牛津譯林版必修四Unit Advertising（區(qū)一等獎）

Unit1Advertising

EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss:Protectwater,Protectourselves.thinkaboutagoodsloganforeachadTaiwan,China!StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs) LookatthefouradsonP1anddecidewhichtypetheybelongto.EarthDaySay‘No’toDrugsOxlinAirlinesSoftShineShampooCommercialadvertisementsPSAsUnit1ReadingAdvertisementsWhatmaybetalkedaboutinthisexpositorywriting?Prediction:

advertisementsReadingstrategy:readingexpositorywriting（說明文）introductionofsubjectsupportingdetailsconclusionasubjectStructureofthewriting:SubjectIntroductionofthesubjectSupportingdetailsConclusionParagraph1Paragraph2Paragraph3-4Paragraph5Fast-reading1.WhatdoesPSAstandfor?Publicserviceadvertisement.3.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?In1996.Readthepassageagainandfillinthenumberedblanksnomorethanthreewords.Carefulreading:

2________Somethingusing3________________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.Types/categories4________________5_______

FeaturesTitle1_______________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus6_______________Nottellingpeople7______________8______________PeoplelearningalotbyfollowingtheadvicetheygiveleadbetterlivesAdvertisementsDefinitionWordsandpicturesBeinghelpfulthecompletetruthAimsUnit1LanguagePointsadvertise

vt.L10run

vt.L11affect

vt.L12complete

adj.L13cheat

vt.L14lie

vi.L16mean

v.L16Checkinginnocentadj.L16cookn.L21commentn.L23trickn.L25thoughadv.L27benefitvt.L38promotevt.L41wordsEvenifanaddoesnotlie…lie:lied,lied,lyingvi.說謊

~tosb.aboutsth.Shewaslying!Sheliedtomeaboutherage!lie:lay,lain,lyingvi.平躺Hehaslaininbedsincethismorning.lay:laid,laid,layingvt.

放置,下蛋Helaidhishandonmyshoulder.He____thebookonthedeskandtoldmethathehad____inbedforthewholemorning.ButIknewthathewas____tome.laidlainlyingbeusedtosthL1so…that…L2doresearchonsthL3share…with…L5persuade…todoL6believein…L7payfor…L10forfreeL11bemeanttodoL11protect…from…L14beawareof…L15evenif…L15foolsbintodoing…L17phrasesbeproudof…L20feelpleasedwith…L23makeaconnectionwith…L24fallfor…L25playtrickson…L26aimtodo…L29leadalifeL29suchas…L33dealwith…L34encouragesbtodo…L35followtheadviceL39whenitcomesto…L41beaslavetosb/sthL421.Nowadays,wecanfindadvertisementsalmostwhereverwego.2.Ihavesomeveryimportantinformationtosharewithyou.Translation:我有很多事情要和你討論。Ihavealottodiscusswithyou.expressionsnomatterwherewego

3.Acommercialadisone<whichsomeonehaspaidfortoadvertiseaproductorservice>.Translation:這個問題是你為了給我們詳細(xì)解釋而不得不進(jìn)行研究的問題。

Thisissueisonewhichyouhavetodosomeresearchontogiveusdetailedexplanation.4.Notalladsplaytricksonusthough.Alladsdon’tplaytricksonusthough.Noneofadsplaytricksonusthough.5.…buttheyaremadetoservethepublic.Itisembarrassingto__intheclassroomwhenI’mlateforclass.bemadestandB.makestandingC.maketostandD.bemadetostandbutadvertisersmakePSAsservethepublic.1.Youshould_____yourbooks_____yourdesk-mate.2.I_________gettingupearlyinthemorning.3.He__________finishtheprojectaheadoftime,buthefailed.4.Iwillnever______thewordsofdoor-to-doorsalesman.sharewithamusedtomeanttofallforExerciseforconsolidation:beusedtodoresearchonplaytricksonshare…withencouragebelieveinlieforfreeprotect…frommeantobeawareofmakeaconnectionwithfallforbelieveinisawareofforfreedoresearchonprotectfrom5.Inever________God.6.She__________thedangeraroundher.7.Youwillgetabook_______.8.Theteacheraskedusto_____________

environmentprotection.9.Thespecialclotheswill______you_____

beingattackedbywildanimals.10.Youareactually___________herlaziness

ifyoudoeverythingf