基于品牌感官印象的旅游目的地差異化定位以成都4個古鎮(zhèn)為例

基于品牌感官印象的旅游目的地差異化定位以成都4個古鎮(zhèn)為例一、本文概述Overviewofthisarticle在全球化與旅游市場競爭日益激烈的今天，旅游目的地的差異化定位顯得尤為重要。品牌感官印象作為一種獨特的品牌定位策略，對于旅游目的地來說，其重要性不言而喻。本文旨在探討基于品牌感官印象的旅游目的地差異化定位策略，并以成都的四個古鎮(zhèn)為例，進(jìn)行深入分析和研究。Intoday'sglobalizedandincreasinglycompetitivetourismmarket,differentiatedpositioningoftourismdestinationsisparticularlyimportant.Theimportanceofbrandsensoryimpressionasauniquebrandpositioningstrategyfortourismdestinationsisself-evident.Thisarticleaimstoexploredifferentiatedpositioningstrategiesfortourismdestinationsbasedonbrandsensoryimpressions,andconductin-depthanalysisandresearchusingfourancienttownsinChengduasexamples.我們將對品牌感官印象的概念進(jìn)行界定，明確其在旅游目的地定位中的應(yīng)用。接著，通過對成都四個古鎮(zhèn)的實地考察和調(diào)研，我們將深入了解這些古鎮(zhèn)的歷史文化、自然風(fēng)光、人文景觀等資源，并分析其在品牌感官印象構(gòu)建方面的優(yōu)勢和不足。Wewilldefinetheconceptofbrandsensoryimpressionandclarifyitsapplicationintourismdestinationpositioning.Next,throughon-siteinspectionsandresearchofthefourancienttownsinChengdu,wewillgainadeeperunderstandingoftheirhistoricalandcultural,naturalscenery,culturallandscapes,andotherresources,andanalyzetheiradvantagesanddisadvantagesinbuildingbrandsensoryimpressions.在此基礎(chǔ)上，我們將運用品牌感官印象理論，結(jié)合成都四個古鎮(zhèn)的實際情況，提出差異化定位策略。這些策略將圍繞視覺、聽覺、嗅覺、味覺和觸覺等感官體驗展開，通過打造獨特的感官印象，提升古鎮(zhèn)的品牌形象和吸引力。Onthisbasis,wewillapplythebrandsensoryimpressiontheoryandproposedifferentiatedpositioningstrategiesbasedontheactualsituationofthefourancienttownsinChengdu.Thesestrategieswillrevolvearoundsensoryexperiencessuchasvision,hearing,smell,taste,andtouch,andenhancethebrandimageandattractivenessoftheancienttownbycreatingauniquesensoryimpression.我們將對提出的差異化定位策略進(jìn)行實證分析和評估，以驗證其有效性和可行性。我們也將對本文的研究結(jié)果進(jìn)行總結(jié)和展望，以期為未來旅游目的地的差異化定位提供有益的參考和借鑒。Wewillconductempiricalanalysisandevaluationoftheproposeddifferentiationpositioningstrategytoverifyitseffectivenessandfeasibility.Wewillalsosummarizeandlookforwardtotheresearchresultsofthisarticle,inordertoprovideusefulreferencesandinsightsforthedifferentiatedpositioningoffuturetourismdestinations.二、理論框架Theoreticalframework在探討基于品牌感官印象的旅游目的地差異化定位時，我們需要構(gòu)建一個綜合的理論框架，該框架能夠整合品牌管理、旅游地理學(xué)、消費者行為學(xué)以及感官營銷等多個學(xué)科的知識。品牌管理理論為我們提供了理解目的地品牌建設(shè)和管理的基礎(chǔ)，包括品牌識別、品牌定位、品牌形象和品牌傳播等關(guān)鍵要素。這些要素在構(gòu)建旅游目的地的感官印象和差異化定位中起著至關(guān)重要的作用。Whenexploringthedifferentiatedpositioningoftourismdestinationsbasedonbrandsensoryimpressions,weneedtoconstructacomprehensivetheoreticalframeworkthatcanintegrateknowledgefrommultipledisciplinessuchasbrandmanagement,tourismgeography,consumerbehavior,andsensorymarketing.Brandmanagementtheoryprovidesuswiththefoundationforunderstandingdestinationbrandbuildingandmanagement,includingkeyelementssuchasbrandidentification,brandpositioning,brandimage,andbrandcommunication.Theseelementsplayacrucialroleinbuildingsensoryimpressionsanddifferentiatedpositioningoftouristdestinations.