BEC中級網(wǎng)上發(fā)給學(xué)生(重要)

講義amini-presentationv部分的sampleanswers

TASKCARD10

A.Therearemanyfactorstoconsiderwhenplanningpresentation.Themost

importantthingistofindoutabouttheaudience.Weneedtogetthe

informationaboutthenumberofaudience,wheretheyarefromandthey

reasonwhytheyattendthepresentation.Thesekindsofinformationwillhelp

totailorthepresentationtotheirneeds.Anotherimportantaspecttoconsider

istoresearchthetopic.Forexample,whattopicintereststhemmost,what

arethelatestnewsaboutthetopic,whatarethebestexamplesaboutthetopic

andsoon.Therefore,wecanmakethepresentationveryusefulandvery

interesting.

B.XXXTrainingisthebestwaytogetmoreknowledgeofproducts,master

morepracticalskillsandunderstandmoreaboutservice.Therefore,training

helpsstafftodoabetterajobandmakescustomershappier.XXisimportant

becauseweneedtoknowhowthecustomersfeelaboutourservice.Weneed

tolistentotheiropinions,getfeedbackfromthemaboutthestandardofour

service,andaskthemwhattheyneed.CustomerSatisfactionSurvey

C.themostimportantthingsisencouragingteamwork.Mostprojectscannot

becompletedbyasingleperson,thesuccessofaprojectreliesontheclose

cooperationbetweenteammembers.Teamworkguaranteeshighefficiency

andgoodcommunication.Anotherimportantaspectistokeeptoschedule.

Everyteammembershouldfinishhistaskbeforethedeadlineaccordingto

theschedule,sothatthewholeprojectcanbefinishedontime.Consequences

ofdelaycanbetoogreat:aheavyfine,clientrefusingtoacceptthegoods,

losingprofit,orevenlosingclients.

TASKCARD11

A.Themostimportantthingistoofferfinancialbenefitstothestaff.

Needlesstosay,moneyisimportantbecauseithelpstopaythebills.Thebest

waytomotivatestaffistoofferfinancialincentivesaccordingtotheresults

oftheirwork.Betterperformance,betterpaid.Anotherimportantaspectis

offeringstaffcareerdevelopmentopportunities.Besidessalaryit'simportant

thatastaffknowshisorherjobisleadingsomewhere,thatheorshehasa

brightfutureinthiscompany.Ifastaffcanseeagoodcareerpathinthis

company,heiswillingtostayandworkhardtoachievethegoal.

B.略

C.Themostimportantthingistochooserighttopics.Healthandsafety

trainingincludeslotsoftopicsandit'sjustimpossibleforustocoverallof

thematonetime.Therefore,wemustchoosethemostneededtopicsforusto

makethetraininghighlyeffective.Anotherimportantaspectistoselectthe

rightstafftoattend.Stafffromdifferentdepartmentshavedifferentneeds,

andwemustputthosewhohavecommoninterestsandneedsinonegroupto

makethetrainingefficient,cost-effectiveandtime-effective.

TASKCARD12

A.Themostimportantthingispriceanddiscounts.Everypennywespendon

officeequipmentultimatelygoesintocostoftheproductorservice.

Thereforeweshouldtrytogetthelowestpossibleprice.And,don'tforget

everybrandoffersdiscountsfromtimetotime.Anotherimportantaspectis

brandsnames.Bigbrandsareusuallyassociatedwithhighqualityand

reliableafter-salesservices.It'swisetolistseveralbigbrandsandthen

chooseonefromthemwhichoffersalowerpriceoraspecialdiscount.

B.Themostimportantthingistoconsiderthevenueofentertainment.Every

clienthashisownexpectationswhencomingtoaforeigncountry,for

example,someclientsmaybeinterestedinacitytourandsomeothersmay

bemoreinterestedinatraditionalChinesemeal.Whatweshoulddoistoask

themabouttheirexpectationsandtakethemtotheplacestheydesire.

Anotherimportantthingistobeawareoftheculturaldifferences.Foreign

clientsmayhavedifferentculturalbackgroundsandreligiousbeliefsfromus,

andthefoodsorgestureswetakeforgrantedmaybeveryoffensivetothem.

