跨境電子商務(wù)英語 課件 重大Lesson 7 Learn About the Future of Ecommerce

Lesson7

2023/11/30跨境電子商務(wù)英語LearnAbouttheFutureofEcommerceSpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語Haveyoupicturedwhatthee-commercewillbelikeinthefuture?

2023/11/30跨境電子商務(wù)英語

ReadingPart22023/11/30跨境電子商務(wù)英語Whatvirtuesdoes

onlineshoppinglackofcomparedwithin-storeshopping?Whatdoestheauthorwanttoillustratebytheexample“AwesomematicDELUXE”?Accordingtothetext,whatdoesthefutureofE-commerceliesin?Howwillthechangeaffectthebrick-and-mortarstoreowners?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語1.Whatvirtuesdoes

onlineshoppinglackofcomparedwithin-storeshopping?Oftenlackingisthehumanelement;theelementthatsellstoyou,orconvincesyoutochangeyourmind.

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension2.Whatdoestheauthorwanttoillustratebytheexample“AwesomematicDELUXE”?Addingsomehumandesigntothewebsitewillmakebusinessmoreeasier.

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension

3.Accordingtothetext,whatdoesthefutureofE-commerceliesin?Acustom-tailoredexperienceReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension4.Howwillthechangeaffectthebrick-and-mortarstoreowners?Thismaysoundlikeableakprognosisforbrick-and-mortarstoreowners

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension(1)inception：start,beginninge.g.Theclubhasgrownrapidlysinceits

inception

in1990.

(2)tout：1)trytopersuadepeoplethatsb/sthisimportantorvaluablebypraisingthem/it(標(biāo)榜；吹捧；吹噓)2)(especiallyBritishEnglish)trytopersuadepeopletobuyyourgoodsorservices,especiallybygoingtothemandaskingthemdirectly兜售；推銷Words2023/11/30跨境電子商務(wù)英語Words&Expressions(3)Jetsons-esque:TheJetsonsiaanAmericananimatedsitcom(情景喜劇，連續(xù)劇)

producedby

Hanna-Barbera.TheJetsonsliveinacomicalversionofthefuture.-esque是一個(gè)從法語來的后綴,跟在一個(gè)名詞的后面,構(gòu)成一個(gè)形容詞.表示“像……那樣的”“和……有關(guān)的”“有……特征的”“……式的”“……風(fēng)格的”,發(fā)音就是/esk/.Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(4)embody:expressorrepresentanideaoraquality(表現(xiàn)，體現(xiàn)某種思想或品質(zhì))(5)gadget：smallmachineordevice(小玩意，小裝置).

e.g.Consumer

gadgets

andonlineservicesaresmarterandeasiertouse.(6)Configuration:anarrangementofagroupofthings(構(gòu)造，布局，配置)(7)gawk:

stareattheminarude,stupid,orunthinkingway(n.呆子;v.呆呆地看著)Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(8)gaugev,n.measureorcalculateit,oftenbyusingadeviceofsomekind(尺度，測(cè)量).(9)onthespot:withoutdelayorimmediately;inadifficultsituation;attheplaceinquestion;there;(10)enticing:extremelyattractive(11)bleak：ofasituationwhichisbadandseemsunlikelytoimprove.(暗淡)(12)prognosis:anestimateofthefutureofsomeoneorsomething,especiallyaboutwhetherapatientwillrecoverfromanillness.(預(yù)測(cè))Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Inrecentyears,the

Ecommercerevolutionhastransformedshoppingtothepointwhereyoucanfindagreatdealwithouteven

gettingdressed.Analysis:Inrecentyears,the

Ecommercerevolutionhastransformed...tothepointwhere...Translation:近年來，電子商務(wù)革命已經(jīng)轉(zhuǎn)變了購(gòu)物方式，你甚至無需收拾出門就能買到便宜貨。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Inmanyways,ithasliveduptothatexpectation,butstilllacksmanyofthebasicvirtuesembodiedbythein-storeshoppingexperience.liveupto:Ifsomeoneorsomethinglivesuptowhattheywereexpectedtobe,theyareasgoodastheywereexpectedtobe.不辜負(fù)，達(dá)到e.g:Saleshavenotliveduptoexpectationsthisyear.銷售額今年還沒有達(dá)到預(yù)期目標(biāo)。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Inmanyways,ithasliveduptothatexpectation,butstilllacksmanyofthebasicvirtuesembodiedbythein-storeshoppingexperience.Translation:在許多方面，它都達(dá)到了這個(gè)期望，但仍然缺乏店內(nèi)購(gòu)物體驗(yàn)所體現(xiàn)的許多基本優(yōu)點(diǎn)。

