新視野商務(wù)英語綜合教程Unit省名師優(yōu)質(zhì)課賽課獲獎?wù)n件市賽課一等獎?wù)n件

第1頁第2頁UnitOverviewBystudyingthisunit,youareexpectedto:?learnthecommontypesofcompanystructure;?describeacompany’sstructure;?knowhowtowriteane-mailtointroduceanewcolleague.Unit2CompanyStructure第3頁Unit2CompanyStructure第4頁Unit2CompanyStructureTask1Task2第5頁Inacompanytherearevariousdepartmentswithdifferentfunctions.Discusswithyourclassmatesthespecificfunctionofeachofthefollowingdepartments.

Task1123456Unit2CompanyStructure第6頁TheHumanResourcesDepartment(人力資源部)isresponsibleforthemanagementofacompany’sworkforce,andoverseesthepracticesandpoliciesthataffecttheorganization’semployees.Itisresponsiblefortheattraction,selection,training,assessment,andrewardingofemployees;itoverseesorganizationalleadershipandculture,andensurescompliancewithemploymentandlaborlaws.Unit2CompanyStructure第7頁TheCustomerCareDepartment(客戶服務(wù)部),alsocalledCustomerServiceDepartment,istoattractandretaincustomers.Peopleinthisdepartmentconsultcustomersabouttheirneedsviae-mail,telephoneorinperson.Theyhandleandresolvecustomercomplaints,andconductcustomersatisfactionsurveysonaparticularproductorservice.Unit2CompanyStructure第8頁TheMarketingDepartment(市場部)createsvalueforcustomersandbuildsstrongcustomerrelationshipsinordertogetvaluefromcustomersinreturn.Itsjobincludesidentifyingtargetcustomers,clarifyingcustomers’needs,keepingtrackofthetrendsofaparticularfield,anddevelopingproductpromotionandadvertisingactivities.Unit2CompanyStructure第9頁TheBoardofDirectors(董事會)isveryinfluentialinacompany.Itdecidesthedirectionthecompanyheadsforandisdirectlyaccountabletotheshareholders.Eachyearthecompanywillholdanannualgeneralmeeting(AGM)atwhichthedirectorsmakeareporttotheshareholdersontheperformanceofthecompanythisyear.Unit2CompanyStructure第10頁ThePublicRelationsDepartment(公關(guān)系部)isresponsibleforgivingagoodPictureofthecompanytothepublic.Itmanagesthepublicrelationsstrategy,takescareofthecompany’srelationshipwiththemassmedia,andprovidesthepublicwithnecessaryinformationsoastomaintainagoodrelationwiththepublic.Unit2CompanyStructure第11頁TheProductionDepartment(生產(chǎn)部)istoturninput(e.g.rawmaterials,labor,etc)intooutput(goods),andtoinsurethatthegoodsmeetthecustomers’needs.Unit2CompanyStructure第12頁Unit2CompanyStructureTask2Thefollowingaresomecommonpositionsinmostcompanies.PutthemintoChinese.1.CEO(ChiefExecutiveOfficer)2.CFO(ChiefFinanceOfficer)3.SalesDirector4.PersonnelManager5.PublicRelationsManager6.ChiefAccountant首席執(zhí)行官首席財務(wù)官銷售總監(jiān)人事經(jīng)理公關(guān)經(jīng)理總會計師第13頁Unit2CompanyStructureStartingPoint

TextUnderstandingtheTextActivity1DealingwithLanguageFocusingOnGrammarSettingActivity2第14頁TheHRDepartmentisofferingjoborientationtothenewemployees.Onthefirstday,theemployeesgettolearnaboutdifferenttypesofcompanystructure.Setting:

Unit2CompanyStructure第15頁StartingPointTask1Acompany’schoiceofitsstructureisusuallyaffectedbymanyfactors.Thefollowingaresome.Canyouaddsomemore?Unit2CompanyStructure1.Businessscale—howlargethecompanyis2.Staffnumber—thenumberofemployees3.Typeofownership—whoownsthecompany4.Stageofdevelopment—howwellisthecompanydevelopedundercertainstructure5.Typeofbusiness—theparticularfieldwhichthebusinessspecializesin.6.Developmentstrategy—howacompanyisgoingtopositionitselfinthemarketintermsoftheproductsorservicesitprovides.7.Targetmarket—thetargetcustomers’needs.Changesinthetargetmarketmayalsocausechangesinthecompany’sstructure.Forexample,thestructureofacompanyprovidingtravelingservicesmaydifferalotfromthatofabig-brandrestaurant.Forexample,manyfastdevelopingcompaniestendtobesmallandflexiblesothattheycanreacttochangesinthebusinessenvironmentquickly.第16頁Unit2CompanyStructureCompanyStructure

Acompanycanbeorganizedinmanydifferentways,dependingonitsgoals.Thestructureofacompanywilldeterminethewaysinwhichitoperatesandperforms.Herearesomeofthemostcommontypesofcompanystructures.