Forexampleit'sveryoffensivetoofferaMuslimporkandanIndianbeef.

Understandingtheseculturaldifferenceswillmaketheclientsfeelvalued.

C.略。

TASKCARD13

A.第一個(gè)點(diǎn)略。Anotherimportantaspectislengthofthecourse.Wewant

thecourtstofitintoourschedule.Ifit'stoolong,itmightinterruptour

normalbusinessorevenmakeuslosebusiness.Ifit'stooshortitwon't

achievetheresultswedesire.

B.Themostimportantthingsisifenoughlocalworkforceisavailable.

Paymentofworkersareusuallyamajorpartofproductioncostssoall

businessownerswantthelowestpossiblelaborcost.Ifthereisashortageof

workforcewehavetopaymoretohireskilledworkers.Inseriouscases,we

mayfindithardtofindenoughskilledworkersevenifwepayahighprice.

Anotherimportantaspectisthatthelocationofthesiteisideal.Itshould

haveaconvenienttransportationnetwork,thereforeit'sconvenientforthe

stafftogotowork,andlessexpensivetotransportrawmaterialsandgoods.

Itwouldbegreatifthesiteisclosertothetargetmarket,sothatit'smore

quicklyandlessexpensiveforustodelivertheproductstothemarkets.

C.略。

TASKCARD14

A.themostimportantthingistolearntheknowledgeofthecompany

procedures,forexample,whatisyourjobduty,howtousetheemailsystem,

howtouseotherfacilities,howthebusinessisoperatedandsoon.Getting

thesehands-onknowledge（切實(shí)可用的）enablesanewcomertostartanew

jobquickly.Anotherimportantaspectistogethelpfromexistingstaff.The

oldhandsmusthaveaccumulatedlotsofexperiencesabouttheirworkand

mostofthemarewillingtoshare.Whatanewcomershoulddoistogetup

thenerveandask“Couldyouhelpmeout,please?”

B.themostimportantthingistoconsiderthepositionofthestaffinthe

company.Thestaffmustbeaboveacertainranktobeabletorepresentthe

companyverywellandmakequickdecisionswhenneeded.Another

importantaspectispreviousexperienceofothercountries.Ifastaffhasbeen

tothecountrybeforehewillbecomfortablewiththeenvironmentandwill

starttheworkquickly.Havingsomeexperiencesaboutthemarketandthe

culturewillalsomakethestaffworkmoreefficiently.

C.themostimportantthingistoimprovetheefficiencyoftheproduction

line.Thebestwaytoreduceproductioncostsistoproducemoreproducts

morequickly,whichmeanstheunitcostislower.Anotherimportantaspectis

toreducethecostorrawmaterials.Thecostofrawmaterialsisusuallya

majorpartofproductioncosts.Ifwecangetalowerpriceofrawmaterialsor

getsomespecialdiscounts,wecangreatlyreducetheproductionscosts.

TASKCARD15

A.Therearemanyfactorstoconsiderwhenchoosingpeopletoworkin

teams.Themostimportantthingisvarietyofexperience.Ifthepeopleinone

teamhavedifferenteducationalbackgroundsandworkexperiences,theteam

leadercandelegatetherighttasktotherightperson,theneveryonegetstodo

whatheisfamiliarwithandcanworkmostefficiently.Anotherimportant

aspectispersonalqualities.Ithinkagoodteammemberishonest,

open-mindedandsupportive.Hecancommunicatewithothershonestlyand

openly.Whenothersareunderpressure,heoffershelp.

B....themostimportantthingistimemanagement.Whenwehavemore

thanonetaskinhands,wemustsetprioritiestothetasks,anddothemost

importantthingfirst.Therefore,timemanagementskillsareessential.

Anotherimportantaspectissharingtasks.Whenwecan'tfinishataskbefore

thedeadline,wemustreporttothemanagerandaskforhelp.1thinkthe

worstthingistowaituntilthelastminutetosayIcan'tfinishit.So,don'tbe

afraidtoaskforhelp.

