歷史悠久的黃酒復(fù)興之路在何方

名師精講外刊歷史悠久的黃酒，復(fù)興之路在何方？CanChina'sOtherNationalDrinkMakeaComeback?名師精講外刊黃酒是世界上最古老的酒類(lèi)之一，源于中國(guó)，且唯中國(guó)有之，與啤酒、葡萄酒并稱世界三大古酒。雖然如今制霸全國(guó)的是白酒，但其實(shí)黃酒也曾一度稱得上中國(guó)的“國(guó)酒”。關(guān)于黃酒的興盛和沒(méi)落有什么有趣的故事？黃酒還有希望復(fù)興嗎？今天的外刊，我們一起走進(jìn)黃酒的故事。課前問(wèn)題1.“l(fā)oosenone'stongue”是什么意思？2.文中表達(dá)“復(fù)興”出現(xiàn)了哪些說(shuō)法？導(dǎo)讀名師精講外刊CanChina'sOtherNationalDrinkMakeaComeback?名師精講外刊Whentheautumnwindsbegintoblowandthenightsgetcold,itcanonlymeanonething:It'stimetobreakoutthehuangjiu.Literallymeaning"yellowwine,"huangjiuisanalcoholicdrinkthatistraditionallyservedwarm,makingittheperfectcompanionforcoldfallandwinternights.【基礎(chǔ)解析】breakout(INFORMAL)打開(kāi)并使用……【釋】openandstartusingsomething【例】Itwastimetobreakoutthechampagne.是時(shí)候開(kāi)瓶香檳了。精講試聽(tīng)結(jié)束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基礎(chǔ)解析】toastv.為……干杯；向……祝酒

【釋】Whenyou

toast

someoneorsomething,youdrinkatoasttothem.【例1】We

toasted

thehappycouple.我們?yōu)檫@對(duì)幸福的伉儷干杯?！纠?】Wetoastedthesuccessofthenewcompany.我們?yōu)樾鹿镜某晒Ω杀?。n.干杯；祝酒；敬酒【釋】theactofagroupofpeoplewishingsbhappiness,success,etc.bydrinkingaglassofsth,especiallyalcohol,atthesametime【例】I'dliketoproposeatoasttothebrideandgroom.我提議為新娘新郎干杯。精講試聽(tīng)結(jié)束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基礎(chǔ)解析】loosenone'stongue使（某人）說(shuō)出，使（某人）講實(shí)話【釋】tomakesomeonespeakveryhonestly【例】Afewwhiskiesshouldloosenhistongue.幾杯威士忌酒就能打開(kāi)他的話匣子。AslateastheRepublicanperiod(1912-1949),huangjiuwasstillthedrinkofchoiceamongChina'selite,whilebaijuremainedthepreferenceofthoselessfortunate.ThestatusquoshiftedafterthefoundingofthePeople'sRepublicin1949.【基礎(chǔ)解析】statusquo現(xiàn)狀；原來(lái)的狀況【釋】thesituationasitisnow,orasitwasbeforearecentchange【例1】todefend/restorethestatusquo維持現(xiàn)狀/恢復(fù)原來(lái)的狀況【例2】conservativeswhowanttomaintainthestatusquo想維持現(xiàn)狀的保守派Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基礎(chǔ)解析】displacev.1)迫使……離開(kāi)家園；迫使……遷徙；迫使……背井離鄉(xiāng)【例】Mostoftheciviliansdisplacedbythewarwillbeunabletoreturntotheirhomes.許多因戰(zhàn)亂而流離失所的百姓將無(wú)法重返家園。2)取代；代替；置換【例】Coalistobedisplacedbynaturalgasandnuclearpower.煤炭將讓位于天然氣和核能。Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基礎(chǔ)解析】sealv.使成定局；確定【釋】Tosealsomethingmeanstomakeitdefiniteorconfirmhowitisgoingtobe.【例1】McLarenareclosetosealingadealwithRenault.麥克拉倫即將與雷諾達(dá)成一筆交易。【例2】HisartisticcharacterwassealedbyhisexperiencesoftheFirstWorldWar.他在第一次世界大戰(zhàn)中的經(jīng)歷奠定了他的藝術(shù)風(fēng)格。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎(chǔ)解析】carve/carveout開(kāi)創(chuàng)（事業(yè)）；贏得（工作）【釋】Ifyoucarveacareeroranicheforyourself,yousucceedingettingthecareerorthepositionthatyouwantbyyourownefforts.【例】Shehascarvedanicheforherselfasacomicactor.她作為喜劇演員已經(jīng)闖出了一片天地。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎(chǔ)解析】playup強(qiáng)調(diào)……的重要性；夸大；渲染【釋】Ifyouplayupsomething,youemphasizeitandtrytomakepeoplebelievethatitisimportant.【例】Themediaplayeduptheprospectsforasettlement.媒體夸大了達(dá)成和解的可能性。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎(chǔ)解析】bourgeoisadj.（馬克思主義者所指的）資本主義的，資產(chǎn)階級(jí)的【釋】Marxistsusebourgeoiswhenreferringtothecapitalistsystemandtothesocialclassthatownsmostofthewealthinthatsystem.Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎(chǔ)解析】nichev.1)壁龕；（山體）凹進(jìn)的地方2)（產(chǎn)品的）商機(jī)；市場(chǎng)定位【例】Theyspottedanicheinthemarket,withnoseriouscompetition.他們看到市場(chǎng)上一個(gè)競(jìng)爭(zhēng)不激烈的商機(jī)。3)舒適或稱心的工作（或生活等）【例】Heeventuallyfoundhisnicheinsportsjournalism.最后他在體育新聞界找到了理想的工作。Inthefaceofrisingcompetitionfromsellersbothdomesticandforeign,thehuangjiuindustrystruggledtodefineitsownplaceonChinesetables.Peopledrankbaijiuatbanquets,beerathotpotrestaurantsorsportingevents,andredwineondates,butnoonehadparticularlystrongopinionsabouthuangjiu.Butnotallislost.ImaybebiasedbutIbelievethat,asChineseborninthe1990sand2000sbecomeincreasinglyinfluentialdriversofconsumption,there'sstillachanceforhuangjiutoreviveitsfortunes.【基礎(chǔ)解析】fortunesv.時(shí)運(yùn)；運(yùn)勢(shì)【釋】Ifyoutalkaboutsomeone'sfortunesorthefortunesofsomething,youaretalkingabouttheextenttowhichtheyaredoingwellorbeingsuccessful.【例】Thecompanyhadtodosomethingtoreverseitsslidingfortunes.這個(gè)公司不得不采取一些措施扭轉(zhuǎn)下滑的運(yùn)勢(shì)。First,manyyoungChinesearelosinginterestinthecountry'sheavydrinkingbanquetculture,atrendthatisalreadyforcingbaijiubrandstorethinktheirmarketingstrategies.Anotherpotentialsellingpointisthedrink'srichculturalhistory.AtatimewhenChineseconsumersareincreasi