XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案

XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2024/3/29XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案一、前言··································································································································································第3頁(yè)二、介紹1、活動(dòng)主題··································································································································································第6頁(yè)2、內(nèi)容概要··································································································································································第7頁(yè)3、合作機(jī)構(gòu)··································································································································································第8頁(yè)4、活動(dòng)特色··································································································································································第9頁(yè)三、流程安排1、前期造勢(shì)（堵水）················································································································································第11頁(yè)2、中期宣傳（放水）················································································································································第12頁(yè)3、活動(dòng)進(jìn)行（通渠）················································································································································第13頁(yè)4、后期烘托（灌溉）················································································································································第14頁(yè)5、時(shí)間安排································································································································································第15頁(yè)四、宣傳推廣1、推廣媒體·································································································································································第17頁(yè)2、推廣攻略·································································································································································第18頁(yè)3、合作優(yōu)勢(shì)（一）·····················································································································································第26頁(yè)4、合作優(yōu)勢(shì)（二）·····················································································································································第27頁(yè)五、招商形式1、線上合作·································································································································································第29頁(yè)2、線下合作·································································································································································第30頁(yè)3、合作形式·································································································································································第31頁(yè)4、資源整合·································································································································································第32頁(yè)六、組委會(huì)聯(lián)系方式·············································································································································第33頁(yè)XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案六月，與夢(mèng)想之士一起共襄時(shí)尚女性交流盛會(huì)達(dá)人的歡聚，溝通的盛會(huì)各領(lǐng)域優(yōu)質(zhì)達(dá)人相聚一堂，共敘夢(mèng)想，共享榮耀時(shí)刻，為夢(mèng)想加油，為自己喝彩！