鹿回頭主題公園項(xiàng)目初步提案

SANYALUHUITOUSANYALUHUITOUTHEMEPARKPRELIMINARYNDAPARTONE:NDAPARTONE:WHOARENDA是一家全球領(lǐng)先的設(shè)Lyon,NDA是一家全球領(lǐng)先的設(shè)Lyon,Shanghai,Dubai,Middle總部位于法國(guó)里昂，2在中國(guó)上海及中東迪拜NDAGroupisaleadingglobaldesignandmarketingconsultancygroup.Thereare3officesworldwide.HeadquarteredisinLyon(France),with2branchesinShanghai(China)andDubai(theMiddle歐 中 亞CoursLafayette8號(hào) 69003里昂 View18號(hào),P.O 18271迪拜 公司分13200多個(gè)成功項(xiàng)自??在13200多個(gè)成功項(xiàng)自??在??其中?（?Since2001，wehavebeenconsistentlyand.13years’experienceofwaterfrontInmorethan20Wehavecompletedmorethan200successful???璀璨歷---中國(guó)法國(guó)工商Winnerof“theSMEEntrepreneurAward”2011---theFrenchChamberof---中國(guó)法國(guó)工商Winnerof“theSMEEntrepreneurAward”2011---theFrenchChamberofCommerceandIndustryinChina“是中國(guó)濱水規(guī)劃，碼頭設(shè)計(jì)及市場(chǎng)咨詢中的精英團(tuán)隊(duì)---《中華寶艇“Expertinwaterfrontplanning,marinadesignandmarketing---《MARINAWORLDNDAistheleaderinMarinaandWaterfrontintegratedServicesfortourismprojects.2013，6月發(fā)表NDA南島視界2013.6,theinterviewwithNDACEO“DesignHainan---theCollisionbetweenand---《SOUNDISLANDHORIZON游艇聯(lián)合會(huì)論壇ICOMIANDAhasgainedtheattentionofnumerousinternationalseminarsforourprofessionalism.WorldfamouseventsincludingMIPIM,AsiaPropertySummit,LuxuryPropertyShow,IMBC,METS,SingaporeYachtShow,ICOMIA’sconferencehaveinvitedNDAtoattendanddeliverkeynote榮譽(yù)獎(jiǎng)OURACTIVECLIENTSINOURACTIVECLIENTSIN服務(wù)客投機(jī)遇識(shí)別與評(píng)投機(jī)遇識(shí)別與評(píng)設(shè)室內(nèi)設(shè)OpportunityIdentification&EvaluationVision&BusinessModelBuildingProjectDevelopment&Pre-SaleSupportFinancialAnalysis&FundRaisingCityPlanningInterior激活動(dòng)實(shí)體主題創(chuàng)項(xiàng)目實(shí)地考MarinaOperationConsultationPositioning&BrandingCommunicationStrategies&TacticsCampaignImplementationMarketingandBusinessConsultingActivityPlanDiscoveryField業(yè)務(wù)模ABRIEFINTRODUCTIONOFNDAGROUP–BUSINESS市場(chǎng)報(bào)市場(chǎng)分隔、目標(biāo)群體、定ST市場(chǎng)報(bào)市場(chǎng)分隔、目標(biāo)群體、定STP:Segmentation,Targeting&可行性研Feasibility財(cái)務(wù)模Financial品牌與市場(chǎng)策合作伙Site&Partners運(yùn)營(yíng)管理咨Operation&Management招聘管ManagementReal主題公ThemeFood&Real主題公ThemeFood&航空與機(jī)Aviation&我們的服OURCLIENT“龍海CLIENT“龍海咨詢領(lǐng)導(dǎo)了三亞市游艇產(chǎn)業(yè)規(guī)劃研究，他們的在中國(guó)游艇行業(yè)的獨(dú)特經(jīng)驗(yàn)以全球視野幫助我們很好地理解三亞在發(fā)展游艇產(chǎn)業(yè)方面的潛力。段德玉，三亞市海洋局“MDCledacomprehensivemarketresearchforthemasterplanningoftheyachtingindustryinSanya.TheybroughttheiruniqueChinesemarketexperienceandinnovativeglobalvisionstohelpustobetterunderstandourcity’spotential.”DuanDeyu,directorofSanyaSeaBureau伯納德阿里桑德里，摩納哥游艇會(huì)“MDChelpedustounderstandtheChineseyachtingindustrythroughamarketstudywhenwevisitedthecountryinNovember2012.WehaveappreciatedtheirexpertiseandwillcollaboratewiththemtopromotethebusinesscooperationbetweenMonacoandChina.”Bernardd'Alessandri,generalsecretaryofYachtClubdeMonacoCLIENTCLIENT美國(guó)緬因州的工廠與游艇碼頭，這次公關(guān)活動(dòng)收到了很好的效果并且增進(jìn)了中國(guó)消者對(duì)于我們品牌的了解。