全球有機(jī)產(chǎn)品市場(chǎng)概況與戰(zhàn)略定位分析

全球有機(jī)產(chǎn)品市場(chǎng)概況與

戰(zhàn)略定位分析1、美國(guó)有機(jī)市場(chǎng)：COVID-19疫情影響下有機(jī)產(chǎn)品銷(xiāo)售份額激增U.S.OrganicMarketU.S.OrganicFoed&Growth,2010-2019-^cun-Fi.Oit^u-K.TrocUXlbKtd.cri'aOrgamIrarklrycoraucbvcl^'TiQ'QZC' l^rnls^-m-rrwb-s-aihIU.S.OrganicMarketU.S.OrganicFoed&Growth,2010-2019-^cun-Fi.Oit^u-K.TrocUXlbKtd.cri'aOrgamIrarklrycoraucbvcl^'TiQ'QZC' l^rnls^-m-rrwb-s-aihI3口1省*1wkl口-TM凸s■X*—U—Growth圖1.美國(guó)有機(jī)產(chǎn)品市場(chǎng)在2010年至2019年保持持續(xù)增長(zhǎng)趨勢(shì)Productin2019? 明?Dairy&Eggi?PMbgE也Productin2019? 明?Dairy&Eggi?PMbgE也Pram亮Fncts■Birocft6GrainsSnxicFwdb?QcmctmPfiit?M皿F^uli中&R!h圖2.2019年美國(guó)有機(jī)產(chǎn)品銷(xiāo)售，在食品領(lǐng)域，主要是水果和蔬菜（36.4%）；在非食品領(lǐng)域，主要是纖維紡織產(chǎn)品（亞麻及衣物，40.7%）。

Quid□nd>^xi:ErrSUInd*XqcCrEliljiidM■^uslrtiCLfrdEid\3irWJUNDMKErdCLadMSWHX 3dEX DjkI：rd加降皿制SCva-CK-HQuid□nd>^xi:ErrSUInd*XqcCrEliljiidM■^uslrtiCLfrdEid\3irWJUNDMKErdCLadMSWHX 3dEX DjkI：rd加降皿制SCva-CK-H■「mi網(wǎng)；；瞳咤】湎；iffit?■砂日嘉制袖十門(mén)niU^bVlJ增。增。圖3.COVID-19疫情影響下，美國(guó)國(guó)內(nèi)有機(jī)產(chǎn)品市場(chǎng)銷(xiāo)售份額激OurPolicy曰?LlcvaimgOrganicasaclimatechargesoIj11onRffnrniTUiihe1ISin>ini(]rdIion可帛上衣出111dtsupport-5tat>l.eagricu.tijr(iI'Arn-kforcem'R-：qrstousryaffort￡1tg?I：iqI<:tor?rgar,?cfarmersardbusinessestosucceedwhileensuringtheSdfetydndproiedioriofU-ykworKforcs[^cgj13tcrycertainty,conUnuouiSiimprovement,and^dvaricemenfof口r,ancstands^ds,Afuture2rfbillWatgrowsandprefectsergdmc總Sture五苧：涯lL-i?se*jix3ej^麗’心Tl：：圖4.美國(guó)的政策：推薦將有機(jī)農(nóng)業(yè)視為解決氣候變化的解決方案；建議修訂移民法案以保證農(nóng)業(yè)勞動(dòng)力穩(wěn)定充足；COVID-19疫情影響下，有機(jī)產(chǎn)業(yè)生產(chǎn)者都取得了巨大的成功，保證了有機(jī)生產(chǎn)者的安全與勞動(dòng)力；對(duì)美國(guó)有機(jī)標(biāo)準(zhǔn)持續(xù)改進(jìn)，保持領(lǐng)先；促進(jìn)未來(lái)農(nóng)業(yè)