C.Themostimportantthingismarketresearch.Throughmarketresearchwe

identifycustomerwantsandneeds,analyzetheirneedsandthendetermine

ourmarketingstrategiesandsalesstrategies.Secondly,pricingisalwaysan

importantelementinmarketingmix.Customerswantthelowestpossible

priceandthehighestpossiblequality.Lowpricemaygetmoretrialusersfor

anewproduct.

TaskCard16

A.Whenanapplicantisinterviewedforajob,itisextremelyimportantto

haveinformationaboutthecompany.Itisnecessarytodosomeresearch

beforetheinterviewaboutthehistoryofthecompany,thelineofbusiness,

thecorebusiness,thesloganandsoon,whichiseasytoaccessoninternet.

Beingfamiliarwiththissortofinformationprovesyourinterestinthe

companyandtheposition.Secondly,personalappearanceisalsoimportant.

Beingwelldressedshowsyourrespecttotheinterviewer,andactuallymakes

youmoreconfident.Theinterviewermightalsojudgeyoubyyourbody

language,eyecontact,gesturesandsoon.Personalappearanceisparticularly

importantforsomepositionslikereceptionist,accountmanager.So,it's

alwaysagoodideatolooktidyandprofessional.

B.Whenexhibitingattradefair,qualityofdisplayisextremelyimportant.

Atthetradefairyoumightbeexhibitingyourproductsrightnexttoyour

competitors.Thedisplayhastobevisuallyattractivesothatthevisitors

mightnoticeyourproductsandbecomeinterestedinthem.And,gooddesign

ofdisplayprovesyourcreativenessandmakesthevisitorsfellverygood

aboutyourcompany.Thesecondimportantconsiderationisselectingthe

mostsuitablestafffortheexhibitionstand.Experiencedstaffmightpresent

yourproductsverynicelytopotentialcustomersandansweranyinquiries

abouttheproducts.Anexperiencedstaffmightsellmuchmorethananew

hand.What'smore,whenastaffisworkingattheexhibitionstand,heis

representingtheimageofthecompanyandheisregardedtobethe

spokesmanforyourproducts.Needlesstosay,attractivestaffcanaddupto

theattractivenessofyourcompany.

C.Whenintroducingarewardsystemforstaff,themostimportantthingis

tointroducethepurposeofthisrewardsystem,becausethestaffneedto

knowwhatisexpectedofthemfromthecompanysothattheywillimprove

andadjusttheirwayofworktotrytogetthereward.Secondly,introducethe

typesofrewardofferedveryclearly.Theystaffcanonlybemotivatedwhen

theyfindtherewardveryattractive.Iftherewardisjustwhattheywant,they

mightbeimmediatelyinterestedintherewardsystemandtrytheirbestto

wintheaward.Tosumitup,whenintroducingarewardsystem,itis

importanttogiveeverysimpledetail.

TaskCard17

A.Whenentertainingclient,it'simportanttochoosesuitableactivities.

Makesureweknowtheinterestsandexpectationoftheclientsfirst.The

activitiesthatarejustwhattheclientswantcanmakethemfeelvaluedand

makethemlikeyoumuchbetter.Ifyouorganizesomeactivitiestheydislike

theywouldn'trefuseyourinvitationanywaybecauseofpoliteness,butthe

wholeentertainmentcanbecounterproductive.Theentertainmentfeelsvery

muchlikehardworkforthemandmakestheclientsexhausted.Thesecond

considerationiscost.Choosingthecost-effectivetypesofentertainmentnot

onlymakesyourbosshappy,butverypossiblymakesyourclientsfeelbetter

aboutyoubecausewealllikethosepeoplewhospendmoneywisely.

B.Whenchoosingretailpremisestorent,locationisthefirstconsideration.

Itmustbeeasytoaccessforyourtargetcustomers.Inaddition,beinglocated

atCBDoralongthemainbusinessstreetisaverygoodwayofadvertising

yourbrandandattractingnewcustomers.Secondly,thecontractofrentis

veryimportant.AlargeamountofmoneyisusuallyinvestedonanewP.O.S

anditisjustimpossibleformostoftheretailbusinesstogetallthemoney

backwithinthefirstseveralyears.Sothecontractmustbelongenoughto

allowforcost-recovering.

