淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯

ThePolitenessPrinciplein

BusinessEnglishletters淺析商務(wù)英語信函的禮貌原則1淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯CONTENTSIntroductionVocabularystrategyunderpolitenessprincipleSentencepatternunderpolitenessprincipleAspectsnotedunderthepolitenessprincipleConclusion2淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯IntroductionPolitenessisthelubricantofinteractionbetweenpeople,andthebridgeofinterpersonalcommunication,alsosymbolofhumancivilization.AnimportantpointinpolitenessprincipleisYou-orientedattitude,whichisgivenpriorityto"theother"attitude,meaningtothinkfromeachother'spointofview,imagineeachother'sproblemsandsituationandtoconveytheiropinionsappropriatelyaccordingtotherequirementsoftheotherparty.Itcanalsobeunderstoodthatjoiningtheemotionalfactorsinconsiderationforothers,asfaraspossibleputtheotherperson'sinterestsinthemainpositionwhenweareintherationalbusinesstransactions.3淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯1.1TactMaxim1.2GenerosityMaxim1.3ApprobationMaxim1.4ModestyMaxim1.5AgreementMaxim1.6SympathyMaximInanutshell,TactMaximistomaketheothermorebenefitandlesshurt.Tolearnthetranspositionthinkingincommunication,weshouldtrytounderstandeachother'sthoughtsandfeelings.GenerosityMaximrefersto“thelesslettheirownbenefit,themorelettheirowndisadvantage.”Inbusinessactivitiestherewillhaveinevitablemisunderstandingsandunpleasantoccurrence,atthistimecommunicationshouldbecarriedoutinafriendlyandpeacefulway.Itrequirespraisingtheotherparty,theother'sstrengthandcredibilityasfaraspossible.Therespectsuchasproductsorprovideservicescanhelpgiveasincerecompliment,whichbringpositiveeffectintradecooperationofbothsides.ItisinexactlylinewithChineseculture:“Raiseother’sprinciples,belittleone’sown.”Thatmeansinbusinessactivities,thereisnotanexaggerationofthecompany'sproductsandservices,needtoobjectivelyevaluate.Itreferstoresolvetheirdifferencesandincreasebothsidesoftheagreementasfaraspossible.Ifbothtradesideswanttocooperatesuccessfully,wemustunderstandeachotherandtrytoseekthemaximumagreement,alsofadeouttheirdifferences..Thisprinciplereferstothesessionoftwosidesshouldestablishafriendlyrelationshipandmutualtrust,reducethedislikeanddistrusteachother,soastoincreasemutualsympathy.4淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯Vocabularystrategyunderpolitenessprinciple5淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯PositivesignificancewordsCorrectmodalverbsLanguageisthecarrierofinformation.Aletterofattentivelychooselanguagecanexpressnotonlytheliteralmeaning,butalsocanpassanemotion,whichreflectsthepolitenessandconsideration.Abusinesslettershouldchoosesomewordswithpositiveemotionalmeaningssuchaspleased,satisfy,obliged,welcome,etc.Itcanmakeeachotherhappy,whichisbeneficialtobothsidesofthecooperation,especiallyinlettersaboutarrears,complaints,claims,evenifthewrongwedon'thave,alsowanttodoanypositiveeffortstotheotherparttogetaffirmationandpraise,beingpolite.Becausemostbusinessletterscontactsareconsultationsorpublicconsultation,ofteninvolvesthedesire,promise,approval,proposals,urge,questionorcomplaint,rejection,argumentsandquery,condemned,etc.,sothemodalverbsareusedfrequentlyinEnglishbusinessletters.Properusageofmodalverbscanoftenmakethetoneofthesentencemoremoderate,makeeachothereasytoaccept,toachieveidealagreement.6淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯SentencepatterncharacteristicsunderpolitenessprincipleSixpolitenessprinciplesisthepreconditionoflettersandvocabularyisabrick,butthefinalletterstillneedtousecompletesentencestoexpress.Roughlyspeaking,thetoneistheattitudeoftheauthor,withhisemotionandintentionrelatedthroughthechoiceofwords,thearrangementoftheordertoachievedifferentemotionsandtonetheauthorwantstoexpress(Zhuguiping,2012:G43).InBusinessEnglishletterwriting,friendlytoneishelpfultogivereadersakindofpoliteimpression,thusmakingeffectivebusinessEnglishletterwriting.7淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯3.1UsethepassivevoiceAlthoughusingactivevoicecanexpressmorepowerfulinEnglishbusinessletters,thepassivevoicehasahigherdegreeofcourtesy.Becauseitdoesnotemphasizetheactionoftheinitiator,thespokenwordisnotimposedontheotherside,sothatrequestsoundsmoremodestandpolite.3.2UsequestionsentencepatternsQuestionsentenceistoexpressarequestoracommandbyaskingothers'abilityorwillingness,thanusedirectstatementsorpositivewordstoexpresscommandmoretactful,thusmakingthetonebecomesindirect,unobtrusive.3.3UseconditionssentencepatternComparedusingconditionssentencepatternwithquestionsentencepatterns,theonlydifferenceliesingettingridofthecompositionofthreateningfacewhenusingconditionssentencepattern,sothatthetonebecomemorefriendly.Inaddition,theconditionsofsentencepatternscanmakeitsadvicetentativenature.3.4UsingthesubjunctiveSubjunctivecantactfullyandpolitelyraisedhopesorcomments,makethesentencemoretactfully,withmoreroomforconsultation,moreconducivetoreachingtradeagreement.8淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯AspectsnotedunderthepolitenessprincipleDuetoaboveall,welearnbasicformingofbusinessEnglishletter,buttherearesomeaspectsneedtopayattentionto.9淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯4.1EqualstatusforbothpartiesIntheprocessoftradenegotiations,whetherlargecompaniesorsmallcompanies,shouldberequiredtofollowtheequality,theprincipleofmutualbenefit.

Inforeigntradecorrespondence,tradenegotiationsbetweenthetwosidesshouldbeestablishedonthebasisofequalityandmutualbenefit,toshowpoliteness.4.2AffinityforchoosingwordsPeaceandfriendshipoftheenvironmentisthemainconditionofnegotiation.Ofcoursethereisastrongaffinitythatwillbringsomeadvantages,butthechoiceofwordsisalsoveryimportant.Euphemismmakesiteasierforpeopletoaccept,ontheotherhand,thestrongcoldwordswillwasteoureffort.Eachletterofcorrespondenceisacommunicationbetweenthesenderandthereceiver.4.3CommunicationindifferentculturalbackgroundPolitenessisaffectedbyculturalfactors,suchashistory,geography,lifestyle,religiousbeliefandotherconstraints.Thecharacteristicsofdifferentculturalgroupshavedifferentculturalvalues.Theirsensitivityisthepolitenessone,alsocertainlyhavedifferentunderstandingtonotpolitemethods.

10淺析商務(wù)英語信函的禮貌原則畢業(yè)答辯ConclusionThepolitenessprincipleofbusinessEnglishletterisacommonrequirementofinternationaleconomic.Itscoreisallforthesakeofeachother.Businessletterisnotonlyusedforthemediumofcommunicat