耐克公司英文簡介課件

NikeCompanyEnglishIntroductionCourseware目錄CONTENTSCompanyHistoryProductlineMarketandBrandCompanyperformanceandfinancialconditionCompany'sFutureOutlook01CompanyHistoryNikewasfoundedin1964asBlueRibbonSportsbyBillBowermanandPhilKnightThecompanystartedasadistributorofJapaneserunningshoesandlaterexpandedintoitsownbrandofAthleticFootwearNikeexperiencedrapidgrowthinthe1970sand1980s,becomingagloballeaderinthesportsapparelandfootwearindustryEstablishmentandDevelopment1984MichaelJordansignedacontractwithNike,makinghimthefaceofthebrandandhelpingtopopularizebasketballshoes1971Nike'sionic"Swoosh"logowascreatedbyCarolynDavidson2006NikeacquiredConversefor$305million,expandingitsfootprintandaccessorylinesKeymilestonesNike'scorporatecultureisknownforitsfocusoninnovation,design,andmarketingThecompanyresourcesrisktakingandcreativityamongitsemployeesandpartnersNikehasastrongcommitmenttosustainabilityandsocialresponsibility,investinginprogramstoreduceitsenvironmentalimpactandsupportcommunitiesaroundtheworldCorporateculture02ProductlineSneakersNikeSneakersarearangeoffootballproductsthataredesignedfordifferenttypesofactivitiesandlifestylesTheseshoesareknownfortheircomfort,durability,andstyledesignsNikesnakesareavailableinavarietyofstyles,includingrunningshoes,basketballshoes,casualshoes,andmoreEachstyleisdesignedtomeetthespecificneedsofthewearer,whichtheyareanatmosphereorjustafashionconferenceindividualNikeSneakersareoftenassociatedwithfanattacksandcelebritiesThecompanyhascollaboratedwithmanystarstocreatesignatureshoelinesthatareuniqueandreflectthepersonalstyleofthewearerNikesnakesarealsoapopularchoiceforcasualwearPeopleofchoiceNikeSneakersfortheirdailyactivitiesbecauseoftheircomfort,durability,andstyledesignsSportswearNikesportswearisarangeofclothingproductsthataredesignedforbothperformanceandcasewearTheseclosuresaremadefromhighqualitymaterialsthatprovidecomfortanddurabilityNikesportswearincludesitemsliket-shirts,shorts,pants,andmoreTheseclosuresaredesignedtobefunctionalandstylish,makingthemperfectforbothworkoutsandeverydaywearNikesportswearisoftenwornbyprofessionalathletesandfitnessenthusiastsHowever,it'salsopopularwiththegeneralpublicbecauseofitscomfort,durability,andfashionabledesignsNikesportswearisavailableinavarietyofstylesandsizes,makingiteasytofindsomethingthatfitswellandlooksgreatAccessoriesandequipmentNikeaccessoriesandequipmentarearangeofproductsthataredesignedtoenhancetheexperienceofsportsandfitnessactivitiesTheseproductsincludeitemslikebags,socks,watches,andmoreNikeaccessoriesaredesignedtobefunctionalandstylishWhyareyoucarryingyourgearinaNikebackpackorwearingaNikewatchduringyourworkout,theseproductsaredesignedtomeetyourspecificneedsNikeequipmentincludesitemslikeweights,fitnessmachines,andothertoolsthatareusedforstrengthtrainingandothertypesoffitnessactivitiesTheseproductsaremadefromhighqualitymaterialsandaredesignedtoprovidemaximumperformanceanddurabilityNikeaccessoriesandequipmentareavailableinavarietyofstylesandsizes,makingiteasytofindsomethingthatmeetsyourspecificneedsandpreferencesSportstechnologyproductsNikesportstechnologyproductsarearangeofhightechdevicesthataredesignedtoenhancetheperformanceofathletesandfitnessenthusiastsTheseproductsincludeitemslikeGPSwatches,smartshoes,andmoreNikesportstechnologyproductsareknownfortheiradvancedfeaturesanduserfriendlyinterfacesWhyareyoutrackingyourperformanceduringaworkoutorstoragedataforlateranalysis,theseproductsprovideaccurateandrelevantinformationNikesportstechnologyproductsareoftenusedbyprofessionalathletesandfitnessentrantswhodemandthebestperformancetrackingtoolsavailableHowever,theyarealsopopularwithcasualuserswhowanttoimprovetheirfitnesslevelsandtracktheirprogressNikesportstechnologyproductsareconsistentlyevolvingwithnewfeaturesandinnovationsbeingintroducedregularlyThisensuresthatusersalwayshaveaccesstothelatesttechnologyandcanstayaheadofthegame03MarketandBrand單擊此處添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，單擊此處添加正文，文字是您思想的提煉，為了最終呈現(xiàn)發(fā)布的良好效果單擊此4*25}Nike'sinternationalexpansionhasbeensupportedbylocalizedproducts,marketingmessages,andstoreexperiencestofitdifferentculturalpreferencesandneedsThecompanyhasbuiltaglobalbrandbyleveragingitsmarketingstrategiesandadvertisingcampaignstoconnectwithconsumersaroundtheworldInternationalmarket01Nike'sbrandimageisassociatedwiththecompany'scorevaluesofinnovation,inspiration,andaestheticperformance02Thebrandpositioningistargetedatactivelifestyleconsumerswhoseekthebestproductsandexperiencesfortheirfitnessandsportsactivities03NikeusesitssignatureSwooshlogoandionicproductdesignstoenhancebrandidentity,differentiateitselffromcompetitorsandbuildbrandloyaltywithitstargetaudienceBrandimageandpositioningNikeusesamixoftraditionalanddigitalmarketingstrategiestoreachitstargetaudienceanddrivebrandawarenessNikecollaborateswithtopathletes,influencers,andcellstoendorseitsproductsandfurtherenhanceitsbrandimageThecompanyalsoinvestsincommunityoutreachprogramstostrengthenitsconnectionwithlocalcommunitiesandbuildbrandloyaltyThecompany'sadvertisingcampaignsareknownfortheircreativity,innovation,andemotionalconnectionwithconsumersMarketingstrategiesandadvertisingcampaigns04CompanyperformanceandfinancialconditionVSNike'sannualrevenuehasbeenincreasingovertheyears,reachingasignificantlevelThisrevenuecomesfromthesalesofFootwear,Apparel,andEquipmentWorldwideProfitNike'sprofitabilityisalsoimpressive,withhealthymarginsandconsistentearningsgrowthThecompanyinvestsalargeportofitsprofitsbackintoresearchanddevelopment,marketing,andnewproductlaunchestomaintainitscompetitiveedgeRevenueRevenueandprofitNikeholdsasignificantshareoftheglobalAthleticFootwearandApparelMarket,performingitscompetitorsintermsofmarketshareMarketshareNike'scompetitivepositionisstrengthenedbyitsbrandrecognition,innovativeproducts,andstrongdistributionnetworkThecompanyisknownforitscuttingedgetechnologyanddesign,makingitafavoriteamongathletesandcasualwearalikeCompetitivepositionMarketshareandcompetitivepositionInvestmentNikeinvestmentshealthinresearchanddevelopmenttostayaheadofthecurveintermsofproductinnovationThecompanyalsoinvestsinmarketingandadvertisingtomaintainitsstrongbrandimageExpansionplansNikehasexpansionplansindifferentregions,openingnewstoresandincreasingitspresenceonlineThecompanyisalsoexploringnewcategoriesandmarketstoexpanditsproductofferingandcapturealargershareoftheglobalmarketInvestmentandexpansionplans05Company'sFutureOutlookNewproductlinesNikeisalwaysinnovatingandintroducingnewproductlinesthataredesignedtomeettheneedsoftoday'sattackTheseproductsrangefromperformanceaccessoriesandfootweartotrainingequipmentandaccessories要點(diǎn)一要點(diǎn)二AdvancedtechnologyNikeinvestmentshealthinresearchanddevelopmenttocreatecuttingedgetechnologiesthatgiveAthletesanedgeSomeexamplesincludeFlyknit,whichprovideslightweightsupportanddurability,andReactfoam,whichofferssuperiorcustodyanddurabilityinshoesolesNewproductsandtechnologicalinnovationExpansioninemergingmarketsNikeisalwayslookingforopportunitiestoexpanditsmarketshareinemergingmarketsBytappingintothegrowingmiddleclassandincreasingdemandforsportsproducts,NikehopestosolidifyitspositionasagloballeaderinthesportsindustryLocalizationeffectsTobetterconnect