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/第五部分補(bǔ)全短文第一篇、第二篇、第三篇、第四篇、第五篇、第六篇、第七、第八篇、第九篇、Is第十篇、*第篇、*第十二篇、+第十三篇、第十四篇、LudwigVanBeethoven第十五篇、AreOnlineFriendsRealFriendsAslongaswehavebeenonearth,wehaveusedtheseaaroundus.Wetakefromtheocean,andwegivetoit.Wetakefishesfromtheocean―millionsofkilogramsoffish,everyyear,tofeedmillionsofpeople。Weevenusetheirbonesforfertilizer.Wetakemineralsfromtheocean.Onewaytogetsaltistoplaceseawaterinashallowbasinandleaveituntilitevaporates。Alongwithsalt,othermineralsareleftafterevaporationMuchgoldandsilverdriftdissolvedinthewatersofthesea,too\Buttheseadoesnotgivethemupbysimpleevaporation.Othergiftsfromtheseaarepearls,spongesandseaweed.Pearlsbecomejewelry.Naturalspongesbecomecleaningaids.Seaweedbecomesfoodofmanykinds―evencandy,andicecream―aswellasmedicine。Believeitornot,freshwaterisanothergiftfromthesea.Wecannotdrinkoceanwater.Someofitscontentsmaycauseillness。Butoceanwaterbecomesfreshwaterwhenthesaltsareremoved.Inthefuture,wewillfindourselvesdependingmoreandmoreonfreshwaterfromthesea.Theseagivesusfood,fertilizer,minerals,water,andothergifts.Whatdowegivethesea?Garbage.WepollutetheoceanwhenweuseitasagarbagedumpHugeasitis,theoceancannotholdallthewaterthatwepourintoit。Dumpinggarotheoceaniskillingoffsealife^.Yetastheworldpopulationgrows,wemayneedtheseaanditsgiftsmorethanever.Wearefinallylearningthatifwedestroyourseas,wemightalsodestroyourselves.Hopefully,itisnottoolate.第二篇、Growingcooperationamongbranchesoftourismhasprovedvaluabletoallconcerned^.Governmentbureaus,tradeandtravelassociations,carriersandproperties^areallworkingtogethertobringaboutoptimum'conditionsfortravelers.Traveloperators,specialistsinthefieldofplanning,sponsorextensiveresearchprograms.Theyhaveknowledgeofallareasandallcarrierservices,,andtheyareexpertsinorganizingdifferenttypesoftoursandinpreparingeffectiveadvertisingcampaigns.Theydistributematerialstoagencies,suchasjournals,brochures"andadvertisingprojects。Theyofferfamiliarizationandworkshoptourssothatinashorttimeagentscanobtainfirst-handknowledgeofthetours.Touristcounselorsgivevaluableseminars^toacquaintagentswithnewprogramsandtechniquesinselling。Inthiswayagentsleamtoexplaindestinationsandtosuggestdifferentmodesandcombinationsoftravel—planes,ships,trains,motorcoaches,car-rentals,andevencarpurchases.Propertiesandagenciesworkcloselytogethertomakethemostsuitablecontracts,considering?boththecomfortoftheclientsandtheirownprofitablefinancialarrangement.Agenciesrelyuponthegoodservicesofhotels,and,conversely*,hotelsrelyuponagencies,tofulfilltheircontractsandtosendthemclients.Thesameconfidenceexistsbetweenagenciesandcarriers,includingcar—rentalandhtservicessig.Carriersaredependentuponagenciestosupplpassengers,andagenciesaredependentuponcarrierstopresentthemwithmarketabletours。Allservicesmustworktogetherforgreaterefficiency,fairpricingandcontentedcustomers.第三篇、ThemainproblemindiscussingAmericanpopularcultureisalsooneofitsmaincharacteristics:itwon’tslayAmerican.Nomatterwhatitis,whetheritisfilms,foodandfashion,music,casualsportsorslang,it'ssoonathomeelsewhereintheworld^。ThereareseveraltheorieswhyAmericanpopularculturehashadthisappeal.Onetheoryisthatithasbeen”advertised”andmarketedthroughAmericanfilms,popularmusic,andmorerecently,television.ButthistheoryfailstoexplainwhyAmericanfilms,music,andtelevisionprogramsaresopopularinthemselves.?Theyare,afterall,incompetitionwiththoseproducedbyothercountries。.Anothertheory,probablyamorecommonone,isthatAmericanpopularcultureis

