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?Wherehaveyouseenandheardadvertising?Game做廣告
InthestreetonthebusatthebusstationonradioonTVinthenewspaperinthemagazineontheInternetspokesmanspokeswoman?Doyouthinkadvertisingactuallyworks??Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促銷Lesson3TheAdvertisingGameParagraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.---FindoutthetopicsentenceofeachparagraphFastreadingParagraph2Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph3Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph4Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Therearepublicadswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,
protectingtheenvironmentandhelpingotherpeople.Paragraph5Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicaladstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalReadthetextandcompletethetable.CarefulreadingParagraph1aimcontentstheclassical
adsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure確信some某一theclassicaladslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……組成theadsinthemarketpicturesorthewordsofexpertsenjoylookingatParagraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念,原則ideaswhicharelinkedto…modernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised
andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的,賞心悅目的thetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectthepublicadsprotecttheenvironmentmakecontributionstosocietyWhatarethemaincharacteristicsoftheads??
1)Theyaremeaningful,interesting….?
2)Wecanfind…intheads.attractive,humorous,fascinating,surprised,new,creative…information,moderntechniquesofdesign…ConsolidationAds1.Whataretheadvantagesofads?2.Whatarethedisadvantagesofads?
3.Willyoubepersuadedbyads?Wh
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