蘋(píng)果公司歷史

蘋(píng)果公司歷史第1頁(yè)/共16頁(yè)Why“Apple”?SteveJobs,SteveWozniak,andMikeMarkkulaformedAppleComputeronApril1,1976,aftertakingouta$250,000loan.Atthetime,thecompanytobeatwasAtarti,and“Apple”camebeforethemalphabetically,andalsothereforeinthephonebook.第2頁(yè)/共16頁(yè)JobsandWozFirstmetin1971;Jobswas16,Wozniakwas21SteveWozniakbuiltacomputertorunonthe6502chipfromMOStechnology,butJobshadtheideatosellit第3頁(yè)/共16頁(yè)AppleIFirstdemonstratedinApril1976UsedaTVasadisplayManymachineshadnodisplayCassetteinterfaceUsedfewerpartsthananythinginitsclassAppleComputer’sfirstlogo,designedbyRonaldWayne,showsIsaacNewtonunderneathanappletree.第4頁(yè)/共16頁(yè)AppleIIFirstintroducedin1977Recognizedbymanyasbeingthefirst“computer”P(pán)roductionendedin1993;ApplehadsoldovertwomillionunitsUnlikeAppleI,thisversionincludedgraphics第5頁(yè)/共16頁(yè)1984:Macintosh第6頁(yè)/共16頁(yè)IntroducedonJanuary24,1984,theMacintoshwastheworld’sfirsttrulypersonalcomputer,withauser-friendlyGraphicalUserInterface(GUI).IntroduceddesktoppublishingwithAdobePageMakerMacintosh’sfirsticonswerecreatedbygraphicdesignerSusanKare.CreatedanentireMacFamily:MacPlus(1986)MacSEandMacII(1987)MacClassicandMacLC(1990)MacintoshPortable(1989)PowerBook(1991)第7頁(yè)/共16頁(yè)AIMAllianceIn1991,AppleComputer,IBM,andMotorolajoinedtocreatethePowerPCprocessorsApple&IBMcreatedtwosideprojectscalledTaligentandKaleidaLabs.第8頁(yè)/共16頁(yè)StartedPowerMacintoshlinein1994usingPReP(PowerPCReferencePlatform)Producedthefirsthand-heldPDA,theNewton,in1993DidnottakeoffforApple,butwastheforerunnerforPalmPilotandPalmPCAIMAlliance第9頁(yè)/共16頁(yè)P(yáng)owerStruggleJobswasfiredin1985bytheboardofdirectors,butafterthreeunsuccessfulCEOsthroughouttheearly-mid90s,wasbroughtbackin1997andassumedthepositionofinterimCEO.第10頁(yè)/共16頁(yè)iMacisBornJobsfirstrecreateddesktop,combiningthemonitorandCPUintooneSoldoveronemillionunitsayearIntroducedApple’snewemphasisondesignandaesthetics第11頁(yè)/共16頁(yè)MacOSXJobsalsocreatedanentirelynewoperatingsystemWantedtoemphasizethe“digitallifestyle”第12頁(yè)/共16頁(yè)iPodIntroducedonOctober23,20015GBharddrive;1000songsApplehadalreadyregisteredthenameforagroupofinternetkiosksthatwereneverimplementedInJuly2005,iPod’sU.S.marketsharewasestimatedat74%January2007,Applereportedrecordannualearningsof$7.1billion,48%ofwhichwasfromiPodsales.

第13頁(yè)/共16頁(yè)iPod+iTunesLaunchedin2003;had2milliondownloadsin16daysOver2billionsongssold1.2billionsongssoldin2006alone第14頁(yè)/共16頁(yè)Apple,Inc.InJanua