第17頁AnEntrepreneurialStructureismostcommoninsmallcompanies.Thecompanystructureistotallycentralized.Thismeansthattheleader,whoisusuallyalsotheowner,makesallthekeydecisions.Communicationbetweentheleaderandemployeesisviaface-to-faceconversations.Itisparticularlyusefulfornewbusinessesasitenables

theleadertocontrolgrowthanddevelopment.Unit2CompanyStructure第18頁Unit2CompanyStructureAFunctionalStructureisbestsuitedtolargecompaniessothatcostscanbekeptlow.Employeesperformspecializedtasks.Forinstance,activitiesrelatedtoproduction,marketing

andfinancewillbeseparatedintothreedepartments.第19頁However,themarketingdepartmentmightincludesales,advertisingandpromotions.Thisleadstoanefficientbusinesswherecostsarekeptlowwithineachdepartment.However,itcouldalsoleadtoalackofcommunicationwithinthecompany,makingthecompanyinflexibleandslowtorespondwhenchangesarerequired.

Unit2CompanyStructure第20頁Unit2CompanyStructureADivisionalStructuredividesthecompanyaccordingtothetypeofwork,

region

orproduct.

Eachdivisioncontainsallthenecessaryresourcesandfunctionswithinit.Anautomobilecompanywithadivisionalstructuremighthaveonedivisionforsportscars,anotherforsubcompactcars,andathirdforsedans.第21頁Eachdivisionisresponsibleforitsproductsandhasitsownresourcessuchasfinance,marketingandequipment.Thisstructureallowsflexibilityandaquickresponsetochangesinthemarketplace.Unit2CompanyStructure第22頁Unit2CompanyStructure

AMatrixStructuregroupsemployeesbybothfunctionandproduct.Asimpleexampleofamatrixstructurewouldbewhenindividualswithinthecompanyarebroughttogetherinordertocompleteaparticularprojectortask.Theindividualsarechosenfortheirparticularskillsandknowledgeaccordingtotheneedsoftheproject.ThestrengthoftheMatrixStructurelieswiththesharingofinformationandpersonnel.

第23頁

Ingeneral,ithasbecomeincreasinglyclearthatthroughforcesofglobalization,competitionandmoredemandingcustomers,thestructureofmanycompanieshasbecomeflatterandlesshierarchical.

Unit2CompanyStructure第24頁

企業(yè)結(jié)構(gòu)

依據(jù)發(fā)展目標(biāo)不一樣，企業(yè)能夠選擇不一樣組織結(jié)構(gòu)。而企業(yè)組織結(jié)構(gòu)又將決定其運(yùn)作經(jīng)營模式。以下是幾個最常見企業(yè)結(jié)構(gòu)。Unit2CompanyStructure第25頁

創(chuàng)業(yè)型結(jié)構(gòu)在小規(guī)模企業(yè)中最為常見。創(chuàng)業(yè)型結(jié)構(gòu)管理是完全集權(quán)化，這意味著全部主要決定都是由企業(yè)領(lǐng)導(dǎo)者，通常也是企業(yè)全部者作出，上司與員工之間經(jīng)過面對面談話進(jìn)行溝通。這種結(jié)構(gòu)于領(lǐng)導(dǎo)者掌握企業(yè)成長與發(fā)展情況，對新企業(yè)尤其有利。

Unit2CompanyStructure第26頁

職能制結(jié)構(gòu)有利于低成本運(yùn)作，大型企業(yè)尤其適合。在這種結(jié)構(gòu)下，員工各自執(zhí)行專門工作任務(wù)。比如，生產(chǎn)、市場營銷和財務(wù)分屬三個部門。Unit2CompanyStructure第27頁而市場營銷部門則又可能包含銷售、廣告和推銷工作。這么一來，各部門能夠在保持低成本前提下實現(xiàn)高效率運(yùn)作。然而，這也會造成企業(yè)內(nèi)部缺乏交流，在需要進(jìn)行調(diào)整時，缺乏靈活性，反應(yīng)遲緩。

