分析詳解教程

InApril,ourInMarch,UTOPPRteamhelpedInApril,ourInMarch,UTOPPRteamhelpedtoupdatemediaHelpedtohandlecontractandlogisticsfor2015GlobalCEOInnovationSummit.HelpedtoprepareexecutiveinterviewinCNSC.UpdatedcommunicationplanforOceanusPhaseQuicklyreviewwhat’sNantongpolicecrackeddownuponcounterfeit"Mizone"Products.FlorisWesseling,PresidentvisitedthepublicsecuritybureauofNantongDevelopmentZonetoshowhisgratitudefortheireffortsDanoneNationsCup2015kickedoffinGuangzhou.RongZhixing,vicechairmanofChineseFootballAssociationparticipatedthekicked-offevent.ThenewMizonecollectionlaunchedintoForCoca-ColaChinaannouncedonApril17toacquire100percentstocksinXiamenBeverageTechnologyCo,asubsidiaryofChinaCuliangwangforaboutUS$400Coca-Cola'sQ1netprofitreachesUS$1.56Billion,anditsbeveragesalesgrew1percentinthefirstquarter.WahahalaunchednewlemonjuicedrinkonApril26.Besideslemonjuice,Wahahahasrecentlylaunchedanothertwonewproducts:coconutmeatjuiceand"FromItaly"fruitjuiceMasterKongmineralwaterformallyrenamed"MasterKongYouyueDrinkingWater".Theresultsof2015ChinaBrandPowerIndexshowthatMasterKong'steabeverageandinstantnoodlesrankedtopforFiveConsecutiveYears.Pepsi-Cola'sQ1netprofitreachesUS$1.221For1.AnanalysisreportconductedbyFoshanQualityandMetrologyInspectionCentershowsthatmorethanhalfoftheintervieweesarenotclearaboutnationalstandardsonbottledwater.Withsummercoming,beverageenterpriseshavesuccessivelylaunchednewproductstothemarket,mostofthemfocusingonhealthconcept.AsurveyinGuangdongshowsthatmostofconsumerspreferjuice.SourcessaythatLeiJunwilldevelopanotherMIinsodawaterindustryandcreateanewmarketinglegend.Accordingtotherumor,LeiJunsaidinaninterviewthatMIplanstoenterthebeverageindustry.SuggestionsonCorporateBrandStrengthenandpromotehealtheducationamongtargetSHAREOF ToneandVolumeofMediaCoverageof7BrandsinChinese1DanoneWatersChinaWaterEcologicalProtection1ChongqingMorningCoca-Cola'sSeniorExecutiveMakesLectureinChongqing,EncouragingEntrepreneurshipamongUniversity2RedBull'sStrongOpponentisMonsterBeverageExpectedtoEnterChinaNextYear31DanoneWatersChinaWaterEcologicalProtection1ChongqingMorningCoca-Cola'sSeniorExecutiveMakesLectureinChongqing,EncouragingEntrepreneurshipamongUniversity2RedBull'sStrongOpponentisMonsterBeverageExpectedtoEnterChinaNextYear3"EnterprisesShallbeSelf-disciplinedFirstinOrdertoGuaranteeFoodSafety"4Coca-ColaandMinuteMaidWintheTitle"2015UniversityStudents'Master Beverage5StuckbyChinese"Monster"6Coca-Cola'sIndianPlantAccused1Beverage5StuckbyChinese"Monster"6Coca-Cola'sIndianPlantAccused1AWomanDiesafterDrinkingMuchPepsi2PepsiCoMakesItsBrandsResponsibleforTheirOwnMarketinginordertoImproveEfficiency32015PepsiChallengeClosesNongfu1Jinin:ImpuritySpottedinMineralWater,NongfuSpringFound"aLittleBitBlue"1CestbonSponsorsChampionClub,FounderWuChengying:LikelytoCooperatewithShenhuaandSIPG2CestbonProduceSafeDrinkingWaterMaster1MasterKong'sQ3BusinessDeclinedown,PlanningProductInnovationwithInternationalPartners11MasterKong'sQ3BusinessDeclinedown,PlanningProductInnovationwithInternationalPartners1NestleCrownedas"GlobalModel"inResponsetoClimateChange1市場不景氣飲料如何博出位？