高二英語(yǔ)人教版選修九ppt課件：Unit5《Reading》

人教課標(biāo)高三選修9Unit5人教課標(biāo)HowadvertisingworksUnit5InsideadvertisingHowadvertisingworksUnit5InLet’senjoytwoadvertisements!Let’senjoytwoadvertisements1.DoyoulikeMcDonald’sbetterthanKFCbecauseoftheadvertisement?1.DoyoulikeMcDonald’sbettAdvertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazineAtthecinemaAttheairportEverywhereAdvertisements

WHERE?OnbillboCompareadvertisementsComparetheadvertisements,whichoneiseasierforyoutoremember?Why?CompareadvertisementsCompare高二英語(yǔ)人教版選修九ppt課件：Unit5《Reading》高二英語(yǔ)人教版選修九ppt課件：Unit5《Reading》Lookatthepictureson43anddiscussthequestionsabouttheadvertisements.1.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?

H2O=water.H2OhasbeenusedinsteadLookatthepicturesonpage4B.Whatisthepurposeofthisadvertisement?

Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.oftheword“water”,becauseitrhymeswith“slow”.Rhymes(oftencalledjingles)attractattentionandareeasilyremembered.B.WhatisthepurposeofthisA.Whatgroupofpeopleistheadvertisementmadefor?

Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeA.WhatgroupofpeopleistheB.Whatmessagedoestheadvertisementgive?

Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.B.WhatmessagedoestheadverC.

Doyouthinkthemessageistrue?Givereasons.

Thismessageisnottruebecausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.DoyouthinkthemessageisA.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?

Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeabouttheadvertisement.3.RefreshwaterA.WhyarethefirsttwolinesB.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?B.TheadvertisementsaysthatNo,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.No,theadvertiserwillhavewC.Whydoadvertisersoftenusethe“Buyonegetonefree”message?

Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.WhydoadvertisersoftenusAsexplainedinB,theyarenotreallygettinganythingforfreebecausetheadvertiserputsapriceontheproductthattheconsumerbuysthatwillcoverthecostofthe“free”one.AsexplainedinB,theyaA.Whatdoesthisadvertisementencourageyoutothink?

Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.EnvironmentA.WhatdoesthisadvertisemenB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.WhatdoyouthinkcausesaiC.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?

Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.C.Howelsecanadvertisersma5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadvertisementswantpeopletodo?

Theywantpeopletostopspeeding.5.“Speeding”and“HowfastamB.Bothadvertisementstargetacertaingroupofpeople.Whoarethey?

Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?

(Studentsgivetheirownanswers.)B.BothadvertisementstargetHOWADVERTISINGWORKSHOWADVERTISINGWORKSScanningScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningScantheheadingsofeSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.SectionISectionIISectionIIIDetailreadingI.Readthetextand trytoanswerthe followingquestions.DetailreadingI.Readthetext1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?1.Whoadvertises?1.Whoadvertises?

Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.1.Whoadvertises?3.Wheredotheyadvertise?

OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?

Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.4.HowdotheydecidewheretDoesadvertisingwork?

Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Doesadvertisingwork?II.Readthetextcarefullyandfillin theblanks.DefinitionAnadvertisementisa(n)________orannouncementthat________orinfluencespeoplebyusingwords,pictures,musicorfilm.messageinformsII.ReadthetextcarefullyanHowtomake________thetarget:Havingidentifiedthetargetgroup,researchers________asmuchaspossibleaboutthoseinthetargetgroup.Appealtothetarget:Appealtotargets’_________________ortheiremotions.Identifyfindouthopesanddreams________thetarget:HavingidUseasuitable_________:Advertisersconsiderwhichmediaaremost____________fortheirproductandwhichtheirtargetaudienceismost_________seeorhear,aswellasthecost.mediumappropriatelikelytoUseasuitable_________:AdveHoweffectivePeopleareunlikelytochoosetheproduct___________forthemnomatterhowgoodanadvertisementis.Makingpeopleconstantly___________advertisementscanhelptochangetheiropinionsovertime.exposedtounsuitableHowPeopleareunlikelytocho1.Whatisthetextmainlyabout?Whyadvertisersarewillingtospend somuchmoney.B.Howconsumersavoidbeingcontrolled byadvertisements.C.Consumersshouldunderstandhow advertisingworks.D.Howadvertisementsappealto consumers’desire.III.Readthetextcarefullyagainandchoosethebestanswer.1.Whatisthetextmainlyabo2.Ifanadvertiserwantstomakeanadforacarstereosystem,hismostsuitablewayistouse________.televisionB.magazinesC.newspapersD.radio2.Ifanadvertiserwantstom3.Ifadvertiserswanttomakeeffectiveadvertisements,whatshouldtheydo?Theymustidentifytheirtargetgroup,appealtothemandchoosethepropermedia.B.Theymustnotworryabouttheexpenseandfollowtherule—thehigher,thebetter.3.IfadvertiserswanttomakeC.Theyhavetoplacetheiradsinallkindsofmediatobebroadcastwidely.D.Theyshouldtrytoobtainsupportfromthegovernmentonly.C.Theyhavetoplacetheirad4.Whatdoestheauthormeanbysaying“beingconstantlyexposedtoadvertisementscanhelptochangeouropinionsovertime”?Tochangeouropinions,weshouldbeexposedtoadsconstantly.B.Ouropinionswillbechangedwellbytheadswithtimegoingon.4.WhatdoestheauthormeanbC.Nomatterwhetheranadisgoodornot,