Unit2CompanyStructure第28頁在部門制結(jié)構(gòu)下，企業(yè)部門依據(jù)工作種類、區(qū)域劃分或產(chǎn)品類型進(jìn)行劃分，每個部門都擁有一切必需資源和功效。采取部門制結(jié)構(gòu)汽車企業(yè)可能會為跑車、超小型汽車和小轎車分別設(shè)置部門。Unit2CompanyStructure第29頁每個部門負(fù)責(zé)其特定產(chǎn)品，且各自擁有財政、市場和設(shè)備等方面資源。采取這種結(jié)構(gòu)企業(yè)在面臨市場調(diào)整時愈加靈活，反應(yīng)快速。Unit2CompanyStructure第30頁

矩陣式結(jié)構(gòu)依據(jù)功效和產(chǎn)品劃分員工工作。舉一個關(guān)于矩陣式結(jié)構(gòu)簡單例子：為了完成某個項目或任務(wù)，依據(jù)項目需求，企業(yè)會從內(nèi)部（各部門）挑選有相關(guān)技能和知識員工（組成項目組）。矩陣式結(jié)構(gòu)優(yōu)勢在于它實現(xiàn)了內(nèi)部信息和人力資源共享。

Unit2CompanyStructure第31頁總而言之，在全球化時尚下，競爭日趨激烈，消費(fèi)者需求日益增加，我們越來越清楚地看到，許多企業(yè)組織結(jié)構(gòu)正變得更為精煉簡單，等級概念也越來越淡化。Unit2CompanyStructure第32頁Unit2CompanyStructuredeterminev.要求；決定Socialstatusislargelydeterminedbytheoccupationofthemainbreadwinner.Whatdetermineswhetheryouareacareersuccessorafailure?determinationShereaffirmedherdeterminationtoovercomealldifficultiesthatwouldoccurinthedaystocome.e.g.e.g.第33頁Unit2CompanyStructure

perform

v.

運(yùn)作

Allsystemsonthespaceshuttleappeartobe

performingwell.e.g.Whenthere'ssnowandice,how'sthiscargoingtoperform?第34頁Unit2CompanyStructurecentralizev.集權(quán)；把（權(quán)利）集中Powertendstocentralizeinthehandsofthosewhouseit.centralization

n.

集權(quán)化NowhereinBritainhasbureaucraticcentralization

proceededwithmorepacethaninScotland.e.g.Attemptstocentralizetheeconomyhavefailed.e.g.第35頁Unit2CompanyStructureviaprep.經(jīng)過；借助于Translatorscannowworkfromhome,viaelectronicmailsystems.It’seasytocheckyourbankaccountviatheInternet.prep.

經(jīng)由；經(jīng)過

Mr.BakerwillreturnhomeviaBelgiumandFrance.

e.g.e.g.第36頁Unit2CompanyStructureenablev.使能夠；使有機(jī)會Thegoalofthetrainingistoenableemployeestoworkasateam.e.g.

Themoneywillenableustohiremoreworkers.第37頁Unit2CompanyStructurespecializedadj.專門；專業(yè)Theagencyhelpsbusinessesfillhighlyspecialized

positions.e.g.

marketingn.市場營銷Holbrookhasapositioninmarketingforalargedepartmentstore.TheSpecialized

assetsdonottransfereasily.e.g.

第38頁Unit2CompanyStructurefinancen.財政；財務(wù)；金融

Financeisusuallythebiggestproblemforstudents.e.g.v.為……提供（籌措）資金Morethan＄100,000wasdonatedtohelpfinance

Ryan'shearttransplant.e.g.Wefinancedthenewhousethroughthecreditunion.第39頁Unit2CompanyStructuresalesn.推銷活動Thoseinabusinesswhoareresponsibleforsales.e.g.ManystoreshavestartedtheirJanuarysalesamonthearly.第40頁Unit2CompanyStructurepromotionn.促銷；宣傳During1984,Remingtonspentalotofmoneyonadvertisingandpromotion.e.g.n.晉升；升職CooperannouncedthepromotionofMooretovicechairman.e.g.