法案，保證和保護(hù)有機(jī)農(nóng)業(yè)發(fā)展。2、發(fā)展EU:GrowthoforganicareaandretaiIsales2、發(fā)展EU:GrowthoforganicareaandretaiIsalesIkJ: 占I"曲hl亡***\IrtritMllitlkWI!^4Jf?R.H0Lajdl"EF浦pm才1.歐盟有機(jī)種植面積和有機(jī)產(chǎn)品產(chǎn)值逐年增長(zhǎng)。Keytrendsanddevelopments:COVID19TheCOVID-19pandemichashadatremeridousimpactonmostpeople'spurchasingbehaviourandthushasgiventheorganicmarketanunprecedentedupturninmanycountries+Healthjenvironmentanddimatechangehavebecomebigissues.Online-salessuchassubseriprionbo^esfororganichavegrownuemendojslyandotherformsofcontactlessshoppingsuchas'ClickandCollect".Mostexpertsseeatleastasimilarsa后審level,加people'sawarenessoforganicandenvironmentalandhealthissueswillremain.心Ontheagriculturalside:withthegrov/ingmarketorganicproductionandprocessingneedgrowatthesamelevel朋themarketTheEuropeanUnion'sFarmtoFork-strategy thisdevelopmentwithwweralmeasures.圖2.COVID-19疫情對(duì)人們的消費(fèi)行為產(chǎn)生了驚人的影響，這給世界上很多國(guó)家的有機(jī)市場(chǎng)帶來(lái)了空前的增長(zhǎng)和提升；健康、環(huán)境和氣候變化成為主要問(wèn)題；有機(jī)產(chǎn)品的在線銷(xiāo)售模式迎來(lái)巨大增長(zhǎng)；人們更加了解到有機(jī)食品對(duì)健康和環(huán)境影響的正面影響；有機(jī)農(nóng)業(yè)發(fā)展如有機(jī)市場(chǎng)般增長(zhǎng)巨大。3、中國(guó)有機(jī)市場(chǎng)：有機(jī)市場(chǎng)連年保持高速增長(zhǎng)CAvngp<E .CAvngp<E .漱wpffpur即 J依，-2^2/source:mcaBasedontheamountforusedccd?,iheconsumptionoforganicproductsInChinaIsgrowingby17.2%paryearsirtce2013Percapitaconsumptionof1.5organicproductsperyearinChina圖.根據(jù)有機(jī)碼使用數(shù)量統(tǒng)計(jì)，2013年至2019年，中國(guó)有機(jī)產(chǎn)品的消費(fèi)市場(chǎng)平均每年保持17.2%的增長(zhǎng)，其中2019年共使用21.2億枚有機(jī)碼。4、非洲有機(jī)市場(chǎng)：歐美有機(jī)市場(chǎng)需求增長(zhǎng)，為非洲有機(jī)農(nóng)業(yè)帶來(lái)機(jī)遇Landusetypes2019E唧睥rgner巾cropsArablelandpOFlE&FhousandhetlaresUTh-Sf/NCPerm.四磔41MdLandusetypes2019E唧睥rgner巾cropsArablelandpOFlE&FhousandhetlaresUTh-Sf/NCPerm.四磔41MdAfrica:Useoforganicagriculturalhnd2019〈MdFhl4LA^>JiXI3-IraLcrftee10 LOO200ThouwidhectaresAfrica；OrganicagricultureinAfrica2019>2.0mkUlonhectaresofcsrtifiedorganicagriculiurailand(d3ta2019),■Thi3constilutes0.2%ofthetotalagriculturalareaintheregionendabout3%oftnemaid'sorganicagricutturalland.>^50000producerswerereported.AFourcountrieshavethemaslorganicland:lljnlsja{2M，623heclares),Tanzania(27B'467hectares),andEtEop網(wǎng)221TM9hQ&t"。孫AThehighestsharesoforganiclandareinSacTomeandPrince《24,9%),SierraLeone(4.0%^,andReunion(3.1%).AThemajoritydfcertifi&darganicproduceisfarexportmarkets.>ThigEuropasmUnion,sbth?rnajo1rrecipientoftheexports,Source:Fi日Lsurvey2021圖1.截至2019年，非洲共有200萬(wàn)公頃的土地用于有機(jī)生產(chǎn)，有機(jī)生產(chǎn)者數(shù)量超過(guò)85萬(wàn)人，突尼斯、坦桑尼亞和埃塞俄比亞是非洲有機(jī)種植面積最多的國(guó)家，非洲的有機(jī)產(chǎn)品主要出口歐盟。OilwerisT?rt4ecropiCefe3l5□tryixK

M5dcinfllpbrt^圖2.咖啡，橄欖，可可，油料種子，纖維紡織作物為非洲的主要有機(jī)種植作物。a50.QW 100000 150,000 2gDOO25O.QOOa50.QW 100000 150,000 2gDOO25O.QOOPradLcersAfrica:Thetencountrieswiththemostorganicproducers2019^EOA-—- 我圖3.烏干達(dá)、埃塞爾比亞，坦桑尼亞擁有最多的有機(jī)生產(chǎn)者。&EDA 圖4.非洲55個(gè)國(guó)家和地區(qū)對(duì)有機(jī)農(nóng)業(yè)的支持政策差異較大。