旅游地理學(xué)關(guān)注旅游地的空間分布、地理特征和文化脈絡(luò)，對于識別不同古鎮(zhèn)之間的獨特性和差異性至關(guān)重要。通過深入分析成都4個古鎮(zhèn)的自然景觀、歷史文化和地理位置等特征，我們能夠更加準(zhǔn)確地把握它們各自的品牌感官印象。Tourismgeographyfocusesonthespatialdistribution,geographicalcharacteristics,andculturalcontextoftouristdestinations,whichiscrucialforidentifyingtheuniquenessanddifferencesbetweendifferentancienttowns.Bydeeplyanalyzingthenaturallandscape,historicalculture,andgeographicallocationofthefourancienttownsinChengdu,wecanmoreaccuratelygrasptheirrespectivebrandsensoryimpressions.消費者行為學(xué)為我們揭示了旅游者在選擇旅游目的地時的心理過程和行為模式。通過分析旅游者的感知、態(tài)度、動機和決策過程，我們可以了解他們對古鎮(zhèn)品牌的感官體驗和期望，從而為差異化定位提供有力的市場依據(jù)。Consumerbehaviorstudieshaverevealedtousthepsychologicalprocessesandbehavioralpatternsoftouristswhenchoosingtouristdestinations.Byanalyzingtheperceptions,attitudes,motivations,anddecision-makingprocessesoftourists,wecanunderstandtheirsensoryexperiencesandexpectationsfortheancienttownbrand,therebyprovidingstrongmarketbasisfordifferentiatedpositioning.感官營銷作為一種新興的營銷方式，強調(diào)通過刺激消費者的感官體驗來創(chuàng)造獨特的品牌印象。在旅游目的地營銷中，感官營銷的運用可以通過對古鎮(zhèn)的視覺、聽覺、嗅覺、味覺和觸覺等多感官元素的精心設(shè)計，營造出獨特而深刻的感官印象，從而增強旅游者的認(rèn)知和情感聯(lián)系。Sensorymarketing,asanemergingmarketingmethod,emphasizescreatinguniquebrandimpressionsbystimulatingconsumersensoryexperiences.Intourismdestinationmarketing,theapplicationofsensorymarketingcancreateauniqueandprofoundsensoryimpressionbycarefullydesigningmultiplesensoryelementssuchasvisual,auditory,olfactory,taste,andtactilesensesofancienttowns,therebyenhancingthecognitiveandemotionalconnectionsoftourists.本研究的理論框架將綜合運用品牌管理、旅游地理學(xué)、消費者行為學(xué)和感官營銷等多個學(xué)科的理論和方法，通過對成都4個古鎮(zhèn)的深入分析和比較，探討基于品牌感官印象的旅游目的地差異化定位策略。這一框架的構(gòu)建將有助于我們更加全面地理解旅游目的地的品牌建設(shè)和管理過程，為旅游業(yè)的可持續(xù)發(fā)展提供理論支持和實踐指導(dǎo)。Thetheoreticalframeworkofthisstudywillcomprehensivelyapplytheoriesandmethodsfrommultipledisciplinessuchasbrandmanagement,tourismgeography,consumerbehavior,andsensorymarketing.Throughin-depthanalysisandcomparisonoffourancienttownsinChengdu,thisstudyaimstoexploredifferentiatedpositioningstrategiesfortourismdestinationsbasedonbrandsensoryimpressions.Theconstructionofthisframeworkwillhelpustohaveamorecomprehensiveunderstandingofthebrandingandmanagementprocessoftourismdestinations,providingtheoreticalsupportandpracticalguidanceforthesustainabledevelopmentofthetourismindustry.三、研究方法Researchmethods本研究采用定性與定量相結(jié)合的研究方法，對成都的四個古鎮(zhèn)進(jìn)行深入的調(diào)查與分析，以探討基于品牌感官印象的旅游目的地差異化定位策略。