零售專業(yè)術(shù)語中英文課件

RetailTerminologyChineseandEnglishCoursewareOverviewofRetailIndustryComparisonofRetailTerminologyinChineseandEnglishThistrendisdrivenbytherapiddevelopmentofe-commerceandtheincreasingdemandforpersonalizedandconservativeshoppingexperiencescontents目錄Detaileddescription:ZARAstandsoutintheretailindustrywithitsfastresponsesupplychainandfashionleadership.Bycloselyfollowingfashiontrends,ZARAisabletoquicklyintegratepopularelementsintoproductdesignandquicklypushthemtothemarketthroughanefficientsupplychain.ThisstrategyenablesZARAtoquicklyseizemarketopportunitiesandmeetconsumers'demandforfreshfashion.contents目錄01OverviewofRetailIndustryTheretailindustryreferstotheindustrythatdirectlysellsgoodsorservicestoendconsumers.Thesegoodsorservicescanbedailynecessities,fashionableclothing,electronicproducts,food,etc.,tomeetthediverseneedsofconsumers.Theretailindustryisanimportantlinkinthecirculationofgoods,connectingproductionandconsumption,andplayinganimportantroleinpromotingeconomicdevelopmentandmeetingpeople'slivingneeds.DefinitionofRetailIndustryAccordingtotheretailformat,theretailindustrycanbedividedintodepartmentstores,supermarkets,specialtystores,conveniencestores,etc.Accordingtoretailchannels,theretailindustrycanbedividedintophysicalstoreretailandonlineretail(e-commerce).Accordingtobusinessmodels,theretailindustrycanbedividedintoselfoperated,jointventure,andleasing.ClassificationofRetailIndustryInthe19thcentury,theriseofdepartmentstoresmarkedthebeginningoftheretailindustry.Inthe20thcentury,theemergenceofnewretailformatssuchassupermarketsandspecialtystoresenrichedthediversityoftheretailmarket.21stcentury:Withthedevelopmentofinternettechnology,onlineretail(e-commerce)hasrapidlyrisenandbecomeanimportantcomponentoftheretailindustry.TheDevelopmentHistoryofRetailIndustry02ComparisonofRetailTerminologyinChineseandEnglish單擊此處添加正文，文字是您思想的提煉，為了最終呈現(xiàn)發(fā)布的。單擊此處添加正文，文字是您思想的提煉，為了最終呈現(xiàn)發(fā)布的。單擊此處添加正文，文字是您思。單擊此處添。9行*10字Chinese:Goods,goods,items,etc.English:Product,Merchandise,Goods,etc.Differences:Chinesetendstousespecificitemnames,whileEnglishtendstouseabstractproductcategories.SalesTerminology0102030405CommodityTerminologyEnglishSales,Marketing,Promotion,etc.DifferencesChineseemphasizessalesbehaviormore,whileEnglishemphasizesmarketstrategyandpromotionmethodsmore.ChineseSales,promotion,etc.Salesterminologyisatermusedtodescribesalesactivitiesandprocesses,andtherearedifferencesinsalesterminologybetweenChineseandEnglish.ManagementTerminologyManagementterminologyisatermusedtodescribethemanagementactivitiesandprocessesintheretailindustry,andtherearedifferencesinmanagementterminologybetweenChineseandEnglish.Salesterminologyisatermusedtodescribesalesactivitiesandprocesses,andtherearedifferencesinsalesterminologybetweenChineseandEnglish.Management,Leadership,Operation,etc.Chineseemphasizesleadershipanddecision-makingmore,whileEnglishemphasizesorganizationandoperationsmore.Chinese:Management,operation,leadership,etc.DifferencesEnglishDevelopmentTrendsinRetailIndustryChinese:Management,operation,leadership,etc.NewRetailNewRetailisanewretailmodelthatcombinesonlineandofflinechannels,integratingdigitaltechnologyandtraditionalretailtocreateaseamlessshoppingexperienceforcustomersChinese:Management,operation,leadership,etc.03Thistrendisdrivenbytherapiddevelopmentofe-