商業(yè)計劃書的英文書寫模板

EnglishWritingTemplateforBusinessPlanBIGDATAEMPOWERSTOCREATEANEWERA目錄CONTENTSCoverandContentsAbstractCompanyIntroductionProductsorservicesMarketanalysisMarketingstrategyandsalesplan目錄CONTENTSManagementteamandorganizationalstructureFinancialforecastinganddemandAppendixBIGDATAEMPOWERSTOCREATEANEWERA01CoverandContentsCompanyname[Yourcompanyname]Logo[Insertlogoimage]CompanynameandlogoDate:[Insertdate]DatePlannumber:[Insertplannumber]PlannumberAddress:[Insertcompanyaddress]CompanyaddressContactnamePhonenumberEmailaddressWebsiteContactinformation01020304[Insertcontactname][Insertphonenumber][Insertemailaddress][InsertwebsiteURL]BIGDATAEMPOWERSTOCREATEANEWERA02AbstractCompanynameandlegalstructureEstablishmentdateandlocationMainbusinessscopeandcharacteristicsCompanyIntroductionProduct/serviceoverviewMainfeaturesandadvantagesDifferentiatorsfromcompetitorsProductsorservicesMarketsizeandgrowthrateMarketsegmentationandtargetcustomersCompetitionlandscapeandpositioningstrategyMarketanalysisMarketingchannelsandpromotionmethodsBrandingandadvertisingplansSalesobjectivesandkeyperformanceindicators(KPIs)MarketingstrategyTeamcompositionandexpertiseManagementexperienceandskillsCoordinationandcooperationamongteammembersManagementteamRevenueandprofitprojectsCoststructureandexpensesoverviewCapitalrequirementsandfinancingplanFinancialforecastBIGDATAEMPOWERSTOCREATEANEWERA03CompanyIntroductionBackgroundandpurposeofachievementProvideabriefoverviewofthecompany'shistory,foundations,andthereasonforitsestimationSummaryExplainhowthecompanywasfounded,thebackgroundofthefounders,andtheirmotivationforstartingthebusinessIncludeanyrelevantinformationaboutindustryexperience,marketknowledge,oruniqueinsightsthatcontributetothedecisiontolaunchthecompanyDetailsSummaryDefinethecompany'slongtermgoalsanditscorevaluesandprinciplesDetailsDescribethecompany'svisionforthefuture,includingitstargetmarket,competitiveposition,anddesiredimpactontheindustryorsocietyDefinethecompany'smissionstatement,whichshouldreflectitspurposeandvalues,aswellasitscommitmenttoitsstakeholdersCompanyVisionandMissionSummaryOutlinetheorganizationalstructureofthecompany,includingkeypositionsandreportingrelationships要點一要點二DetailsDescribetheorganizationalchartofthecompany,includingtherolesandresponsibilitiesofeachdepartmentordivisionSpecifythereportingrelationshipsbetweendepartmentsandkeypositions,andidentifytheindividualsresponsiblefordifferentaspectsofthebusinessplanOrganizationalstructureofthecompanySummarySpecifythelegalformofthecompany(e.g.,soleproprietorship,partnership,corporation)anditsownershipstructureDetailsExplainthechosenlegalformofthecompany,itsadvantagesanddisadvantages,andanyspecificrequirementsorlimitationsassociatedwiththatform.Identifytheownersorshareholdersofthecompany,theirrolesandresponsibilities,andtheirlevelofinvestmentinthebusinessLegalFormandOwnershipBIGDATAEMPOWERSTOCREATEANEWERA04Productsorservices

ProductorServiceDescriptionProduct/ServiceNameSpecifythenameofyourproductorserviceDescriptionProvideabriefoverviewofwhatyourproductorserviceoffersareTargetMarketIdentifythemarketsegment(s)whereyourproduct/serviceistargetedValueProposalExplainhowyourproduct/serviceaddsvaluetothecustomer'slifeorbusinessUniqueFeaturesListanyuniquefeaturesorattributesthatsetyourproduct/serviceAPATCompetitiveAdvantageHighlightwhatmakesyourproduct/servicestandoutfromthecompetitionProductorserviceadvantagesDescribetheresearchandmarketanalysisyouconductedtoinformyourbusinessplanResearchPhaseDetailthestepsyouwilltaketodevelopyourproduct/service,includinganycollaborationsorpartnershipsDevelopmentPlanProvideacleartimelinefortheresearchanddevelopmentprocess,includingexpectedmilestonesandcompletiondatesTimelineResearchandDevelopmentPlanBIGDATAEMPOWERSTOCREATEANEWERA05MarketanalysisTargetcustomergroups01Definethetargetcustomergroupsforyourbusiness,includingage,gender,incomelevel,andotherrelatedgraphicsMarketsizeandgrowth02Provideanestimateofthesizeofthetargetmarketanditsgrowthpotential,includinganyavailablemarketresearchorstatisticsMarketsegmentation03Describehowthetargetmarketcanbesegmentedbasedoncustomerneeds,preferences