internationallyassociatedwithsomethingcalled”ThespiritofAmerica”.Thisspiritisvariouslydescribedasbeingyoungandfree,optimisticandco^ifident,informalanddisrespectful.Thefinaltheoryislesscomplex:Americanpopularcultureispopularbecausealotofpeopleintheworldlikeit.Regardlessofwhyitspreads^,Americanpopularcultureisusuallyquiterapidlyadoptedandthenadaptedinmanyothercountries。Asaresult,itsAmericanoriginsandrootsareoftenquicklyforgotten”HappyBirthdaytoYou”,forinstance,issuchaneverydaysongthatitssource,itsAmericancopyright,sotospeakisnotremembered.BlackleatherjacketswornbymanyheroesinAmericanmoviescouldbefound,agenerationlat(yī)er,onallthoseyoungmenwhowantedtomakethismanly—looktheirown.Twoareaswherethiscontinuingprocessismostclearlyseenareclothingandmusic.Some?peoplecanstillrememberat(yī)imewhenT—shirts,joggingclothes,tennisshoes,denimjackets,andbluejeanswerenotcommondailyweareverywhere.Onlytwentyyearsago,itwaspossibletospotanAmericaninParisbyhisorherclothes.Nolongerso:thosebrightcolors,checkeredjacketsandtrousers,hatsandsockswhichwereoncemadefunofincartoonsarebackagaininParisasthelatestfashion.Americaninorigin,informalclothinghasbecometheworld'sfirsttrulyuniversalstyle.Thesituat(yī)ionwithAmericanpopularmusicismplexbecauseinthebeginning,whenitwasstillclearlyAmerican,itwasoftenstronglyresisted.Jazzwasoncethoughttobeagreat(yī)dangertoyouthandtheirmorals,andwasactuallyoutlawedinseveralcountries。Today,whilestillshowingitsratherAmericanroots,ithasbecomesowellestablished。Rock’n,rollandallitsvariations,country&westernmusic'^,allhavemoreorlesssimilarhistories。Theywerefirstresisted,ofteninAmericaaswell,asbeing"low—class,”andthenas”adangertoournation’syouth”.TheBBC,forexample,bannedrockandrolluntil1962。?Andthenthemusicbecameacceptedandwasextendedanddeveloped,andexportedbacktotheUS.第四篇、Whendopeopledecidewhetherornottheywanttobecomefriends?Duringtheirfirstfourminutestogether,accordingtoabookbyDrLeonardZunin.Inhisbook,"Contact:Thefirstfourminutes”heoffersthisadvicetoanyoneinterestedinstartingnewfriendships;” Everytimeyoumeetsomeoneinasocialsituation,givehimyourundividedat(yī)tentionforfourminutes。Alotofpeople’swholeliveswouldchangeiftheydidjustthat(yī)."Youmayhavenoticedthattheaveragepersondoesnotgivehisundividedat(yī)tentiontosomeonehehasjustmet.Hekeepslookingovertheotherperson’sshoulder,asifhopingtofindsomeonemoreinterestinginanotherpartoftheroom。 Ifanyonehaseverdonethistoyou,youprobablydidnotlikeverymuch.Whenweareintroducedtonewpeople,theauthorsuggests,weshouldtrytoappearfriendlyandself—confident.Ingeneral,hesays,”Peoplelikepeoplewholikethemselves’.,'Ontheotherhand,weshouldnotmaketheotherpersonthinkwearetoosureofourselves。Itisimportanttoappeaerestedandsympathetic’realizingthattheotherperaonhashisownneeds,fears,andhopes.Hearingsuchadvice,onemightsay,"ButI*mnotafriendly,self—confidentperson.That'snotmynature。Itwouldbedishonestformetoactthat(yī)way?!盜nreply,Dr。Zuninwouldclaimthatalittlepracticecanhelpusfeelcomfortableaboutchangingoursocialhabits.Wecanbecameaccustomedtoanychangeswechoosetomakeinourpersonality."Itislikegettingusedtoanewcar。