世界經濟論壇-縮放重用模型：標準化測量指南（英）-2024.1

IncollaborationwithKearneyScaling

Reuse

Models:A

Guide

to

StandardizedMeasurementW

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4Images:GettyImagesContentsForeword34566ExecutivesummaryIntroduction1

Reusemeasurementparametersandde?nitions1.1

Reuse

measurementscope

and

parameters:Inclusionsand

exclusions1.2

Reusede?nitionsandterminology2

Reusemeasurementparametersandde?nitions2.1

Reuse

measurementguidelines

journey2.2

Outcomesfrompilotingtheguidelines3

Calculationmodelsandmeasurementapproaches3.1

Metric1calculationapproach3.2

Metric2calculationapproachConclusion11171719212122252627ContributorsEndnotesDisclaimerThisdocumentispublishedbytheWorldEconomicForumasacontributiontoaproject,insightareaorinteraction.Theviewsandopinionsexpressedhereindonotnecessarilyre?ecttheviewsoropinionsofanymemberoftheConsumersBeyondWasteinitiativeorofanyindividualorentitymentionedinorconsultedforthisreport.Notably,themeasurementguidelineswillbecontinuallyre?ned,asworkinggroupmembersarestillseekingconvergenceonseveralareasnotedinthedocument.?2024WorldEconomicForum.Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformationstorageandretrievalsystem.ScalingReuseModels:AGuidetoStandardizedMeasurement2January2024ScalingReuseModels:AGuidetoStandardizedMeasurementForewordGimHuayNeoManagingDirector,WorldEconomicForumRajeevPrabhakarPartner,

Kearney,UnitedStatesAccelerating

the

adoption

of

reuse

is

an

importantdriver

towards

a

world

free

of

plastic

pollution.Public

andprivatesector

efforts

for

reuse

solutionshave

increased

signi?cantlyin

thelast

years.Notably,

leadingconsumer

goods

companieshave

set

commitments

and

implemented

plans,amid

a

burgeoning

innovation

landscape.

Newpolicyframeworks

such

as

the

European

Union’sPackaging

and

Packaging

Waste

Regulation

and

theforthcoming

United

Nations

Plastics

Treaty

will

provideadditional

ballast

to

mainstream

reuse

systems.Thiswhitepaperprovidesguidanceonstandardizedreusemeasurementandofferscorporatestakeholders,policy-makers,standard-settersandecosystemactorsa

frameworktotracksuccessonreusemodels.Itistheculminationofworkinggroupmemberinputsandbasedonrecommendationsfrom

theteam.Selectcompaniesinthegroupalsopiloteda

preliminaryversionoftheguidelinesagainsttheirreuseactivitiestoensuretheprincipleswere

testedinreal-worldsettings.Againstthesedevelopments,itisbecomingurgenttoharmonizethewayinwhichstandardsaresetandprogressmeasured.Afragmentedapproachintarget-settingandmeasurementwouldslowdownthewidescaleadoptionofreusemodels,createinconsistencyinthequalityofreportingandleadtoalossofconsumercon?dence.Theseguidelinesonstandardizedreusemeasurementmustbecontinuallyre?ned.TheCBWinitiativewarmlywelcomesstakeholderstoprovidefeedbackandjoinourstrategicefforttofocusoncollaborativecapacitybuilding.Ourgoalistoworktowardsa

goldstandardonprogressmeasurementforreusemodels.ItiswiththisobjectiveinmindthattheWorldEconomicForum’s