Thisstudyadoptsacombinationofqualitativeandquantitativeresearchmethodstoconductin-depthinvestigationandanalysisoffourancienttownsinChengdu,inordertoexploredifferentiatedpositioningstrategiesfortourismdestinationsbasedonbrandsensoryimpressions.我們采用了文獻(xiàn)研究法，系統(tǒng)梳理了國內(nèi)外關(guān)于旅游目的地品牌化、感官印象及差異化定位的相關(guān)理論與研究，為本研究提供了理論支撐和研究框架。Weadoptedaliteraturereviewmethodtosystematicallyreviewtherelevanttheoriesandresearchontourismdestinationbranding,sensoryimpression,anddifferentiatedpositioningbothdomesticallyandinternationally,providingtheoreticalsupportandresearchframeworkforthisstudy.通過深度訪談和焦點小組討論的方式，收集了當(dāng)?shù)鼐用瘛⒂慰?、旅游從業(yè)者等對四個古鎮(zhèn)的感官印象和評價。訪談和討論的內(nèi)容主要圍繞古鎮(zhèn)的自然景觀、歷史文化、建筑風(fēng)格、特色美食、旅游服務(wù)等方面展開，旨在全面而深入地了解古鎮(zhèn)的品牌感知狀況。Throughin-depthinterviewsandfocusgroupdiscussions,sensoryimpressionsandevaluationsofthefourancienttownswerecollectedfromlocalresidents,tourists,andtourismpractitioners.Thecontentofinterviewsanddiscussionsmainlyrevolvesaroundthenaturallandscape,historicalculture,architecturalstyle,distinctivecuisine,tourismservices,andotheraspectsoftheancienttown,aimingtocomprehensivelyanddeeplyunderstandthebrandperceptionoftheancienttown.接著，我們運用問卷調(diào)查法，設(shè)計并發(fā)放了針對游客的感知調(diào)查問卷。問卷內(nèi)容涵蓋了游客對古鎮(zhèn)的整體印象、感官體驗、滿意度等方面，以量化數(shù)據(jù)的形式收集游客對古鎮(zhèn)品牌的感知信息。Next,weusedthequestionnairesurveymethodtodesignanddistributeaperceptionsurveyquestionnairefortourists.Thequestionnairecoverstheoverallimpression,sensoryexperience,satisfaction,andotheraspectsoftouriststowardstheancienttown,andcollectsinformationontourists'perceptionoftheancienttownbrandintheformofquantitativedata.本研究還采用了統(tǒng)計分析法，對收集到的問卷數(shù)據(jù)進(jìn)行描述性統(tǒng)計、因子分析、聚類分析等多元統(tǒng)計分析，以揭示不同古鎮(zhèn)在品牌感官印象上的差異與特點，為差異化定位策略的制定提供科學(xué)依據(jù)。Thisstudyalsousedstatisticalanalysismethodstoconductdescriptivestatistics,factoranalysis,clusteranalysis,andothermultivariatestatisticalanalysesonthecollectedquestionnairedata,inordertorevealthedifferencesandcharacteristicsofbrandsensoryimpressionsindifferentancienttownsandprovidescientificbasisfortheformulationofdifferentiatedpositioningstrategies.我們結(jié)合案例分析法，對成都四個古鎮(zhèn)的品牌感官印象進(jìn)行具體分析，通過對比不同古鎮(zhèn)的優(yōu)勢與劣勢，提出針對性的差異化定位建議。WeusecaseanalysismethodtoconductaspecificanalysisofthebrandsensoryimpressionoffourancienttownsinChengdu.Bycomparingtheadvantagesanddisadvantagesofdifferentancienttowns,weproposetargeteddifferentiatedpositioningsuggestions.通過以上研究方法的綜合運用，本研究旨在全面而深入地探討基于品牌感官印象的旅游目的地差異化定位策略，以期為成都古鎮(zhèn)旅游的品牌建設(shè)與發(fā)展提供有益參考。Throughthecomprehensiveapplicationoftheaboveresearchmethods,thisstudyaimstocomprehensivelyanddeeplyexplorethedifferentiatedpositioningstrategyoftourismdestinationsbasedonbrandsensoryimpression,inordertoprovideusefulreferenceforthebrandconstructionanddevelopmentoftourisminChengduancienttown.