,orotherrelevantcriteriaTargetmarketdescriptionIdentifythemaincompetitorsinthemarketandtheirrelatedstrengthsandweaknessesMaincompetitorsDeterminewhatcompetitiveadvantagesyourbusinesscanoffercomparedtocompetitors,suchasprice,quality,service,orinnovationCompetitiveadvantagesDeterminehowyourbusinesswillpositionitselfinthemarketcomparedtocompetitors,emphasizingyouruniquesellingpositionCompetitivepositioningCompetitoranalysisKeymarkettrendsIdentifyanddescribethekeymarkettrendsthatarerelevanttoyourbusiness,includingtechnical,social,economic,orenvironmentalchangesMarketopportunitiesIdentifyanddescribeanypotentialmarketopportunitiesthatyourbusinesscancapitalizeon,suchasnewproductorserviceopportunitiesormarketnichesImpactoftrendsandopportunitiesAnalyzehowtheidentifiedmarkettrendsandopportunitieswillaffectyourbusinessoperationsandstrategyMarketTrendsandOpportunitiesBIGDATAEMPOWERSTOCREATEANEWERA06MarketingstrategyandsalesplanMarketingstrategyTargetmarketanalysisIdentifythetargetaudience,theirneeds,preferences,andbehaviorsBrandpositioningDefinetheuniquevaluepropositionofthebusinessandhowitdiffersfromcompetitorsProductpromotionCreateawarenessandinterestintheproductorservicethroughadvertising,PR,socialmedia,andothermarketingchannelsPricestrategyDeterminetheoptimalpricefortheproductorservice,consideringcost,competition,andcustomervalueSalesteamorganizationEstablishasalesteamwiththerightmixofskillsandexpertiseDefinethestepsinvolvedinthesalesprocess,fromleadgenerationtoclosingthedealIdentifythemosteffectivechannelsforreachingcustomers,suchasonlinestores,physicalstores,ordirectsalesSetupincentivemechanismstomotivatesalespeopletoachievetargetsandincreasesalesSalesprocessSaleschannelsSalesincentivesSalesplanandchannelsGatherfeedbackfromcustomerstoimproveproductsorservicesCustomerfeedbackProvideeffectiveandeffectivecustomerservicetoensurecustomersatisfactionCustomerserviceImplementstrategiestoretainexistingcustomersandpreventcustomerattritionRetentionstrategiesDeveloployaltyprogramstorewardloyalcustomersandresourcerepeatbusinessCustomerloyaltyprogramsCustomerrelationshipmanagementBIGDATAEMPOWERSTOCREATEANEWERA07ManagementteamandorganizationalstructureCEO[Name],withover10yearsofexperienceintheindustry,isarecognizedexpertinthefieldHe/ShehasatrackrecordofleadingorganizationstoachievesignificantgrowthandprofitabilityCOO[Name],withadegreeinBusinessAdministration,hasextensiveexperienceinoperationsmanagementandhasbeenresponsiveformanagingvariousdepartmentsandteamsCFO[Name],aCertifiedPublicAccountant,hasastrongbackgroundinfinanceandaccounting,withafocusonstrategicplanningandfinancialanalysisIntroductiontoManagementTeamKeyAdvisor1[Name],anindustryvehicle,providesvaluableexpertiseandadviceonmarkettrendsandcompetitionBoardChairman[Name],asuccessfulpresentationandinvestor,bringingvaluableinsightsandguidancetothecompany'sstrategicdirectionKeyAdvisor2[Name],arecognizedthoughtleader,advisorsoninnovationandtechnologydevelopmentBoardmembersandkeyadvisorsTheorganizationalchartshouldclearlyillustratethestructureofthecompany,includingthedifferentdepartments,theirreportingrelationships,andkeypositionswithinthecompanyItshouldalsoreflectthemanagementteam'sleadershipandoverviewofvariousfunctionsOrganizationalchartBIGDATAEMPOWERSTOCREATEANEWERA08Financialforecastinganddemand03ProfitabilityforecastExpectedprofitabilityoveraspecifictimeframe,consideringbothrevenueandcostprojections01RevenueforecastProjectedincomefromsalesofproductsorservicesoveragivenperiodoftime02CostforecastAnticipatedexpensesrelatedtotheproduction,operation,andmanagementofthebusinessFinancialforecastWorkingcapitalFundsusedtomaintaindailyoperationsuntilthebusinessisself-sustainingExpansionfundingMoneyneededtogrowthebusiness,expandoperations,orintroducenewproductsorservicesStartupfundingMoneyrequiredtolaunchthebusinessandcoverinitialcostssuchasequipment,inventory,andmarketingFundingneedsandobjectivesExpectedinvestmentreturnandexitstrategyTheexpectedreturnoninvestmentexpressedasamultipleoftheoriginalinvestmentMultipleofinvestedcapital(MOIC)TheprofitgeneratedbyaninvestmentdividedbythecostoftheinvestmentReturnoninvestment(ROI)Apl