ConsumersBeyondWasteinitiativehasbeenconveningamultistakeholderworkinggroupsinceearly2022todiscussreuseguidelinesandstandards.We

wishtoexpressourgratitudetoallcontributorsandinvitereaderstoexploreourmeasurementguidance.Pleasejoinusinthisendeavourtocutplasticpollution.ScalingReuseModels:AGuidetoStandardizedMeasurement3Executive

summaryWith

governmentsandcompaniesnowsettingreusetargets,itisessentialtostandardizehowsuccessismeasured.Thisistoavoidafragmentationintarget-settingandmeasurementapproaches,whichwouldslowdownthewidescaleadoptionofreuse.Thewhitepaperistargetedat:––Corporatestakeholderscommittedtoexploring,enablingand/ortestingnewreusemodels,particularlywithintheconsumergoodsandretailsectors.TheWorldEconomicForum’s

ConsumersBeyondWaste

(CBW)initiativehasbeenconveningaworkinggroupofleadingconsumercompaniesandnon-pro?torganizationssinceearly2022tobuildaseminalguidetostandardizedreusemeasurement,withtwoprioritymetricsthatincombinationmostrobustlytrackprogressonreuse.Policy-makersandstandard-settersseekingtobetterunderstandhowtomeasureprogressonreusemodelsandwhatmetricsshouldbeincorporatedintofuturelegislationandstandards.Attheendof2022,theForumpublishedapreliminaryversionoftheguidelineswiththeprioritymetrics,parameterswithinclusionsandexclusions,andcalculationexamples.In2023,theseguidelineswerepilotedandselectcompaniesintheworkinggrouptestedthemetricsinreal-worldsettingsagainsttheirrespectivereuseactivities.Themeasurementguidelineshavebeenre?nedbasedontestingoutcomesandworkinggroupcontributionsthroughoutthepastyear.–Thebroadersetofecosystemactors(includingothercorporateplayers,non-pro?ts,reusesolutionprovidersandinvestors)interestedinunderstandingthinkingtodateonstandardizedreusemeasurementandwhomaywishtoapplytheguidelinestotheirownreuseactivities.Thisdocumentprovidesasummaryofthreeareas:In2024,workinggroupmemberswillfocusoncollaborativecapacitybuildingandreachingconvergenceonremainingareaswithdivergentstakeholderperspectives(theseareasare1.

Reusemeasurementparametersandde?nitions2.

Reusemetricprioritizationandpilotingoutcomeshighlightedthroughoutthewhitepaper).Assuch,thisguideshouldberegardedasastatusreportthatwillbeiteratedandimprovedoverthecomingyear.

Ultimately,theambitionisforthesereusemeasurementguidelinestobecometheacceptedstandardforallstakeholders,whichwillsupportacceleratingtheadoptionofreusemodelsatscale.3.

CalculationmodelsandmeasurementapproachesPleasenotethatinthisdocument,referencetothestakeholdergroupthathasbeencollaboratingontheguidelinesisreferredtoas“theworkinggroup”.The“CBWcommunity”referstothebroadersetofstakeholdersthatarepartoftheinitiative.TheWorldEconomicForumreferstotheinstitutionconveningtheCBWmultistakeholdercommunityonreuse.TheConsumersBeyondWasteworkinggrouponstandardizedreusemeasurementcomprisesAmcor,

Coca-Cola,theEllenMacArthurFoundation,Greenpeace,Nestlé,PepsiCo,TerraCycle,

Unilever,WalmartandtheWorldWildlifeFund.ScalingReuseModels:AGuidetoStandardizedMeasurement4IntroductionPublicandprivatesectormomentumforreusemodelsisgrowing,requiringastandardizedapproachtothemeasurementofprogress.Theproliferationofplasticwasteisharmingtheplanet,peopleandeconomies.Halfofglobalplasticproductionisforsingle-useandonly9%ofplasticsisrecycledglobally.Recyclingalonewillnotsolvetheplasticwastecrisisandinnovativesolutionsareprogressivelawsonreuse.Attheregionallevel,newextendedproducerresponsibilitylawsinCaliforniaandOregonareencouragingwastereductionandNewYork

Cityisevaluatingabillthatwouldmandatefast-casualrestaurantstoservefoodinreusablecontainers.needed.plasticproductionincreasescarbonemissionsandnegativelyimpactshumanhealth.