commerceandtheincreasingdemandforpersonalizedandconservativeshoppingexperiencesIthasalsogivenbirthtoanewbreedofretailenterprisesthatarecommittedtoexploringandimplementingtheNewRetailmodelNewRetailhasbecomeakeytrendintheretailindustry,leadingtothetransformationandupgradingoftraditionalretailersOnlineandofflineintegrationTheintegrationofonlineandofflinechannelsallowsretailerstoprovidecustomerswithamorecomprehensiveandconservativeshoppingexperienceOnlinechannelsprovideconvenientaccesstoawiderangeofproductsandservices,whileofflinechannelsallowcustomerstoexperienceproductsdirectlyandprovideaftersalesservicesNewRetailhasbecomeakeytrendintheretailindustry,leadingtothetransformationandupgradingoftraditionalretailersThistrendhasalsoledtotheemergenceofmanyinnovativebusinessmodels,suchassharedretail,socialretail,andpopupstoresBycombiningtheadvantagesofonlineandofflinechannels,retailerscanachievebettersalesresultsandcustomersatisfaction01Intelligentretail02IntelligentretailreferstotheapplicationofAI,bigdata,IoT,andothertechnologiesintheretailindustry03Byanalyzingcustomerbehavior,salesdataandotherinformation,intelligentretailcanhelpretailersmakemoreaccuratedecisionsandimproveoperationalefficiencyBycombiningtheadvantagesofonlineandofflinechannels,retailerscanachievebettersalesresultsandcustomersatisfactionWiththecontinuousdevelopmentoftechnology,intelligentretailisbecominganinvisibletrendinthefuturedevelopmentoftheretailindustryIntelligentretailcanalsoprovidecustomerswithmorepersonalizedandconservativeshoppingexperiences,suchassmartshelves,smartfittingrooms,andsmartpaymentAnalysisofsuccessfulcasesintheretailindustryCaseOne:ZARA'sFastFashionStrategySummarywords:Quickresponse,leadingfashionIntelligentretailcanalsoprovidecustomerswithmorepersonalizedandconservativeshoppingexperiences,suchassmartshelves,smartfittingrooms,andsmartpayment04Detaileddescription:ZARAstandsoutintheretailindustrywithitsfastresponsesupplychainandfashionleadership.Bycloselyfollowingfashiontrends,ZARAisabletoquicklyintegratepopularelementsintoproductdesignandquicklypushthemtothemarketthroughanefficientsupplychain.ThisstrategyenablesZARAtoquicklyseizemarketopportunitiesandmeetconsumers'demandforfreshfashion.Summary:Technologydriven,omnichannelintegrationDetaileddescription:Astheworld'slargeste-commerceplatform,Amazonhasachievedomnichannelintegrationthroughcontinuousinnovationandtechnologicalinvestment.Fromonlineshoppingtointelligentlogistics,tocloudcomputingandbigdataanalysis,Amazon'stechnologicalstrengthhasestablishedastrongcompetitiveadvantageintheretailindustry.Throughomnichannelintegration,Amazoncanprovideaseamlessshoppingexperienceandmeetthediverseneedsofconsumers.Case2:Amazon'sE-commerceInnovationSummarywordsexperientialmarketingandbrandcultureshapingDetaileddescriptionStarbucksfocusesoncreatinguniqueexperiencesforcustomers,winningconsumerloyaltybycreatingacomfortableconsumptionenvironment,providinghigh-qualityservicesandproducts,andbuildingauniquebrandculture.TheexperientialmarketingstrategyhasenabledStarbuckstostandoutinthecoffeemarketandbecometheworld'smostvaluablechaincoffeebrand.Case3:Starbucks'experimentalmarketingCase4:IKEA'sHomeSolutionsSummary:Overallsolutionforhomefurnishings,personalizedcustomizationIKEAprovidesaone-stophomesolutionthatsatisfiesconsumers'desireforabetterhomelifebydesig