C.Whendecidingonpackagingforproductsthefirstconsiderationis

imagebecausepackagingisaneffectivewayofadvertising.Thepackaging

hastobevisuallyattractivetomakethecustomersnoticeit.Iftheproductis

fastmovingconsumableslikejuiceorshampoo,packagingisparticularly

importantbecauseoneproductisalwaysdisplacedrightnexttothe

competitor'sproducts.Theproducthastopresentagoodimagetoarousethe

interestofcustomers.Secondly,productionprocessshouldbetakeninto

consideration.Asimpleproductionprocessisrequiredforcost-effectiveness

andenvironmentfriendliness.Sothedesignofpackagingisabalance

betweenimageandproductionprocess.

TaskCard18

A.Whenselectingstaffforpromotionthefirstconsiderationisattitudeto

work,becausewhenwepromoteastaffweaimtoencouragehimtowork

harderandhavealongtermdevelopmentinourcompany.Sowecanonly

promotethosestaffwhoareveryloyaltothecompanyandintendtogrow

withthecompany.Secondly,currentperformanceisveryveryimportant.

Resultiseverythinginbusiness.Promotionisthebestincentivetoreward

thosestaffwhoarehighlyproductiveandcontributemosttothegrowthof

thecompany.Promotingthestaffwithgoodperformanceistheidealwayof

encouragingotherstafftoachievegoodperformance.So,thisisa

combinationofbothattitudeandperformance.

B.whenconsideringacareerchange,thereareseveralimportant

considerations.Furtherstudyoftrainingisanimportantone.Inmodern

societychangescomemustfasterthanbefore,eachemployeeneedstobe

welltrainedtodothejobwell.Weneedtodeveloparangeofskillsforalong

termcareerdevelopment.Also,opportunitiesforfuturepromotionneedtobe

considered.Differenttypesofcompaniesprovideuswithdifferentpromotion

opportunitessowemustassessthepossibilityofusbeingpromoted.Assess

ifourqualificationisagoodmatchwiththeexpectationofthecompany.So

careerchangeisatoughdecisionthatrequirescarefulplanning.

C.whenplanninganadvertisingcampaign,marketresearchisessential.

Thougheffectivemarketresearchwecanknowthecustomerwantsand

needs,theirlikesanddislikes.Sowemaybeabletotailortheadvertisingto

theirexpectation.Secondly,appropriatemediaisthekeytoeffective

advertising.Wemustfindoutthekeymediaforourtargetcustomerssothat

theadvertisingwillbehighlyeffective.

Task19

A:...themostimportantthingisconvenience.Convenienttransportmeans

ourstaffwillspendlesstimeontheroadandarriveatthedestinationmore

quickly.What'smore,theywon'tfeelexhausted,becauseweallknowhow

tiringlongtripsare.Therefore,convenienttransportensuresthatourstaff

feelenergeticwhentheydotheirworkafterarrival.Anotherimportantaspect

iscost-effectiveness.Travelingexpensesareanmajorpartofoperationcosts

（運(yùn)營成本）andultimately（最終）addtotheunitcostoftheproductand

service.Asaresult,theprofitweearnisgreatlyreduced.Therefore,itwould

begreatifwecanmakesavingswhentraveling.

B:Whenaimingforpromotion,therearemanyimportantthingsweshould

do.Firstly,weshouldtryourbesttohaveanexcellentperformance.Resultis

everythinginbusinessenvironment,andnothingismorepersuasivethanthe

bestsalesfiguresorthemostimportantmarketingpromotionandsoon.

Secondly,wemustbeloyaltoouremployer.Ifanemployerpromotes

someone,hewantsthisstafftoworkwiththecompanyforalongtime.So,if

youwishtobepromoted,showtoyouremployerthatyouarewillingtowork

hereaslongasyoucan.