Froman1Asidefromthealarmingrefusefootprint,2Businesseshavealsostartedtomakenewcommitments,buildingadditionalmomentumforreuse.Coca-ColaandPepsiCoannouncedindustry-?rsttargetsin2022toachieve20-25%reuseby2030asashareoftheirbeverageportfolios.Thestart-upinnovationecosystemcontinuesto?ourish,withearlypioneerssuchasLoopandAlgramoexpandingintonewgeographicmarketsandcollaboratingwithretailersglobally.economicstandpoint,single-usepackagingisinef?cient,with95%ofitsvaluelostafterinitialuse,equatingto$100billionannually.3Reusehasemergedasapromisingsolutionamidtheplasticwastecrisis.Reusablepackagingmodelsdesignedtobeusedmultipletimesarepivotaltoachievinga

worldfreeofplasticpollution.TheUnitedNationsEnvironmentProgrammeunderscoresitspotentialintheTurning

offthe

Tap

report,announcingreuseasthemostpowerfulmarketshiftthatmustoccurinasystemstransformationtoendplasticpollution.Lastly,reusepresentsasigni?canteconomicopportunity.Converting20%ofsingle-useplasticpackagingtoreusegloballyisestimatedInnovativepartnershipsareplayinganinstrumentalroleinscalingreusablepackagingsystems.HavingpartneredwiththelikesofQYOSandAlnerinIndonesia,Unileverhasdevelopeda

networkofmorethan350re?lloutletsinGreaterJakartaandSurabaya,dispensingproductsfrommanyofitshomecarebrands,suchasRinso,SunlightandWipol.

Walmartistestinga

homedeliveryservicewithLoopinArkansaswithanassortmentofproductsinreusablecontainersthroughWalmart+InHome.

Nestlé

is

partnering

with

start-up

CircolutioninGermanytopilotofferingNesquikinstandardized,reusablecontainers.Thecombinationofgovernmentandbusinessactivitiesisanexcitingturningpointandrepresentsa

keyopportunitytoacceleratereuseprogressandstandardizemeasurement.Reuse

hasemergedasa

promisingsolutionamidtheplasticwastecrisis.

Reusablepackagingmodelsdesignedtobeused

multipletimes

are

pivotal

toachieving

a

worldfree

ofplasticpollution.tobea$10billionopportunity.4ThemostrecentmilestoneforthereusemovementistheEuropeanParliamentvotetoincludereuseprovisionsinthePackagingandPackagingWasteRegulation.HistoricUnitedNationsnegotiationsarealsounderwaytodevelopaninternationalagreementtoendplasticpollution,whichcanbolsterreusesolutions.Moreover,

governmentssuchasFranceandChilehavedesignedScalingReuseModels:AGuidetoStandardizedMeasurement5Reusemeasurementparametersandde?nitions1Thestandardizationofmeasurementrequires

aconsistentapproachtowhatconstitutesreuse.Giventhemultitudeofcontainersandcomponentsenablingreusesystems,thischapterisdividedintotwosections.The?rstsectionprovidesanoverviewofthereusemeasurementscopeandparameters;thesecondoutlinesde?nitionsofkeyterms.Throughouttheseguidelines,theterm“shall”denotesamandatoryrequirement,whiletheterm“should”impliesastrongrecommendation.1.1

Reusemeasurementscopeandparameters:InclusionsandexclusionsWhilereuseiscriticaltocombattingplasticpollution,thereareotherapproachesthatreducetheglobalwastefootprint.Somearelistedbelowasexcludedbutmaystillbeeffectivewaste-reductionstrategies.environmentalbreak-evenpointtoensuretheimpactofreusablecontainersislessthansingle-usealternatives.ReusemodalitiesReuseThiseffortfollowsEMF’s

categorization,coveringfourmodalitiesalongtwomodes:re?ll(containerre?lledbyconsumers)andreturn(containerreturnedtobusinesses).Reuseisde?nedasanoperationbywhichacontainerisre?lledorreusedforthesamepurposeforwhichitwasconceived,withorwithoutthesupportofauxiliaryproductspresentonthemarketenablingthecontainertobere?lled.Thisre?ectsde?nitionsoftheInternationalOrganizationforStandardizationandEllenMacArthurFoundation(EMF),alongwithworkinggroupinput.1.

