公司層面多元化購(gòu)并重組戰(zhàn)略

第6章公司層面戰(zhàn)略

多元化、購(gòu)并、重組

定義公司層戰(zhàn)略公司層戰(zhàn)略的關(guān)鍵議題一體化戰(zhàn)略與外包公司實(shí)行多元化戰(zhàn)略的主要原因多元化戰(zhàn)略如何幫助公司創(chuàng)造價(jià)值企業(yè)實(shí)施多元化戰(zhàn)略的原因描述激勵(lì)經(jīng)理人員過(guò)度多元化經(jīng)營(yíng)公司的動(dòng)機(jī)本章學(xué)習(xí)目標(biāo)：KNOWLEDGEOBJECTIVES

Definecorporate-levelstrategyanddiscussitsimportancetothediversifiedfirmDescribetheadvantagesanddisadvantagesofsingle-anddominantbusinessstrategiesExplainthreeprimaryreasonswhyfirmsmovefromsingle–anddominant-businessstrategiestomorediversifiedstrategiesDescribehowrelateddiversifiedfirmscreatevaluebysharingortransferringcorecompetenciesDiscusstheincentivesandresourcethatencouragediversificationDescribemotivesthatcanencouragemanagerstooverdiversiifyafirm6獸.穩(wěn)1笑水帽平社整初合鍛、爽一作體哲化報(bào)戰(zhàn)廊略羽、下外伴包6滾.復(fù)2掀多碑元級(jí)化活戰(zhàn)邪略6內(nèi).膜3粱多碰元及化午戰(zhàn)返略肝的慎動(dòng)蓄因6鴉.配4濫公我司泰的伏經(jīng)售營(yíng)殊范晝圍奮與徑規(guī)蠢模購(gòu)趨并冠戰(zhàn)挪略重表組岸戰(zhàn)登略公怒司粗戰(zhàn)鴉略壇中銳的手關(guān)罩鍵煤?jiǎn)柌}企托業(yè)推應(yīng)福該娛經(jīng)告營(yíng)短哪籌些搭業(yè)巾務(wù)過(guò)，纖在繁哪野些煎產(chǎn)鑄業(yè)灑中課競(jìng)攀爭(zhēng)公啟司炒在稈整流體光上繡如絹何掙獲嶺得健協(xié)伏同廟效測(cè)應(yīng)鞋、走核儲(chǔ)心摘競(jìng)鳴爭(zhēng)烏力如認(rèn)何扔進(jìn)偉入膨或刷退頁(yè)出野業(yè)贏務(wù)下或恥產(chǎn)唇業(yè)6垃.挨1池水類平酬整址合罪、迎一憤體儉化信戰(zhàn)摧略誕、損外病包水怖平傲整火合水躍平原整冬合門是大收愿購(gòu)儀產(chǎn)隙業(yè)凍競(jìng)究爭(zhēng)里對(duì)難手態(tài)或呼與維產(chǎn)味業(yè)派競(jìng)統(tǒng)爭(zhēng)戒對(duì)廣手責(zé)合翻并論的芬過(guò)鐘程庸，拋旨額在懸取餓得泊來(lái)曾自妻更慚大踐規(guī)蒜模練范脖圍條的供競(jìng)刻爭(zhēng)慚優(yōu)豈勢(shì)水綁平羽整上合課的冷經(jīng)鉗濟(jì)勝利違益規(guī)篩模問經(jīng)盯濟(jì)打虹敗甚競(jìng)垂?fàn)庂\對(duì)沃手眾提柜高踏產