HowCanDrinksOutperformMarketDespiteSluggishness?2StrategicThinkingsaboutHowtoMakeBreakthroughforBeverageIndustry3HowCanWahahaRealizeItsDreamofRMB100BillionSales4ChinaBusinessWahahaFacesDifficultyinReachingRMB100BillionSalesGoal,LackofProductInnovationLikelytobetheBottleneckof5WahahaSeizestheYoghurtMarketLaunchingtheCountry'sFirstUHTYoghurtProductforChildrenUni-1Uni-PresidentRanksTopinBeverageBrandAwarenessinQ220151Nanfang如何定位水標簽不少水企存困惑HowtoPositionWaterLabelsPuzzlesManyWaterEnterprises2巨頭銷售放緩涼茶告別黃金時代WithGiants'Sales1Uni-PresidentRanksTopinBeverageBrandAwarenessinQ220151Nanfang如何定位水標簽不少水企存困惑HowtoPositionWaterLabelsPuzzlesManyWaterEnterprises2巨頭銷售放緩涼茶告別黃金時代WithGiants'SalesSlowingDownHerbalTeaMakesFarewelltoGoldenTimes3ChinaFoodNewRegulationonPackagedWatertobeExecutedNextJan,WhichWaytoGoforBarrelledWater4TheBeverageIndustryis5LegalSouthKorea'sProhibitionofCarbonatedBeverageSalesTriggersDebates6ChinaFoodCBST2015Heldin7ChinaFoodtheMostPotentialinInnovation8BeverageBrandsShowGreatDifferenceMarketCompetition,YakultWinsMuchFavorinLactobacillusBeverage9ChinaFoodFunctionalandEmotionalDrinksMarketNew標簽再也不用擔心被忽悠了TooManyPackagedDrinkingWatertoChoosefrom?LabelstobeStandardizedNextYearMarketNew標簽再也不用擔心被忽悠了TooManyPackagedDrinkingWatertoChoosefrom?LabelstobeStandardizedNextYearChinaFoodWiththeSlowdownofGrowthRate,BeverageIndustryMeetsMillionsofQuestionnairestobetoInvestigateintoDrinkingUni-President'sNewProductHitsSalesWiththeSlowdownofGrowthRate,BeverageIndustryMeetsNewZealandPlanstoRaiseTaxonSugaryDrinkstoReduceObesityRateNEWSCLIPPING新聞剪報——DanoneWatersChinaReleasesCommonwealNEWSCLIPPING新聞剪報——DanoneWatersChinaReleasesCommonwealMicrofilms,FocusingonWaterEcologicalDanoneWatersChinahaslaunchedtwocommonwealmicrofilmsrecently,tellingtwodifferentpopulations'effortsonwaterecologicalprotection.ThetwofilmsaretheimportantminiaturesofDanoneWatersChina'simplementationofDongjiangRiverSourceXunwuEcosystemProtectionProjectandLongmenJiaquanWatershedProjectinDongjiangRiverbasin.Thetwomicrofilmsareaimedtocallonmorepeopletopayattentiontoidealwaterecology,gathermoresocialpowerinthesustainableuseandprotectionofwaterresource,andrealizethevisionof"TogetherwithYou,RestoreOurWaterEcosystemtoTheirIdealPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——Coca-Coca-Cola'sSeniorExecutiveNEWSCLIPPING新聞剪報——Coca-Coca-Cola'sSeniorExecutiveMakesLectureinChongqing,EncouragingEntrepreneurshipUniversityChongqingTechnologyandBusinessUniversity&Coca-ColaEntrepreneurshipForumgreetedaninfluentialguest--GlenWalter,CEOofCoca-ColaBottlingInvestmentsGroupChina.TheforumsetupCoca-ColamarketingdesigncompetitionthisyearandinvitedGlenWaltertogiveaspecialspeechattheevent.GlensaidthatCoca-ColaneedstoexecuteP3principleinordertorealizeitsChinadreaminthenewera:passion,perseveranceandpurpose.BasedontheP3principle,hediscussedwithclassmatesaboutentrepreneurship,aswellastheinspirationfromandexperienceofCoca-Cola'sChinadream.Heencouragedclassmateswithentrepreneurialintentiontobuildtheirownbrand,breaktraditionandfindadifferentself.Hestressedintheevent,"forCoca-Cola,publichealth,communitydevelopmentandharmonywithenvironmentarenotjustCoca-Cola'sresponsibilities,butalsotheintrinsicforceanddirectionthatkeepdrivingusPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——Coca-RedBull'sStrongOpponentNEWSCLIPPING新聞剪報——Coca-RedBull'sStrongOpponentisComing:MonsterBeverageExpectedtoEnterChinaNextMonsterBeverage'spresidentandCEORodneySackssaidatQ3businessanalysismeetingthatthecompanyplanstolaunchMonsterbeverageinmainlandChinamarketinthefirsthalfyearof2016.Hesaid,"asforthewaytoenterChina,it'snotdifferentfromwhatMonsterBeveragehasdoneinothermarkets."HeaddedthatMonsterBeverageismakingresearchonthestrategyofproductstobelaunchedinChina,andit'sstilltooearlytotalkaboutdirection.HesaidthatMonsterBeveragebelievesitcancompeteinseveralproductcategoriesinChina,thereforeithasselectedtwoproductsandsubmittedthemforapproval.GoldmanSachsanalystssaidinaresearchreportthatChinesemarketisexpectedtorepresentnearlyhalfofMonsterBeverage'sincrementaldistributionopportunitiesinfuture.DaliFoodssaidthatRedBullandMonsterBeverage'sproductsinAmericanmarketare"basicallythesame"inmouthfeelandingredients.ZhouYunjie,presidentofRedBullChina'smajorsupplierORGthinksnomatterwhichproductentersChina,it'sagoodthingforChinabecauseitoffersChineseconsumersmorechancestoaccessandunderstandinternationalproducts."Infuture,RedBullwillfocusonnorthwest,southwest,northeastandnorthChina,andibelieveRedBullwillmaintainarapidgrowthinquitealongperiodoftime,"saidPublication Date Page Location Circulation /s?biz=MzA4MTAxMDAzNA==&mid=4 NEWSCLIPPING新聞剪報——Coca-"EnterprisesShallbeSelf-disciplinedNEWSCLIPPING新聞剪報——Coca-"EnterprisesShallbeSelf-disciplinedFirstinOrdertoGuaranteeFood"Itneedstheeffortsofthesocietytosolvethefoodsafetyproblemoffoodmanufacturers,andenterprisesshouldbeself-disciplinedfirst,"saidZhangJiantao,vicepresidentofCoca-ColaforGreaterChinaandSouthKoreaatathemedroundtableofUS-ChinaAgricultureandFoodConference,"forCoca-Cola,providinghigh-qualityandsafeproductsforconsumersisacorevalueofthecompany.Therefore,Coca-ColahasdevelopedacompletequalitymanagementsystemtoensurecompliancewithcorporateregulationsandrelevantfoodsafetylawsinChina.HeintroducedCoca-Cola's"wholeindustrialchainqualitymanagementsystem"attheconference,whichcoversthewholesupplychainfromR&Dtoprocurement,manufacture,logisticsandsales.Eachchainiswithinfoodsafetyandqualitymanagementsystemandunderstrictqualitycontrol.Coca-ColaChinahasthreequalitymanagementsecretswhileimplementingthewholeindustrialchainqualitymanagementsystem:precisetest,surpriseinspectionandcrisismanagementmechanism.Inaddition,Coca-ColahassparednoeffortstocooperatewithChinesegovernmentandindustrytopushforwardChina'sfoodsafetyconstruction,andplayapositiveroleinChina'sfoodsafetyPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——Coca-Coca-ColaandMinuteMaidNEWSCLIPPING新聞剪報——Coca-Coca-ColaandMinuteMaidWintheTitleof"2015UniversityStudents'FavoriteBeverage2015UniversityStudents'FavoriteBrandSelectionhasclosedrecently.Aftercomprehensiveevaluationofinternetvotersandexperts,Coca-ColaandMinuteMaidstoodoutandwereseparatelyselectedas"UniversityStudents'FavoriteSodaWaterBrand"and"UniversityStudents'FavoriteFruitandVegetableBeverageBrand",highlightingitshugeinfluenceamong"post-90s"population.Thankstoitsbrandconceptof"sharingpleasure"andinnovativemarketingmode,Coca-Colahaswonthetitleforthesecondconsecutiveyear.MinuteMaid'ssuccesscanbeattributedtoitsinnovationeffortsandinsightintoconsumerdemands.ZhangJiantao,presidentofCoca-ColaforGreaterChinaandSouthKoreasaid,"Coca-ColaandMinuteMaidcanwinfavorfromtheyoungergenerationbecauseithasbeenmakinginnovationinproduct,marketingandchannel,approachingconsumersandcreatingauniqueconsumerexperience.Formorethanacentury,Coca-Cola'sbreakthroughintheaspectshasbecomethesecretforthebrandtostayPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——Coca-AmericanEnergyDrinksNEWSCLIPPING新聞剪報——Coca-AmericanEnergyDrinksManufacturerStuckbyChineseAmericanMonsterBeverageannouncedyesterdaytotakeadvantageofitsshareholderCoca-Cola'splatformtoindomesticmarketlastyearandregisteredthetrademark,becomingaspecialopponenttoMonsterBeverage.TheCEORodneySacksdisclosedatQ3businessanalysismeetingtheplantobringMonsterbeverageintomainlandChinainthefirsthalfyearof2016.HealsosaidthatMonsterBeveragehasstartedtonegotiatewithCoca-ColabottlerabouttheproductionandsalesinChinesemarket.ZhuDanpengfromChinaBrandResearchInstitutesaidthatMonsterBeveragehastoregisterfirstbeforeenteringChinesemarket,anditwillfacecompetitionfromotherenergydrinksbrandslikeRedBull.AninsidersaidthatthelargestchallengethatMonsterBeveragehastofaceishowtomakeitdifferentfromtheChineseversionof"Monster"products.Coca-Colahasn'trevealedwhenMonsterBeveragewilllandinChina.AsfortheChineseversionof"Monster",thecompanysaiditwillmakeafurtherPublication BeijingBusinessDate Page Location Circulation NEWSCLIPPING新聞剪報——Coca-Coca-Cola'sIndianPlantNEWSCLIPPING新聞剪報——Coca-Coca-Cola'sIndianPlantAccusedofDischargingToxicWasteIndianCentralPollutionControlBoardrecentlyaccusedCoca-Cola'splantnearDelhisuburbofdischargingsewageandtoxicindustrialwastewaterintoapond.AccordingtotheinvestigationreportoftheCentralPollutionandtoxicwastewaterintoapondsurroundinglocalfarmland.Thereportalsopointsoutthattheplantshaveoperatedfor1yearwithoutpermit.TheCentralPollutionControlBoardhassubmittedthereportandevidencetoNationalGreenTribunal,andaccusedHindustanCoco-ColaBeveragesPrivateLimitedofviolatingIndia'sEnvironmentalProtectionAct.TheNationalGreenTribunalwillholdahearingonDec7.However,Coca-ColasaidthatalltheplantsinIndiaareestablishedinaccordancewithregulatorystandards,anditwillmakestatementsafterreceivingandstudyingthecopiesofthePublication Date Page Location Circulation NEWSCLIPPING新聞剪報——AWomanDiesNEWSCLIPPING新聞剪報——AWomanDiesafterDrinkingMuchPepsiA38-year-oldEnglishwoman,whodrank8litresofPepsiMaxeveryday,wasfounddeadathome.AnautopsyreportsaidthattheyoungwomandranktoomuchPepsiMaxwhiletakingantidepressantdrugs,anddiedfromexcessiveintakeofcaffeineandfluoxetine.Pepsi-ColasaidthatthereportisnottrueandPepsiMaxhasnothingtodowithherdeath.Thecompanysaidthatthewomandiedduetoexcessivedoseoffluoxetine,andtoomuchcaffeineintakeaggravatedherconditions.AprofessorfromHarvardUniversitysaidthatthenegativeinfluenceofsugarydrinkshasbeenwidelyrecorded,whichmayincreasetherisksofdeath.Hesuggestsconsumersshouldstopdrinkingthemoratleastreducetheintakeofsuchkindofdrinks.Pepsi-Cola'sdrinkshavebeencriticizedfortimes.Thecompanysaidthatglobalfoodsupervisorsthinkitsdrinksaresafe,andithasplannedtoimprovetheirtechnologyandreduceharmfulsubstancesinitsPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——PepsiCoMakesItsNEWSCLIPPING新聞剪報——PepsiCoMakesItsBrandsRespectivelyResponsibleforTheirOwnMarketinginordertoPepsicorecentlyannouncedtodissolveitsglobalmarketingprocurementdepartment.Thedifferentbrandswillberespectivelyresponsiblefortheirownadvertisingandmarketingaffairs."Wewanttomakeourcompanymoreefficient.Thesechangeswehavethoughtoverandoverwillmakeusmorecompetitiveinfuture,"saidthespokesmanofPepsico.However,thechangesmaybeaccompaniedbysomerisks.Forexample,thecompanywilllosethecostadvantageofconsortiaacquisition.Pepsicoremarkedthatit'sdevelopingacompletesetofprocurementprocedures.Whetherthemarketingefficiencywillimproveprobablydependsonitsinsightintothemarketandconsumers.Organizationstructurecansolvesomeproblemsinprocedures,butitmightnotplayamajorroleinsolvingtherootofPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——2015PepsiChallengeNEWSCLIPPING新聞剪報——2015PepsiChallengeClosesPepsijoinedhandswithLEGandUrtheCasttolaunchashortmovie“DarkRide".ThousandsofconsumersfromChina,Australia,Czech，India,Mexico,Poland,Romania,Russia,theUnitedArabEmirates,theUSAandVietnamacceptedthechallengeandcreatedanimpressivelymagnificentscene,wrappingup2015PepsiChallenge.Pepsi'svicepresidentofbeverageproductsforGreaterChinaDanielleJinremarkedthatthemovieisaimedtoencouragetheyouthtochallengethemselvesandliveawonderful PublicationDate Page Location Circulation NEWSCLIPPING新聞剪報——NongfuJinin:ImpuritySpottedinMineralNEWSCLIPPING新聞剪報——NongfuJinin:ImpuritySpottedinMineralWater,NongfuSpringFound"aLittleBitAconsumersurnamedMafromLiangshanCounty,JininCity,ShandongtoldthathefoundsomethingbluefloatinginabottleofNongfuspringwaterinApril.HecalledthecustomerserviceteamofNongfuSpringimmediatelybutwasverydisappointed.DuringthemonthsfromJunetoNov,hehasbeendefendinghisrights,butinvain.Hewonderswhetherit'sjustanaccidentortheproducthasqualityproblems.HedemandedNongfuSpringtoputthesamebatchofproductsoffshelves,andinvitefoodanddrugadministrationtotestthewaterandmakeitclear,butwasrejected.LiangshanFoodandDrugAdministrationsaidthattheyhadinspectedtherelevantdealer'swarehouseafterreceivingthereport,buttheydidn'tfindtherightbatchofproducts,andthedealersaidtheydidn'tsellthatbatchofproducts.ThestaffoftheadministrationsaidthattheywillreportittotheirPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——CestbonSponsorsChampionFootballNEWSCLIPPING新聞剪報——CestbonSponsorsChampionFootballClub,FounderWuChengying:LikelytoCooperateShenhuaandCestbonandChampionFootballClubheldasigningceremonyinShanghaiNewInternationalExpoCentreonNov5.WuChengying,founderofChampionFootballClubandformermemberofShenhuaattendedtheeventandsignedthecontractwithCestbon.WusaidthatChampionhasdiscoveredfootballtalentsandwon'truleoutthepossibilitytocooperatewithShenhuaandSIPG.HeexpressedspecialgratitudeforCestbon'ssupportforChampionandhopedthatmoreenterprisescansupportChinesefootballgames.Cestbon'seastChinacompanydeputysaidthattheyhopetocontributetotheyouth'sfootballandpromotethesportPublication