OpportunitiesforOrganicTradeinAfrica 眠,.Rapidpopulationeru^ttiinruralandurban翻k*&risingincomelevels-。。2目Hgndihegrowingmiddle±1部九,StrongtrowthpotentialintheMfitinenffifood加片可3MAfncaJsuzkru餌i轉(zhuǎn)。自啟bklandprovide 份bl電im/estmentopportunllies.Globalfoodconsumptiongrowrth?hesltti,nutritionandenvironmentalconcerns-IfadingtogrcvuingdemandandmarketsinEurapehUSPetc.41Growingpaliticadmileage&Initiatives-EOA-1gettingrecognitionandprogressofimplementationwithinCAADPFr?mewo^k(Afria'srnsin相rioulwr才lpolicy)-HiennialiReviewProcess.(EOA-I?mcwledmeCenuefarOrganicAgrlaJCureInAfrica,etc)TheAfricanContinentalFreeTrad曲A心(AfCFTA)-marketifttcgratianandintraregionaltrad&dliimmatingtariffandnan-tariffbarriers.Innovationsandtechnologv-e-ccmmerEeplatfarnns,ThqCOVID-19crisis-Ihcp9ndQHicmmk9號(hào)il mcrgm曰ndmtorytostrivetowmE總moresustairwbl日andresilientfcx)dsystems除EDA…,5…’…圖5.由于歐盟和美國(guó)等對(duì)有機(jī)產(chǎn)品的需求增長(zhǎng)，為非洲的有機(jī)農(nóng)業(yè)，非洲農(nóng)業(yè)和農(nóng)村地區(qū)發(fā)展，有機(jī)農(nóng)業(yè)的投資都帶來(lái)了機(jī)遇。5、墨西哥及泛美洲地區(qū)有機(jī)市場(chǎng)：COVID-19刺激消費(fèi)者對(duì)更健)0?\CIAOJlVSV)0?\CIAOJlVSV“巧端出鷺AroZrAyfood.Mtam;'聞聞?wù)騡wmr即鼠

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用iwf噂町和廟d?罔/qpEmJ"TheIntersAmericanCommissionofOrganicAgricuHure(CIA。)IsatechnicalinstltuticncreatedonJuly2008byth&MinistriesofAgriculturethroughtheExecutiveCommitteeofHCAwiththeofcontributingth€developmentoftheorganicactivHwsinAmericancountriesandenhancingproductstrading.CIAOiscompnsedofCompetentControlandPromotionAuthoritiesoftheMemberCountries.圖1.泛美有機(jī)農(nóng)業(yè)委員會(huì)（CIAO）是2008年7月成立的研究機(jī)構(gòu)，主要促進(jìn)美洲國(guó)家的有機(jī)農(nóng)業(yè)發(fā)展和有機(jī)產(chǎn)品貿(mào)易，由泛美洲

各成員國(guó)的有機(jī)主管部門(mén)和當(dāng)局政府組成。■OC?anie(35幽M；■Europa<15,63M)Am&ric-a(H34M)■它佛馬M)■OC?anie(35幽M；■Europa<15,63M)Am&ric-a(H34M)■它佛馬M)-AfrXM(1.98M1PoflugaltoClAO?i,5miiiioheor力晝.wondwidBDwlnhudixr0fIticGsfl而cdpMlgHXiinTH^AMiFRH：A$nkividwldvMaCLAO|E7.BlM|OrganicAgricultureintheworld:

OrganicMarket,itsetvoiuiion.GlobalMarketEv^lutl白n|Tg|retailsalos)Dwlnhudixr0fIticGsfl而cdpMlgHXiinTH^AMiFRH：A$nkividwldvMaCLAO|E7.BlM|OrganicAgricultureintheworld:

OrganicMarket,itsetvoiuiion.GlobalMarketEv^lutl白n|Tg|retailsalos)■QAOM4用Ei|Ml圖3.墨西哥等泛美洲國(guó)家的有機(jī)產(chǎn)品銷(xiāo)售額保持每年增長(zhǎng)，有機(jī)產(chǎn)品主要出口至美國(guó)和歐盟地區(qū)。Agrieulitireihtheworfd: >C^IOrganic itsrw/wtio^ 個(gè)能展十耳皿"函15fclFactsandPcrapcctivcs:+Theorjanicmarlkcrwillkeepnngrowingata5iusraiixd.rntc(tbndAnddrinksgjnhiiIrrtarkcEfrnwianrruattyat2-4%V8口唏&nkmftfkrt1隨后)TheSAWS-CoV-2owrtnrrakrcinibrcKirlicscorchfixhcahhj-andsatefood+MostofthecountriesinthewrtdpraMTiccorgAiiKafriculnirc,