(chǎn)構(gòu)品腥差君異洋化產(chǎn)楊品誰(shuí)捆稠綁交跡叉拳銷撥售復(fù)役制證商躬業(yè)樣模帝式虎:睛擴(kuò)匙展寧業(yè)報(bào)務(wù)性至禁現(xiàn)緒有偷產(chǎn)芳業(yè)名的尺細(xì)生分森市巷場(chǎng)減植少班產(chǎn)只業(yè)欠內(nèi)乳部駁的錯(cuò)競(jìng)子爭(zhēng)增陷加適對(duì)漲供形應(yīng)朵商確和老購(gòu)窩買絲式者破的困討綁價(jià)執(zhí)還礎(chǔ)價(jià)睬能裹力水窗平扯整姿合頸的多缺榨陷鎖與棗局糟限存癢在來(lái)風(fēng)否險(xiǎn)整識(shí)合穴的什風(fēng)以險(xiǎn)反鳥托如拉庭斯稻的姜風(fēng)配險(xiǎn)一膏體畢化波戰(zhàn)塑略告：校加疾強(qiáng)閱“固核弟心嬌”父商吩業(yè)更模尾式后訴向佛一妙體謝化秧：蜂進(jìn)攏入殺為妨該源企買業(yè)蒙的寶產(chǎn)鋼品蹤蝶生溪產(chǎn)軋零慮部謊件華或母原郵材扒料脊的世產(chǎn)協(xié)業(yè)前被向聯(lián)一峽體重化運(yùn)：提進(jìn)短入紗使小用土或恥分炭銷燙該雜企祖業(yè)晨產(chǎn)立品竊的殃產(chǎn)涌業(yè)完悶全愿整催合朵：宵當(dāng)鞭企掏業(yè)筒能飼夠恐生付產(chǎn)日出郊各愚流繡程駛需牙要電的源所委有無(wú)特潔定娃的訓(xùn)產(chǎn)敞出識(shí)時(shí)漫，頁(yè)或株者蛾能罰夠迷通居過(guò)徒自杰己缺的繭營(yíng)犧運(yùn)盞處發(fā)理趣所粒有絡(luò)的總產(chǎn)贊業(yè)悠時(shí)門，沈企館業(yè)荒就情達(dá)引到竹了飄完拴全寇整稈合棒。一早體原化飄戰(zhàn)痛略玩促忙進(jìn)環(huán)競(jìng)欲爭(zhēng)匹優(yōu)插勢(shì)弊的夏基笨礎(chǔ)提宰高揭競(jìng)芽爭(zhēng)德對(duì)烤手遇進(jìn)渣入延的吐壁材壘促捐進(jìn)丟專膊用診資私產(chǎn)導(dǎo)投扒資保釣證項(xiàng)產(chǎn)頌品熔品吃質(zhì)改卡善羞作灘業(yè)禁調(diào)鼠度一獅體腐化籮的樸風(fēng)集險(xiǎn)款和縮慧缺攻陷成虧本涼增堤加技貫術(shù)塔變者革氣的年威楚脅需弦求匯不嚼可儀預(yù)攔測(cè)戰(zhàn)檔略廟外排包戰(zhàn)巨略錯(cuò)外顫包室時(shí)桶將動(dòng)企僵業(yè)踩價(jià)嘉值奴鏈準(zhǔn)活壯動(dòng)尼中道的剩一淋項(xiàng)鐮某果幾導(dǎo)項(xiàng)槽或棒一陡些退職擊能湖活殲動(dòng)濟(jì)交地給沉一享家列技揪能遍和頁(yè)知群識(shí)翁只尿?qū)Ｒ凶⑾∮趬δ扯Ｒ煌没詈齽?dòng)要的撒獨(dú)抖立損的妨專魯業(yè)鉛企牛業(yè)秧的瓦決訴策泳。外具包竊的燥效份應(yīng)南和共風(fēng)棵險(xiǎn)降盒低世成緩本加勾強(qiáng)姨差筋異柔化通密過(guò)生外孫包錦專賞注輩于奮核綿心疼業(yè)葛務(wù)泄辨漏瘦信翠息受俊到栽要防挾6毯.秀2猴多犬元禽化挑戰(zhàn)踐略6上.派2藏.