Date Page Location Circulation lNEWSCLIPPING新聞剪報——Cestbon:ProduceSafeDrinkingNEWSCLIPPING新聞剪報——Cestbon:ProduceSafeDrinkingWater"Inordertoensuresafedrinkingofconsumers,CestbonhasestablisheditsownSPMwhole-processqualitymanagementsystemintheindustrybasedonyears'experienceinpurewaterqualitycontrol,whichhaswoninnovationachievementawardfromtheMinistryofLightIndustry,"saidLiDan,Cestbon'svicegeneralmanagerofcorporatequalityandenvironmentalsafety.Thecompanyadoptsthreeprocedurestopurifyrawwater,two-tierROsystem,ozonesterilizationprocess,integratedbottling,completelyautomaticdetectionandpackaging,aswellasseverequalitycontrolduringitsproduction."Allourindicatorsarehigherthannationalstandards,"saidLiDan.Sherevealedthatthecompanyhasbroughtforwardtwonewconceptsinqualitycontrolasitattachesgreatimportancetousers'experienceandfeedbackinordertoproducesafedrinkingwaterandmakeconsumersPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——MasterMasterKong'sQ3NEWSCLIPPING新聞剪報——MasterMasterKong'sQ3BusinessDeclineSlowsdown,PlanningProductInnovationwithMasterKongtodayreleaseditsbusinessperformanceinthefirstthreequarters,showingthattherateofbusinessdeclinesloweddowninthethirdquarter.TheQ3reportshowsthatthegrossrevenuedropped6.45percenttoUS$2.763billion,andbeveragebusinessdecreased5.26percenttoUS$1.638billion,whichsloweddowncomparedtothefirsthalfyear.MasterKongclaimedthatit'smainlycontributedbythepricedeclineofsomemajorrawmaterial,productportfoliooptimizationandrefinedproduction.Themarginprofitinthethirdquarterrose1.23percentagepointsto33.30percent,butthenetprofitslipped9.63percenttoUS$144million.Thecompanyascribedthebeveragebusinessdeclinetotheunsteadyweatherandtheconservativeconsumptionenvironment.Ithasbroughtforwardthestrategyof"focusingonmajorproductsincludinginstanttea,packagedwaterandcarbonateddrinks,consolidatingtheleadershipofinstanttea,strengtheningbottledwaterbrandsandimprovingsalestoexpandthemarket".Thecompanypredictsthatthedomesticbeverageindustrywillmaintainaslowgrowthtrendinfuture.Inthefourthquarter,itwillstrengthencooperationwithinternetbusinessandexpandmodernchannelexplorationandmanagement.Itdisclosedtodaythatit'sindiscussionwithinternationalpartnersonnewproductinnovationatpresent,hopingtofurtherenrichitsoverallproductblueprintPublication Date Page Location Circulation /s?biz=MzA4MTAxMDAzNA==&mid=4 NEWSCLIPPING新聞剪報——NestleCrownedas"GlobalNEWSCLIPPING新聞剪報——NestleCrownedas"GlobalModel"inResponsetoClimateDuetoitseffortsinresponsetoclimatechange,Nestlehasbeencrownedas"globalmodel"bythesustainabledevelopmentratinginstitutionCDP,becomingoneofthe64companieswhichscoredhighestamongmorethan2000companies.Nestlerankedtopwithasoreof100Ainthefamous"ClimateAList",whichiscontributedbyitsintroductionofthetechnologytofurtheroptimizeenergyuseandreduceexhaustemissionincludingGHGs.Nestleiscooperatingwithfarmerstohelpthemusewaterresourcemoreeffectivelyandprovidethemwithcapitalsupportformethanetankconstruction.Thecompanyisalsodevotedtoprotectingnaturalcapitalandensuringthatsuppliersrespectthecompany'scommitmentto"non-deforestation".IthasalsostrengthenedcommitmenttolesseningfoodwasteandannouncedtorealizezerowastedisposalinallplantsbyPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——HowCanDrinksOutperformNEWSCLIPPING新聞剪報——HowCanDrinksOutperformMarketDespiteChina’sbeveragesalesdropped2.8percentinthesecondquarterthisyear,accordingtostatisticsunveiledbyNielsen.WahahamarketingdirectorLiFengyuanrevealedthatWahaha’ssalesintraditionaldrinkswereaffectedbythesluggishnessthisyear,butWahahahasformedacompleteindustrychain,withnewproductsdevelopedeveryyear.WahahahasadoptednewInternetplusmarketingmeasures.Inaddition,Wahahawillmakeinvestigationonconsumers’demandstodevelopmorecustomizedPublication SouthernMetropolisDate Page Location Circulation NEWSCLIPPING新聞剪報——StrategicThinkingsaboutHowNEWSCLIPPING新聞剪報——StrategicThinkingsaboutHowtoMakeBreakthroughforBeverageChinaBeverageIndustryAssociation2015AnnualConferencewasheldinShanghaitoday.WahahaPresidentandGeneralManagerZongQinghouattendedtheeventandgaveaspeech.Headmittedthatthebeverageindustrialdevelopmenthasreachedabottlenecktheseyears,whichsloweddownfromover20percentto11.72lastyear.Hethinksthecurrentpublicopinionenvironmenthasposedagreatimpactonthebeverageindustry.Anotherproblemfacedbytheindustryisthattheprofitmarginofproductsislowandsalespowerisinsufficient.Atlast,beverageenterprisesfailtocatchupwithandsatisfyconsumers'increasinglyhigherdemands.Hethinksthatenterprisesshouldmobilizetheenthusiasmofbothsaleschannelsandconsumers,utilizemodernbioengineeringtechnologytodevelophighvalue-addedinnovativeproducts,inordertorecoverfromtheindustrialdecline.HerevealedthatWahahahasmadeahugeinvestmentininnovationinthepastfewyears,anditplanstodevelophealthcarefoodandproducts.HebelievedthatenterprisescangrowrapidlyonlybyconstantlyimprovingR&DcapabilityandmakingPublication 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NEWSCLIPPING新聞剪報——HowCanWahahaRealizeNEWSCLIPPING新聞剪報——HowCanWahahaRealizeItsDreamofRMB100BillionWahahashockedthewholeindustrywitha7percentbusinessdeclinelastyear.Thesituationmaylastintothisyear.AnindustryinsiderrevealedthatWahahawillprobablyfaceasevererbusinessdeclinethan2014,unlessitcanacquireahighgrowthinthelasttwomonths.WahahapresidentZongQinghouhasmadealotofplansanddeploymentfor2015sales,whichseemineffective.SomedealershaveevendecidednottosellWahahaproductsbecauseoftheseveresalesdecline.ZongsaidfranklyattheannualconferenceofChinaBeverageIndustryAssociation,"thedevelopmentofthebeverageindustryhasmetabottlenecktheseyears.Weakgrowthhasbecomeanindustrialproblem,especiallyforsomelargeenterprises."Heremarkedthattheessentialsolutionisinnovation.AprofessionalmanagerstressedthatWahahaisfacingtheproblemhowtoexceedRMB100billioninsales.Hethinksthatveryfewofdomesticfoodandbeverageenterprisescangetitthrough.Wahahahasn'thalteditsdiversificationstrategyin2015.ZongQinghouhasrecentlybrought4robotstoChinaInternationalIndustryFair.PublicdocumentsshowthatWahahahasstartedrobotdevelopmentsince 