四、研究結(jié)果Researchresults本研究通過對成都四個古鎮(zhèn)（黃龍溪古鎮(zhèn)、洛帶古鎮(zhèn)、街子古鎮(zhèn)、平樂古鎮(zhèn)）的實地調(diào)研和深度訪談，結(jié)合品牌感官印象的理論框架，對旅游目的地的差異化定位進(jìn)行了系統(tǒng)分析。研究發(fā)現(xiàn)，四個古鎮(zhèn)在自然景觀、歷史文化、建筑風(fēng)格、民俗活動以及美食體驗等方面均呈現(xiàn)出各自獨特的感官印象。Thisstudyconductedfieldresearchandin-depthinterviewsonfourancienttownsinChengdu(HuanglongxiAncientTown,LuodaiAncientTown,JieziAncientTown,andPingleAncientTown),andcombinedwiththetheoreticalframeworkofbrandsensoryimpression,systematicallyanalyzedthedifferentiatedpositioningoftourismdestinations.Researchhasfoundthatthefourancienttownspresentuniquesensoryimpressionsintermsofnaturallandscapes,historicalculture,architecturalstyles,folkactivities,andculinaryexperiences.黃龍溪古鎮(zhèn)以其秀美的水鄉(xiāng)風(fēng)光和古樸的川西民居著稱，游客在此可以體驗到濃郁的川西文化氛圍和悠閑的水鄉(xiāng)生活。洛帶古鎮(zhèn)則以客家文化為核心，通過保存完好的客家建筑和獨特的客家習(xí)俗，讓游客感受到濃郁的客家風(fēng)情。街子古鎮(zhèn)則以其古老的街道和獨特的川西民俗活動吸引了大量游客，游客在此可以體驗到地道的川西民俗風(fēng)情。平樂古鎮(zhèn)則以其寧靜的古鎮(zhèn)風(fēng)光和豐富的歷史文化底蘊吸引了眾多游客，游客在此可以領(lǐng)略到古鎮(zhèn)的歷史韻味和寧靜氛圍。HuanglongxiAncientTownisknownforitsbeautifulwatertownsceneryandsimplewesternSichuanresidences.TouristscanexperiencetherichculturalatmosphereofwesternSichuanandtheleisurelywatertownlifehere.LuodaiAncientTowniscenteredaroundHakkaculture,andthroughwellpreservedHakkaarchitectureanduniqueHakkacustoms,visitorscanexperiencearichHakkaatmosphere.JieziAncientTownhasattractedalargenumberoftouristswithitsancientstreetsanduniqueWesternSichuanfolkactivities,wherevisitorscanexperienceauthenticWesternSichuanfolkcustoms.PingleAncientTownhasattractedmanytouristswithitspeacefulsceneryandrichhistoricalandculturalheritage.Touristscanexperiencethehistoricalcharmandpeacefulatmosphereoftheancienttownhere.在品牌感官印象方面，四個古鎮(zhèn)均形成了各自獨特的感官標(biāo)簽。黃龍溪古鎮(zhèn)給人以清新、寧靜、古樸的感官體驗；洛帶古鎮(zhèn)則給人以古樸、神秘、獨特的感官印象；街子古鎮(zhèn)則給人以熱鬧、民俗、地道的感官體驗；平樂古鎮(zhèn)則給人以寧靜、歷史、文化的感官印象。Intermsofbrandsensoryimpression,allfourancienttownshaveformedtheirownuniquesensorylabels.HuanglongxiAncientTownprovidespeoplewithafresh,peaceful,andrusticsensoryexperience;TheancienttownofLuodaigivespeopleanimpressionofsimplicity,mystery,anduniqueness;JieziAncientTownprovidespeoplewithalively,folk,andauthenticsensoryexperience;PingleAncientTowngivespeopleasensoryimpressionoftranquility,history,andculture.通過對四個古鎮(zhèn)的差異化定位分析，本研究認(rèn)為，旅游目的地在進(jìn)行差異化定位時，應(yīng)充分考慮自身獨特的自然景觀、歷史文化、建筑風(fēng)格、民俗活動以及美食體驗等資源優(yōu)勢，打造具有鮮明個性和吸引力的品牌感官印象。旅游目的地還應(yīng)注重游客的感官體驗和心理需求，通過提供多樣化的旅游產(chǎn)品和服務(wù)，滿足游客的不同需求，提升游客滿意度和忠誠度。