個(gè)人創(chuàng)業(yè)計(jì)劃書

個(gè)人創(chuàng)業(yè)計(jì)劃書創(chuàng)業(yè)計(jì)劃書企業(yè)  名稱：______________創(chuàng)業(yè)者姓名：______________日      期：______________通信地址：______________郵政編碼：______________電    話：______________傳    真：______________電子郵件：______________目  錄  一、企業(yè)概況二、創(chuàng)業(yè)計(jì)劃作者的個(gè)人情況三、市場評(píng)估四、市場營銷計(jì)劃五、企業(yè)組織結(jié)構(gòu)六、固定資產(chǎn)七、流動(dòng)資金(月）八、銷售收入預(yù)測（12個(gè)月)九、銷售和成本計(jì)劃十、現(xiàn)金流量計(jì)劃一、企業(yè)概況                             主要經(jīng)營范圍：                                                                生豬養(yǎng)殖、仔豬銷售、商品豬銷售                                     企業(yè)類型(選擇一項(xiàng)并打■）:□生產(chǎn)制造       □零售        □批發(fā)     □服務(wù)  □農(nóng)業(yè)             □新型產(chǎn)業(yè)       ■傳統(tǒng)產(chǎn)業(yè)    □其他                                   二、創(chuàng)業(yè)計(jì)劃作者的個(gè)人情況              以往的相關(guān)經(jīng)驗(yàn)（包括時(shí)間）:                                                 例如：1997年至今從事養(yǎng)殖業(yè)                                                                       教育背景,所學(xué)習(xí)的相關(guān)課程（包括時(shí)間）：                                     多次參加縣、鎮(zhèn)級(jí)養(yǎng)殖培訓(xùn)、2012年5月參加SYB培訓(xùn)（10天）                                                                      三、市場評(píng)估                            目標(biāo)顧客描述：                                                               目前，不管在城鄉(xiāng),豬肉的需求量都在不斷擴(kuò)大。主要供應(yīng)好百年屠宰場及生豬市場,有相對(duì)的穩(wěn)定消費(fèi)。                                                                    市場容量或本企業(yè)預(yù)計(jì)市場占有率：                                          本縣的養(yǎng)殖行業(yè)相對(duì)不穩(wěn)定,不發(fā)達(dá),隨時(shí)有關(guān)閉的企業(yè).                                                                                 市場容量的變化趨勢(shì)：                                                        隨著經(jīng)濟(jì)的發(fā)展，人均純收入的增加，人們消費(fèi)水平不斷的提高，未來市場越來越大。                                                                     競爭對(duì)手的主要優(yōu)勢(shì)：                                                     1、銷售渠道廣泛                                                                       2、______________3、______________4、______________5、______________競爭對(duì)手的主要劣勢(shì)：                                                     1、不注重豬的質(zhì)量（肉質(zhì))                                                                      2、______________3、______________4、______________5、______________本企業(yè)相對(duì)于競爭對(duì)手的主要優(yōu)勢(shì)：                                           1、有著基本的養(yǎng)殖技術(shù)                                                                       2、成立時(shí)間早，有多年的養(yǎng)殖經(jīng)驗(yàn)                                                                         3、既有很強(qiáng)的創(chuàng)新和吃苦耐勞的精神                                                                         4、______________5、______________本企業(yè)相對(duì)于競爭對(duì)手的主要劣勢(shì)：                                         1、資金鏈困難                                                                      2、______________3、______________4、______________5、______________ 四、市場營銷計(jì)劃             1.產(chǎn)品2.價(jià)格3。地點(diǎn)(1）選址細(xì)節(jié)：（2）選擇該地址的主要原因:                                                                   交通方便、水源充足、氣候適宜、周邊吾污染源                                                                                                          （3)銷售方式(選擇一項(xiàng)并打■）:將把產(chǎn)品或服務(wù)銷售或提供給： □最終消費(fèi)者  □零售商   ■批發(fā)商（4)選擇該銷售方式的原因：                                              銷售方式簡單、回款快、資金鏈壓力小、相對(duì)銷售渠道穩(wěn)定,有固定的客戶和消費(fèi)者                                                                          4．促銷五、企業(yè)組織結(jié)構(gòu)                                    企業(yè)將登記注冊(cè)成