北師大版模塊4-unit11The-Media-Lesson3-The-Advertising-Game-英語課件

?Wherehaveyouseenandheardadvertising?Game做廣告

InthestreetonthebusatthebusstationonradioonTVinthenewspaperinthemagazineontheInternetspokesmanspokeswoman?Doyouthinkadvertisingactuallyworks??Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促銷Lesson3TheAdvertisingGameParagraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.---FindoutthetopicsentenceofeachparagraphFastreadingParagraph2Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph3Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph4Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Therearepublicadswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,

protectingtheenvironmentandhelpingotherpeople.Paragraph5Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicaladstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalReadthetextandcompletethetable.CarefulreadingParagraph1aimcontentstheclassical

adsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure確信some某一theclassicaladslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……組成theadsinthemarketpicturesorthewordsofexpertsenjoylookingatParagraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原則ideaswhicharelinkedto…modernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，賞心悅目的thetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectthepublicadsprotecttheenvironmentmakecontributionstosocietyWhatarethemaincharacteristicsoftheads??

1)Theyaremeaningful,interesting….?

2)Wecanfind…intheads.attractive,humorous,fascinating,surprised,new,creative…information,moderntechniquesofdesign…ConsolidationAds1.Whataretheadvantagesofads?2.Whatarethedisadvantagesofads?

3.Willyoubepersuadedbyads?Wh