Throughdifferentialpositioninganalysisoffourancienttowns,thisstudybelievesthattourismdestinationsshouldfullyconsidertheiruniquenaturallandscape,historicalculture,architecturalstyle,folkactivities,andfoodexperienceresourceadvantageswhenconductingdifferentialpositioning,andcreatebrandsensoryimpressionswithdistinctindividualityandattractiveness.Touristdestinationsshouldalsopayattentiontothesensoryexperienceandpsychologicalneedsoftourists,meettheirdifferentneedsbyprovidingdiversetourismproductsandservices,andenhancetheirsatisfactionandloyalty.本研究通過對成都四個古鎮(zhèn)的差異化定位分析，為旅游目的地差異化定位提供了有益的參考和啟示。未來，旅游目的地應(yīng)更加注重對自身資源的挖掘和整合，打造具有獨特魅力和競爭力的品牌感官印象，以吸引更多游客前來體驗。ThisstudyprovidesusefulreferenceandinspirationforthedifferentiatedpositioningoftouristdestinationsthroughtheanalysisofthefourancienttownsinChengdu.Inthefuture,touristdestinationsshouldpaymoreattentiontoexploringandintegratingtheirownresources,creatingbrandsensoryimpressionswithuniquecharmandcompetitiveness,inordertoattractmoretouriststocomeandexperience.五、討論與啟示Discussionandinspiration通過對成都四個古鎮(zhèn)的品牌感官印象進(jìn)行深入研究，我們發(fā)現(xiàn)旅游目的地的差異化定位在塑造獨特品牌形象、提升游客滿意度和增強市場競爭力方面具有重要意義。以下是對本研究結(jié)果的進(jìn)一步討論和啟示。Throughin-depthresearchonthebrandsensoryimpressionsoffourancienttownsinChengdu,wefoundthatdifferentiatedpositioningoftouristdestinationsisofgreatsignificanceinshapinguniquebrandimages,improvingtouristsatisfaction,andenhancingmarketcompetitiveness.Thefollowingisafurtherdiscussionandinspirationfortheresultsofthisstudy.品牌感官印象在旅游目的地差異化定位中發(fā)揮著關(guān)鍵作用。通過對成都四個古鎮(zhèn)的實地調(diào)研和數(shù)據(jù)分析，我們發(fā)現(xiàn)不同古鎮(zhèn)在視覺、聽覺、嗅覺、味覺和觸覺等感官維度上呈現(xiàn)出獨特的印象特征。這些感官印象不僅為游客提供了豐富的旅游體驗，還成為古鎮(zhèn)之間差異化競爭的有力武器。因此，旅游目的地管理者應(yīng)充分利用品牌感官印象，打造獨具特色的旅游品牌形象，以吸引更多游客。Brandsensoryimpressionplaysacrucialroleindifferentiatedpositioningoftourismdestinations.ThroughfieldresearchanddataanalysisoffourancienttownsinChengdu,wefoundthatdifferenttownsexhibituniqueimpressioncharacteristicsinsensorydimensionssuchasvision,hearing,smell,taste,andtouch.Thesesensoryimpressionsnotonlyprovidetouristswithrichtourismexperiences,butalsobecomepowerfulweaponsfordifferentiatedcompetitionbetweenancienttowns.Therefore,destinationmanagersshouldfullyutilizebrandsensoryimpressionstocreateauniquetourismbrandimage,inordertoattractmoretourists.差異化定位有助于提升旅游目的地的市場競爭力。在激烈的市場競爭中，旅游目的地需要通過差異化定位來突出自身優(yōu)勢，避免同質(zhì)化競爭。本研究發(fā)現(xiàn)，成都四個古鎮(zhèn)在品牌感官印象上的差異化為各自帶來了獨特的競爭優(yōu)勢。例如，古鎮(zhèn)以古樸寧靜的視覺印象和古色古香的聽覺體驗吸引了大量游客；古鎮(zhèn)則通過獨特的川西建筑風(fēng)格和濃郁的地域文化氛圍贏得了游客的喜愛。這些差異化的品牌感官印象使得古鎮(zhèn)在旅游市場中具有更強的競爭力。Differentiatedpositioninghelpstoenhancethemarketcompetitivenessoftourismdestinations.Inthefiercemarketcompetition,tourismdestinationsneedtohighlighttheirownadvantagesandavoidhomogeneouscompetitionthroughdifferentiatedpositioning.ThisstudyfoundthatthedifferencesinbrandsensoryimpressionsamongthefourancienttownsinChengduhavebroughtuniquecompetitiveadvantagestoeachofthem.Forexample,theancienttownhasattractedalargenumberoftouristswithitssimpleandpeacefulvisualimpressionandantiqueauditoryexperience;TheancienttownhaswontheloveoftouriststhroughitsuniquearchitecturalstyleandrichregionalculturalatmosphereinwesternSichuan.Thesedifferentiatedbrandsensoryimpressionsmaketheancienttownmorecompetitiveinthetourismmarket.