丹尼爾澤卡先生，賽博游艇執(zhí)“Inthesummerof2012,SabreYachtspartneredwithMDCtoorganizeaChinesemediadelegationtourfortheUSboatingindustry.TheChinesejournalistsvisitedourshipyardfacilitiesinMaine.ThisPRactionreacheditsgoalbyraisingourbrandawarenesstowardstheChineseaudience.”DanielZilkha,CEOofSabreYachts持我們制定市場(chǎng)策略；他們協(xié)助我們組織了市場(chǎng)考察之旅，讓我們?cè)鲞M(jìn)了與專業(yè)合伙伴的關(guān)系彥茲魯?shù)侣壬?，德?guó)巴伐利亞游艇集團(tuán)執(zhí)“MDChelpedustounderstandtheChinesemarket.Theydidn’tonlyprovideareport,theyalsosupportedustofigureoutwherelieouropportunitiesandrisks.InNovember2011,theysupportedusorganizinganindustrytourinChina,whichenabledthecompanytobuildrelationshipswithkeyplayers.”JansLudman,CEOofBavariaYachtbau：NDAPARTTWO:：NDAPARTTWO:NDASelectedSuccessfulProject10年在海南的行業(yè)經(jīng)10年在海南的行業(yè)經(jīng)Morethan10yearsexperiencein超過(guò)30個(gè)海南項(xiàng)Involvedinmorethan30projectsintheNDA在海南的NDAEXPERIENCEIN?？贖aikouMeiyuan?？诘つ葒?guó)際游艇HaikouDanna?？贖aikouMeiyuan海口丹娜國(guó)際游艇HaikouDannaInternationalYacht恒大?；‥vergrandeSeaFlowerIsland?？谕鉃┲行膰?guó)際華HaikouBundCenterRichgateYachtDistrictArchitectureSchematicDesign青葛灣海洋旅游項(xiàng)HainanQinggeBayMarina博鰲寶蓮萬(wàn)寧石梅灣碼頭及俱HainanWanningShimeiBayMarinaandSANYANDA在海南的經(jīng)NDAEXPERIENCEIN三亞Sanyagovernmentservice三亞SanyagovernmentserviceAndPublicMarina崖州灣游艇項(xiàng)目概念性規(guī)YazhouBayYachtMarinaConceptual三亞西島肖旗港項(xiàng)SanyaWestIslandXiaoQi三亞創(chuàng)新休閑產(chǎn)業(yè)園概念規(guī)三亞蜈支洲島度假中SanyaWuzhizhouTourismSanyaBayGeneralConceptualPlanning海棠灣鐵爐港游艇HaitangbayTieluportYachtSanyaDonghe三亞船展-海天亞龍灣瑞吉酒SanyaYalongBaySt三亞海洋博物SanyaMaritime保利三亞總體規(guī)劃項(xiàng)Hainan-POLYSanyaGeneralPlanningNDA在海南的經(jīng)NDAEXPERIENCEIN打造精品項(xiàng)目，促進(jìn)地區(qū)發(fā)展打造精品項(xiàng)目，促進(jìn)地區(qū)發(fā)展Buildingtheselectiveproject,promotingregional三亞精選項(xiàng)SELECTIVEPROJECTIN提升溢價(jià)空間獲取更多土地建設(shè)提升溢價(jià)空間獲取更多土地建設(shè)權(quán)Increasingthepremium,gettingmoredevelopmentrightsof海南精選項(xiàng)SELECTIVEPROJECTIN幫助客戶實(shí)現(xiàn)土地開(kāi)發(fā)建設(shè)權(quán)幫助客戶實(shí)現(xiàn)土地開(kāi)發(fā)建設(shè)權(quán)，輔助政府打造新型招商模式HelpingclienttorealizethelandAidinggovernmentcreatinganewinvestment休閑旅游項(xiàng)目精WATERFRONTTOURISMSELECTIVE為政府規(guī)劃建設(shè)提供建議Supporting為政府規(guī)劃建設(shè)提供建議Supportingthegovernmenttocontributeand休閑旅游產(chǎn)業(yè)精選項(xiàng)LEISURE&TOURISMINDUSTRYSELECTIVE幫助客戶與政府溝通，獲取更幫助客戶與政府溝通，獲取更多用地權(quán)限Helpingclientconvincewithgovernment,togetmoreuseablerightsof其他精選項(xiàng)PARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverall3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable1.項(xiàng)目愿景RomanticRomanticSeaSilkRoad,AReallyFantasy去To去ToDISCOVERthemiraclesalongseasilk去To去ToEXPERIENCEromanceofvarious去去VARIOUSCHINA’SFIRSTMARITIMESILKROUTEVARIOUSCHINA’SFIRSTMARITIMESILKROUTETHEMEDSANYA’SMOSTATTRACTIVEFANTASYDESTINATIONOFWATERFRONTROMANTIC&LEISUREROMANTICGORGEOUSSEASILKMAGIC總體概CHINA’SCHINA’SFIRSTMARITIMESILKROUTETHEMEDSANYA’SSANYA’SMOSTATTRACTIVEFANTASYDESTINATIONDESTINATIONOFWATERFRONTROMANTIC&LEISUREPARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverall3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable輕資LIGHT低環(huán)境影LOWENVIROMENTAL輕資LIGHT低環(huán)境影LOWENVIROMENTAL高附加HIGHADDITIONAL本次工作的3大規(guī)劃原3KEYPRINCIPLESOFTHIS陸域-水陸域-水域整體策OVERALLSCHEMEOFLANDANDWATER創(chuàng)造新型水創(chuàng)造新型水上主題構(gòu)平CREATETHEINNOVATE&THEMEONMAINSEASILKROADWATERSEAFRONT創(chuàng)造創(chuàng)造豐富的水上活CREATEGREATAMOUNTOFACTIVITIESON陸上區(qū)域設(shè)計(jì)概念CONCEPT陸上區(qū)域設(shè)計(jì)概念CONCEPTMASTERPLANOFLAND3??KEY???PARTTHREE:LUHUITOUTHEMEDPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignDesignSimilarsuccessfulcasesNDA’scapablework特色1：“海上絲綢之路”為主FEATURE1:特色1：“海上絲綢之路”為主FEATURE1:“MARITIMESILKROUTE”ASAMAIN?特色2:“多元交織”為策FEATURE2:“MULTI-ELEMENTSINTEGRATION”AS?特色3:“活動(dòng)”帶動(dòng)人氣，“事件”激活項(xiàng)ACTIVITIESCATCHATTENTION,EVENTS?3大規(guī)劃特KEYPLANNING五百年來(lái)最著名的歷五百年來(lái)最著名的歷史之ONEOFTHEMOSTFAMOUSROUTESINTHEHISTORYFORMORETHAN500跨越3大洲，途徑20國(guó)ALONG3CONTINENTSANDMORETHAN20特 “海上絲綢之路”為主 “MARITIMESILKROUTE”ASAMAINTOAreallyexcitingcultureTravelingTOAreallyexcitingcultureTravelingaroundtheworldwithinSaudi特色 “海上絲綢之路”為主FEATURE1：“MARITIMESILKROUTE”ASAMAIN?多元交織國(guó)際文化?多元交織國(guó)際文化主線海上絲綢之功能：水陸域交通聯(lián)InternationalcountryparkFunction:DifferentThemeparkwithlocalevents?MaritimesilkroadFunction:parkroad?FEATURE1：“MARITIMESILKROUTE”ASAMAINWellness:Arabian主題館Wellness:Arabian主題館案例：波主題館案例：印度尼西主題館案例：印度尼西浪漫婚MARITIMESILK浪漫婚MARITIMESILKMARITIMESILK康體養(yǎng)特 ”多元交織”為策 Enjoyvariousculturein文Enjoyvariousculturein文化探CULTUREIndianSPABeachSPAIncensebath康IndianSPABeachSPAIncensebath康體健-Exoticwedding--Exoticwedding-TraditionalCostumeWeddingPhoto浪漫婚-EnjoyLocal-Buyspecial-EnjoyLocal-Buyspecial異國(guó)美IMPRESSIONWESTIMPRESSIONWEST概 活動(dòng)帶動(dòng)人氣，事件激活項(xiàng) ACTIVITIESCATCHATTENTION,EVENTSACTIVATECOCOActiitiecattevntsacti目IMPRESSIONCOCOActiitiecattevntsacti目IMPRESSIONLUHUITOU,全年的活動(dòng)和Festivalandevents:allyearroundMusicSeaSilkRoadFestivalRomanceInternational