線上線下緊密結(jié)合，形式活躍、多領(lǐng)域達(dá)人和會(huì)員參與，趣味性強(qiáng)、互動(dòng)性強(qiáng)、功能性強(qiáng)！與夢(mèng)想盛典同行——更能引起會(huì)員的關(guān)注和認(rèn)可，增加品牌好感度！品牌信息植入自然，會(huì)員更愿意接受，傳播更有效！時(shí)尚高雅榮耀分享XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案資源配合360°支持線上活動(dòng)活動(dòng)召集——在各版塊發(fā)布活動(dòng)置頂帖，編輯進(jìn)行召集、鼓舞，并維護(hù)置頂帖效果；專題制作——專業(yè)的設(shè)計(jì)團(tuán)隊(duì)將制作精美的頁(yè)面，以強(qiáng)烈的視覺(jué)沖擊力吸引會(huì)員參與；硬廣配合——配備優(yōu)勢(shì)廣告位進(jìn)行宣傳，擴(kuò)大影響力；達(dá)人推廣——通過(guò)達(dá)人資源，導(dǎo)入并影響其他會(huì)員參與；微博助力——利用微博宣傳，在轉(zhuǎn)發(fā)中形成傳播攻勢(shì)。線上活動(dòng)持續(xù)時(shí)間較長(zhǎng)，為了保證活動(dòng)質(zhì)量，我們將對(duì)活動(dòng)進(jìn)行360°支持，包括整合編輯力量、制作團(tuán)隊(duì)、宣傳力度、達(dá)人等資源，以最優(yōu)質(zhì)的團(tuán)隊(duì)力量和硬件設(shè)施，全程給予配合。XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案1、活動(dòng)主題一、時(shí)尚之夜·夢(mèng)想盛典二、重走青春·游艇之旅美容養(yǎng)生（美容院專家講解）飾品佩戴（職業(yè)模特T臺(tái)秀）服裝搭配（職業(yè)模特T臺(tái)秀）社交禮儀（雜志專家講座）夢(mèng)想盛典（產(chǎn)品拍賣、夢(mèng)想基金）爵士風(fēng)情幸運(yùn)抽獎(jiǎng)游戲互動(dòng)飾品展示感恩回饋海上之旅著陸午飯（廣鹿島）戶外探險(xiǎn)（廣鹿島）篝火晚會(huì)（廣鹿島）出發(fā)回大連間隔2個(gè)周期XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、內(nèi)容概要活動(dòng)前2個(gè)小時(shí)進(jìn)行簽到，簽到完畢后體驗(yàn)會(huì)所一切娛樂(lè)及健身設(shè)施，會(huì)所職業(yè)教練全程服務(wù)；活動(dòng)現(xiàn)場(chǎng)采用講座、體驗(yàn)、T臺(tái)秀、拍賣、抽獎(jiǎng)、互動(dòng)、演藝等形式，帶給來(lái)賓一場(chǎng)視、聽(tīng)、感的交流盛宴；拍賣以荷蘭拍形式，充分調(diào)動(dòng)現(xiàn)場(chǎng)氣氛。拍賣所得夢(mèng)想基金歸于主辦方支配、基金于60%的差價(jià)給予返還給有夢(mèng)想的女性（即：美容套餐10000元，主辦方拿出6000元助力夢(mèng)想，客戶只需4000得到這個(gè)套餐）；當(dāng)天所有來(lái)賓都會(huì)得到一份精美的禮品；活動(dòng)結(jié)束2周內(nèi)，主辦方經(jīng)過(guò)廣告及活動(dòng)效應(yīng)吸納長(zhǎng)期客戶及高端客戶全部做出統(tǒng)計(jì)，2周后“重走青春·游艇之旅”全面啟動(dòng)；游艇之旅當(dāng)天以海上之旅、戶外拓展、篝火晚會(huì)等形式回報(bào)客戶，并把客戶發(fā)展為主辦方穩(wěn)定客戶；XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案3、合作機(jī)構(gòu)雜志：《魅力》、《芳菲》美容院：《微美國(guó)際》、《瑞麗》、《新華整形》、《藝星整形》、《伊美娜》《諾曼爾》游艇：《星海灣》、《金海岸》、《百璐威》、《奧利寶》戶外媒體：公交站牌、墻體廣告報(bào)紙媒體：《大連晚報(bào)》、《半島晨報(bào)》廣播媒體：《交廣》、《幸福956》、《都廣》網(wǎng)絡(luò)媒體：《新浪網(wǎng)》、《大連女性網(wǎng)》、《天健網(wǎng)》、《新青年》《百度貼吧》、《太平洋女性網(wǎng)》、《優(yōu)酷》、《土豆》、《開(kāi)辟專屬網(wǎng)站》場(chǎng)地會(huì)所：亞歷山大會(huì)所、柒七會(huì)所XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案4、活動(dòng)特色本次活動(dòng)是一場(chǎng)專為大連時(shí)尚精英女性打造的皇后盛宴，也是一場(chǎng)有故事、有感動(dòng)、有笑容、有淚水的完美蝶變的夢(mèng)想盛典。大連各大媒體傾情合作，全方位、全角度的大力宣傳及跟蹤報(bào)道。立足于大連，以美麗、時(shí)尚、高雅、前瞻為元素，舉辦一場(chǎng)空前絕后的女性交流盛宴?；顒?dòng)現(xiàn)場(chǎng)拍賣產(chǎn)品所得錢(qián)全部納入夢(mèng)想基金，三家權(quán)威機(jī)構(gòu)共同監(jiān)督，專屬為美改變、重走青春的女性，讓每一分錢(qián)都在改變女性人生。XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案1、前期造勢(shì)（堵水）雜志、主辦方平臺(tái)、戶外媒體、廣播、報(bào)紙、網(wǎng)絡(luò)強(qiáng)強(qiáng)聯(lián)手，抓住熱點(diǎn)、把握時(shí)間、立足空間、全城互動(dòng)，全方位、全角度大力宣傳報(bào)道；廣告只宣傳此活動(dòng)標(biāo)題、內(nèi)容，不宣傳活動(dòng)時(shí)間、活動(dòng)地點(diǎn)、參與要求，從而達(dá)到堵水、造勢(shì)的效果；古人云：“一遇盛漲，水勢(shì)西合入北流,則東流遂絕?！鼻捌趶V告增大勢(shì)力，轟動(dòng)全大連，吸引眼球，從而達(dá)到強(qiáng)勢(shì)的廣告效應(yīng)，等待中期宣傳“放水”；宣傳此活動(dòng)有流行美夢(mèng)想基金，尋找有夢(mèng)想女士，主辦方傾力完成其夢(mèng)想，從而為本次活動(dòng)戴上慈善的光環(huán)。造勢(shì)內(nèi)容：（15—20天）