Re?llathome:Consumersre?lltheirreusablecontainerathomeandareresponsibleformaintenance.2.

Re?llonthego:Consumersre?lltheirreusablecontainerawayfromhomeandensuremaintenance.ReusablecontainersThesearedesignedtoenabletheprincipalcomponentstoaccomplishanumberoftrips/rotations(loops)inpredictableconditionsofuseaspartofareusesystem.Thisincludescontainersreturnedtocompaniesforre?llingandcontainersretainedbyconsumersforre?lling.Reusablecontainersshouldbedesignedtoachieveatleastthenumberofloopsrequiredtogobeyondthe3.

Returnfromhome:Thecontainerispickedupandabusinessisresponsibleforcleaningandprocessing.4.

Returnonthego:Consumersreturnthecontaineratadrop-offpointandabusinessisthenresponsible.ScalingReuseModels:AGuidetoStandardizedMeasurement6FIGURE1

EllenMacArthurFoundation’sreusemodelcategorizationThefourreusemodelsEllenMacArthurFoundationReuseFrameworkRe?llReturnPackagingre?lledbyuserPackagingreturnedtobusinessRe?llathomeReturnfrom

homeAt

homeOnthegoRe?llonthegoReturnonthegoSource:EllenMacArthurFoundation,Reuse–rethinkingpackaging,2019.Primarypackaging2.

Reusemodelsareenvironmentallybene?cial.Reusemodelsareintendedtoreducetheoverallamountofsingle-useandvirginpackagingused.Companiesshallensurethatreusesystemsdonotinadvertentlyaddtopackagingwasteorproliferateproblematicpackaging.Thiseffortfocusesonlyonprimarypackaging,de?nedaspackagingthatcomesdirectlyincontactwiththeproduct.Allsecondaryandtertiarypackagingisexcluded.ConsumergoodsfocusThere

aremanycontainersandcomponentsenablingreusesystems.TheWorldEconomicForumrecommendsthefollowinginclusionsandexclusionsforwhatconstitutesreuse.Thesearebasedonarealistic,currentstateofreusesystems.Thisallowsforsomenon-reusable,butrecyclable,containersandcomponentstofacilitatereusesystemsincertaininstances.Single-usecomponentsthatarenotrecyclablewillnotbecountedasreuse.Thiseffortfocusesonpackagingforconsumergoodsproducts.Allothersectorswereexcludedfromtheanalysis.PackagingmaterialsTheseguidelinesarematerialagnosticwhenitcomestoreusablepackagingmodels,solongasthecriteriasetoutbelowaremetandthepackagingitemservestomitigateplasticpollution.Ideally,reusesystemswillevolvesuchthatallsystemcomponentsarereusable.However,theForumrecognizesthatindustrycapabilitiesandinfrastructurearenotinplacetodaytoachievethis.To

promotea

transitiontoreuse,theForumbelievestheinclusionsandexclusionsbelowbalancethegoalofreducingplasticwastewiththerealitiesofcurrentbusinesscapabilities.ReuseparametersFormodelstoqualifyasreuse,theyshouldful?ltwoessentialcriteria:Theinclusionsandexclusionsmayresultinsomeproductformatsnotcountingtowardsreuse.However,

thesemayrepresentothercircularitytypesorachievebene?cialoutcomeslikeplasticwastereduction.Ultimately,circularsolutionsarekeytomitigatingplasticwasteandcompanies1.