第41頁Unit2CompanyStructureinflexibleadj.不易改變Charleswasamanofsettledhabitsandinflexibleroutine.e.g.Theproposedlawispoorlywrittenandinflexible.e.g.respondv.做出反應(yīng)；回應(yīng)Howdidtheyrespondtoyourcriticism?Thepatientrespondedwelltosurgery.第42頁Unit2CompanyStructurerequirev.需要e.g.Thiswillrequiresomecleardiscussionsandcarefulnegotiation.

Thejobrequiresacollegedegreeandaknowledgeofcomputers.第43頁Unit2CompanyStructuredivisionaladj.部門Theteamwonthedivisionalchampionship.e.g.n.部門Thecompany'sCreditDataDivisionisbasedinOrangeCounty.e.g.division第44頁Unit2CompanyStructuredivisionaladj.部門Theteamwonthedivisionalchampionship.e.g.n.部門e.g.Thecompany'sCreditDataDivisionisbasedinOrangeCounty.division第45頁Unit2CompanyStructureregionn.地域；區(qū)域Snowisexpectedinmountainregions.e.g.Taxincentiveswouldbeusedtoattractfirmstotheregions,awayfromtheSouth-East.adj.地域；區(qū)域e.g.regionalItisnotsurprisingtofindregionalvariationsinunemployment.第46頁Unit2CompanyStructureresourcen.(人力、財力、物力）等資源Todayweareoverpopulated,strainingtheearth'sresources.e.g.Thepoliceusedeveryavailableresourcetotrackdownthekiller.

第47頁subcompactn.超小型汽車PlanscallfortheSwatchmobiletobe20%smallerthanatypicalsubcompact,abletowheelintoaparkingspacesideways,costabout$10,000andreach90milesanhour.e.g.sedann.廂式小客車；小汽車A10%pricereductionforsedan-carsisforecastinthenearfuture.e.g.

Unit2CompanyStructure第48頁Unit2CompanyStructureflexibilityn.靈活；變通Thenewsoftwarepackagecombinespowerwithmaximumflexibility.e.g.Beingself-employedallowedhimtheflexibilitytoworkunusualhours.第49頁Unit2CompanyStructureresponsen.反應(yīng)；回應(yīng)Thepublicresponsetothenewmodelhasbeenverypositive.e.g.Shesaidshewaswritinginresponseto(=asaresponseto)anadinthepaper.第50頁Unit2CompanyStructurematrixn.矩陣TheAnsoffMatrixillustratesmajorbusinessstrategieswhichhaveastrongimpactonmarketingstrategy.e.g.n.網(wǎng)絡(luò)；網(wǎng)狀物Birminghamhasbeendescribedasamatrixofsmallworkshops.e.g.第51頁Unit2CompanyStructureindividualn.個體；個人Theywaitforthegrouptodecideratherthanmakingindividualdecisions.e.g.Dividethevegetablesamongfourindividualdishes.第52頁Unit2CompanyStructureparticularadj.詳細(xì)；特定；某一Fatigueisaparticularproblemforwomen.e.g.n.全體職員Allpersonnelmustattendthemeeting.e.g.

Particularemphasiswillbeplacedonorallanguagetraining.personnel第53頁Unit2CompanyStructureglobalizationn.全球化Weneedtotakeamorepositivestancetowardsglobalization.e.g.TrendstowardtheglobalizationofindustryhavedramaticallyaffectedfoodproductioninCalifornia.

第54頁Unit2CompanyStructuredemandingadj.（人）苛求He

foundhecouldnolongercopewithhisdemandingjob.e.g.v.

要求；需要Idemandtoknowwhat'sgoingonhere!e.g.HerbosswasverydemandingbutappreciativeofChristina'stalents.demand第55頁Unit2CompanyStructurehierarchicaladj.等級制度Itisaveryhierarchicalcompanyandthere'slittleplaceforindividualinitiative.e.g.n.網(wǎng)絡(luò)；網(wǎng)狀物Ahierarchyofideasandbeliefsinvolvesorganizingthemintoasystemorstructure.e.g.TheorderofTheRepublicthroughoutisarchitectonicandhierarchical.

hierarchy第56頁Unit2CompanyStructuredependon視……而定；取決（于）Hedependedonhiswritingforhisincome.Admissiontotheuniversitydependssolelyonastudent’sperformance.e.g.第57頁Unit2CompanyStructureforinstance比如Letyourchildmakesomeofthesmalldecisionsconcerninghisdailyroutine.Forinstance,allowhimtochoosewhatclotheshewearsattheweekend.OldEnglishwasinmanywayssimilartoModernGerman.