一次時(shí)尚精英女性的交流盛宴 一場(chǎng)完美瞬間蝶變的夢(mèng)想盛典在這里·你就是時(shí)尚精英來(lái)這里·你就會(huì)瞬間蝶變XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、中期宣傳（放水）通過(guò)前期各大媒體造勢(shì)，此次活動(dòng)已在女性心中留下深刻印象，關(guān)注的每位女性都在期待活動(dòng)時(shí)間與地點(diǎn)、參與的條件。這時(shí)就到我們放水的時(shí)候，水勢(shì)的沖擊，直擊每位女性的虛榮心理；廣告開(kāi)始宣傳此活動(dòng)時(shí)間、活動(dòng)地點(diǎn)、參與要求、報(bào)名聯(lián)系方式等詳細(xì)活動(dòng)通告；中期宣傳利用1個(gè)周期的時(shí)間簡(jiǎn)明扼要的告知人群，利用1周時(shí)間統(tǒng)計(jì)報(bào)名女性及準(zhǔn)確的確認(rèn)后上報(bào)主辦方，安排活動(dòng)當(dāng)天所有內(nèi)容；宣傳內(nèi)容：（7天）時(shí)間、地點(diǎn)、參與條件、享受待遇、大獎(jiǎng)等XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案3、活動(dòng)進(jìn)行（通渠）來(lái)賓簽到（走紅地毯、請(qǐng)賜名片）前期熱場(chǎng)（游泳、健身、自由）美容養(yǎng)生（美容院專家講解）飾品佩戴（職業(yè)模特T臺(tái)秀）服裝搭配（職業(yè)模特T臺(tái)秀）社交禮儀（雜志專家講座）夢(mèng)想盛典（產(chǎn)品拍賣、夢(mèng)想基金）爵士風(fēng)情幸運(yùn)抽獎(jiǎng)游戲互動(dòng)飾品展示時(shí)尚之夜·夢(mèng)想盛典（把客戶引入主辦方）XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案4、后期烘托（灌溉）重走青春·游艇之旅感恩回饋08：30—11：30海上之旅11：30—13：30著陸午飯（廣鹿島）14：00—17：00戶外探險(xiǎn)（廣鹿島）17：30—20：30篝火晚會(huì)（廣鹿島）21：00—出發(fā)回大連方案一：無(wú)利益游艇之旅不加任何廣告效應(yīng)，單純?yōu)榱烁卸骺蛻艏皾撛诘姆€(wěn)定長(zhǎng)期客戶，挑選VIP。方案二：有利益游艇之旅涵蓋廣告效應(yīng)，設(shè)置展柜，展示公司產(chǎn)品及奢侈品，增加一定的演藝元素，烘托氣氛。（今天的辛勤，明日的收獲）XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案5、時(shí)間安排時(shí)間/項(xiàng)目3.1-3.153.16-4.04.1-4.104.11-4.254.26-5.35.4-5.205.21-6.56.6-6.206.21-6.256.26-7.1備注項(xiàng)目招商A招商B招商C招商D招商E招商F招商媒體洽談洽談洽談推廣制作前期制作制作完善前期造勢(shì)做準(zhǔn)備媒體上線中期宣傳前期制作做準(zhǔn)備媒體上線活動(dòng)進(jìn)行定場(chǎng)地執(zhí)行策劃客戶確定活動(dòng)進(jìn)行客戶分析挑選客戶分析資源后期烘托準(zhǔn)備游艇合作確定一切游艇之旅活動(dòng)總結(jié)1次總結(jié)2次總結(jié)活動(dòng)回饋媒體總結(jié)1次總結(jié)2詞總結(jié)活動(dòng)回饋XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案1、推廣媒體雜志：雜志扉頁(yè)2p，開(kāi)設(shè)新的專欄宣傳報(bào)道，其網(wǎng)站、微博美容院：店內(nèi)放置宣傳板，DM宣傳單，網(wǎng)站，微博等一系列宣傳方式游艇：公司網(wǎng)站及微博，店內(nèi)DM宣傳單戶外媒體：公交站牌，墻體廣告報(bào)紙媒體：《大連晚報(bào)》、《半島晨報(bào)》廣播媒體：《交廣》、《幸福956》、《都廣》網(wǎng)絡(luò)媒體：《新浪網(wǎng)》、《大連女性網(wǎng)》、《天健網(wǎng)》、《新青年》、《尚藝網(wǎng)站》《百度貼吧》、《太平洋女性網(wǎng)》、《優(yōu)酷》、《土豆》、《開(kāi)辟專屬網(wǎng)站》場(chǎng)地會(huì)所：店內(nèi)放置宣傳板，DM宣傳單，網(wǎng)站，微博等一系列宣傳方式XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（戶外媒體）解放路、黃河路、黃河街、上海路、友好路、民生街、西安路、長(zhǎng)江路、長(zhǎng)春路、勝利路魯迅路、八一路、五一路、延安路、太原街、昆明街、新開(kāi)路、五四路、東北路形式：1、站牌燈箱2、候車廳燈箱3、總數(shù)共達(dá)到200多個(gè)《站牌廣告》XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（戶外媒體）《墻體廣告》解放廣場(chǎng)、馬蘭廣場(chǎng)、和平廣場(chǎng)、西安路、五一廣場(chǎng)、迎賓廣場(chǎng)、勝利廣場(chǎng)、長(zhǎng)江路、友好廣場(chǎng)、港灣廣場(chǎng)、三八廣場(chǎng)、二七廣場(chǎng)等16個(gè)大連大型廣場(chǎng)及10多條路、街。形式：1、墻體廣告2、圍擋廣告3、總數(shù)共達(dá)60多個(gè)XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（廣播電臺(tái)）（一）交通廣播（FM100.8）