itmaybeunfamiliaratfirst,butitgoesmuchbetterthantheoldone,"Butisn’titdishonesttogivetheappearanceoffriendlyself—confidencewhenwedon'tactuallyfeelthatway?Perhaps,butaccordingtoDr,Zunin,"totalhonesty"isnotalwaysgoodforsocialrelationships^,especiallyduringthefirstfewminutesofcontact。Thereisatimeforeverything,andacertainamountofplay—actingmaybebestforthefirstfewminutesofcontactwithastranger^,Thatisnotthetimeplainaboutone'shealthortomentionfaultsonefindsinotherpeople。Itisnotthetimetotellthewholetruthaboutone'sopinionsandimpressions.Muchofwhat(yī)hasbeensaidaboutstrangersalsoappliesto*relat(yī)ionshipswithfamilymembersandfriends.Forahusbandandwifeoraparentandchild,problemsoftenariseduringtheirfirstfourminutestogetheraftertheyhavebeenapart.Dr。Zuninsuggeststhatthesefirstfewminutestogetherbetreatedwithcare。Ifthereareunpleasantmatterstobediscussed,theyshouldbedealtwithlater.Theauthorsaysthat(yī)interpersonalrelationsshouldbetaughtasarequiredcourse^ineveryschool,alongwithreading,writing,andmathematics.Inhisopinion,successinlifedependsmainlyonhowwegetalongwithotherpeople.Thatisat(yī)leastasimportantashowmuchweknow.第五篇、Severaltypesoffinancialriskareencounteredininternationalmarketing;themajorproblemsincludecommercial,political,andforeignexchangerisk.Commercialrisksarehandledessentiallyasnormalcreditrisksencounteredinday—to—daybusinessTheyincludesolvency,default,orrefusaltopaybills.Themajorrisk,however,iscompetitionwhichcanonlybedealtwiththroughconsistentlyeffectivemanagementandmarketing.Oneuniqueriskencounteredbytheinternationalmarketerinvolvesfinancialadjustments.Suchriskisencounteredwhenacontroversyarisesaboutthequalityofgoodsdelivered,adisputeovercontractterms,oranyotherdisagreementoverwhichpaymentiswithheld。Onecompany,forexample,shippedseveralhundredtonsofdehydratedpotatoestoadistributorinGermany.Thedistributortestedtheshipmentanddeclaredittobebelowacceptabletasteandtexturestandards.Thealternativesfortheexporterwerereducingtheprice,resellingthepotat(yī)oes,orshippingthemhomeagain,eachinvolvingconsiderablecost.Politicalriskrelatesto^theproblemsofwarorrevolution,currencyinconvertibility^,expropriationorexpulsion,andrestrictionorcancellat(yī)ionofimportlicenses.Politicalriskisanenvironmentalconcernforallbusinesses.Managementinformationsystemsandeffectivedecision-makingprocessesarethebestdefensesagainstpoliticalrisk.Asmanycompanieshavediscovered,sometimesthereisnowaytoavoidpoliticalrisk’*,somarketersmustbepreparedtoassumethemorgiveupdoingbusinessinaparticularmarket。Exchange—ratefluctuat(yī)ionsinevitablycauseproblems,butformanyyears,mostfirmscouldtakeprotectiveactiontominimizetheirunfavorableeffectsFloatingexchangerat(yī)esoftheworld’smajorcurrencieshaveforcedallmarketerstobeespeciallyawareofexchange—ratefluctuationsandtheneedtocompensat(yī)eforthemintheirfinancialplanning。.Internat(yī)ionalBusinessMachineCorporation,forexample,reportedthatexchangelossesresultedinadramatic21.6percentdropintheirearningsinthethirdquarterof1981。Beforerateswerepermittedtofloat,devaluationsofmajorcurrencieswereinfrequentandusuallycouldbeanticipated,butexchange-rat(yī)efluctuationsinthefloatsystemaredailyaffairs。第六篇、Mobilephonesshouldcarryalabeliftheyproved'tobeadangeroussourceofradiation,accordingtoRobertBell,ascientist.Andnomoremobilephonetransmittertowersshouldbebuiltuntilthelong—termhealtheffectsoftheelectromagneticradiationtheyemitarescientificallyevaluated,hesaid."Nobody’sgoingtodropdeadovernight^butweshouldbeaskingformorescientificinformat(yī)ion."RobertBellsaidataconferenceonthehealtheffectsoflow—levelradiation。"Ifmobilephonesarefoundtobedangerous,theyshouldcarryawarninglabeluntilpropershieldscanbedevised."hesaid。Areportwidelycirculatedamongthepublicsaysthatuptonowscientistsdonotreallyknow