本研究為旅游目的地的可持續(xù)發(fā)展提供了有益啟示。在追求差異化的過程中，旅游目的地需要關(guān)注可持續(xù)發(fā)展，避免過度開發(fā)對自然和文化遺產(chǎn)造成破壞。成都四個古鎮(zhèn)在差異化定位的過程中，注重保護和傳承歷史文化，同時結(jié)合現(xiàn)代旅游需求進(jìn)行創(chuàng)新發(fā)展。這種平衡傳統(tǒng)與現(xiàn)代、保護與開發(fā)的發(fā)展模式對于其他旅游目的地具有重要的借鑒意義。Thisstudyprovidesusefulinsightsforthesustainabledevelopmentoftourismdestinations.Inthepursuitofdifferentiation,tourismdestinationsneedtofocusonsustainabledevelopmentandavoidexcessiveexploitationthatmaydamagenaturalandculturalheritage.Intheprocessofdifferentiatedpositioning,thefourancienttownsinChengdufocusonprotectingandinheritinghistoricalandculturalheritage,whilealsoinnovatinganddevelopingincombinationwithmoderntourismneeds.Thisdevelopmentmodelthatbalancestraditionandmodernity,protectionanddevelopment,hasimportantreferencesignificanceforothertourismdestinations.基于品牌感官印象的旅游目的地差異化定位研究不僅有助于塑造獨特的旅游品牌形象，提升游客滿意度和市場競爭力，還為旅游目的地的可持續(xù)發(fā)展提供了有益啟示。未來，隨著旅游業(yè)的不斷發(fā)展，差異化定位將成為旅游目的地競爭的重要策略之一。Theresearchondifferentiatedpositioningoftourismdestinationsbasedonbrandsensoryimpressionsnotonlyhelpstoshapeauniquetourismbrandimage,improvetouristsatisfactionandmarketcompetitiveness,butalsoprovidesusefulinsightsforthesustainabledevelopmentoftourismdestinations.Inthefuture,withthecontinuousdevelopmentofthetourismindustry,differentiatedpositioningwillbecomeoneoftheimportantstrategiesforcompetitionamongtourismdestinations.六、結(jié)論Conclusion通過對成都四個古鎮(zhèn)——洛帶古鎮(zhèn)、黃龍溪古鎮(zhèn)、平樂古鎮(zhèn)和街子古鎮(zhèn)的品牌感官印象進(jìn)行深入研究和差異化定位分析，我們得出以下幾點結(jié)論。Throughin-depthresearchanddifferentiatedpositioninganalysisonthebrandsensoryimpressionsoffourancienttownsinChengdu-LuodaiAncientTown,HuanglongxiAncientTown,PingleAncientTown,andJieziAncientTown,wehavedrawnthefollowingconclusions.品牌感官印象在旅游目的地定位中起到了至關(guān)重要的作用。游客對于古鎮(zhèn)的認(rèn)知和體驗，往往來源于對古鎮(zhèn)的初步感官印象，包括視覺、聽覺、嗅覺、味覺和觸覺等多個方面。這些感官印象直接影響著游客對古鎮(zhèn)的整體評價和滿意度。Brandsensoryimpressionplaysacrucialroleinthepositioningoftourismdestinations.Tourists'understandingandexperienceofancienttownsoftenstemfromtheirinitialsensoryimpressions,includingvisual,auditory,olfactory,taste,andtactilesenses.Thesesensoryimpressionsdirectlyaffecttheoverallevaluationandsatisfactionoftouriststowardstheancienttown.成都的四個古鎮(zhèn)在品牌感官印象上各具特色，具有差異化定位的潛力。洛帶古鎮(zhèn)以其獨特的客家文化和建筑風(fēng)格吸引游客；黃龍溪古鎮(zhèn)則以其悠久的歷史和寧靜的水鄉(xiāng)風(fēng)情著稱；平樂古鎮(zhèn)展現(xiàn)了濃厚的川西文化和古樸的街巷風(fēng)貌；而街子古鎮(zhèn)則以其秀美的