07：00—09：00歡樂(lè)通行（周一—周五）快樂(lè)敞篷車（周六—周日）

16：00—17：00吃喝玩樂(lè)（周一—周日）都市廣播（FM99.1）

11：00—12：00時(shí)尚女人幫（周一—周日）

21：00—22：00都是夜歸人（周一—周日）幸福956（FM95.6）

14：00—15：00女性家園（周一—周日）

17：00—19：00文藝小兩口（周一—周日）XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（廣播電臺(tái)）（二）XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（報(bào)紙媒體）《大連晚報(bào)》宣傳周期：15天宣傳方式：版面1/2P夾頁(yè)版面介紹：大時(shí)尚金周刊XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（報(bào)紙媒體）《半島晨報(bào)》宣傳周期：15天宣傳方式：版面1/2P夾頁(yè)版面介紹：首頁(yè)半島風(fēng)尚XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（網(wǎng)絡(luò)推廣）《大連天健網(wǎng)》開(kāi)辟新的專欄，全天滾動(dòng)播放活動(dòng)宣傳，點(diǎn)擊進(jìn)入活動(dòng)頁(yè)面。頁(yè)面包含活動(dòng)介紹：時(shí)間、地點(diǎn)、參加要求等詳細(xì)內(nèi)容。另有所有合作商的LOGO作為友情連接。XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案2、推廣策略（網(wǎng)絡(luò)推廣）《新青年》開(kāi)辟新的專欄，全天滾動(dòng)播放活動(dòng)宣傳，點(diǎn)擊進(jìn)入活動(dòng)頁(yè)面。頁(yè)面包含活動(dòng)介紹：時(shí)間、地點(diǎn)、參加要求等詳細(xì)內(nèi)容。另有所有合作商的LOGO作為友情連接。XX美夢(mèng)成真盛典暨女性時(shí)尚酒會(huì)策劃方案3、合作優(yōu)勢(shì)（一）活動(dòng)本身具有互動(dòng)性、參與性、與關(guān)注度拉動(dòng)的特點(diǎn)與優(yōu)勢(shì);在宣傳上更是聚集各路媒體，實(shí)現(xiàn)媒體互動(dòng)、媒體聯(lián)盟的優(yōu)勢(shì);在短期時(shí)間內(nèi)達(dá)到爆炸式的宣傳效果;比常規(guī)硬廣告投放提升30%的接受度、回憶率效果;

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