(IndianMealMoth)isthemostcommoninsectthatinvadeschocolate,nutsandcereals.IMMisattractedbyreleasedaroma.Thefemalelaystheeggsclosedtofood.Larvaewilltheneitherchewtheirwayintothewrapperorcrawlinthroughholes.Toreachbestprotection:plasticbasedhermeticwrapperisrecommendedaromabarrierisneededManyandvarieddemandsonPackagingNewconsumptionwaysdriveincreasingdemandforconvenientpacks57ProductProtectionConvenienceCost/EconomyEcology/EnvironmentTradeRequirementsDistribution/LogisticProductInformationConsumerSafetyRegulatory/LegalRequirementsPackagingMachinability/LineEfficiencyBranding/PromotionShelfAppealIPSustainabilityConvenienceEasytoopen,easytouse,easytodispose…are“Musthaves”58Consumerisconstantlylookingformoreconvenience.Maindriversare:PopulationisagingConsumersareeatingmoreoftenoutsidetheirhome-onthegoDesireforpre-preparedmeals-speedWishforportioncontrol-individualorreclosablepacks…microwavepizzapackagingenablesproductusageandconsumptionIndividualportionsgraphicdesignforallopeningfeaturesOnthegoReclosablepackagingConvenienceVAFPsuccessstoryisnotjustaboutconvenience59Keyimpactsconsidered:ConsumerPreferenceEZO,RecloseInfestationReductionAromaProtectionEnvironmentalEfficiencyOperationsLogistics,TradeDisplay/OnShelfAppearanceCostPaper/AluminiumEnvelope

vs. ValueAdded FlowPackSamepackageformorethan100yearsManyandvarieddemandsonPackagingPackagingplaysavitalroleinthetotalBrandIdentity60ProductProtectionConvenienceCost/EconomyEcology/EnvironmentTradeRequirementsDistribution/LogisticProductInformationConsumerSafetyRegulatory/LegalRequirementsPackagingMachinability/LineEfficiencyBranding/PromotionShelfAppealIPSustainabilityBranding/PromotionPackagingplaysavitalroleinthetotalBrandIdentity61LogoIconColoursVisualSignatureTypographyShapePatternNomenclatureSoundAromaTasteTaglineBrandEquityRelevantBrandDifferentiationPackagingProductBrandequityPackagingcarriesmostoftheBrandValues,itmakestheconsumersbelieve62ManyandvarieddemandsonPackagingEnvironmentalconcernsgainincreasingattention63ProductProtectionConvenienceCost/EconomyEcology/EnvironmentTradeRequirementsDistribution/LogisticProductInformationConsumerSafetyRegulatory/LegalRequirementsPackagingMachinability/LineEfficiencyBranding/PromotionShelfAppealIPSustainabilityEcology/EnvironmentSourceReductionvs.Eco-conception64Eco-conceptionMinimisetheimpactofpackagingontheenvironmentduringthewholelifecycle.Itconsistsonreducing:gasemission,othersubstancesemissionwaterandothernaturalresourcesconsumptionItisdoneonavoluntarybasisMinimisepackagingwastebyreducingthetotalquantityofpackagingused(inweightorvolume)forthesameproductsize.Itanswerstheessentialrequirementsofthe“Packaging&PackagingWasteEUdirective94/62/EC”:Packagingmustbereducedtothepointwherethereis“aspecificperformancecriterionwhichpreventsfurtherreductionofweightand/orvolumeofthepackagingwithoutendangeringfunctionalperformance,safetyanduser/consumeracceptability”.beforeafter19%materialreductionSourceReductionReducepackwasteLegalrequirementEcology/EnvironmentProducersareresponsible65Accordingtothe“Packaging&PackagingWasteEUdirective94/62/EC”:allpackagingmustberecoverablebyoneofthefollowing(ormustbeusable):MaterialrecyclingEnergyrecoveryReuseComposting/biodegradationRecoveryorganisationswerefoundedtoassumeindustry’spackagingwastecollectandrecoveryobligation.Theyarefinancedbyconcernedindustries.DSDDualSystemDeutschland,