C:whenexportinggoodsservicesforthefirsttime,personalcontactsare

important.Ifwehavepersonalcontactsintargetmarketwemayeasilygetto

knowthecustomersandthecompetitionwehave.Wemightavoidterrible

mistakeswhichusuallycomeupinfirstexport.Secondly,ifpersonalcontacts

areunavailableornotenough,wemightseekhelpfromprofessionalexperts.

Theiradviceisusuallyvaluablebecausetheyhavelotsofexperiencesofthe

marketincludingfailuresandsuccessfulstories.Allinall,itisnotaneasy

jobtoexportservicesforthefirsttime,weneedtobewellpreparedandbe

readytolisten,andaskforhelp.

Task20

A:Thefirstthingweshoulddoistoofferanapology.Wemust

apologizeverysincerelytotheclientfortheinconveniencecausedorforthe

lossthathasoccurred.So,infrontofanangryclient,don'ttrytodefendfor

yourself,thefirstthingweshouldsayisalways,“weareterriblysorryfor

this,pleasegivemesometimetosolvetheproblemforyou.^^Thesecond

steptodealwithcomplaintsisofcoursesuggestingasolutiontotheproblem.

Ifwewanttostopacustomerfromcomplaininganymore,theonlythingwe

shouldsayis"hi,wewillgiveyouarefund!?,or"wewillexchangethe

product"or“wewillcompensateyoufortheloss“oretc..

B:Themostimportantthingistocalculatetheproductioncosts.Price=

cost+profit(priceequalstocostplusprofit),so,beforesettingprice,we

mustcarefullycalculatetheunitproductioncostoftheproduct.Another

importantaspectistoconsiderourcompetitors?productprice.Weshould

offerthesamepriceorevenlowerpricethanthecompetitors,becauselower

pricecangetmoretrialsusersforourproduct.Whenwehavemoreuserswe

canmanufactureproductsonlargescale,asaresult,theunitcostcanbe

muchlower.Thisisthereasonwhymanycompaniessetaverylowpricefor

theirnewproduct,whichmightbeevenlowerthantheproductioncost!The

answerismassproduction,thatis,producingproductsonlargescaletolower

thecost.

C:whenaimingtoreducestaffturnover,financialincentivesarehighly

effective.Needlesstosay,everyoneworksformoney.Financialincentives

canmakethestaffreallyreallyhappyandmakethemfeelvaluedbythe

company,sotheywillbewillingtohavelongtermdevelopment.Secondlya

careerstructureisalsoimportantfactortoreducestaffturnover.Whenstaff

reachcertainagelike30yearsold,theyalldesireforahigherleveljob,

whichnotonlygivesthemadecentsalary,butmoreimportantly,givesthem

achancetoshoulderimportantresponsibilitiessothattheywillfeelmore

satisfied.Itisimportanttohaveacareerstructureforemployeessotheywill

knowwheretogoandhowtogetthere.

Task21

A:Whenplanningthelayoutofanewstore,themostimportantfactoris

attractiveness.EffectivemerchandisingisaneffectivewayofP.O.S

advertisingandhasbeenprovedtobeabletoincreasethesales.Visually

attractiveP.O.Pwillarousetheinterestofcustomersandmakethemfeellike

havingourproducts.Secondly,securityofgoodsisanimportantfactor.

Nowadaysmostoftheproductsaresoldinanopenspaceandwilleasilyget

stolen.Whenweplanthelayoutofthestorewemustconsiderthesecurity

factor.Forexample,usingsomemirrorsmighteffectivelyreduceshoplifting.

B:Firstly,weshouldlookattheexperienceoftheagent.Anexperienced

agentknowsthemarketverywell,hasastrongteamofsales,understandsthe

productsorservicessothattheywillsellmoreofourproducts.Secondly,we

shouldconsiderifthesalesagenthasalargenumberofcontacts.Acontact

canbeeasilyturnedintosales,themorecontactsanagenthas,themore

productshecansell.

C:themostimportantthingistogetfeedbackfromcustomers,because

itisthemwhomweareserving,andtheyknowifourserviceisgoodorbad.

