藝術(shù)設(shè)計(jì)專業(yè)英語Unit-12-How-to-課件

Unit12HowtoMakeaMagazineStep1:GettingStartedCreateathemeorfocus.Whatistheprimarytopicofyourmagazine？Keepinmindthatmostmagazinesarepublicationsthattargetahighly-specificaudience(forinstance,peoplewhoareinterestedintravelingorbrideslookingforweddingideas).☆

Askyourself:Willthisbeastandalonepublicationoroneinaseries？Ifit’spartofaseries,what’syourlargertheme？☆

Trytodrawthetitleofyourmagazineoutofthisoverarchingtheme.Notethatmostmagazineshaveone-ortwo-wordtitles(suchasTIME,NationalGeographic,Seventeen,RollingStone,andForbes).Notonlycanashorttitlesumupyourthemenicely,it’salsoeasiertodealwithfromadesignstandpoint.Establishadeadline.Whendoyouplantohavethemagazinefinished？Askyourselfifyou’resettingreasonableexpectations,andifyoucanfeasiblyhavethemagazinefinishedandinthehandsofyourreadersbythedeadline.Step2:CreatingContentWritearticles,columnsandstories.Whatdoyouwanttosaytoyourreaders？Whetheryourmagazineisbuiltaroundhumorousanecdotes,artyfiction,newsreports,high-browinterviews,oranycombinationorgenres,you’llneedtextualcontent.Herearesomepossibilitiestoconsider:☆

Writearticlesabouttopicsyouoryourcollaboratorscareabout.Dotheytacklehumanitarianissues？Aretheyrelatedtocurrentevents？Dotheyofferadviceorinterviewinterestingpeople？☆

Writeshortstoriestogiveyourmagazineamorepersonaltouch.Thesecanbefictionornonfictiondependingonhowtheyrelatetoyourtopic.☆

Digupoldpoems,oraskfriendsifyoucanpublishtheirworkinyourmagazine.Thesewouldgiveamagazineanartisticflair.Gatherimages.Evenifyourfocuswillbewrittencontent,magazinesareavisualmedium.Greatimageswillkeepyourreadersinterestedandaddanotherdimensiontoyourarticles.☆

Takephotographsthatrelatetoyourcontent.Besuretoincludephotoswithempty,neutralspaces;thesemakegreatbackgroundsoverwhichtoplacewrittencontent.☆

Makeaphotojournalismproject.Thismeansexploringonetopicin-depthandguidingthereaderalongwithaseriesofphotos.Thisisagoodoptionforpeoplewithstrongphotographyskills.☆

Drawyourownpictures,orjoinforceswithsomeonewhodoes.Thisisrecommendedforanart-house-stylemagazineDesignacover.Thecoverofyourmagazineshouldgivereadersatantalizingtasteofeverythingthat’sinside。Herearesomewaystoaccomplishthat:☆

Makesureyourmagazine’stitleisprominent.Thoughmanymagazineswillchangethecoloroftheirtitlefromissuetoissue,thefontisalmostalwaysthesame.Settleononethat’seasytoread,recognizable,andhasanaestheticthatmatchesyourcontent.☆

Mostmagazinesputthisatthetopofthecover,inordertomakethebrandprominent.Forsomeinterestingexamplesofhowyoucanplaywiththeinterplaybetweenthetitleandwhat’sonyourcover,lookupcoverimagesforHarper’sBazaar.☆

Decidewhat’sgoingtobeonthecoverforthisissue.Fashionmagazinesoftenusecovermodels,whilegossipmagazinesusepaparazziphotos,andnewsmagazinesmightuseportraits.Whateverimageyouuse,itshouldlookcompellingandbeconnectedtoyourmagazine’smainstory.Step3:AssemblingYourContentChooseafinalaestheticforyourmagazine.Howyourmagazinelookswilldefineitsbrand,trytoconsiderthefollowingaspects:☆

Thefont:Areyouusingfontsinsidethemagazinethatareeasytoreadandfitwithyourtheme？Dotheycallbacktothefontyouusedforyourmagazine’stitle,onthecover？☆

Thepaper:Areyougoingtoprintyourmagazineonglossyormattepaper？☆

Thecolor:Somemagazines,suchasPeople,usedtobehalfcolor,halfblackandwhitetosaveoninkcosts.Manyliterarymagazinesareprintedinblackandwhite,thoughmostmainstreamtitleshavemovedtocolor.Considerwhatyoucanaffordtospendoninkperissue,andhowyoucanincorporatethatintoyourmagazine’slookandfeel.Decidehowtoorderyourcontent.Howyouorganizeyourcontentinsidethemagazinedictateshowthereaderwillflipthroughit.☆

Usuallythetableofcontentsgoesfirst.Ifyourmagazinehasmanyads,therecanbeseveralpagesofthembeforethetableofcontents.☆

Acolophonfollowsthetableofcontents.Thecolophonshouldlistthetitle,thevolumeandissueofthemagazine,theplaceofpublication,andthepersonnelwhoworkedonit(suchaseditors,writersandphotographers).☆

Orderyourarticlessothatthemainpieceissomewhereinthemiddle,oreventowardtheback.Producethelayoutofyourmagazine.Onceyouknowwhereyou’regoingtoputyourcontent,it’stimetolayitout.Exactlyhowyouchoosetodothiswilldependonwhatsoftwareyoudecidetouse,buttherearecertainelementstoremember:☆

Keepyourformattingconsistent.Usethesameborders,styles,numbering,andfont.☆

Numberyourpages,especiallyifyou’veprovidedatableofcontents.☆

Makesureyourfinalproductiseven-numbered(countingthecover).Ifyoutrytomakeanodd-numberedmagazine,you’llhaveatleastoneblankpage.☆

Ifyou’remakingyourmagazinebyhand,nowisthetimetofigureouthowyou’lltransferyourcontenttothepage.Willyouprintitout？Writeitdirectlyontothepages？Pasteonphotos？Publishyourmagazine.Youcandothistheold-fashionedwaybyhavingitprinted,oryoucanpublishitonline.Researchyouroptionstoseewhatmakesthemostsenseforyourbudget.Formoreinformation:Howtocreateamagazine:5tipsfromtopdesigners/how-to-create-a-magazine-1211113HowtoCreateaProfessionalMagazineLayout/tutorials/designing/how-to-create-a-professional-magazine-layout/HowtoStartaMagazine/article/how-to-start-a-magazine-a40128ExercisesDecidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext:1．Mostmagazineshavemorethan3wordsforthetitle,becauseitcansumupyourthemenicely.2．Setreasonableexpectationsandhavethemagazinefinishedbythedeadline.3．Takephotographsthatrelatetoyourcontentandit’snoneedtoincludephotoswithempty,neutralspaces.4．Choosethefontthat’seasytoread,recognizableandhasanaestheticthatmatchesyourcontent.5．Agoodmagazineshouldkeepaconsistentformat,forexample,thesameborders,styles,numbering,andfont.Therearesometipsforyouwhenmakingamagazine,pleasetrytotranslatetheinformationintoChinese.Tips:EditT