enoughtoguaranteetherearenoill-effectsonhumansfromelectromagneticradiation。Accordingto

RobertBell,thereare3。3millionmobilephonesin。Australiaaloneandtheyareincreasingby^

2,000aday。Bytheyear2000itisestimatedthatAustraliawillhave8millionmobilephones:nearlyoneforeverytwopeople.?Aswell,thereare2,000transmittertowersaroundAustralia,manyinhighdensityresidentialareas^.Forexample,Telstra,OptusandVodaphonebuildtheirtowerswhereitisgeographicallysuitabletothemanddisregardtheneedmunity.Theelectromagneticradiat(yī)ionemittedfromthesetowersmayhavealreadyproducedsomeharmfuleffectsonthehealthoftheresidentsnearby.RobertBellsuggeststhatuntilmoreresearchiscompletedtheGovernmentshouldbanconstructionofphonetowersfromwithina500metreradiusofschoolgrounds,childcarecentres,hospitals,sportsplayingfieldsandresidentialareaswithahighpercentageofchildren.Hesaysthereisemergingevidencethatchildrenabsorblow-levelradiat(yī)ionat(yī)aratemorethanthreetimesthatofadultsHeaddsthatthereisalsoevidencethatifcancersufferersaresubjectedtoelectromagneticwavesthegrowthrateofthediseaseaccelerates.Thenwhofinancestheresearch?AccordingtoRobertBell,itisreasonableforthemajortelephonecompaniestoftindit.Besides,healsourgestheGovernmenttosetupawide—ranginginquiryintopossiblehealtheffects.第七、Rumorhasitthat^alegendarysix-headedmonsterlurksinthedeepwatersoftheTyrrhenianSeabetweenItalyandtheislandofSicily.Iftrue,onedayyoumightspythebeastwhilezipping{呼嘯而過)acrosstheMessinaStraitBridge.Whatdotheworld’slongestbridgeshaveincommon?They’resuspensionbridges,massivestructuresbuilttospanvastwaterchannelsorgorges。Asuspensionbridgeneedsjusttwotowerstoshoulderthestructure’smammothweight,thankstoheftysupportingcablesslungbetweenthetowersandanchoredfirmJyindeeppoolsofcementat(yī)eachendofthebridge.TheMessinaStraitBridgeWhenconstaictionbeginsontheMessinaStraitBridgein2005thefirstjobwillbetoerecttwo370meter—tallsteeltowers,Thesecondjobwillbetopulltwosetsofsteelcablesacrossthestrait,eachsetbeingabundleof44,352individualsteelwires。Gettingthesecablesupwillbesomething^.It’snotjusttheirlength―totally5。3kilometers―buttheirweight。Theywilltipupthescalesat(yī)166,500tonsmorethanhalfthebridge'stotalmass。Afterloweringvertical"suspender”cablesfromthemaincables,builderswillerecta60?meter—wide54j630-tonsteelroadway,ordeck—wideenoughtoaccommodate12lanesoftraffic.?Thedeck’sweightwillpulldownonthecableswithaforceof70,500tons.Inreturn,thecables?yankupagainsttheirfirmlyrootedanchorswithaforceof139'000tons―equivalenttotheweightofabout100,000cars.Thoseanchorsareessential.They'rewhatwillkeepthebridgefromgoinganywhere.第八篇、Publicrelationsisabroadsetofmunicationsaboutthecompany,includingpublicityreleasesdesignedmotegoodwillandafavorableimage^。