《外貿(mào)英文書(shū)信》課件

PPTcoursewareforForeignTradeEnglishLetters目錄CONTENTSOverviewofForeignTradeEnglishLettersWritingTechniquesforForeignTradeEnglishLettersTypesandformatsofEnglishlettersforforeigntradePracticalApplicationCasesofForeignTradeEnglishLetters01OverviewofForeignTradeEnglishLettersCHAPTERDefinitionForeigntradeEnglishlettersareaprofessionalformofEnglishwritingusedforinternationalbusinesscommunication,mainlyinvolvingimportandexporttrade,internationallogistics,internationalpaymentsandotherfields.FeaturesAccurate,formal,concise,specific,complete,andpolite.TheDefinitionandCharacteristicsofForeignTradeEnglishLettersInformationtransmissionForeigntradeEnglishlettersarethemainmeansofinternationalbusinesscommunication,whichcanaccuratelyconveytheneeds,intentions,andconditionsofbothpartiesandpromotethesmoothprogressoftrade.BuildingtrustThroughprofessionalandpolitecorrespondence,ithelpstoestablishlong-termbusinessrelationshipsandtrust.ContractsigningForeigntradeEnglishlettersaresometimesconsideredaspartofacontractandhavelegaleffect,sotheiraccuracyandstandardizationarecrucial.TheImportanceofForeignTradeEnglishLettersFuturetrend:Withthedevelopmentofglobalizationanddigitization,foreigntradeEnglishletterswillpaymoreattentiontocross-culturalcommunicationandauthenticlanguage,andwillbecombinedwithnewcommunicationmethodssuchasnewmediaandsocialplatforms.Origin:ForeigntradeEnglishlettersoriginatedfrominternationaltradeexchangesinthemid-19thcenturyandgraduallybecameaprofessionaldisciplinewiththedevelopmentofglobalization.Development:Withthepopularizationofe-commerceandtheInternet,theformandcontentofforeigntradeEnglishlettersarealsoconstantlyevolving,payingmoreattentiontopracticalityandconvenience.TheHistoryandDevelopmentofForeignTradeEnglishLetters02WritingTechniquesforForeignTradeEnglishLettersCHAPTERUseclearandspecificlanguagetocommunicateideasandinformationAvoidingusingambiguousorvaguelanguagethatcouldleadtomisunderstandingsSticktothepointandavoidexcessivewordinessorredundancyUseshort,directattentiontodiscoveryourmessageeffectivelyEnsurethatyourlanguageisgrammaticallycorrectandfreeofspellingandpunctationerrorsProofreadyourletterscarefullybeforesendingthemoutAccurateandconsistentlanguage單擊此處添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，單擊此處添加正文，文字是您思想的提煉，為了最終呈現(xiàn)發(fā)布的良好效果單擊此4*25}AvoidingusingcolloquiallanguageorslangthatmaynotbeunderstoodbythereaderorsoundinappropriateinabusinesscontextShowrespectforthereaderbyaddressingthemwiththeircorrecttitleorpositionUseappropriatelanguageandtonedependingontherecipient'sbackgroundandculturePoleandprofessionalFamiliarizeyourselfwiththeinternationalbusinessetiquetteandprotocolforwritinglettersThisincludesaddressingthelettercorrectly,usingthecorrectformatforsalesandclosures,andfollowinganyspecificculturalorindustryspecificguidelinesResearchtherecipient'scultureandbusinesspracticestoensurethatyourletterisculturallysensitiveandappropriateThishelpsavoidanypotentialculturalmisunderstandingsoroffersUseaformalandprofessionaltoneinyourletterstoconfirmyourserialityandprofessionalismAvoidingsoundtoocasualorfamilialasthismaycomeacrossasdistinctorunprofessionalCompliantwithinternationalbusinessstandards03TypesandformatsofEnglishlettersforforeigntradeCHAPTERToestablishbusinessrelationshipsandseekpotentialpartners.PurposeSelfintroduction,expressionofwillingnesstocooperate,introductionofcompanybusinessandproducts.ContentFormalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.FormatEstablishingbusinessrelationshipsPurpose01Tosendinquiriestopotentialsuppliersorcustomers,understandproductpricesandspecifications,andmakequotationsorcounteroffers.Content02Inquireaboutspecificproductinformation,pricing,anddeliverytime,whileexpressingone'sownneedsandexpectations.Format03Formalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.Inquiries,quotations,andcounterofferlettersOrderandFulfillmentLetterFormalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.FormatToplaceanorderwithsuppliersorcustomersandconfirmtermssuchasdeliverytimeandpaymentmethod.PurposeClarifyorderdetails,includingproductname,specifications,quantity,unitprice,totalprice,aswellasdeliverytimeandpaymentterms.ContentPurposeTonegotiatepaymentmethodsandopenlettersofcreditwithsuppliersorcustomers.ContentAgreeonpaymentmethods(suchaswiretransfer,letterofcredit,etc.)anddetailsofopeningaletterofcredit,aswellasconfirmpaymenttermsandschedule.FormatFormalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.PaymentMethodandLetterofCredit

ShippingandInsuranceLettersPurposeTonegotiatetransportationandinsurancematterswithsuppliersorcustomers.ContentAgreeontransportationmethodsandinsuranceterms,aswellasconfirmdetailssuchasdeliverylocationandschedule.FormatFormalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.010203PurposeTomakeclaimstosuppliersorcustomers,resolvedisputesorqualityissues.ContentProvideadetailedexplanationofthereasonsandrequirementsfortheclaim,includingproblemdescription,losssituation,andclaimamount,andproviderelevantevidenceandinformation.FormatFormalletterformat,includingletterhead,date,recipientaddress,title,maintext,concludingremarks,andsignature.ClaimsandClaimsLetters04PracticalApplicationCasesofForeignTradeEnglishLettersCHAPTEREstablishingBusinessRelationshipCaseIntroducehowtoestablishbusinessrelationshipswithpotentialcustomersthroughwritingletters,includingselfintroduction,expressingwillingnesstocooperate,providingproductinformation,etc.EstablishingBusinessRelationshipCaseIntroducethecompany,products,andservicestopotentialcustomersthroughletters,andinvitecustomerstovisitthecompanyorattendexhibitionstopromotetheestablishmentofbusinessrelationships.EstablishingBusinessRelationshipCaseSendingsamplestopotentialcustomersandattachingproductcatalogsandpriceliststoshowcasethecompany'sstrengthandproductadvantages,therebyestablishinglong-termcooperativerelationships.EstablishingBusinessRelationshipCasesInquiry,quotation,andbargainingcaseIntroducehowtosendinquiry,quotation,andbargainingletterstopotentialcustomers,aswellashowtohandlecustomerfeedbackandrequests.Inquiry,quotation,andbargainingcaseSendaquotationtothecustomer,includingproductname,specifications,quantity,unitprice,totalprice,andotherinformation,andexplainpaymentmethodsanddeliverytimeconditions.Inquiry,quotation,andbargainingcaseBasedoncustomerfeedbackandrequirements,negotiatepricesandterms,ultimatelyreachaconsensusandsignacontract.Inquiry,offer,andcounteroffercasesOrderandFulfillmentCaseIntroducehowtohandlecustomerorders,confirmorderdetails,arrangeproductionanddelivery,andotherprocesses.OrderandfulfillmentcaseConfirmthedetailsofthecustomer'sorder,includingproductname,specifications,quantity,packagingrequirements,anddeliverytime.OrderandFulfillmentCaseArrangeproductionanddelivery,ensureproductqualityandon-timedelivery,andpromptlyaddressanypotentialissues.OrderandFulfillmentCasePaymentMethodandLetterofCreditCaseIntroducehowtonegotiatepaymentmethodswithcustomersandhandlemattersrelatedtolettersofcredit.PaymentmethodsandletterofcreditcasesExplaintocustomersthepaymentmethodsacceptedbythecompany,suchaswiretransfer,letterofcredit,orcollection,andexplaintherelevantrisksandprecautions.PaymentmethodandletterofcreditcaseAssistcustomersinopeningaletterofcreditandensurethatthetermsoftheletterofcreditareconsistentwiththecontractterms,whilepromptlyresolvinganydiscrepancies.PaymentMethodandLetterofCreditCaseShippingandInsuranceCaseIntroducehowtoarrangeshipping,noti