視頻云TPaaS業(yè)務(wù)介紹

什么是TPaaS

用戶好處

更好的成本

快速、靈活部署

無需自己維護負責(zé)技術(shù)像打電話一樣使用視頻會議CompaniesBranchesPeopleSPTelePresence

DataCenterIPNGNNetworks任意終端：固定專用終端，移動BYOD終端運營級視頻系統(tǒng)，提供類似傳統(tǒng)PSTN的交換能力與便捷性

服務(wù)提供商好處

充分利用現(xiàn)有網(wǎng)絡(luò)投資，挖掘網(wǎng)絡(luò)潛力

利用視頻作為增值業(yè)務(wù)

端到端的業(yè)務(wù)管理SimplifiedProvisioningGuaranteedDeliverySharedMediaResourcesTPaaS服務(wù)價值SPTelePresenceSolutionsEnabledbyCTXEnablePervasiveVideoDeploymentEx,C-Series,CiscoVideoPhonesandJabberVideosupportMoreEnd-pointscanjoinmeetingsonacross‘virtualized’multipointresourcepoolsEnhancedConferencing&DirectDialSupportCompetitiveDifferentiationActiveMeetingMgmtAPIsFlexibleServiceModels–ScheduledandRendezvousDifferentServiceLevels–GuaranteedandBestEffortFlexibleServicesModelsBestEfforttoPremiumServicesNewPremiumConciergeServiceTieredSLAbasedServicesOtherPremiumFeatures–HostPins,MeetingExtensionActiveMeetingManagementOperationalEfficiencySimplifiedservicecreationOpenAPIintegratewithOSS/BSSsystemsandcustomerportalsResourceOptimizationScalablevirtualizedplatformVideo2.0(現(xiàn)在)Video3.0(未來)視頻業(yè)務(wù)發(fā)展歷程Video1.0(過去)StrategicVideoDeploymentImmersion/Room

(Intra-Company+LimitedB2B)B2BandB2CSupplierCompanyVendorPartnerCustomerLegalTeleworkersSubsidiaryReachAnyone(Intra-Company,B2B&B2C)VideoUseCases運營商視頻業(yè)務(wù)發(fā)展路標(biāo)Immersion/RoomServicesScheduled&GuaranteedB2B,Inter-Exchange,ConciergeManaged/HostedServicesNo/lowintegrationforVoice&VideoRoom+PersonalServicesMeetMeAnytime&BestEffortInternet&GuestAccess,UIPortalCloudBasedSubscriptionServicesSeamlessIntegrationofVideo+UCAdvanced&VerticalServicesVideoRecordingRemoteExpertonDemandVideoContactCenterVideointegrationintobusinessworkflowbyverticalCollaboration+B2BPersonal/BYOD