介1黎多珍元竭化若的羊水如平限和滲類級(jí)型低非水業(yè)平梳的脾多漆元脾化單勁業(yè)減務(wù)崇型超抗過(guò)些9帥5弱%勝的邀收載入局來(lái)虹自朱于踩某物一示項(xiàng)純業(yè)畫務(wù)主哄導(dǎo)竟業(yè)紹務(wù)兩型7法0助％仍～膚9更5尼%界的赴收牢入貼來(lái)切自喘于纏某醒一旦項(xiàng)境業(yè)蔥務(wù)AAB相駛關(guān)進(jìn)約缺束搬型（仿R叛e集l徹a肌t浪e雖d亡C慎o筑n茂s伍t圈r尚a聲i癢n違e勝d濱）超茫過(guò)臉7界0禍%辯的霧收休入衰來(lái)庫(kù)自答于瞞主煤導(dǎo)拾業(yè)青務(wù)蠢；位所械有買業(yè)澇務(wù)閉共睬享壘產(chǎn)醉品瓜、卷技膠術(shù)緞、停分霸銷忠渠拔道中邁到屈高吵水蹈平堅(jiān)的起多遍元帖化多謎元耀化衡的躲水立平悶和硬類膚型相嗓關(guān)填關(guān)飯聯(lián)辯型（乳R妹e腸l鳥a至t沉e訂d籃L閃i拴n神k仗e傲d溜(敞M收i觀x豪e劍d朵)燥）不歪到碰7郵0樂%盆的判收素入字來(lái)濫自伐于沖主菊導(dǎo)幻玉業(yè)步務(wù)德、宇不芬同糟業(yè)滾務(wù)擇單享位品之負(fù)間挎的毯聯(lián)冬系湊是默有飛限那的嗓相綿關(guān)斧和嶄無(wú)添關(guān)鏟的流混順合淚體鈴）J倘o晝h賭n散s續(xù)o刃n隙&扯J嚼o巴h梨n某s謙o數(shù)n曲;慶迪物斯難尼ABCACB無(wú)擇關(guān)田型不值到晚7拐0蠟%吧的遵收世入槍來(lái)栗自狠于還主間導(dǎo)冤業(yè)賞務(wù)蜜、冷在鉤業(yè)捆務(wù)乎單排位郵之港間餐通黨常池?zé)o箏聯(lián)衛(wèi)系極雷高厘水庭平烏的治多憤元慕化多似元作化去的喪水輸平燦和告類旨型ABC6犬.引2鍬.淚2憑多珍元猛化勒戰(zhàn)茂略鞠促勺進(jìn)印公伍司遇的放競(jìng)喘爭(zhēng)揚(yáng)優(yōu)兼勢(shì)搭？多技元弓化率創(chuàng)胖造波價(jià)榴值甘的戴機(jī)票制效之殿一笨：運(yùn)則營(yíng)歌協(xié)座同燈（燙規(guī)墨模黃經(jīng)湊濟(jì)阿/痰共仇享伐活驢動(dòng)菜）多悲元墾化停能龜使?jié)峁钏玖牛⑻丶t別你是辰相減關(guān)勁多得元粱化土）在冬不兆同藏的朋產(chǎn)兔品掌或弱經(jīng)哈營(yíng)也活嶄動(dòng)扶中崖共抬享輕技得術(shù)臘、愉制扇造監(jiān)和直市親場(chǎng)受營(yíng)知銷天。多程元拴化笨創(chuàng)蜓造德價(jià)幅值抖的河機(jī)撞制兔之恩二伏：小范蔬圍快經(jīng)遼濟(jì)e卡c鏡o萄n有o瓣m斃i茂e肚s君o饒f推s漸c否o毅p毒e范辟圍消經(jīng)并濟(jì)歡是設(shè)指哄企吳業(yè)秘經(jīng)燥營(yíng)余兩忽個(gè)黑或察兩構(gòu)個(gè)跑以營(yíng)上怠業(yè)蜻務(wù)瞞/幫產(chǎn)污品將能溉夠公比狼經(jīng)怠營(yíng)鏟單暈一鉆業(yè)雁務(wù)描更方經(jīng)堪濟(jì)陽(yáng)，爛能咬夠破獲養(yǎng)得曾更創(chuàng)大僻的凍競(jìng)盼爭(zhēng)配優(yōu)梢勢(shì)綁、犯創(chuàng)辛造碗更壤大殺的甲價(jià)族值午。范貸圍色經(jīng)披濟(jì)障來(lái)底源耽于避：轉(zhuǎn)呀移蹲技姻能奶或靠公羊司做核怎心秩能帖力更喘好源地足滿為足樂顧恐客詢需毛求多錫元晝化邀創(chuàng)躬造雹價(jià)窮值獵的趁機(jī)只制把之窄四奇市煤場(chǎng)優(yōu)影間響啞力市細(xì)場(chǎng)劫影汽響職力縱澇向緣瑞一跟體盲化聯(lián)雖盟捉（蹦虛況擬觸一否體疑化馳）一槽體跑化雅的冤好萍處我：節(jié)羞省怠費(fèi)徑用有紫利惡于逆質(zhì)援量羽控鐵制防債止較技養(yǎng)術(shù)恰外痕泄戰(zhàn)好略煩控搬制6熟.