Weshouldaskourcustomers4tHowdoyoufeelaboutourproducts?”“What

doyoulikemostaboutourservice?”"Whatdoyoudislikemost?”“Doyou

haveanysuggestions?^^Anotherimportantthingweshoulddoistocheck

salesfigures.Ifourcustomerslikeourservicestheywillbuymoreofour

products,otherwise,theygotoourcompetitors!Sosalesfiguresarea

indicator（指示）ofcustomersatisfaction.Whensalesfiguresgodown,we

shouldimmediatelylinktheproblemwithcustomerserviceordosomething

tomakethemhappier.（這客戶也太難伺侯）

講義"discussion”部分的sampleanswers

Task22(Page19)

1.張三：FirstlyweshouldintroduceaNewStaffOrientation,whichcovers

suchtopicsashistoryandstructureofourcompanyandsoon.

2.李四：Youareright,theOrientationshouldalsocovergeneralpolicies

andprocedures,what'smore,weshouldintroduceourbenefitsand

motivationschemes!

3.張三：Exactly!Ourmotivationschemeusuallycan“motivate“newstaff

toworkharder!

4.李四：Also,Ithinkweshouldgivethemsomehealthandsafetytraining,

especiallytheDOsandDON'Tsinworkshop.

5.張三：Isee,wemustwarmthemofthepossibledangersinworkshop,for

example,alwayswearprotectioncap,don'tapproachtherunning

machinesandsoon.

6.李四：Yes,andthen,weneedtoexplaintheproductionprocessofour

products,theyhavetoknowhowourproductsaremade.

7.張三：Youareright.Iguessthat'sit,ofcourseanewstaffstillneedsto

receivetrainingspecifictohisownjob.(和他個(gè)人工作有直接關(guān)系的培

訓(xùn)).Whatwelisthereisthegeneralinformationthateverystaffshould

learn.

8.李四：Iagree.Now,howelsecanwehelpanewstafftosettleintohisjob

quickly?

9.張三：Howabouttakingthemforanofficetourandworkshoptour,so

theywillgetfamiliarwiththeworkenvironment?

10.李四：Goodidea!Besidesthat,Isuggestwethrowaparty,sonewstaff

gettoknowsomeoldhands.Youknowhowimportantitistogetfamiliar

withotherpeopleforanewstaff!

11.張三：Ican'tagreemore,sowewillthrowaparty.What'smore,Ithink

weshouldalsoencouragethenewstafftoaskforhelpwheneverhehasa

question.Youknow,someofthenewcomersfeelembarrassedtolet

othersknowhehasdifficulty,thisisabigproblem.

12.李四：Youareabsolutelyright.Wemustcreateanatmospherethat

everyoneisfreetoaskaquestion,andothersarewillingtohelphimany

time.

Task24(Page20)

1.張三：Firstly,weneedtoprovide5Wfortheagency,youknow,what,

where,when,who.

2.李四：Isee,firstofall,tellthemwhyweneedthetraining.Weaimto

improvesalesskills.

3.張三：Thentellthemwhowillattendthetraining,andhowmany.

4.李四：Exactly,thetrainerneedstoknowthenumberofstafftodesignthe

styleofhistraining,whetherit'salectureoragroupdiscussion.

5.張三：Then,weshouldtellthemwherethetrainingwillbeheld,thesize

oftheroomandthefacilitiesinit.

6.李四：That'sright.Lastbutnowleast,weneedtotellthemwhattopics

interestoursalesstaff.

7.張三：Yeah,someofthemwanttoknowhowtodealwithpressure,you

know,theyareundergreatpressureiftheycan'tfinishthegoal.

8.李四：Right,alsotheywanttolearnsomepracticalskillstopersuade

clients.Themostinterestingthingforthemofcourseishowtosell!

9.張三：Ican^agreemore.Now,whatkindsofquestionsshallweaskthe

agency?Iguessthefirstthingtoaskiswhoisthetrainer?

10.李四：Exactly,qualifiedtrainerguaranteeseffectivenessofthetraining,

weneedthebesttrainer!

11.張三：Besidesthat,thecharge,howmuchdotheychargeforthewhole

training.