Publicitythenispartofpublicrelationswhenitisinitiatedbythefirm,usuallyintheformofpressreleasesorpressconferences.Sincepublicrelationsinvolvescommunicationswithstockholders,financialanalysts,governmentofficials,andothernoncustomergroups,itisusuallyplacedoutsidethemarketingdepartment,perhapsasastaffdepartmentoroutsideconsultingfirmreportingtotopmanagement.Thisorganizationalplacementcanbealimitationbecausethepublicrelat(yī)ionsdepartmentorconsultantwilllikelynotbeintunewith?marketingefforts.Poorcommunicationandnocoordinationmaybetheconsequences。Althoughthebasicpurposeofpublicrelationsistoprovidepositiveinfluenceonthepublicimage,thisinfluencegenerallymaybelessthanthatprovidedbytheothercomponentsofthepublicimagemix。PublicitymaybeintheformofnewsreleasesthathavefavorableovertonesforthecompanyPublicityontheotherhandshouldnotbedivorcedfromthemarketingdepartment^,asitcanprovideausefuladjunctto^theregularadvertising。Furthermore,notallpublicityisinitiatedbythe*firm;somecanresultfromanunfavorableThepointwewishtoemphasizeisthatafirmisdeludingitselfifitthinksitspublicrelationsfunction,whetherwithinthecompanyoranoutsidefirm,cantakecareofpublicimageproblemsandopportunities。Manyfactorsimpactonthepublicimage.Manyofthesehavetodowiththewaythefirmdoesbusiness?,suchasitsproductquality,theservicingandhandlingofcomplaints,andthetenoroftheadvertising。Publicrelationsanddirectedpublicitymayhelphighlightfavorablenewsworthyevents,andmayevensucceedintoningdowntheworstofunfavorablepublicity,buttheothercomponentsofthepublicimagemixcreatemorelastingimpressions。第九篇、IsExtremelyhotweatheriscommoninmanypartsoftheworld。Althoughhotweatherjustmakesmostpeoplefeelhot,itcancauseseriousmedicalproblems―evendeat(yī)h.Floods,storms,volcanoeruptionsandothernaturaldisasterskillthousandsofpeopleeveryyear。Sodoesextremeheat.。Expertssayheat(yī)maybenature'sdeadliestkiller.Recently,extremeheatwasblamedforkillingmorethanonehundredpeopleinI(lǐng)ndia.Itisreportedthatthetotalheat(yī)ofahotdayorseveraldayscanaffecthealth.Severalhotdaysareconsideredaheatwave.Expertssayheatwavesoftenbecomedangerouswhenthenighttimetemperaturedoesnotdropmuchfromthehighestdaytimetemperature。Thiscausesgreatstressonthehumanbody。Doctorssaypeoplecandomanythingstoprotectthemselvesfromthedangersofextremeheat。Stayoutofthesun,ifpossible。Drinklotsofcoolwater。Wearlightcoloredclothingmadeofnaturalmaterials;avoidwearingsyntheticclothing.Makesuretheclothingisloose,permittingfreedomofmovement^.Andlearnthedangersignsofthemedicalproblems,suchasheadacheandvomiting,thatarelinkedtoheat。MostpeoplesufferonlymusclepainasaresultofheatstressThepainisawarningthatthebodyisbecomingtoohot^.Doctorssaythosesufferingheadacheormusclepainshouldstopallactivityandrestinacoolplaceanddrinkcoolliquids.Donotreturntophysicalactivity^forafewhoursbecausemoreseriousconditionscoulddevelop.Doctorssaysomepeoplefaceanincreaseddangerfromheatstress.Suchpersonshaveaweakordamagedheart,highbloodpressure,orotherproblemsofthebloodsystem.Hotweat(yī)heralsoincreasesdangersforpeoplewhomusttakemedicineforhighbloodpressure*,poorbloodflow,nervousnessordepression.第十篇、Atpicnics,antsarepests.Buttheyhavetheiruses。Inindustriessuchasmining,farmingandforestry,theycanhelpgaugethehealthoftheenvironmentbyjustcrawlingaroundandbeingantsy.Ithasbeenrecognizedfordecades^thatants―whicharehighlysensitivetoecological

change―canprovideanear—perfectbarometerofthestateofanecosystem。Onlycertainspecies,