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3."sweeteningofthedeal."懷柔交易；（交易中）給更多好處e.g：SweeteningthedealwastheprizeBestsecuredforthewinner:lunchwithJerryYang,founderofYahoo!而令這個(gè)交易更加誘人的當(dāng)然是貝斯向勝出者承諾的獎(jiǎng)賞：和雅虎網(wǎng)站的創(chuàng)辦人杰里·揚(yáng)一起共進(jìn)午餐！2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.ImaginevisitingyourfavoriteonlinestoreandstumblingacrosstheHolyGrailofallgadgets,the"AwesomematicDELUXE."stumbleacross意外發(fā)現(xiàn);偶然看見Translation:想象一下，你在你最喜歡的網(wǎng)上商店，無意中發(fā)現(xiàn)了廚具用品中的“圣杯”——“超豪華的Deluxe”2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.Hadyoubeeninanactualstoretalkingtoaliveperson,thatindividualmayhavebeenabletoconvinceyoutomakethepurchasebysweeteningthedealorloweringtheprice.Analysis:Had

youbeen

inanactualstoretalkingtoaliveperson,=Ifyouhadbeen

...Translation:如果你在實(shí)體店和一個(gè)真人交談過，那這個(gè)人可能會(huì)通過提供優(yōu)惠或降低價(jià)格來說服你購(gòu)買。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Butbecauseyou'reshoppingonline,asituationwhichwouldnormallyhavebeenaneasysalehasbecomeinstead,amissedopportunityforbothyouandthemerchant.Analysis:asituation

which......

hasbecomeinstead,amissedopportunity

......Translation:通常情況下，這應(yīng)該是一筆輕松的生意，但因?yàn)槟闶窃诰W(wǎng)上購(gòu)物，卻使得你和商家錯(cuò)失了這個(gè)良機(jī)。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Howluckythatyoujusthappenedtostopbytofindtheproductofyourdreamsdisplayedfrontandcenter,andmarkeddownonthatveryday!stopby:

makeashortvisittoapersonorplace.順便探訪markdown:1)Tomarkanitemdownormarkitspricedownmeanstoreduceitsprice.降低…的價(jià)格2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.e.g:Atoyshophasmarkeddownthelatestcomputergames.一家玩具商店已經(jīng)降低了最新版電腦游戲的價(jià)格。2)Ifyoumarksomethingdown,youwriteitdown.記下

frontandcenter

放在重要的位置2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Analysis:Howluckythatyoujusthappenedtostopbyto

find

theproductofyourdreamsdisplayed

frontandcenter,andmarkeddownonthatveryday!Translation:你是多么的幸運(yùn),正好在那一天訪問了這個(gè)網(wǎng)站,發(fā)現(xiàn)你夢(mèng)寐以求的產(chǎn)品顯示在重要的位置,而且降價(jià)了!2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.Byimplementingadvancesindynamicprogrammingandincombinationwiththoughtfuldesign,Ecommerceofthefuturewillresembleacataloglessandlessandfeel

moreandmore

likeanin-storeexperience.Translation:通過改善動(dòng)態(tài)編程,結(jié)合精心的設(shè)計(jì),未來的電子商務(wù)將會(huì)越來越不像商品目錄，而越來越像實(shí)體店內(nèi)的體驗(yàn)。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Theabilitytoadjustpricingandmakedealsonthespot--withouttheneedforhumanoversight--cantransformwhatwouldhavebeenanimpersonalonlineshoppingexperienceintoarewardingandenticingopportunity.Analysis:Theability......

cantransformwhat

....

into.....

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Theabilitytoadjustpricingandmakedealsonthespot--withouttheneedforhumanoversight--cantransformwhatwouldhavebeenanimpersonalonlineshoppingexperienceintoarewardingandenticingopportunity.Translation:在不需要人為監(jiān)督的情況下，調(diào)整定價(jià)和當(dāng)場(chǎng)達(dá)成交易的能力，可能會(huì)將原本沒有人情味的網(wǎng)上購(gòu)物體驗(yàn)轉(zhuǎn)變?yōu)橐淮瘟钊藵M意的且誘人的機(jī)會(huì)。

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions10.Siteswilleventuallybecomesohonedtothepersonaltasteoftheindividualthateverywhereapersonshopswillbeanext-generationexperience,builtjustforthem.hone

vt.toimproveyourskillatdoingsomething,especiallywhenyouarealreadyverygoodatit磨練，訓(xùn)練；提高2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions10.Analysis:

Siteswilleventuallybecome

so

honedtothepersonaltasteoftheindividual

that

everywhere(everyplacewhere)apersonshops

willbeanext-generationexperience,builtjustforthem.Translation:網(wǎng)站最終會(huì)變得非常適合個(gè)人品味，以至于人們?cè)谌魏我粋€(gè)地方購(gòu)物，都將會(huì)享受到專門為他們打造的新一代的體驗(yàn)。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions11.TheInternethasgivenwaytocountlessbreakthroughsininformationsharing,business,networking,productivity,aswellastime-wastingdisguisedasproductivityandentertainment.givewayto

讓路，讓步，退讓；屈服，投降;以…替代，為…所替代，讓位于；改變?yōu)?023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions11.Analysis:TheInternethasgivenwaytocountlessbreakthroughs

in

......aswellastime-wasting

disguisedasproductivityandentertainment.Translation:互聯(lián)網(wǎng)已經(jīng)在信息共享、商業(yè)、網(wǎng)絡(luò)、生產(chǎn)力以及偽裝成生產(chǎn)力和娛樂的浪費(fèi)時(shí)間的事情上有了無數(shù)的突破。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions12.ComingadvancesinEcommercepromisetofurtherchangethewaywelive.

promisev.

givegoodgroundsforexpecting(aparticularoccurrenceorsituation)有...可能；給...以指望Translation:未來電子商務(wù)的發(fā)展有望進(jìn)一步改變我們的生活方式。WritingPart32023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(1)Theword“counter-offer”moreoftenimpliesanalterationinthepriceorothertermsandconditions.Atanyrate,acounter-offercanbemadeeitherbyanexporterorbyanimporter.Inmakingacounter-offerthewriterwouldhavetoexplainwhytheofferisunacceptableandatwhatpriceoronwhattermsbusinesscanbedone.IntroductionOn-saleOffersandCounter-Offers(2)Acounter–offerletterusuallycoversthefollowingpoints:

1)expressthankstotheoffer.2)expressregretatinabilitytoacceptandstatereasonsfornon-acceptance.3)makeacounter-offerif,inthecircumstances,itisappropriate.4)suggestotheropportunitiestodobusinesstogether.WritingTipsUsefulExpressions:

1.make(sb.)acounter-offer(asfollows)（向某人）還盤（如下）2.(price)onthehigh/lowside（價(jià)格）偏高/低3.currentprice/rulingprice/prevailingprice/thepresentprice/thegoingprice現(xiàn)行價(jià)格4.long-standingbusinessrelation長(zhǎng)期業(yè)務(wù)關(guān)系5.bein(outof)linewiththemarket與市場(chǎng)(不)一致keepwiththecurrentmarket與現(xiàn)行市場(chǎng)一致2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)UsefulExpressions:6.(price)isrising/advancing/goingup.(價(jià)格)在持續(xù)上揚(yáng)(price)isfalling/dropping/goingdown.(價(jià)格)在持續(xù)下降7.toentertainbusinessat…price按……價(jià)格成交8.give/allow/make/grantadiscount給折扣9.leave…withonlyasmallprofit使得……獲利低微10.ataprice…%lowerthan…價(jià)格比……低……%11.meetsb.halfway各讓一半；折中處理2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)UsefulExpressions:12.previousquotation先前的報(bào)價(jià)13.marketisweak；marketisdeclining市場(chǎng)疲弱；市場(chǎng)正在下滑14.makeanyfurtherreduction再次降價(jià)，作進(jìn)一步的降價(jià)15.(price)fixedatareasonablelevel定價(jià)合理16.(products)moderately/toohighlypriced(產(chǎn)品)定價(jià)適中/過高17.(theprice)hasadvanced…%/considerably(價(jià)格)已上漲…%/明顯上漲18.ajump/slump(inprice)價(jià)格飛漲/暴跌2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)UsefulExpressions:Youcanalwaysfindthelowerpricebutqualityisdefinitelydifferent.Ifyoucanplaceorderby10thJan.,weagreetogiveyou3%discount.YoudriveahardbargainWecanonly

meetyouhalfway

bymakingfurtherreductionby2%andrequest100%advancepayment.2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)UsefulExpressions:Thepricewequoteisalreadyourmostfavorableprice.WeareunabletoentertainanycounterofferButwewill