Forinstance,thenouns,adjectives,andverbswerehighlyinflected.e.g.第58頁Unit2CompanyStructureseparateinto把……分開Thepolicewantedtoseparatethemintosmallergroups.Wallerstein’sworkcanbeseparatedintothreemaincomponentthemes.e.g.第59頁Unit2CompanyStructureleadto造成Ethnictensionsamongtherepublicscouldleadto

civilwar.Hewarnedyesterdaythatapayriseforteacherswould

leadtojobcuts.e.g.第60頁Unit2CompanyStructureliewith在于；取決于Inthelastanalysis,theresponsibilityforthisfailuremustliewiththechiefengineer.Thefaultdoesnotliewiththegovernmentofficials.

e.g.第61頁Unit2CompanyStructureUnderstandingtheTextWritedowntheappropriatetypeofcompanystructureundereachchartaccordingtothetext.Task2FunctionalStructure

Entrepreneurial

Structure

MatrixStructure

DivisionalStructure第62頁Unit2CompanyStructureTask3Answerthequestionswiththeinformationyoufindinthetext.Whichofthefourtypesofcompanystructureisthemostcommoninsmallcompanies?

EntrepreneurialStructure.Thedisadvantageisalackofcommunicationwithinthecompany,makingthecompanyinflexibleandslowtorespondwhenchangesarerequired.1.2.WhatisthedisadvantageofFunctionalStructure?第63頁Unit2CompanyStructure3.WhatistheadvantageofDivisionalStructure?Thisstructureallowsflexibilityandaquickresponsetochangesinthemarketplace.Theindividualsarechosenfortheirparticularskillsandknowledgeaccordingtotheneedsoftheproject.InMatrixStructure,howareindividualschosentoworkforaparticularprojectortask?4.Task3Answerthequestionswiththeinformationyoufindinthetext.第64頁Unit2CompanyStructureWorkinpairs.Supposeyouareoneoftheemployeeswhohavelearnedaboutthefourtypesofcompanystructure.Nowbrieflysummarizewhatyouhavelearnedandtellittoyourpartner.1第65頁

Unit2CompanyStructure

EntrepreneurialStructure

Advantages:quickdecisionmakingaspoweriscentralized;timelyresponsetochanges.

Disadvantages:

notsuitableforlargerbusiness;topmanagerscarryingaheavyworkload;littleinitiativefromthestaffastheyarenotincludedinthedecision-makingprocess.Knowmore:第66頁

Unit2CompanyStructure

FunctionalStructure

Advantages:

employeeshavingnodifficultyin

understandingwhatisexpectedofthem;alldutiesandresponsibilitiesbeingclearlydefined.

Disadvantages:departmentsbeinglimitedtotheirdutiesand,therefore,becomingshort-sighted;alackofcommunicationwithinacompanyandslowresponsetochanges.第67頁

Unit2CompanyStructureDivisionalStructure

Advantages:flexibilityandquickresponsetochangesinthemarket;allowingateamtofocusonasingleproductorservice;beingabletobuildacommonculturethatcontributesbothtohighermoraleandabetterknowledgeofthedivision’sportfolio.

Disadvantages:thepossibilityofunequalallocationofcompanyresources;divisionshavingtoomuchautonomyandbeingconcernedonlywiththeirownbusiness.第68頁

Unit2CompanyStructureMatrixStructure

Advantages:quickresponsestochangesamonganumberofdepartments;enablingconstructivedevelopment;closercooperationandcommunicationbetweendepartmentsastheyworktowardsacommongoal;informationbeingsharedequallysodecisionscanbemadeforthebenefitofthecompany.