forinstance,willcontinuetothriveataforestsitethathasbeenclearedoftrees.Otherswilldieoutforlackoffood.Andstillotherswillmoveinandtakeupresidence。Bylookingat(yī)whichspeciespopulateadeforestedarea,scientistscandeterminehow"stressed"thelandis.Theydothisbysortingtheants,countingtheirnumbersandcomparingtheresultswiththoseofearliersurveys.Antsareusedsimplybecausetheyaresocommonandcomprisesomanyspecies.Whereminesitesarebeingrestored,forexample,someantspecieswillrecolonizethestrippedlandmorequicklythanothers。Thisallowedscientiststogaugethepaceandprogressoftheecologicalrecovery.AustralianminingcompanyCapricornCoalManagementhasbeensuccessfullyusingantsurveysforyearstodeterminetherateofrecoveryoflandthatitisreplantingnearitsGermanCreekmineinQueensland。Antsurveysalsohavebeenusedwithmine—siterecoveryprojectsinAfricaandBrazil,wherewarmclimatesencouragedenseanddiverseantpopulat(yī)ions。"Wefounditworkedextremelywellthere.saysJonathanMajer,aprofessorofenvironmentalbiology。Yetthesurveysareperfectlysuitedtoclimat(yī)esthroughoutAsia,hesays,becauseantsaresocommonthroughouttheregion.AsMajerputsit:”That’sthegreatthingaboutants^。"Antsurveysaresohighly-regardedasecologicalindicatorsthat(yī)governmentsworldwideaccept?theirresultswhenassessingtheenvironmentalimpactofminingandtreeharvesting’*。Yetinotherbusinesses,suchasfarmingandpropertydevelopment,antsurveysaren'tusedwidely。Whynot?Becausemanycompaniescan'taffordtheexpenseorthelaboratorytipieneededtosiftresultsforacomprehensivesurvey。Thecoststems,also,fromthescarcityofaptspecialists。Employingthosepeopleareexpensive第篇、Drivinginvolvessharpeyesandkeenears,analyzingwithabrain,andcoordinationbetweenhands,feetandbrain.Amanhassharpeyesandkeenears,analyzesthroughhisbrain,andmaintainscoordinationbetweenhishandsandbrains.Hecancontrolafast-movingcarwithdifferentpartsofhisbody.Buthowdoesanintelligentcarcontrolitself??Apparentlythereisn'tanyoneinthedriver'scab,butthereisinfactavirtualdriver^.Thisvirtualdriverhaseyes,brains,handsandfeettoo。Theminicamerasoneachsideofthecarareitseyesandareresponsibleforobservingtheroadconditionsaheadofitaswellasthetraffictoitsleftandright.Ifyouopentheboot,youcanseethemostimportantpartoftheautomaticdrivingsystem:abuilt-incomputer,Thisisthebrainofthecar。Thebrainofthecarisresponsibleforcalculat(yī)ingthespeedsobjectssurroundingthecararemovingat(yī)^analyzingtheirpositionontheroad,choosingtherightpath,andgivingorderstothewheelandthecontrolsystem.Incomparisonwiththehumanbrain,thevirtualdriver'sbestadvantageisthat(yī)itreactsquickly,Itcompletestheprocessingoftheimagessentbythecameraswithin100milliseconds。However,ittakestheworld’sbestracecardriverat(yī)leastonesecondtoreact,andthisdoesn'tincludethetimeheneedstotakeaction.Withitsrapidreactionandaccuratecontrol,thevirtualdrivercanreducetheaccidentrateonexpresswaysconsiderably。Inthiscase,isitpossibleforustoletithavethewheefat(yī)anytimeandinanyplace?Expertssaythatwecannotdothatjustyet.Withitslimitedabilitytorecognizethings,thecarcannowonlytravelonexpressways.Theintelligentcardeterminesitsdirectionbytheclearlinesthatmarkthelanesclearlyandrecognizesvehiclesaccordingtotheirregularshapes.However,itcannotrecognizemovingpeopleandbicyclesonordinaryroadsthathavenoclearmarkingsonthem.Thisbeingthecase*,peoplestillhavehighhopesaboutdriverlesscars,andthinkhighlyintelligentcarsarewhatthecarsofthefutureshouldbelike^.*第十二篇、Thelistofillsattributabletoobesitykeepsgrowing:Lastweek,obesepeoplewereaccusedofcausingglobalwarming.ThisconclusioncomesfromSheldonJacobsonoftheUniversityofIllinois,US,andadoctoral