Reusablecontainersarepartofa

broaderreusesystem,meaningthere

areestablishedarrangementsensuringthepossibilityofreusesothatthecontainerisreusableinpractice.ScalingReuseModels:AGuidetoStandardizedMeasurement7shallensureotherpackagingwastereductionapproachesdonotunderminereuseandrecycling.ifre?llathomeshouldbereportedonseparatelyvis-a-vistheothermodalitiesuntilmeasurementabilityisimproved,asthereislessvisibilityintoconsumerbehaviourandnumberof?lls.Thissectionrepresentsgeneralagreementfromtheworkinggroup,however,alignmentonseveraltopicsisstillsought.Theseincludeparametersforbusiness-to-business(B2B)re?llcontainersandauxiliaryproductcontainers.Inparticular,thegrouphasyettoagreeonrecyclabilityrequirementsandtimeline,andmechanismstoensurepackagingwastereduction.TheworkinggroupisalsoexploringContainersmustmeetseveralconditionsacrossa

systemfora

reusemodeltoqualify.Theseparametersensurereusablecontainersandreusesystemsleadtoplasticwastereductioncomparedtosingleuseandpreventunintendedconsequencesleadingtogreatermaterialuse.FIGURE2

ReuseinclusionsandexclusionsbymodalityReusemodalityPackagingtypeKeyassumptionsInclusionsvsexclusionsReturnonthego2.A.1.ReusablecontainerReusable

(returnable)packagingcontainerSingle-usecontainerSingle-userecyclablepackagingcontainerSingle-usenon-recyclablepackagingcontainerReturnfromhome2.A.1.ReusablecontainerReusable

(returnable)packagingcontainerSingle-usecontainerSingle-userecyclablepackagingcontainerSingle-usenon-recyclablepackagingcontainerRe?llonthego2.A.2.B2B

re?llcontainerReusable

(returnableorre?llable)containerusedtore?lla

dispensersystem

–

e.g.containerusedby

consumer

packaged

goods

(CPG)

companytore?lla

fooddispensingsystemSingle-userecyclable

containerusedto

re?lla

dispensersystem

–

e.g.containerused

by

CPG

companyto

re?lla

fooddispensingsystem

thatis

recyclable*Single-usenon-recyclable

containerusedtore?lla

dispensersystem

–

e.g.containerusedby

CPG

companytore?lla

fooddispensingsystem

thatisnotrecyclable2.A.1.Reusablecontainer(keepercontainer)Reusable

(re?llable)containerused

bya

consumer–

e.g.consumerbringsare?llablecontainerandre?llsitusingthefooddispensersystemSingle-usecontainerSingle-userecyclable

container

used

bya

consumer–

e.g.consumer

usesa

providedsingle-usebagwiththefooddispensersystem

thatis

recyclableSingle-usenon-recyclable

containerused

bya

consumer–

e.g.consumerusesa

providedsingle-usebagwiththefooddispensersystemRe?llathome2.A.1.Reusablecontainer(keepercontainer)Reusable

(re?llable)dispensercontainer–

e.g.re?llablehand

soapdispenserSingle-usecontainerSingle-userecyclable

dispensercontainer–

e.g.single-usehandsoapdispenserthatis

recyclableSingle-usenon-recyclable

dispensercontainer–

e.g.single-usehand

soapdispenserthatis

not

recyclable2.A.3.AuxiliaryReusable

(re?llable)individualcontainerusedtore?lla

dispenser–

e.g.individualproductcontainersoapcartonusedto

re?llthehand

soapdispenserSingle-userecyclable

containerusedto

re?lla

dispenser–

e.g.individualsoapcartonusedto

re?llthehand

soapdispenserthatis

recyclable*Single-usenon-recyclable

containerusedto

re?lla

dispenser–

e.g.individualsoapcartonusedto

re?lldispenserthatis

not

recyclable*Designedforrecyclingtodayandshouldberecyclableinpracticeandatscaleby2030(seerecyclabilitysectionbelow).ScalingReuseModels:AGuidetoStandardizedMeasurement8RecyclabilityAdditionaltransparencyTo