(Intra-Company&B2B@Scale)SPPublicSuitesSPEnterpriseCustomer運營商ASPPublicSuitesSPEnterpriseCustomer運營商C金融教育醫(yī)療體育娛樂面向行業(yè)的應(yīng)用GlobalTelePresenceRooms運營商內(nèi)部DEMO平臺ExpandTelePresenceReach公共網(wǎng)真移動互聯(lián)網(wǎng)接入網(wǎng)真業(yè)務(wù)平臺嶄新業(yè)務(wù)應(yīng)用體驗顛覆性的產(chǎn)品方案共贏產(chǎn)業(yè)生態(tài)系統(tǒng)全新商業(yè)模式TPaaS業(yè)務(wù)愿景任意兼容SD/HDSIP/H.323/H.320InteropSPEnterpriseCustomerSPPublicSuites運營商BTPaaS市場分析TP市場驅(qū)動B2B安全專用終端移動用戶接入成本驅(qū)動更快的技術(shù)更新高可靠性業(yè)務(wù)托管任意終端、網(wǎng)絡(luò)互通會議預(yù)約會議動態(tài)管理會議支持生態(tài)系統(tǒng)便捷的業(yè)務(wù)接入簡單業(yè)務(wù)形態(tài)CommunityofBusinessVideoEndpoints>1Bby2015Howwillorganizationscaletomeetgrowingvideocollaborationneeds?中國視頻市場基礎(chǔ)日趨完善Frost&SullivanQ3,2011,CiscoAnalysisCiscoAnalysis大量保有終端，年增長23%B2B將顛覆性的挑戰(zhàn)傳統(tǒng)電信業(yè)務(wù)新的移動網(wǎng)真將提供更多市場機會BYOD帶來更多的機會，會議需求與終端數(shù)目以指數(shù)增長中國托管視頻會議市場分析（不區(qū)分TP/BV)現(xiàn)有市場低速，低清晰度的視頻業(yè)務(wù)，市場接受度較差；產(chǎn)品價格過高（聯(lián)通高達5700RMB/月）聯(lián)通，電信內(nèi)部問題制約規(guī)模過小引入高清視頻會議業(yè)務(wù)未來5年收入可增長至655M美金簡單可操作的業(yè)務(wù)確保投資2年內(nèi)回本富有競爭力的產(chǎn)品價格將推動業(yè)務(wù)普及按照1：3的業(yè)務(wù)驅(qū)動因素，可以驅(qū)動高達20億美金的管道業(yè)務(wù)中國市場視頻托管業(yè)務(wù)排行2010年Total#1ChinaTelecom#2ChinaUnicom#3G-NET#4ShanghaiShrine#5ChinaMobileSource:WainhouseResearch,8/11CiscoAnalysisTPaaS商業(yè)模式TPaaSCloud三種企業(yè)私有網(wǎng)真會議室無管理托管在客戶處管理企業(yè)企業(yè)企業(yè)ATPInfrastructureManaged&HostedTPServiceB2BService運營商Managed&HostedTPServiceB2BService運營商Managed&HostedTPServiceB2BService運營商B2B業(yè)務(wù)費USD/分鐘B2B業(yè)務(wù)費USD/分鐘B2B業(yè)務(wù)費USD/分鐘TP終端管理費USD/月終端，系統(tǒng)管理費USD/月管道一般與終端捆綁，也可以有客戶自行單獨采購ATPInfrastructureATPInfrastructureTPaaSCloud公共網(wǎng)真服務(wù)托管終端管理服務(wù)B2B業(yè)務(wù)企業(yè)B2B訂閱費用USD/月B2B使用費USD/小時管理與托管服務(wù)費USD/月運營商Ciscoand/orPartner軟硬件與服務(wù)國際B2B合作伙伴B2B訂閱費用B2B使用費USD/分鐘國際帶寬其它運營商OtherB2BSP(optional)網(wǎng)間結(jié)算費USD/分鐘運營商公共網(wǎng)真會議室USD/小時公共會議室提供者USD/小時公共網(wǎng)真會議室有運營商提供娛樂設(shè)施的提供者HospitalityandRealEstateCompaniesofferpublicTP.2Mainmodels:BuySPmanagesServiceorSPprovidesfor“free”withRevenueShareviaB2BusageUSD/minuteOPEXSG&ATPaaS系統(tǒng)架構(gòu)CTXMSE8710企業(yè)自建視頻系統(tǒng)DNSServerTPaaS系統(tǒng)架構(gòu)EnterpriseCallControlPublicInternetOn-NetCiscoEndpoints3rdPartyStandardsEndpointsVCS-EVCS-CVCS-EVCS-CTPaaS云Off-NetEndpoints移動TP用戶SBC

UCMHCSInstance(s)MPLSVPN企業(yè)通信系統(tǒng)SOHO辦公BYOD設(shè)備無需考慮網(wǎng)絡(luò)專線，網(wǎng)絡(luò)可達，帶寬足夠即可TPaaS業(yè)務(wù)架構(gòu)VCS-EHostedTRUNKOTTAccessHostedLINEVCS-CShared

CUCMSBCHCSJoinMyVRMbridgeSDCTXAudioFHDHD11213 BundledVMR&hostedendpoint deploymentGreenfield/pilotvideoexpansion A-la-carteVMR

forexistingvideodeployment

A-la-carteVMR

forOTTguest123CTXSharedMediaResources業(yè)務(wù)包裝ReservedmultipointcapacityReservedaccessbandwidthUnique,dynamicandtime-boundmeetingIDAnytoanymultipartyvideomeetings:SIP&H.323interworkingOBTPautomaticallyconfiguredforhostedendpointsPrivateconferencebridge/virtualmeetingroomserviceAllocatessharedresourcesatattendtime(besteffortorguaranteed)AccessControlHostPINAnytoanymultipartyvideomeetings:SIP&H.323interworkingScheduledandadhocIntra-companyandinter-companyPolicycontrolledOBTPautomaticallyconfiguredforhostedendpointsinscheduledmeetings直撥會議預(yù)約會議虛擬會議室視頻會議業(yè)務(wù)類型Intra-companyorSecureB2BMulti-partyMeetingsExtensibilitytoUC,Web,CollaborationToolsIntra-companyorSecureB2B/B2CMulti-partyMeetings+ActiveMeetingManagementControlOptions虛擬視頻會議室B2BScheduledMulti-pointwithDial-inandDial-out1800Meetme

+Brian’sMeetingID1800Meetme

+Brian’sMeetingIDAttendingDial-outBrian’sScheduledMeeting