稿2壺.破3膀相績(jī)關(guān)來(lái)多端元夠化相志關(guān)鄭多域元罪化榮：費(fèi)進(jìn)都入支與妻企襪業(yè)御現(xiàn)育在曠產(chǎn)術(shù)品姥/犯市洋場(chǎng)鉆相地關(guān)遇的前產(chǎn)坐品卻領(lǐng)嗎域玻、照市紐奉場(chǎng)層或彈業(yè)沸務(wù)量活故動(dòng)征。相傍關(guān)點(diǎn)多帆元武化黎強(qiáng)狗調(diào)詠的問是盈“蠅運(yùn)眼營(yíng)糟協(xié)瓶同享效臭應(yīng)封”健，袍它勸是鳴指餅：在爹不翻同悄的派產(chǎn)誦品塞或波經(jīng)穴營(yíng)容活茶動(dòng)制中株共副享坐技朱術(shù)戚、惡制階造蔑和趕市衣場(chǎng)奇營(yíng)段銷竊。6幟.殼2燦.侮4矛無(wú)侄關(guān)后多蹲元形化妄創(chuàng)藏造火價(jià)俱值財(cái)還務(wù)深經(jīng)示濟(jì)庭是伐指貼借鏈助崗公延司通內(nèi)幻玉部道或魂外蔬部年投雁資聞，燥通遇過(guò)抓財(cái)吧務(wù)爸資蚊源絲式的木優(yōu)辯化薄配削置受實(shí)裙現(xiàn)肯的蠢成馳本稱節(jié)下約鑰。強(qiáng)頓調(diào)財(cái)屯務(wù)匙經(jīng)添濟(jì)巾（驕f吸i賣n桃a訂n移c既i醒a(bǔ)蹦l乖e堵c估o狼n阿o補(bǔ)m略i攪e割s墾)多邪元毒化周：都謀講取乒企把業(yè)銀的痰競(jìng)臂爭(zhēng)雄優(yōu)封勢(shì)運(yùn)腸營(yíng)禽協(xié)席同賊/柴規(guī)鴨模輪經(jīng)騙濟(jì)范蜘圍吹經(jīng)攤濟(jì)市愈場(chǎng)果力財(cái)竄務(wù)汁經(jīng)割濟(jì)6逝.葛3才多映元失化淺戰(zhàn)隙略哄的然動(dòng)蟻因增察強(qiáng)蘇戰(zhàn)雕略尋競(jìng)序爭(zhēng)逐優(yōu)質(zhì)勢(shì)外畏在南因威素麻驅(qū)嫁動(dòng)內(nèi)辭部吩資芳源幟因蜂素勾驅(qū)才動(dòng)管娘理仿者哈動(dòng)倆機(jī)左驅(qū)斬動(dòng)多冒元跳化登的躁動(dòng)遭因外炕部寄刺休激子因語(yǔ)素煮:放留松儉的年管棋制著使正得狠更蝦多釋的標(biāo)相聰關(guān)青的俘收愚購(gòu)反澤壟揭斷利政上策楊和賠稅啄法多習(xí)元概化店的套刺岸激虜因伙素內(nèi)精部南刺勉激圈因爸素戶:低厲績(jī)胖效平班衡謠公披司扮未米來(lái)蝦的狹現(xiàn)丟金門流降箭低轎風(fēng)酬險(xiǎn)企報(bào)業(yè)緊內(nèi)姻部笨資朋源魯和份多帽元小化松販弛射資擔(dān)源有燦形餓資己源貫和次無(wú)乎形駐資減源對(duì)猜資繼源論的令共本享評(píng)程朽度宇決撕定純了字多演元荷化第的爺價(jià)烈值多棗元民化景的努管神理托者衡動(dòng)勝機(jī)管壓理袋者啦具款有俘多給元微化變的暢動(dòng)貿(mào)機(jī)增引加培管告理碧者際收擾入降撈低攔職銳業(yè)貓風(fēng)蔬險(xiǎn)有棄效晨的尾治魯理靜機(jī)阻制皆可補(bǔ)能鐵會(huì)汪限氣制床這梁種振動(dòng)乏機(jī)6波.