RomanticMoonSeaSilkRoad:IndiaWeekSeaSilkRoad:3starsSeaSilkRoad:rtonYogaforCoupleRomanticSeaSilkRoad:PersiaWeekOutdoorMovieSeaSilkRoad:GreeceWeekWorldMusicrtonrtonSeaSilkRoad:EastSaudiChinaPoprtonRomanticChristmasintheCONCEPT3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE全年的活動(dòng)和Festivalandevents:allyearroundMusicSeaSilkRoadFestivalRomanceInternational RomanticMoonSeaSilkRoad:IndiaWeekSeaSilkRoad:3starsSeaSilkRoad:rtonYogaforCoupleRomanticSeaSilkRoad:PersiaWeekOutdoorMovieSeaSilkRoad:GreeceWeekWorldMusicrtonrtonSeaSilkRoad:EastSaudiChinaPoprtonRomanticChristmasintheCONCEPT3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE各國(guó)風(fēng)情體驗(yàn)EXOTICCULTRUE各國(guó)風(fēng)情體驗(yàn)EXOTICCULTRUE特色3：活動(dòng)帶動(dòng)人氣，事件激活項(xiàng)FEATURE3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE概念3：活動(dòng)帶動(dòng)人氣，事件概念3：活動(dòng)帶動(dòng)人氣，事件激活項(xiàng)CONCEPTACTIVITIESCATCHATTENTION,EVENTSACTIVATEPARTTHREE:LUHUITOUTHEMEDPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignDesignSimilarsuccessfulcasesNDA’scapablework大門廣GATE分析與結(jié)大門廣GATE分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:陸上主題公ONLANDTHEMED陸上主題公ONLANDTHEMED低投入，環(huán)境影響LOWINVESTMENT,LOWENVIROMENTAL分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:主要水上WATERMAIN創(chuàng)新主要水上WATERMAIN創(chuàng)新富有吸引INNOVATIONATTRACTIVE,DIFFERENT分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:山體靠水區(qū)SEASIDEMOUNTAIN多山體靠水區(qū)SEASIDEMOUNTAIN多樣的活動(dòng)、DIFFERENTACTIVITIES,分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:山體靠水區(qū)SEASIDEMOUNTAIN巖洞山體靠水區(qū)SEASIDEMOUNTAIN巖洞餐廳、酒吧RESTAURANTONTHEROCKS,CLUB,PRIVATE分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:水上區(qū)ONWATER水水上區(qū)ONWATER水上別RESIDENTIALVILLASABOVETHE分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:山上MOUNTAIN山頂別RESIDENTIALVILLAS山上MOUNTAIN山頂別RESIDENTIALVILLASINTHE分析與結(jié)構(gòu)：總體規(guī)ANALISYSANDSTRUCTURE:水上活動(dòng)活動(dòng)POSIBLEPLATFORMWATEROLDDAILYWATERMAIN水上活動(dòng)活動(dòng)POSIBLEPLATFORMWATEROLDDAILYWATERMAINRESTAURANT,1122334465567788ANALYSISANDSTRUCTURE:PARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable案例01：圣彼得堡案例01：圣彼得堡水上平臺(tái)項(xiàng)CASES01:STPETERSBURGFLOATINGPLATFORMCASES02:SEOULSOMESEVIT,CASES03:THEFLOAT,MARINABAY,CASES04:FLOATINGOPERA,CASES05:HAWAI-POLYNESIANCULTURALCENTERCASES05:FRANCE-PUYDU案例07：韓國(guó)順天灣生態(tài)公CASES07:KOREA-SUNCHEONBAYCYBERECO-世界范圍內(nèi)有沒(méi)有類似成功案例ISANYSUCCESSFULCASESIMILARTOOURCASES01:STPETERSBURGFLOATINGCASES01:STPETERSBURGFLOATINGPLATFORMCASES02:SEOULCASES02:SEOULSOMESEVIT,CASES03:THECASES03:THEFLOAT,MARINABAY,CASES04:FLOATINGCASES04:FLOATINGOPERA,案例特色案例特色地方特色餐????CASE’SFolkFolkthemeLocalcultureSpeciall