absorbthelocaltruckcharge

foryousinceyouareourvaluedclient.Pleaseunderstandwehavekeptthepriceclosetothecostofproductionandcannotofferyouanymorediscount.Ifwecutdowntheprice,wecanhardly

keepreasonableprofit

ontheorder.Throughcarefulthought,wemustsayfranklythatourpriceismoderatelyfixedandweareunabletograntthereductionyouaskedfor.2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)Sample:Dearsirs,WewritetothankyouforyourletterandforthebookletsyouverykindlysentusWeappreciatethegoodqualityofthecaptionedgoods,butunfortunatelyyourpricesappeartobeonthehighsideandoutoflinewiththeprevailingmarketlevel.Toaccepttheprocessyouquotewouldleaveuswithonlyasmallprofitonoursalessincethisisaareainwhichtheprincipaldemandisforarticlesinthemediumpricerange.Welikethequalityofyourgoodsandalsothewayinwhichyouhavehandleourenquiryandwouldwelcometheopportunitytodobusinesswithyou.Maywesuggestthatyouallowusadiscountof3%onyourquotepricesthatwouldhelpyoutointroduceyourgoodstoourcustomers?2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)Sample:Muchaswewouldliketocooperatewithyou,wejustcannotseeourwaytoentertainyouroffer,asthepricequoteistoomuchhightobeworkable.Inviewofourlong-standingbusinessrelations,wecounter-offer,subjecttoyourreplyherewithintwodays,Asthemarketisdeclining，wehopeyouwillconsiderourcounter-offermostfavorablyandfaxusyouracceptanceassoonaspossible.Weareanticipatingyourreply.Yoursfaithfully2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)Exercise:DearJohn,Ourconsultantshadafinalroundofnegotiationcomparingwithcompetitors.Theyrequirea10%discounttofacecompetition.Thanksforyourhelpprice-wisetoseetogettheProject.WaitingyourRevisedProformaInvoicewith10%discountbyreturn.BestRegards2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)Exercise:DearDott,Longtimedidnotgetemailfromyou,wisheverythinggoesbestatyourside.ABCcompanyisinthecameraindustryformorethan13years,andenjoyhighestreputationfromcustomersfromallovertheworld.Fordiscount,no10%.2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)Exercise:Generallyspeaking,wesupportdiscountonlybasedonquantitymorethan5000pcsorderatonetime.Butconsiderwetwocompanieshavecommunicatedanddonealotonthisprojectforthepast2months,andwetreasurethebusinessrelationshipbetweenus,2%discountisforourlongtermbusinesscooperationandhopetopromotethefurtherprocess.Wedobelievethisorderisthegoodstartofourcooperation.2023/11/30跨境電子商務(wù)英語On-saleOffersandCounter-Offers(2)SpeakingPart42023/11/30跨境電子商務(wù)英語Supposeaforeigncustomerisgoingtovisityourfactory,whatkindofpreparationareyougoingtomaketoleavehim/heragoodimpression?Andwhatareyougoingtointroducewhenyoushowhim/heraroundyourfactory?Bepreparedtoshareyouropinionswiththeclass.2023/11/30跨境電子商務(wù)英語WarmingupUsefulExpressionsThegoodsshouldbefullyuptotheChineseExportstandard.Sometimescopiesaremass-producedsoquicklythattheyreachthestoresevenbeforetheoriginaldesigns.Wouldyouliketohavealookaroundourfactory?Ourdailycapacityforashiftis10,000bottlesofjuice.Ourmonthlycapacitycanfullymeetthedemandofourcustomers.Wecanassureyouthatwearewellexperiencedinthisline.2023/11/30跨境電子商務(wù)英語UsefulExpressionsWehavereceivedmanybookingsfortapestryrecently,soweareunabletomakedeliverybeforespringnextyear.Havingbeenfullycommitted,wehavetowithdrawyourorder.Bytheway,alltheequipmentsareimportedfromGermany.Bytheway,didyourManagerWangtakepartinthisexhibition?Bytheway,whatisyourfloorarea?2023/11/30跨境電子商務(wù)英語SpeakingOutA:Canyoumakeanintroductionofyourfactory?B:Yes.Ourfactorywassetupin1988.Wehaveabout1,000productionstaff.Abouttwothirdsofthemarewomen.A:MayIaskwhatyourproductioncapacityis?B:Ourproductioncapacityis80,000dozenayear.In2016thefactoryintroducedasetofadvancedequipmentandimprovedmanagement.Theoutputhasseenabigrisesincethen.Ourproductssellwellbothathomeandabroad.2023/11/30跨境電子商務(wù)英語Readthemodeld