guardagainsttheunintendedproliferationofplasticwaste,companiesshallbetransparentonprogress

byreportingthepercentageofproductsintheirreusableportfoliothatare

soldincontainersthatdoanddonotmeettherecyclableinpracticeandatscalecriteria.InpracticeandatscaleForacontainertocountasrecyclable,itmustberecyclable“inpractice”and“atscale”asde?nedbyEMF.

“Atscale”meansthatacontainermustbeproventoberecyclable,beyondtests,pilotsorsinglegeographies.“Inpractice”meansthatsigni?cantrecyclingratesareachievedbythattypeofcontainer.Thethresholdforacontainertoberecyclable“inpracticeandatscale”isthatitachievesa“30%post-consumerrecyclingrateinmultipleregionscollectivelyrepresentingatleast400millioninhabitants.Apossiblealternative,especiallyrelevantformorelocalplayers,istocheckifa30%post-consumerrecyclingrateisachievedinReusablecontainerrequirementsReusabilityFora

containertocountasreusable,atleast95%ofa

reusablecontainerbyweightshouldbereusable(includingallpackagingcomponents).Ata

minimum,themaincontainershallbereusable.Thisincludesreturnablecontainersandre?llable/keepercontainers.Forexample,ifa

bottleisreusablebutthelidisnot,thecontainerisconsideredreusable.However,

ifonlythelidcanbereused,thiswouldnotcountbecausethemaincontainerisnotreusable.allthemarketswheretheirpackagingissold.”5Alternatively,companiesmaytakea

morelocalapproachinwhichtheymonitorata

countrylevelwhethera

packagingtypeachievesa

30%post-consumerrecyclingrate.Reusevolumewouldonlycountincountrieswherethisisachieved,irrespectiveofmeetingthe400-million-personthreshold.Reusablecontainersshouldbepartofa

broaderreusesystem,meaningthereare

establishedarrangementsensuringthepossibilityofreusesothatthecontainerisreusableinpractice.RecyclablecontainersFurthermore,inaccordancewiththeguidanceofEMF,

acontainer“canbeconsideredrecyclableifitsmainpackagingcomponents,togetherrepresenting>95%oftheentirepackagingweight,arerecyclableaccordingtotheabovede?nition,andiftheRecyclabilityAseachcontainerwilleventuallyreachtheendofitsusefullife,reusablecontainersshouldberecyclableinpracticeandatscale.remainingminorcomponentsarecompatiblewiththerecyclingprocessanddonothindertherecyclabilityofthemaincomponents.”6Durablecontainersdesignedtobeusedforatleastthreeyearsdonotneedtoberecyclableinpracticeandatscale(e.g.,metalwaterbottles,ceramicsoapdispensers).DesignedforrecyclingAcontainerformatisdesignedforrecyclingifitmeetsinternationaldesignforrecyclingstandards(e.g.,RecyClassandAPR),whichprovideguidanceonthecompatibilityofpackagingelementswithexistingrecyclingstreams.Business-to-business(B2B)re?llcontainerrequirementsTimelinegraceperiodTo

ensurereusesystemsleadtoa

reductioninvirginmaterials,containersusedbybusinessesonthebackendmustalsomeetcertaincriteria(e.g.to?llproductintoa

re?llstation).TheForumrecognizesthatseveralproductsonthemarkettodayaredesignedforrecyclingbutarenotyetrecyclableinpracticeandatscale.Tosupportorganizationsintransitioningtoreuseandscalinginfrastructurewhilemitigatingunintendedconsequences,thesecontainertypesmaybecounteduntil2030iftheyaredesignedforrecycling.ReusabilityB2Bre?llcontainersshouldideallybereusable.IfB2Bre?llcontainersare