12.李四：Ofcourse,costisalwaysanimportantelement.Inaddition,we

needtoaskthemwhattopicstheywillcover,whatfacilitiestheyneed.

13.張三：Correct,sowecanmakepracticalarrangementbeforehand.Iguess

that'sit,again,it's5W!

14.李四：Right.

Task25(Page21)

1.張三：ProductionDepartmentshouldofcoursebeincludedinthevideo,

becauseallcustomersarecuriousabouthowtheproductismade.

2.李四：Right,moreimportantly,whenthecustomersseehowcleanand

advancedourproductionlineis,theywilltrustourbrandmore.

3.張三：Well,youremindme,inordertomakecustomerstrustusmore,we

shouldincludeR&DDepartmentinthevideofirst,youknow,

microscopes,labs,scientists-lookingpeople.

4.張三：R&D?Oh,Isee,thiswillconvinceourpotentialcustomersthatour

productsaretheresultofcarefulscientificresearchsothattheywilltrust

ourproductsmore!

5.李四：Exactly.So,besidesProductionandR&D,doyouthinkSalesand

Marketingshouldbeincluded?

6.張三：Iguesstheyshouldbe,becausepotentialinvestorswanttoknowif

wehaveastrongSalesandMarketingteam.

7.李四：Youareright,actually,customerswillbuymoreiftheyknowour

productsaresellingverywell,andwehavestrongadvertisingsupport.

8.張三：Okay,shallweincludesomeactivities,forexample,staffina

meeting,orNewYearParty?

9.李四：Yes,whynot?Wemayincludesomeepisodes(M"?)ofmeeting,

partyandoutingandsoon,butkeepthemveryshort.

10.張三：Yes,thesewillmakethevideomorelivelyandfriendly.

11.李四：Allright,now,whichcompanypersonnelshouldappearinthe

video?CEOofcourseisthefirstone!

12.張三：Yeah,hecanrepresentourcompany.Well,talkingabout

representingthecompany,whydon'tweincludeapictureofthe

spokesmanofourbrand,Mr.劉翔?

13.李四：Whatagreatidea!Manypeoplearecrazyabouthim.Also,likeI

said,R&Dengineerswillappearinthevideo.

14.張三：Iagreewithyou,andI'dliketoaddanepisodeofProductionLine

workers,andQCengineersdoingtheirwork.

15.李四：Youremindme,theseepisodesaretrulynecessary.Allright,I

guessthat'sit?

16.張三：Ithinkso.

Task26(Page22)

1.張三：Ithinkmostimportantly,thestoryaboutourbrandshouldbe

includedinthisarticle.

2.李四：Whatdoyoumean,story?

3.張三：Imean,howthisfamousbrandcameintobeing,whoinventedit,

andwhen?

4.李四：Isee,Itotallyagreewithyou.Agoodstorymakesreaders

rememberourname,justlikeeveryoneknowsthestoryaboutKFC

captain!Weshoulddescribehowtheproductwasinvented,andhowit

developed.

5.張三：Allright,afterthat,Ibelievethestrengthsofourproductsshould

beincluded,whatmakesourproductssuperiortoothers.(優(yōu)于另U的產(chǎn)

品。)

6.李四：Ofcourse,thisshouldbethemainpurposeofthisarticle,letting

morepeopleknowhowgoodourproductsare.Also,priceshouldbe

included.

7.張三：Well,priceisasensitiveissue,youknowhowexpensiveour

productsare,maybeweshouldnotincludeitinthearticle.

8.李四：Iknowwhatyoumean,butpotentialcustomersallwanttoknow

theprice.And,wecan'tnothideourhighpriceforever!

9.張三：Allright,youconvincedme,let'sputpriceinit.Tosumitup,

brandstory,strengthsofproductandprice!

10.李四：Great!Nowlet'stakealookatthenextquestion.Howthisarticle

canbenefitourcompany?Well,Iseelotsofbenefits!

11.張三：Yes,existingcustomersmayfeelprouderofthemselves,forthey

madeagoodchoice,theproduct