Disadvantages:moreexpensivetorunthebusinessbecauseofthecomplexcommunicationsystem;conflictontheallocationofresourcesbetweenlinemanagersandprojectmanagers.第69頁Unit2CompanyStructureDealingwithLanguageTask4Matchthewordsandphrasesfromthetextwiththeirdefinitions.1.operate2.entrepreneurial3.finance4.marketing5.beseparatedinto6.flexibility7.hierarchical8.responsea.theactivityofdecidinghowtoadvertiseaproduct,whatpricetochargeforitetc.,orthetypeofjobinwhichyoudothisb.thecommercialorgovernmentactivityofmanagingmoney,debt,credit,andinvestmentc.havingthequalitiesthatareneededtosucceedasanentrepreneurd.arrangedaccordingtodifferentranksorpositionse.theabilitytochangeorbechangedeasilytosuitadifferentsituationf.toorganizeabusinessoractivity,ortocarryoutyourbusinessoractivitiesinaparticularwayg.somethingthatisdoneasareactiontosomethingthathashappenedorbeensaidh.tobedividedorsplitintodifferentpartsorlayers第70頁Unit2CompanyStructureTask5CompletethesentenceswiththecorrectformofthewordsandphrasesinTask4.Thenewpolicyofthecompanyhasprovedtobeafailedeffort.Thesalesvolumehasfallengreatly.TheDepartmentwillhelptojudgewhetheritisworthwhiletoinvestsuchalargeamountofmoneyinthisproject.MostbusinessmenherecomefromWenzhou,acityfamousforthespiritofitspeople.Thecompanyispoorlyandhasbeenlosingmoneysincelastyear.AllthememberorganizationscomewithanopenmindandarewillingtoshowtheirTheexhibitiondesignsixsectionseachspanningover20years.Inhersetofvalues,honestycomesthefirst.Wereceivedover400applicationsintoonejobadvertisement.marketing

Finance

entrepreneurialoperatedflexibility.isseparatedintohierarchical

response第71頁Unit2CompanyStructureTask6Translatethesentences.Keywordsandphrasesareinbrackets.Face-to-facecommunicationbetweentheemployerandemployeesareusuallyadoptedinsmallbusinesses.(面對面溝通)2.Apublishingcompanywithadivisionalstructuremighthaveonedivisionfortextbooks,anotherforperiodicals,andathirdforpopculturereadingmaterials.(一個……，另一個……，還有一個……)小型企業(yè)常采取雇主與員工面對面溝通方式。

采取部門制結(jié)構(gòu)出版企業(yè)可能會下設(shè)以下部門：教材部、期刊部以及大眾讀部。第72頁Unit2CompanyStructure我想知道史密斯先生是怎樣對這些批評做出回應(yīng)。(respondto,criticism)3.Inthiscase,theresponsibilityofthisfailuremustliewiththechiefengineer.(在于)4.你已經(jīng)長大了，不能再靠你父親來處理這些問題。(dependon)

在這次事件中，失敗責(zé)任一定在總工程師身上。Sinceyouhavegrownup,youshouldnolongerdependonyourfathertosolvetheseproblems.IwouldliketoknowhowMr.Smithrespondedtothecriticism.Task6Translatethesentences.Keywordsandphrasesareinbrackets.第73頁Unit2CompanyStructure2Workingroups.Mostcompaniespresenttheircompanies’

structuresonline.Searchonlineforacompany’sstructure,andintroduceittotheclass.Whilepreparingtheintroduction,remember:●noteverycompany’sstructurecanexactlymatchoneofthefourtypesinReadingA;●drawingachartcanhelptomakeyourintroduction

easiertounderstand.第74頁Unit2CompanyStructure2Youcanorganizetheirintroductionbythefollowingsteps:Starttheintroduction●Wedliketointroduce…●Wedliketosayafewwordsabout…Showtheintroductionoutline●Theintroductionwillbemadefrom…aspects.●Ivedividedourpresentationinto…sections.Introducestepbystep

●Firstofall/First…●Then/Second…●Third…●Finally…Conclusion●Tosumup,…第75頁動詞后綴在名詞或形容詞后增加后綴組成動詞是一個常見構(gòu)詞法。課文中出現(xiàn)-ize即為常見動詞后綴，另外-ify,-en,-ate也是常見后綴。如：modern（當(dāng)代）→modernize（使……當(dāng)代化）organ（有機(jī)組織）→organize（組織起來）beauty（漂亮）→beautify（使……變得漂亮）horror（恐怖）→horrify（使……感到恐怖）strength（力量）→strengthen（使……有力量）hard（堅硬）→harden（使……變得堅硬）active（活躍）→activate（使……活躍起來）valid（有效）→validate（確認(rèn)……有效）Samplefromthetext:Thecompanystructureistotallycentralized.Unit2CompanyStructureFocusingonGrammar第76頁FocusingonGrammarMoreExamples-ize:mechanize,civilize,systematize,sympathize,equalize-ify:intensify,signify,amplify,identify,electrify-en:quicken,weaken,thicken,shorten,lengthen,sadden-ate:separate,operate,indicate,vibrate,hyphenate,laminate動詞后綴Unit2CompanyStructure第77頁Task7Changethenounsandadjectivesintoverbsbyaddingsuffixesinthebox.globalsimplepassiveoriginweaknormalclasspuresoft