notreusable,companiesshouldstriveforreusablesolutions.Thisgraceperiodaimstoincentivizeeffortstoscalerecyclinginfrastructureforcontainertypesshowingpromiseinmeetingrecyclableinpracticeandatscalecriteriaand/ortoallowcompaniestotransitioncontainertypestothosemeetingtheserequirements.TheForumanticipatesthatthetimelinegraceperiodapproachwillbenuancednextyear.RecyclabilityAta

minimum,B2Bre?llcontainersshallbedesignedforrecyclingandberecyclableinpracticeandatscaleby2030.ScalingReuseModels:AGuidetoStandardizedMeasurement9Auxiliaryproduct

containerrequirementsPackagingreductionTo

ensure

there

isnota

direct

replacement

ofsingle-usepackagingwithB2Bre?ll

containers,companiesshallensure

B2Bre?ll

containersare

deliveringproducts

withmeaningfullylesspackagingthansingle-use.Forinstance,thismaybeachievedbychangingtheformatoftheproduct

toprovide

more

functionalunitsinlessspaceorbylightweightingcontainermaterials.Theworkinggroup

recognizes

theneedtospecifywhat“meaningfullyless”meansandwillexploredeterminingthresholds

forpackagingreduction.Auxiliaryproducts

are

used

to

re?ll

reusable

containersthat

a

consumer

retains

(keeper

containers).

Auxiliariesfall

under

re?ll

at

home

and

may

require

separatereporting

vis-a-vistheother

modalities.

To

countas

reuse,

auxiliaryproduct

containers

should

bedesigned

and

marketed

to

be

used

in

tandem

witha

keeper

container.

Keeper

containers

and

auxiliaryproduct

containers

do

not

needto

be

soldtogether.Auxiliaryproduct

containers

shoulddeliver

the?nalproducts

without

theneed

for

transformationexceptwithdilutionof

theproduct

in

water.FormatcomparisonsWhencomparingB2Bre?ll

containerstotheirsingle-usealternativestoassesspackagingreduction,

theusecaseofthereusable

productshouldbethesameasthatoftheoriginalproductsoldinsingle-usecontainerstoensure

like-for-likecomparisons.Furthermore,

theformatshouldbeconsidered

andproducts

compared

ina

standardmanner(e.g.dilutedliquidvolume).ReusabilityIdeally,

theauxiliaryproductcontainer

shouldalsobereusable.

If

auxiliaryproductcontainersarenot

reusable,

companies

shouldstriveforreusablesolutions.RecyclabilityThesecriteriaintendtopromote

accurateAta

minimum,auxiliaryproduct

containersshallbedesignedforrecycling

andberecyclable

inpracticeandatscaleby2030.comparisonsensuringreusemodelsare

developedtoreduce

plasticpackagingacross

productformatswhileallowingforbusinessinnovation.ScalingReuseModels:AGuidetoStandardizedMeasurement

10Packagingreductionthecustomerexperiencebutare

notfunctionalneeds(e.g.,optional?avouradditives).To

ensure

there

isnodirect

replacement

ofsingle-usepackagingwithauxiliaryproduct

containers,companiesshallensure

auxiliarycontainersaredeliveringtheproduct

withlesspackagingthansingle-usecontainers.Ideally,auxiliaryproductcontainersshouldalsodelivermore

functionalunitspercontainerthansingle-usecontainersand?llakeepercontainermultipletimes.Theworkinggrouprecognizes

theneedtospecifywhat“meaningfullyless”meansandwillexplore

determiningthresholdsforpackagingreduction.ReusabilitySupplementaryproductcontainersshouldideallybereusable.RecyclabilityAtaminimum,supplementaryproductcontainersshallbedesignedforrecyclingandberecyclableinpracticeandatscaleby2030.FormatcomparisonsPackagingreductionWhencomparingreusable

product

containerstothe