巧4勻公傳司蹈的閃邊屯界觀（按經(jīng)境營(yíng)棒范噸圍焦與拔規(guī)山模袖）6貞.恭4堆.歡1眠公貿(mào)司設(shè)開謠發(fā)已新匙事躬業(yè)押領(lǐng)慰域萍的溝進(jìn)染入棒方擇式內(nèi)具部高創(chuàng)且業(yè)并薪購(gòu)合季資峰/掏合挺作購(gòu)?fù)诓⒕€戰(zhàn)雷略A結(jié)c唐q臭u累i郵s撓i床t京i鹽o練n貿(mào)s收堪購(gòu)園：擋指毫資此產(chǎn)語(yǔ)、遲運(yùn)錦營(yíng)勢(shì)、五管李理錯(cuò)的灘控律制過(guò)全燦從葵一遮個(gè)跌公院司索（階被副收野購(gòu)鋸者捉）瓣轉(zhuǎn)棕移振到赴另皺一兆家朵公悼司獄（剛收再購(gòu)梯者版）生，飛前匹者肯變泊成獵后旁者窯的絕一眨個(gè)啦子詢公戶司添。兼禿并婚（鉛M惜e糾r如g蕩e幕r稅）涼:撲指盆兩文個(gè)僑公緒司殲的彈資慶產(chǎn)瓦、謝運(yùn)舍營(yíng)言和紋管駁理拋的榆結(jié)循合紋，職以四此店來(lái)悄建漢立坑一肯個(gè)槳新堅(jiān)的戶法居人努實(shí)伴體鉆。并佳購(gòu)江的演動(dòng)美機(jī)增包強(qiáng)材市動(dòng)場(chǎng)趕力障量消虧除霉進(jìn)浮入賽壁隊(duì)壘衣（核L喇’磚O述r柴e獅a激l貫/害M鐵i搞n竿i押n擋u盼r汽s純e厚)降擁低冠新稿產(chǎn)咱品順開挎發(fā)芳成清本籮/兆風(fēng)達(dá)險(xiǎn)加施快贈(zèng)進(jìn)嘆入聽市幅場(chǎng)巧的輩速訪度重陽(yáng)構(gòu)失企埋業(yè)仍的退競(jìng)搭爭(zhēng)歌力多屑元鹿化帆的膏需拉要自坡負(fù)像動(dòng)餃機(jī)管鳴理莫者察動(dòng)砍機(jī)所眼有飽并弄購(gòu)巾中喚的可問動(dòng)題管砍理間者贊高壺估倘了帶自報(bào)己忍創(chuàng)鵝造濱價(jià)類值酬的庫(kù)能鹿力收貫購(gòu)勒前膛未象能筒充索分勇篩所選付則出遼過(guò)銹高航的似價(jià)引格戰(zhàn)氏略食不紋匹殿配組萬(wàn)織因不諷匹導(dǎo)配文笨化嫌不叮匹軍配未撲能蠢滿屠足方利柴害弦相臂關(guān)衡者哥關(guān)造心找的模問給題6鹽.宣4湖.餅2件公頃司眠經(jīng)遮營(yíng)肝范環(huán)圍惜與臣能君力碗調(diào)島整救：脂購(gòu)候并趁與插重瘡組重磁組重奪組振是看指昂針葡對(duì)幻玉尚往未豎發(fā)宣展農(nóng)的閱、變有彼問畫題芳或意受慰到能威席脅墊的餐業(yè)界務(wù)浙/頸事告業(yè)活部秋，氏實(shí)嘩施像改巖變艘其律業(yè)推務(wù)臘構(gòu)龍架鼠、佳組色織顆構(gòu)撒架取、侵財(cái)價(jià)務(wù)粉體糞系番等希的菠戰(zhàn)寄略洽，幣以甘提泳高叢本涌業(yè)榜務(wù)象單穴元郵以振及蘋公繁司浙整羨體球的像績(jī)夢(mèng)效彎。裁縮支減沫經(jīng)恨營(yíng)新范曬圍改殲變敵戰(zhàn)囑略楚、角調(diào)妙整惕人決事轉(zhuǎn)/吳控嚴(yán)制起系廁統(tǒng)箭、林注柔入右技況術(shù)仗、舒資等產(chǎn)墾等杠底桿暑收鋸購(gòu)軍（六L模B勒O查）M香B潔O久sE換B怨O今sw圓h要o垂l思e欠-甚f區(qū)i鋼r鳥m調(diào)b缸u(yù)布