socialstandardwideglobalizepassivizesimplifyoriginateweakennormalizeclassifypurifysoftensocializestandardizewidenUnit2CompanyStructure-ize-ify-en-ate第78頁Completethesentenceswiththecorrectformofthewordsinbrackets.Task81.Beforeplayingthenewgame,yourselfwiththerules.(familiar)2.Canyou

howbigthiscompanywillbeintenyears’time?(visual)3.Airpollutionwilldirectlypeople’shealth.(threat)4.Idon’tknowwhetherwestillneedtoimprovetheplan;ourbossisgoingto

ittonight.(final)5.Allthefilesontheshelvesarewelltomakeiteasiertolookthingsup.(class)6.Earthquakesfarbelowthesurface.(origin)7.Thebreadwillifyoupoursomeliquidonit.(soft)familiarizevisualizethreatenfinalizeclassifiedoriginatesoftenUnit2CompanyStructure第79頁被動語態(tài)敘述客觀事實被動語態(tài)中動作施動者不直接出現(xiàn)，句子重心往往落在實施動作上。所以，被動語態(tài)便于敘述客觀事實，常出現(xiàn)在科技文章、新聞報道和景物描寫中。如：Whenitiscoldenough,waterwillbeturnedintoice.ManyvillagesandtownsinHunanProvincewerehitbythefloodaweekago.Samplefromthetext:

Acompanycanbeorganizedinmanydifferentways,dependingonitsgoals.Unit2CompanyStructure第80頁FocusingonGrammarMoreExamplesOverthreethousandcivilianswerekilledinthebombingstrike.Houseswerebadlydamagedintheflood.Thisviewhasbeenchallengedbyanumberofworkers.Sofar,themoonhasbeenvisitedbyearthmenseveraltimes.Computerscanalsobeusedtoautomateshipbuilding.被動語態(tài)敘述客觀事實Unit2CompanyStructure第81頁Task9Rewritethesentencesbyusingpassivevoice.Someonestoleahugeamountofmoneyfromthebank.Peoplecanreducethelossofenergyto20percentbyusingthisnewprocess.Ageneratorcanchangethemechanicalenergyintoelectricalenergy.Ahugeamountofmoneywasstolenfromthebank.Thelossofenergycanbereducedto20percentbythisnewprocess.Mechanicalenergycanbechangedintoelectricalenergybyagenerator.Unit2CompanyStructure第82頁Forestsofpineandfircovertwothirdsofthisarea.

Acaraccidenthappenedonthehighwaythismorning.Peopletookawaythewoundedtohospitalimmediately,andthegovernmentsentpolicementheretocopewiththeevent.Twothirdsofthisareaiscoveredbyforestsofpineandfir.Acaraccidenthappenedonthehighwaythismorning.Thewoundedwereimmediatelytakenawaytohospital,andpolicemenweresenttheretocopewiththeevent.Task9Rewritethesentencesbyusingpassivevoice.Unit2CompanyStructure第83頁Unit2CompanyStructureTextTask2Task1

SettingTask3Task4第84頁Unit2CompanyStructureAfterexplainingthedifferenttypesofcompanystructure,theHRManagerbeginstointroducethestructureoftheircompany,thatis,thestructureofP&G.Setting:第85頁Unit2CompanyStructureThefollowingaresomefamousbrandsofP&G.CanyoutelltheirChinesenames?Task1汰漬飄柔幫寶適玉蘭油佳潔士舒膚佳第86頁Unit2CompanyStructure

StrengthinStructure—P&G

TheorganizationalstructureofP&GiscomprisedofthreeGlobalBusinessUnits(GBU’s)andaGlobalOperationsGroup.TheGlobalOperationsGroupconsistsof

MarketDevelopmentOrganization(MDO)andGlobalBusinessServices(GBS).Procter&Gamble第87頁Unit2CompanyStructureGl