student,LauraMcLay。Theirstudycalculat(yī)eshowmuchextragasolineisneededtohaulfat?Americansaround。Theanswer,theysay,isabilliongallonsofgasperyear。Itmeansaiiextra11milliontonsofcarbondioxideTherehasbeencallsfortaxesonjunkfood^inrecentyears.USeconomistMartinSchmidtsuggestsataxonfastfooddeliveredtopeople'scars。"Wetaxcigarettespartlybecauseoftheirhealthcost",Schmidtsaid.”Similarly,leadingalazylifestylewillendupcostingtaxpayersmore.”USpoliticalscientistEricOliversaidhisfirstinstinctwastolaughat(yī)thesegasandfastfoodarguments.Butsuchclaimsaregettingattention.AttheUSObesitySociety'sannualmeeting,onepersoncorrelatedobesitywithcaraccidentdeat(yī)hs,andanothercorrelatedobesitywithsuicides.Nooneaskedwhethertherewasreallyacause-and—effectrelationship"Thefunnythingwasthateveryonetookitseriously。Oliversaid.Ina1960sstudy,childrenwereshowndrawingsofchildrenwithdisabilitiesandwithoutthem,andadrawingofanobesechild.Theywereaskedwhichtheywouldwantforafriend?Theobesechildwaspickedlast.Threeresearchersrecentlyrepeatedthestudyusingcollegestudents。Onceagain,almostnoone,notevenobesepeople,likedtheobeseperson."Obesitywasstigmat(yī)ized。,,theresearcherssaid.But,researcherssay,gettingthinisnotlikequittingsmoking.Peoplestruggletostop?smoking,and,intheend,manysucceed.Obesityisdifferent.But,notbecauseobesepeople?don'tcare.Sciencehasshownthattheyhavelimitedpersonalcontrolovertheirweight.,Genesalsoplayapart.+第十三篇、Inshoppingmalls,theassistantstrytopushyouintobuying”agifttothankherforherunselfishlove"。Whenyoulogonto^awebsite,asmallpop-up^invitesyoutobookabouquetforher.CommercialwarmthandgratitudearetheatmospherebeingspreadaroundforthisspecialSundayinMay。TheAmericanversionofMother’sDaywasthoughtupasearlyas1905,byAnnaJarvis,asawayofrecognizingtherealvalueofmotherhood.?ThepopularityofMother'sDayaroundtheworldsuggeststhat(yī)Jarvisgotallshewanted.Infact,shegotmore―enoughtomakeherhorrified.AccordingtoaresearchbytheUScardcompanyHallmark,96percentofAmericanconsumerscelebrat(yī)etheholiday。?Theybuy,amongotherthings,132millioncards。Mother'sDayistheNo1holidayforflowerpurchases。Thentherearethevariouscommodities,rangingfromjewelryandclothestocosmeticsandwashingpowder,thattakeadvantageoftAepromotionopportunities。Becauseofthis,Jarvisspentthelast40yearsofherlifetryingtostopMother'sDay。Oneprotestagainstthecommercializat(yī)ionofMother'sDayevengotherarrested-fordisturbingthepeace,interestingly。Butwhat(yī)’smore,commercialismchangesyoungpeople’sattitudetowardsmotherhood。AsRalphFevre,areporterattheUKnewspaperTheGuardian,observe,traditionally”motherhoodissomethingthatwedobecausewethinkit’sright."Butinthelogicofcommercialism,peopleneedsomethinginexchangefortheirtimeandenergy。Acareerservesthispurposebetter.Inaddition,womenarebeingencouragedtopursueanycareertheydesire. Sotheyworkhardandplayhard。Becomingamother,however,inevitablyhandicapscareeranticipation。Asaresult,motherhoodhassufferedahugedropinstatussincethe1950s.Ac

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