餐食發(fā)布會(huì)event tb已

LaunchEventDinner/Auditoire–Revisedproposal,Oct.22nd2015ASTORYTHATSTARTS

FROMTHEINVITATION…GuestsreceiveanoriginalinvitationtosparkcuriosityandintroduceHennessyroadofflavorsdinner.Theinvitationwhenopened,releasesadelicatesmellofspicestoawakethesensesofourguestsandunveilanelegantnapkinwiththeeventinformation.INVITATIONTOBEUPDATEDStep1.Receivethee-invitation.E-INVITATIONStep2.UnfoldthenapkinandgettheeventinformationStep3.RegisterStep4.ReceiveyourQRcodetoshowon-sitetoregister.TOBEUPDATEDLET’SSTART

THEJOURNEY…18.00 Guestarrival®istration18.00–18.55 Mingle&workshopexperiences 18.55–19.00 Kitchenreveal&transfertodinner19.00–20.50 Dinnerexperience20.50–21.00 FinaleOVERALLSUGGESTEDRUNDOWNFLOORPLANThecocktailareaisdividedintodifferentmulti-sensoryworkshops.AfirststepforourgueststolearnaboutHennessyandChinesefoodbeforethedinnerexperience.FLOORPLANPhotostudioAromaMarketTOBEUPDATEDGUEST

ARRIVALWORKSHOPEXPERIENCELOOKANDFEELDELICATESSENSHOPGuestsdiscoverafinedelicatessenshop.TheycanlearnmoreaboutChinesecuisineandHennessyCognacthroughdifferentanimations.GuestsshowtheQRcodetheyreceiveafteron-lineregistration.RECEPTIONDESKRoamingaroundthespace,guestsdiscoverdifferentthematiccornerswithworkshops.AfirststeptoawakethesensesandtolearnaboutHennessyandChinesefoodbeforethedinnerexperience.WS1.THEAROMAMARKETWS2.THEPHOTOSTUDIOWORKSHOPEXPERIENCEWS1WS2WORKSHOPEXPERIENCEHOLDINGAREATOBEUPDATEDWORKSHOPEXPERIENCEHOLDINGAREATOBEUPDATEDWORKSHOP1

AROMAMARKETBACKTOROOTSForarefreshingandintimateatmosphere,webringrealplantinourdécortorecreatethenurserywithspicetreesandaromaticplantsWORKSHOPEXPERIENCE(OPTIONAL)SPICETRAVELThesecretsofChinesespicesthroughaninteractivedisplay.WithRFIDtechnology,guestcandiscoverthehistoryofthespiceandthewaytouseitiniconicdishes.Wesetacolorfulselectionsmallspicejars/containers,eachoneequippedwithanRFIDcard.Pickoneofthemandplaceitontheinteractivedisplay.TheRFIDcardwillreacttotheRFIDreaderplacedonthedisplay,totriggerspecificcontentonthescreenaboutthespiceyouchose.WORKSHOPEXPERIENCE(OPTIONAL)SAUCE&SEASONINGSToplaywithguestssmellsense,theydiscoverasurprisingbottleinstallationwhichdescribesallChinesesauceflavorsanditsingredients.WORKSHOPEXPERIENCE(OPTIONAL)WORKSHOP2

THEPHOTOSTUDIOContentandset-uptobeconfirmedwiththephotographerPHOTOTUTORIALSAprofessionalphotographerteachesguestshowtocreatespecialsetsandshoottheperfectpictureofdishcombinedwithspecialHennessyglasses.Aftertheclass,guestsareinvitedtofindthedishsetsinthecocktailareatoshoot.Toparticipatetotheluckydraw,theyhavetoshootthedishwithaglass/bottleofHennessyandsendittotheHennessyandMealsplatform.Allsentpicturesaredisplayedonthephotowall.WORKSHOPEXPERIENCE(OPTIONAL)LAUNCH

MOMENTDINNEREXPERIENCE-REVEALMOMENTDoorsopenandastunningcookingstaffperformancestarts,immersingguestsintothebubblingatmosphereofaluxuryrestaurantkitchen.LAUNCHMOMENTDINNER

EXPERIENCEGuestsdiscoverastunningset-updividedintothreemodernkitchens.Togivedynamismtothedinner,guestsaredividedintothreegroups.Chefstravelfromonekitchentotheother.GuestsenjoyuniquedegustationwiththechefsanddiscoverthesecretofexquisitesignaturedishespairedwithHennessycognac.Eachkitchenhasadifferentambiance,atmosphereanddécormirroringHennessybrandidentity.Inviteereceivesacoloredbraceletduringregistration.Onecolorcorrespondswithakitchen.

DINNEREXPERIENCEDINNERSPACESTOBEUPADTEDINTERACTIVECULINARYSESSIONScantheQRcodetodownloadyourHennessyTravelBookandstartyourculinaryjourney.ExplorethedifferentkitchensandengagewiththeChefs.DINNERPROGRMETOBEDEVELOPEDDINNEREXPERIENCEFINALE

