耐克全英文介紹課件

耐克耐克全英文介紹創(chuàng)始人耐克全英文介紹Playbytherules.Butbeferocious.

按規(guī)則游戲。但是一定要驍勇善戰(zhàn)。耐克全英文介紹耐克全英文介紹耐克的詮釋

TheNIKE‘swoosh’embodiesthespiritofthewingedgoddesswhoinspiredthemostcourageousandchivalrouswarriorsatthedawnofcivilization.

耐克的標志代表著文明之初勝利女神鼓舞智勇雙全的戰(zhàn)士廝殺沙場的精神。耐克全英文介紹耐克全英文介紹

Nikeproducesawiderangeofsportsequipment.Theirfirstproductsweretrackrunningshoes(田徑跑鞋)andbasketballshoes.Theycurrentlyalsomakejerseysforawiderangeofsportsincludingtrack&field(田徑),football,baseball,tennis,soccer,lacrosse（橄欖球),cricket（曲棍球）,andgolf.

耐克全英文介紹耐克全英文介紹耐克全英文介紹Nikepositionsitsproductsinsuchawayastotrytoappealtoa“youthful…materialisticcrowd”.However,italsoengineersshoesfordiscountstoreslikeWal-MartundertheStarterbrand.耐克將其產(chǎn)品的定位瞄準“年輕而物質(zhì)化的人群”。當然，他也為沃爾瑪之類的折扣店生產(chǎn)鞋。耐克全英文介紹

By1980,Nikehadreacheda50%marketshareintheUnitedStatesathleticshoemarket.Itsgrowthwasduelargelytowardofmouthadvertisement(口頭廣告的宣傳),ratherthantelevisionorprintadverts,whichKnightandothersintheindustryfounddistasteful(印刷廣告媒體).耐克全英文介紹耐克全英文介紹Nikehasmorethan500locationsaroundtheworldandofficeslocatedin45countriesoutsidetheUnitedStates.耐克在世界各地有500處生產(chǎn)基地和分公司，分散在美國之外的45個國家。耐克全英文介紹耐克全英文介紹耐克全英文介紹

Ps:銳步國際公司在全球范圍內(nèi)以Reebok、Rockport、CCM、JOFA、KOHO和GregNorman等品牌設(shè)計、銷售和分銷運動鞋、健身鞋、休閑鞋、運動服裝和設(shè)備，并以

PoloRalphLauren品牌設(shè)計、銷售和分銷鞋類產(chǎn)品。

Initially(最初),NikehadnodirectcompetitorsbecausetherewasnosinglebrandwhichcouldcompetedirectlywithNike’srangofsportsandnon-sportsorientedgearuntilReebok(銳步)camealonginthe1980s.耐克全