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NEWSCLIPPING新聞剪報——WahahaFacesDifficultyNEWSCLIPPING新聞剪報——WahahaFacesDifficultyinReachingRMB100BillionSalesGoal,LackofProductInnovationLikelybetheBottleneckofAtWahaha's2015salesconference,ZongQinghousaidfranklythat2014sawtheworstbusinessperformanceinthepastfewyears.Asearlyasin2013,WahahasetthesalesgoalaboveRMB100billion,butthere'sstillagap.LiangMingxuan,aresearcherofthefoodindustryfromChinaInvestmentConsultingsaidthatRMB100billionisacommongoaloffoodgiants,butsince2013,Wahaha'sbusinesshaskeptdeclining.SeenfromthecurrentmarketenvironmentandWahaha'sdevelopingsituation,it'sstillhardtomakebreakthroughinashorttime.ThemarketingexpertJiangJunsaidthatWahahamissedthegoalmainlybecauseoftheimpactfromthemacroeconomicenvironment.HepredictedthatWahaha'ssaleswillprobablyslipped10percentin2015."Besidesthemacroeconomicenvironmentandaggravatingmarketcompetition,what'smostimportantisWahaha'sownproblem.Specifically,Wahahahasn'tmadeinnovationinarealsense,"saidJiang.ZongQinghouascribedthebusinessdeclinetocounterfeitproducts,mediahypeandinternetrumors.Hethinksthatthepublicopinionenvironmenthasposedagreatinfluenceonthebeverageindustry,andtheirresponsibleopinionsofsomeexpertsandpseudo-expertshaveproducednegativeinfluenceonconsumers.Headmittedthattheydidn'tdowellinproductinnovationinthepastfewyears,andbeveragefailedtofollowupconsumers'increasingdemands.ZhuDanpengthinksthatwiththeriseofnewchannelslikee-commerce,diversifiedchannelswillposeagreatimpactonWahaha.WahahamustmaintainitsrelationshipwithdealersanddeveloponlinesaleschannelswhilemakingofflinechannelPublication ChinaBusinessDate Page Location Circulation NEWSCLIPPING新聞剪報——WahahaSeizestheYoghurtNEWSCLIPPING新聞剪報——WahahaSeizestheYoghurtMarketbyLaunchingtheCountry'sFirstUHTYoghurtProductforTherealityshowCharmingDaddyheldapremierecemonyinBeijingonNov26.Wahaha'snewcheeseyoghurtbrandwasthetitlesponsoroftheprogram.ItisthefirstUHTyoghurtproductforchildrenindomesticmarket,andalsothefirstbeveragethatcombineswesterncheesewithyoghurt.Thenewproductisorientedtothehigh-endmarket,andthetargetconsumersarechildrenagedbetween3and10.Therefore,Wahahahasmadetheproductwithahigherstandardintheaspectsofnutritionandsafety.TheyoghurthasbeenlaunchedintothemarketatapriceofRMB3foreachbox.Wahaha'stitlesponsorshipintheprogramisaimedtolockinyoungparents,thusinitiatingits2016marketingplan.InsidersanalyzethatthenewyoghurtproductreflectsWahaha'sambitionintheyoghurtmarket.InviewofWahaha'sadvantagedmarketingcapability,theyoghurtwillprobablybecomeanimportantfactortochangethecurrentmarketPublication Date Page Location Circulation NEWSCLIPPING新聞剪報——Uni-Uni-PresidentRanksTopinNEWSCLIPPING新聞剪報——Uni-Uni-PresidentRanksTopinBeverageBrandAwarenessinQ2CSISCteamedupwithXandCtoreleaseResearchReportontheBrandReputationofChineseBeverageIndustryforQ22015.Itmakesacomprehensiveevaluationon31differentbeveragebrandsfromsixperspectives:brandawareness,consumerinteraction,qualityrecognition,enterprisereputation,product