FINALE-PHOTOAWARDCEREMONY-6CHEFGATERINGANDTRIBUTETOBEUPDATEDDIGITALPLATFORMHOWTOEXTENDTHEEVENTOUTREACH?#hennessymeals+Duringthewholedinnerexperience,guestsareinvitedtoengagethroughatailormadeapptogeneratee-travelogueusingtheirphotosofthedishes.Thecontentisautomaticallysharedonlinewithhennessyandmealshashtag.DIGITALPLATFORMPHOTOLIVEFEEDWITH”PHOTOTAP”Yourguestscanhavetheirphotosinstantlydeliveredtothemviatheirsocialplatformwithjustatapofthewrist.HOWDOESITWORK?DIGITALPLATFORMSMILETAPDELIVERProfessionalsphotographeraretakingcandidshots.Professionalsphotographertapyourwristbandorbadgewithascanner.Fewsecondslater,yourphotoisdeliveredonyourWechat/Weiboplatform.RefvideoEVENTTURNEDINTODIGITALCONTENTWeopentheeventexperiencetoonlineaudience,turningtheworkshopsintodigitalgamesandactivitiesorentertainingvideos.DIGITALPLATFORMCHEFTUTORIALSAvideoshootedfromtopview,allowinggueststofollowtheChef’sinstructionsandexploringthecookingtablethankstointeractivecontent.EVENTCOVERAGETocreateanappealingvideocoverageoftheevent,weusego-prosetonChefcostumeforan“onboard”experienceRefvideoTHEPHOTOGRAPHERGuangzhouOption1-Linda

美食攝影導(dǎo)師、烹調(diào)愛好者、銀的影像課堂創(chuàng)辦人專注美食攝影，擅長拍攝自然光下美食靜物，

擔(dān)任好豆網(wǎng)廣州美食攝影活動(dòng)（六月份）的美食攝影指導(dǎo)，2014年開始專注于美食攝影，2015年開辦銀的影像課堂，

專注食物美食！專注食物攝影！GuangzhouOption1-LindaGuangzhou攝影愛好者美食采編，

善于拍攝自然燈光下的美食靜物特寫.服務(wù)的客戶有：唐苑酒家，卡爾特餐廳，達(dá)芬西餐廳，Wilber’s西餐廳等。2013年開始專注美食攝影，2014年開始供稿各大微信公眾賬號(hào)。專注實(shí)物美食，專注美食攝影！Option2-SaiGuangzhouOption2-Sai邱子峰,專業(yè)美食攝影師?！队跋褚曈X》2014年年度攝影師。

8年攝影經(jīng)驗(yàn)，美術(shù)專業(yè)科班出身，擅長美食靜物攝影，美食場景攝影，新興的日式攝影、歐美自然風(fēng)格攝影；

自媒體人、方太頂級(jí)廚電館美食攝影課講師、多個(gè)雜志特約攝影師、系列美食欄目導(dǎo)演、節(jié)目制作人；

合作雜志包括《漫旅》、《私家》、《時(shí)尚與健康》、《健康之友》、《貝太廚房》等美食生活類雜志；

合作餐飲品牌：英國咖啡品牌COSTA、任泉熱辣一號(hào)餐廳、伊利牛奶、韓國Ashely復(fù)古餐廳、Lugo咖啡、泰一格韓國燒烤、韓國ZOO咖啡、韓國COUPLE咖啡、美國美亞廚具菜譜、松下果汁機(jī)菜譜、FRIDAYS美式餐廳、西郊1151西餐廳、甜派下午茶、茱莉茉手工皂品牌、MOONTREE澳洲手工皂、英國瑪麗法寶MIRAFAB手工皂、日本LAVENDER、佰施悠甜品、上海第一副食、花舞日料、廚房樂章、鍋德火鍋、臺(tái)灣好緣中式連鎖快餐、圍爐有約、MissMilk、MealSalad等。

ShanghaiOption3-QiuZiFengShanghaiOption3-QiuZiFeng楊書坤，資深食品攝影師，擁有十五年食物攝影的豐富經(jīng)驗(yàn)，曾獲得多項(xiàng)國際攝影大獎(jiǎng)，作品也多次被專業(yè)攝影刊物及媒體刊登，并收錄至《中國廣告攝影年鑒》，2012年為旺旺集團(tuán)月餅拍攝的海報(bào)＂旺月＂榮獲首屆＂中國食品美食攝影大賽＂最高獎(jiǎng)項(xiàng)，該大賽是目前國內(nèi)唯一針對(duì)食品攝影而設(shè)立的專業(yè)攝影比賽。楊書坤先生擅長通過精湛的拍攝技巧，敏銳的色彩感覺，獨(dú)特的畫面語言，以及先進(jìn)、專業(yè)的攝影器材使食材的美味質(zhì)感分毫畢現(xiàn)，令觀看者真切感受那迎面撲來的味覺體驗(yàn)與震撼。所創(chuàng)立的Y.SKSTUDIO完全以國際一流食品攝影工作室為標(biāo)準(zhǔn)，擁有專門為美食攝影而配備的先進(jìn)器材，從仙娜大畫幅技術(shù)相機(jī)到120中畫幅相機(jī)以及高精度數(shù)碼后背等高端設(shè)備一應(yīng)俱全，隨時(shí)為擁有卓越藝術(shù)眼光的客戶提供最專業(yè)的非同尋常的美食拍攝服務(wù)。ShanghaiOption4-YangShuKunShanghaiOption4-YangShuKunGuestsareinvitedbyhostessestoaccesstothecocktailarea.HOSTESSSTYLE3dFRESHMODERNELEGANTMENUDESIGN2differentlayershavetobetogethertounveilthepairingmenu.TobeupdatedaftermenuconfirmationPhonelensesadaptabletoallphonesTripodholderbluetoothSUGGESTEDGIFTSOriginalcookingwareSUGGESTEDGIFTPACKAGINGAfabricbagconvertibleintoapronPROJECTMANAGEMENTPROPOSALCONFIRMATIONSELECTION&APPROVALOFDESIGNFINALBUDGETAPPROVALSCHEDULEAPP